realise
Top of the Shops
words: Shairah Habib
Each issue we reveal a charity shop which tops the list of places that are filling our wardrobes and supporting a good cause. We present Crusaid...
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alking into the Crusaid store in Pimlico, London, you would easily be forgiven for thinking you’ve stepped into a classic vintage boutique. The store is reasonably sized and shines with radiance and warmth thanks to a beautiful chandelier hanging from the centre of the ceiling and the volunteer assistants who serve with a smile. The Crusaid charity exists to support people who are affected by HIV and AIDS, allowing sufferers to live a dignified life with the virus.
What’s inside? Walking past, you are first cleverly enticed by a stand of designer shoes and baskets of accessories situated directly outside. On offer inside is a whole range of clothing, as well as an assortment of accessories, such as handbags from Liz Claiborne and men’s Mulberry suitcases. The most appealing aspect of Crusaid’s clothing is that it offers the same item in numerous sizes instead of having just the one, avoiding disappointment.
Designer labels aplenty There’s literally something for everyone here, from Disney DVDs to vintage posters. Fashion-wise, Urban Outfitters is the main contributing label, donating much of their recent stock for both men and women. High fashion designers, such as Ralph Lauren, Nicole Farhi and even Chanel, are also regular donators. There’s a great selection of homeware accessories too - one of Crusaid’s most memorable sales was of a Russian malachite jewellery box which was auctioned back in 2009.
Typical Crusaid prices: Men’s pure silk ties £4 - £20 Women’s summer maxi dresses from £10 Urban Outfitters’ watches from £5
The most unique feature of the store is that it has a quaint library situated at the back with hundreds of books to choose from, mostly donated by a local retired university lecturer. If you’re weighed down by all the results of your retail therapy there is also a really comfy seat to relax on while reading.
Crusaid customers As far as customers go, the age range is as diverse as a box of chocolates, from teenagers to OAPs; even comedian Alan Carr is a fan! In general, Crusaid prices its items lower than most charity stores, understanding the needs of their bread and butter customers; however, there are always designer goodies available for people looking to spend that little bit extra. All in aid of a good cause, of course.
FiND CRUSAID 19 Churton St, London, SW1V 2LY. Pimlico. Visit Crusaidshop.com
Nearest tube station:
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