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LIFESTYLE WITH A CONSCIENCE

FOR MEN AND WOMEN

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THE MONEY ISSUE

ways to look good and save money

JESSIE J

NOT JUST A POP CLICHÉ

MCFLY BANKING ON THE BAND

RICHARD BRANSON

Why he wants to give away his millions

MARCH/APRIL 2011 £3.50

Recognise

www.recognisemagazine.com

FASHION

CELEBRITIES

BEAUTY

GADGETS

MOTORING

FOOD

HEALTH

TRAVEL

REVIEWS1


LIFESTYLE WITH A CONSCIENCE

FOR MEN AND WOMEN

100

THE MONEY ISSUE

ways to look good and save money

JESSIE J

NOT JUST A POP CLICHÉ

MCFLY BANKING ON THE BAND

RICHARD BRANSON

Why he wants to give away his millions

MARCH/APRIL 2011 £3.50

Recognise

www.recognisemagazine.com

FASHION

CELEBRITIES

BEAUTY

GADGETS

MOTORING

FOOD

HEALTH

TRAVEL

REVIEWS1


LIFESTYLE WITH A CONSCIENCE

FOR MEN AND WOMEN

100

THE MONEY ISSUE

ways to look good and save money

JESSIE J

NOT JUST A POP CLICHÉ?

MCFLY BANKING ON THE BAND

RICHARD BRANSON

Why he wants to give away his millions

MARCH/APRIL 2011 £3.50

Recognise

www.recognisemagazine.com

FASHION

CELEBRITIES

BEAUTY

GADGETS

MOTORING

FOOD

HEALTH

TRAVEL

REVIEWS1


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CONTENTS RELOAD

ALONE IN AN IGLOO

restyle

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Completely eco, completely frozen, alpine breaks ISLAND LIFE

MONEY MATTERS

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SLOT RIGHT IN

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Artist Justine Smith adds new meaning to the bank note

Our seventies inspired casino story ups the fashion stakes

15 MINUTES WITH...

BACK TO BASICS

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Fashion’s friendliest stylist, Gok Wan, reveals his underwear

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Style the basic beige SPRING INTO COLOUR

BUY, WHATEVER YOUR BUDGET

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The heart of the Caribbean; Barbados

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Add a splash of colour to your wardrobe

PRESENTING THE FIAT 500

We suggest the best from the high street and high-end fashion

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Presenter Rick Edwards talks cars and crashes DESIGNED TO RIDE

HANDY AND HOPELESS GADGETS

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Two wheels are better than four

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We take a look at the best and worst of the gadgets on the market BEAUTY ON A BUDGET

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100 beauty products for under a tenner

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COSMETIC CONUNDRUM

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Would YOU go under the knife?

I DO....WANT AN ECO WEDDING

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Green is the new white wedding BANK ON THE BAND

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Grown up and flying high, our wonderful cover stars, McFly NOT JUST IN IT FOR THE MONEY

UNIQUE INSIDE

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Jessie J is all about the music 54

The buskers who are also making a noise in the music industry

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Make your own Japanese buffet

FRONT COVER

Richard Branson on life, charity and money BRITAINS BIGGEST GIVERS

photography: SATOSHI MINAKAWA

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Theo Paphitis heads up our philanthropic millionaires IT’S A TEAM THING

Football’s most generous players are onside when it comes to giving

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Chris O’Dowd picks the best of British organic beers and ciders SELF-MADE, SELF-TAUGHT SUSHI

VIRGIN’S WING MAN

WORTH THE WATCH?

Our review pages rate the latest releases WHAT’S YOUR TIPPLE?

PLAYING IT DOWN

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Give your home an original interior

retreat 66 DIAMOND IN THE DESERT

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Las Vegas doesn’t gamble when it comes to being eco-friendly

styling: SARAH BARLOW assisted by: LAURA HALL makeup: MELISSA BROWN


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Justine’s coin covered sculptures show the glitzy and seductive allure of consumerism, bright lights and bling in the Western world.

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Money Matters words: SARAH ALCOCK all images: © JUSTINE SMITH

Justine Smith’s sculptures and collages use money to signify world politics and modern morals. From capitalist consumerism and power shifts in the global economy to exposing dictatorial regimes around the world, her sculptures signify money in varying contexts. She bares the real worth of the simple paper banknote and exhibits how money touches every aspect of our lives.

Her newer work, ‘A Bigger Bang’, (above) shows the breaking up of financial systems around the world. Justine visualises the power of shifting wealth and shows its significance to the world. In short, this is geopolitics.

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Guns are synonymous with violence and war. This model has been constructed entirely out of US dollars, thereby associating the power and dominance of the gun with American culture.

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The grenade, a symbol of rebellion and destruction, is this time associated with the Middle East and radicalism. Although the sculpture appears to be solid, it is in fact hollow suggesting the delicate nature of the power behind the weapon.

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we asked you...

words: SARAH ALCOCK photography: ELISE MERCKOLL

We took to the bustling business district around Liverpool St Station and Spitalfields market to see what the men and women with (or without) money had to say about spending. We asked... ‘What would you do with £10,000?’ and ‘What do you waste your money on?’

NICK, 36, London I’d take my wife skiing and I’d put some money away for my children’s education, which I’m not going to be able to afford! I waste money on everything! Food, wine, my children....well that isn’t a waste is it?

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ROWAN, 23, London With £10,000 I would pay off my student loans or go away on holiday to Tibet and live in the mountains for a little while. I waste my money on tobacco and hats which I don’t really need.

KATIE, 20, USA Travelling!!! I waste so much money on travel around London! It’s very expensive. It adds up because we’re here so long and we go so many places and stay in hotels!

KELSIE, 21, USA I’m a planner so I would designate the money. I would put some aside for shopping and some for travelling. I waste money on shoes.

OLLIE, 26, Sweden I would go to Nepal and live by the mountain side for a few years. Or I would love to go to Peru, Boliva, Ethiopia and around the Himalayas. My money goes on booze.


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MAUDE, 24, France I would put £10,000 towards a deposit on a trendy apartment in London or New York. I waste money on drinks, cigarettes and clothes. I waste money on a lot of stuff.

LUCY, 21, London I’d spend it on clothes probably. I work in fashion retail though so I get 50% off! I waste money on food. I eat out a lot with my boyfriend.

HAYES, 21, USA Well, I would go shopping first and then I’d plan out a little bit of travelling. I’m not a good budgeter so I’d probably just blow it. I waste money on shirts. I have a lot of shirts. I don’t even try them on!

LYNDSEY, 21, USA I would probably take a trip back to the USA and get a lot more money. I can go back and get $15,000 dollars because of the exchange rate.

RICHARD, 41, London

SARAH, 27, London

I would of course spend it on my wife. I’d buy her a splendid holiday, somewhere very warm and relaxed. I waste money on food, too much food, too many restaurant bills.

I would definitely go on a trip. I love London, but I want to see some more of the world. Something like a tour of America down Route 66 on my bike. I waste so much money on black cabs.

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15 Minutes With...

GOK

WAN Whether he’s doing a Fashion Fix or making someone look good naked, fashion guru Gok Wan is always on the go. Although he rarely has a spare minute, we managed to catch him for a whole 15 at the launch of his new lingerie range for Simply Yours to ask him a few questions about life in the fashion fast lane...

Have you ever thought about bringing out your own fully-fledged fashion line? It could be called ‘She’s Gok To Have It’… I’ve been offered to start my own line quite a few times and I do design a lot. I’ve done some shows before, and I have a few private clients, but it takes so much effort and so much time to really put your all into a collection that I don’t think I could do it proper justice. I would love to do a collection but I would only do it when I would be able to invest in it 100%. You seem to be busy making ladies look good in the buff, how did you find the time to design the divinely sexy bras, pants and one-pieces for Simply Yours? Making the TV shows, writing the books, designing the underwear and seeing each through to the end is a tough job but I wouldn’t have it any other way. What I wouldn’t want to do is become a two-bit telly-celeb that turns around and just puts his signature on something he has had no input into.

Were you involved in designing the knickers right from the drawing board? Oh, I drove them bloody crazy. You know what; I have the most amazing design team who worked on the underwear with me. I came in and sketched it all with them and chose the product – the only thing I didn’t do is source the material. They went out to Asia to source the material but, other than that, I was there for everything, right down to the buckles, the sizing and the stitch work. Absolutely everything! And I have to say, I was probably their worst client because I am very particular; very, very particular.

The only time you can’t really wear it is when you’re having sex

We doubt your underwear drawer at home is filled with ladies underwear, so how did you become such an expert in giving the customer a product she really wants? Well, I’m in a very fortunate position where I can do my own market research, which not many designers get to do. Some designers might be able to work with a couple of women whereas I get to work with thousands of women on a daily basis. I can ask them about their underwear, I ask them about how it feels, how they wear it and sometimes I even wear it myself just to get a feel for the product. I have to test it for myself! Without the consumers we wouldn’t have a product and I love working with them. I could never say to a woman in front of me, ‘yeah, it’s fine, wear it, you look gorgeous’ if I didn’t really believe it. The whole brand has to be built on honesty and respect to the consumer.

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I could never turn round and say it’s entirely my vision because of course I had to work with the design team as well, but what we did is we got the best of everyone’s thoughts and put it all together and then I knew, that’s the product!

And your inspirations? The 1930’s; the decade that was all about the empowerment of women. It was all about the strong sense of the league of women. Women were becoming comfortable, proving themselves equal to men and entering the workplace. To me that was the strongest era and so that was where the collection came from.

Is it daytime or evening lingerie? Both! It is fully functional. The only time you can’t really wear it is when you’re having sex because it wouldn’t be very practical. Other than that, absolutely, all the time! If you want to feel like a new woman visit Simplyyours.co.uk and search for Gok’s new range.


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Top of the Shops

words: Shairah Habib

Each issue we reveal a charity shop which tops the list of places that are filling our wardrobes and supporting a good cause. We present Crusaid...

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alking into the Crusaid store in Pimlico, London, you would easily be forgiven for thinking you’ve stepped into a classic vintage boutique. The store is reasonably sized and shines with radiance and warmth thanks to a beautiful chandelier hanging from the centre of the ceiling and the volunteer assistants who serve with a smile. The Crusaid charity exists to support people who are affected by HIV and AIDS, allowing sufferers to live a dignified life with the virus.

What’s inside? Walking past, you are first cleverly enticed by a stand of designer shoes and baskets of accessories situated directly outside. On offer inside is a whole range of clothing, as well as an assortment of accessories, such as handbags from Liz Claiborne and men’s Mulberry suitcases. The most appealing aspect of Crusaid’s clothing is that it offers the same item in numerous sizes instead of having just the one, avoiding disappointment.

Designer labels aplenty There’s literally something for everyone here, from Disney DVDs to vintage posters. Fashion-wise, Urban Outfitters is the main contributing label, donating much of their recent stock for both men and women. High fashion designers, such as Ralph Lauren, Nicole Farhi and even Chanel, are also regular donators. There’s a great selection of homeware accessories too - one of Crusaid’s most memorable sales was of a Russian malachite jewellery box which was auctioned back in 2009.

Typical Crusaid prices: Men’s pure silk ties £4 - £20 Women’s summer maxi dresses from £10 Urban Outfitters’ watches from £5

The most unique feature of the store is that it has a quaint library situated at the back with hundreds of books to choose from, mostly donated by a local retired university lecturer. If you’re weighed down by all the results of your retail therapy there is also a really comfy seat to relax on while reading.

Crusaid customers As far as customers go, the age range is as diverse as a box of chocolates, from teenagers to OAPs; even comedian Alan Carr is a fan! In general, Crusaid prices its items lower than most charity stores, understanding the needs of their bread and butter customers; however, there are always designer goodies available for people looking to spend that little bit extra. All in aid of a good cause, of course.

FiND CRUSAID 19 Churton St, London, SW1V 2LY. Pimlico. Visit Crusaidshop.com

Nearest tube station:

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Mcflying High Brit ‘man band’ McFly have been making catchy tunes and perfecting trendy quiffs for almost a decade now. But there’s a lot more to this foursome than meets the McEye. RECOGNISE finds out just how much more. interview and words : Cleo Davis and Rebecca Banks photography: SATOSHI MINAKAWA

grooming: MELISSA BROWN // styling: SARAH BARLOW // assisted by: LAURA HALL // with thanks to: NEIL RAJA STUDIOS

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cFly have come a long way from just being known as Busted’s support band. Slightly more talented and much better looking, it has been seven years since they released their first single, ‘Five Colours in Her Hair’. Now in their twenties, Tom (the eldest at 25), Harry, Danny and Dougie not only write their own material, they more or less manage themselves too. As far as racking up the rewards goes, they can (but never would) boast of a collection of fifteen top ten singles (seven of which hit number one in the UK), four top ten albums, over eight million records sold worldwide, and were the youngest band since the Beatles to have a debut album reach number one in UK. If you’re unfamiliar with the McFly sound, it might be worth your while giving their latest album, Above the Noise, a whirl – you might find yourself turning the volume up a notch or two. The album, released in November 2010, came after they re-teamed with Universal records after a split 18 months ago amid feelings of restriction and limitation. During the separation McFly set up Super Records, their own independent label, through which they released their 2008 album, Radio:Active. Things started off pretty super for them as a joint free giveaway in the Mail on Sunday saw the album make it into 2.4million homes, increasing the paper’s circulation figures by an impressive 300,000 copies in that week alone. Relying on a huge fan following to make it financially viable, and their newly won, hard fought freedom, it was the kind of risk the band were willing, and free, to take. Having conquered Europe, they then decided to leave behind their original punk rock style, re-sign to Universal under terms they felt much happier with, and jumped the pond to America to inject some R&B into their sound. Above the Noise, their fifth studio album, was the result of their labour. It sees the band working with some unlikely yet reputable music industry names. Singer/producer Taio Cruz collaborated on the biggest single from the album, Shine A Light, and American hip-hop/pop producer, and all-round party animal, Dallas Austin, has his fingerprints all over it. Industry big wigs have noted these collaborations as an exciting time for McFly. Yet, it seems that some of their fans might be slightly dubious about the new direction their sound has taken. But, with the sound of critical acclaim still ringing in their ears, it seems that the R&B influenced mix of tracks might have already attracted an all new male fan base to keep the already screaming girls company. A recent semi-naked ‘shower’ photo shoot for a leading gay magazine could soon be adding a few more male fans to their base as well. The tongue in cheek shoot shows the band having fun and not shy of revealing their, shall we say, ‘cheeky’ side…..? Behind the drums and microphones, the band have also created quite the business operation, including an interactive all-singing, all-dancing fan site called Super City. Over the years, they had built up an enormous fan base and conceived of an ingenious social networking concept that allowed the fans to become a bigger part of their world. Fans register for a subscription (subscribers are known as ‘pioneers’) to Super City to receive exclusive McFly news, videos, and even the chance of a phone call from one of the band - although you

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have to earn a fair few points for that particular privilege! Maybe, if you’re ‘cool’ enough, the band’s knitting enthusiast, Tom, might even make you a scarf for Christmas - like he did for his family last year(!) Regardless of how McFly make their McNuggets though, sell-out tour dates and millions of followers on Twitter have already confirmed them as one of the UK’s most successful young bands in recent history. So, how does a band so focused on making platinum albums manage to juggle charity, school building trips to Africa with building their own, all encompassing ‘McFly world’ for their fans? RECOGNISE met with the Mcnificent foursome to shoot two covers, discuss the secrets of their success and to talk about the much-anticipated debut UK tour. Do you think people know how independent you are as a band? Harry: I think our fans do. As for the people who don’t, it doesn’t really matter because I don’t think they care. Tom: They’re never going to buy our album anyway. Harry: I think they might like our music but they’ll like it simply because they like the song, they won’t be into us as musicians. Tom: I do think we have a lot of fans that like us because we play. We’re not like other ‘boy bands’. Harry: But I think the people who really care are our hardcore fans. What have been the best moments of McFly’s career so far? Danny: Every time we tour and we’re on the stage, hearing the people sing our songs, that’s when you get the real effect. You’re playing the songs and people are really enjoying it. It’s an amazing feeling. Tom: When we played at V Festival, it was our first festival. It was a nervewracking experience because it wasn’t our crowd and we didn’t know how well we’d go down. We were playing in one of the tents, which was packed and over capacity; people were standing outside and watching on the screens! Hearing a whole crowd of people, even guys in their twenties, that would never normally buy a ticket to see us, all singing All About You, and knowing all the words to it - that was really cool. Do you think your versatile sound is the secret to your success? Tom: I think so and that’s the lucky thing about where we sit; we’re not a rock band and we’re not really a boy band. We sit somewhere in the middle, so I think it allows us to experiment between the two. Our last album, Radio:Active, was a lot more rock inspired, while the latest album is a lot more pop with different influences, like R&B. You’ve had some criticism from fans saying that the new album sounds a lot different to your old material. Does it upset you that you might be losing fans because of this? Tom: It does bother us. No matter what direction you take with an album it’s always a risk and you’re never going to please everyone. You have to do what you think is right. We’ve always made albums that we like and never aimed them at a certain group of people because even your most hardcore fans are never going to like everything. I buy albums by my favourite bands because of the band and then I’ll eventually get into the sound, even if I don’t like it at first. We speak to fans all over the place, just asking them if they like the album. They’ll tell us they didn’t like it initially but they learnt to love it and got what we were trying to do. I think that’s the case with the current album; it is very different. You’re obviously not worried about taking risks? Tom: We’ve always taken risks, whether it’s with musical style or when we


TOM WEARS: gingham blue shirt: EMMETT SHIRTS, £95 // faded black jeans: ROKIT, £35 // denim brogues: H&M, £29.99 // green socks: H&M, £4.99 (for pack of 4) // sunglasses: BEYOND RETRO, £5

DOUGIE WEARS: black leather jacket: JOFAMA, £279 // graphic t-shirt: MONEY, £35 // faded blue jeans: BEYOND RETRO, £22 // leather deck shoes: BEYOND RETRO, £25 HARRY WEARS: red checked shirt: EMMETT SHIRTS, £95 // blue faded jeans: BEYOND RETRO, £22 // tan suede shoes: POINTER, £99 // sunglasses: stylists own DANNY WEARS: black leather jacket: ROKIT, £120 // white t-shirt: TOPMAN, £6 // checked trousers: LAMBRETTA, £229 (as part of suit) // black suede shoes: EMU, £110

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PRiCELE SS S RECOGNISE caught up with Jessie J to talk about the rumours surrounding her sexuality, her dreams of a Tinie Tempah collaboration and making lasagne for our cover stars McFly. words: RUTH STIVEY

he’s the fierce new face of British pop music and she’s here to make a statement. Jessica Cornish, or Jessie J as she’s better known, follows in a long line of successful and empowering female music artists. As a graduate of the prestigious Brit School, Jessie recently picked up the Critic’s Choice at this year’s Brit Awards, emulating fellow alumni Ellie Goulding and Adele.

At just 22 years old she’s already written songs for the cream of the crop in the music world, including Justin Timberlake, Alicia Keys, Miley Cyrus, Christina Aguilera and Chris Brown. Jessie’s debut single ‘Do It Like A Dude’ blasted her onto the UK music scene as a star in her own right, with the record charting at number two. There was only one way to better that and her second single ‘Price Tag’, stormed straight to the top of charts.

And there’s much more than just success to this straight-up madam with the razor-sharp bob. The teetotal Essex girl is a socially conscious lyricist who wants to inject some sense and positive energy into the music industry. With her newly launched ‘Be True to Who You Are’ campaign, Jessie is the role model that the kids have been waiting for.

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BEING

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RECOGNISE sits down with Sir Richard Branson, one of the world’s coolest entrepreneurs, to find out just how serious the man is behind that famous smile.

words: RUTH STIVEY

isted in The Times top twenty richest in the UK, Richard Branson is the self-proclaimed business virgin who married music and money, while lucratively flirting with hundreds of other side ventures. From the word go, he has been community-minded, creating his first charity, the Student Advisory Centre, at just 17. Today, Nelson Mandela and Desmond Tutu count as close friends and his non-profit foundation, Virgin Unite, tackles social and ecological problems worldwide. RECOGNISE discovers why, in this age of austerity, charity, the planet and giving back are still so important to him.

Do you ever discuss how much money you have given away over the years? Every year with the Virgin Group and my personal activities, we deliver millions of pounds worth of value to the social and environmental sectors. What is even more exciting is the new entrepreneurial approaches that Virgin Unite and our businesses are delivering that will have a long term impact. Whether that be the Elders and the Carbon War Room or some of the innovative approaches our businesses are creating. For example, Virgin Money’s ambition as a business is to make everyone better off. That means looking for ways of doing things that benefit customers, staff, shareholders, business partners and the community. The launch of Virgin Money Giving came as a result of Virgin Money’s sponsorship of the London Marathon. Having taken a look at how runners raise money, it became clear there was a better way of doing things. We want to help all fundraisers raise more money for good causes. No matter what event they are taking part in. Virgin Money Giving is a not-for-profit company so more of your money goes directly to where it’s needed most. Tell us more about ‘The Elders’. The Elders are an independent group of eminent global leaders brought together by Nelson Mandela, Peter Gabriel and I, who offer their collective influence and experience to support peace building, help in addressing major causes of human suffering and the promoting of the shared interests of humanity. They are not bound by the interests of any nation,

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government or institution; they are free to speak with whomever they choose and take any action that they believe is right. This is what makes them so unique. You can find out more at Theelders.org.

Would you be happy with your riches if you weren’t giving back in the way that you do? Some of my happiest moments in life have been when I’ve had the privilege to listen and learn from people on the frontlines who have dedicated their whole lives to giving others a chance. They are the real heroes that are selflessly dedicating their time, energy and passion to helping others. Once you see something that is unacceptable, it is impossible to turn your head and not do something to change it. Happiness is certainly when you see that you’ve helped give someone the chance to build their own life into the life of dignity they deserve. It’s certainly true that you get much more than you give! Do you think The Giving Pledge in the US (Warren Buffet and Bill Gates’ initiative where the top billionaires pledge at least half of their fortune to philanthropic causes) would work here in the UK? Great credit goes to Bill Gates and Warren Buffet for their generosity and willingness to use their convening power to get more much needed funds flowing into solving the issues. Many people in the UK are incredibly generous already; much of this is done under the radar and not linked to specific individuals. It also often takes on different shapes rather than pure philanthropic giving. For example, Anita Roddick setting up the Body Shop or John Bird setting up the Big Issue. The UK continues to do some great work around these types of social enterprises that are an exciting new approach to tackling issues. Al Gore’s best-selling book, An Inconvenient Truth, obviously had a big impact on you. You pledged all profits from the Virgin air and train businesses to the fight against global warming. What alternative forms of energy do you think holds the key for the future? In the future I think electricity powered by renewables will supply a much larger slice of the world’s energy needs. There is a lot to do to improve


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existing electricity supplies and we must ensure it is more efficient to generate and distribute. We must look at everything from smart metering and super grids to electric vehicles and just switching things off. The world still has a huge amount of existing infrastructure that depends on oil, and I cannot see that demand disappearing in the near term. Instead we must invest in developing low carbon renewable fuels produced in a socially acceptable and environmentally friendly way. It’s up to our governments and regulators to make sure that the most lucrative forms of energy in the future are also the most economically, socially and environmentally sustainable. And, it’s up to you to vote for those governments! There are now over 400 companies within your Virgin Group. How many charities are you involved with, or are most of your efforts put into Virgin Unite? Several years ago, I realised that if Virgin really wanted to make a difference in the world, then we had to harness the talent, skills and entrepreneurial energy from across the Group, while at the same time embedding a social and environmental ethos at our core. In short, our businesses had to become a force for good. Virgin Unite was set up as a non-profit to help bring together the right people and use their entrepreneurial approaches to bring together governments, social sector organisations and businesses to tackle the tough global issues. Please learn more about it by going to Virginunite.com.

What do you see as the biggest social problems in the UK and what are some of the solutions? There are many social issues facing people in Britain, which are further compounded by the economic downturn. But I believe you can find opportunity in almost any situation, we just have to look for solutions. Unemployment amongst young people has reached a record high - this group is known as ‘Neets’ (no education, employment, or training). We need to look for innovative ways of engaging young people and helping them fulfil their potential. Future entrepreneurs need to be supported. The Prince’s Trust is doing a great job in the UK, with both seed funding and support through mentors. Virgin Media Pioneers is helping a community of entrepreneurs to make their ideas happen and this February saw their 1000th member join the community. Creating opportunities for young people is key. This can be through apprenticeships that allow you to earn as you learn. Virgin Media’s Young Apprentice Scheme consists of 12 months training and the opportunity to gain a recognised professional qualification in Communication Technology. They get real hands on experience from installing to repairing home phones, broadband and digital TV. The scheme is fully supportive, offering dedicated apprentice managers and mentors who are always on hand to assist. It’s a great way to earn while you learn.

“It’s certainly true that you get much more than you give!”

What is Virgin Unite’s biggest achievement? Virgin Unite has many achievements on both a global and local scale that are making a real difference for people and the planet. For example, about six years ago, Virgin Unite and Virgin Mobile set up a campaign called RE*Generation that helps homeless youths across the US. Through this initiative we’ve helped thousands of homeless young people across the US and helped strengthen our partners, such as StandUp for Kids. We were also fortunate to work with US singer-songwriter Jewel and a number of innovative grassroots organisations, to successfully petition Congress to establish a National Homeless Youth Awareness Month in November. For me personally, the greatest achievement to date has to be bringing together The Elders.

When you guest edited The Big Issue we read about how seeing homeless people in Toronto had a major effect on you. Seeing homeless young people huddled around the air vents of the subway on that freezing morning as we drove from the airport in Toronto did have a huge impact on me and that’s why we are now working with Virgin Unite, Virgin Mobile Canada and our ambassador Cory Monteith (the actor from Glee) to establish a National Homeless Awareness Day in Canada as well and a ‘War Room’ to help stop teen homelessness. Anybody can support it; it doesn’t matter where you are in the world. Sign the petition at 504nyhad.com and join us in bringing light to the seriousness of the issue. By taking one minute to sign the petition you can really make a difference. What other things have you seen that have had the same sort of impact on you? In 2005, I learnt about the devastating birthing injury ‘fistula’, a condition caused by an obstructive and prolonged labour, and a lack of access to medical assistance, which often results in the mother losing her baby, becoming incontinent and subsequently ostracised from her family and community. I asked Natalie Imbruglia to become a spokesperson, and she has worked tirelessly over the last five years, travelling to meet with women in Ethiopia and Nigeria, hosting fundraisers with my wife, Joan, and raising awareness.

You were part of the student activism era of the 1960s, what do you think of the recent protests against the rise in student fees? Would you suggest alternative activism to these students, like a social business? Peaceful protest is an important human right. We encourage our staff and network to never accept the unacceptable – use your voice. Highlight the issues that you find unacceptable and promote positive initiatives. Use Twitter, Facebook, and blogs, which are all fantastic ways to start a movement and get people engaged.

‘Student Magazine’ [Branson’s first business venture when he was 16 years old] was a great tool to get the students behind the tough issues of my day. Today we have the amazing tools of social media that allow you to reach a global audience as opposed to a campus of students. Last year I met Cleopatra Simelane, one of the entrepreneurs who attends the Branson Centre of Entrepreneurship in South Africa and who has launched a magazine called Recess – it’s fantastic! The magazine offers advice on finding a fulfilling career and combating bullying. About 10,000 people between 14 and 24 get each issue for free, mainly through 100 high schools. The great thing is she is encouraging readers to become contributors. Are there any things that you wish you had done but haven’t? Now, that would be telling! I often joke that I wish I had invented the Apple brand! I really don’t dwell on what I have not done! I have the most amazing life and have been married to a wonderful lady for 30 years. Lastly, if life had dealt you different cards who do you think you would have been? What’s top on your list of alternative careers? I was a very keen sportsman at school and loved the usual team sports like rugby, cricket and tennis. However, a knee injury while training prevented me from competing to my full potential. My other passion was media, newspapers and magazines - I would have loved to have trained at a journalism school. This dream partly came true with Student Magazine though. Follow Richard on twitter @richardbranson or @virginunite

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Lucky suit

Trawl the vintage shops for silky suits and evening maxi dresses this spring/ summer as we jumpsuit back into 1970s glam in true casino style.

photography: ISHAY BOTBOL styling: SARA DARLING and SARAH BARLOW

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BEN WEARS: shirt and tie: JEFF BANKS ’24-7’ FOR MATALAN, £12 (as a set) // jacket: BEAUTIFUL SOUL, £550 ANASTASIA WEARS: dress: DELIA COVEZZI, £615 // belt: BEYOND RETRO, £8 // ring: LOLA ROSE, £75

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ANASTASIA WEARS: leather coat (worn as dress): MATTHEW WILLIAMSON, £2498 // bag: HEIDI MOTTRAM, £263 // shoes: PRING, £200 // tights: STYLIST’S OWN BEN WEARS: suit jacket: ORSCHEL READ, £500 // trousers: ORSCHEL READ, £200 // shirt: EMMETT SHIRTS, £95 // brogues: LAB PAL ZILERI, £246 // ring: SIMON CARTER, £25 SAM WEARS: dress: TIBI, £375 // bag: ORLA KIELY, £195 // belt: NINA JAREBRINK, £120 // wedges: PRING, £ 210 // earrings: LAURA GRAVESTOCK, £65 // tights: STYLIST’S OWN

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ANASTASIA WEARS: jumpsuit: BEYOND RETRO, £22 // jacket: NICO DIDONNA, £420 // belt: BEYOND RETRO, £6 // necklace: CLARE HYNES, £145 SAM WEARS: dress: PROJECT D, £235 // lattice ring: LAURA GRAVESTOCK, £135 // majestic ring: LAURA GRAVESTOCK, £219 // amethyst rings: LAURA GRAVESTOCK, £219 each // bangle: STYLIST’S OWN

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SPOT THE DIFFERENCE How to wear your basics in more ways than one...

photography: LEO CACKETT styling: SARAH BARLOW

(both pages)

Francesca wears: bra: ENAMORE, £65 // shirt-dress: ASOS AFRICA, £36 // wrap belt: H&M, £7.99 // bracelet: CAIPORA BY MARZIO FIORINI, £32.90 Joe wears: vest: TOPMAN, £7 // cardigan: BEYOND RETRO, £24 // scarf: EDUN, £185 // harem joggers: TOPMAN, £30 // chain ring: CULIETTA, £75

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(both pages)

jumper: TOPMAN, £32 // shorts: TOPMAN, £32 // ring: FREEDOM, £6 // boots: TOPMAN, £32

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100 NatOrigins hand and nail cream, £9.15

£10

Recognise reveals organic goodies that won’t cost the earth, or damage your bank account...

Lavera faces organic mint blemish stick, £9.50

Origins spot remover, £10

compiled: GIOVANNA FALCONE

Lush buffy, £9.45 (amazing scrubber) Neal’s Yard rose water 100ml, £9.75

Yes to Carrots can you c me – eye and face makeup remover, £9.25

manhattan Minerals super length mineral mascara, £9.99

Une healthy glow enhancer, £9.99 Trilogy rose hand cream, £9.50

Suki to Go exfoliate cleanser, 30ml, £10

Steamcream moisturiser, £10

£10 and under 28


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Une all in one mascara, £9.99

The Green Grocery love letter 100% organic solid scent, £9.99

Purely Minerals woodland eyeshadow, £10

Barefoot Botanicals SOS face & body cream, £9.95

Matrix biolage delicate care masque, £9.99

nostalgia organics sweet orange soap sack, £9.75 Lavera sensitive skin organic makeup remover, £9.90

Oy! cleanser and moisturiser, £9.20

Madara 100% natural lip gloss, £9.90

Boo Boo Products soothing bath soak, £9.99

Burt’s Bees peach & willowbark deep pore scrub, £9.99

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FOR AND AGAINST:

Life Under The Knife words: SARAH ALCOCK illustrations: ZUKI TURNER

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F

ollowing the logical progression, it shouldn’t come as a surprise to learn that we are now becoming ever more inclined to splash out on cosmetic surgery when the Revitalift just won’t do anymore. Recent figures show a 5% rise in the number of people going under the knife in the last year alone. The British Association of Aesthetic Plastic Surgeons also revealed that it’s not just women who are becoming cosmetic converts - men’s surgery also rose by a massive 28% last year. Most of us have an opinion about cosmetic surgery, but do we really know the truth about this lucrative industry? RECOGNISE spoke with inside professionals who offered an exclusive insight into the cosmetic world under the knife.

YES TO COSMETIC SURGERY - the plastic professionals Dr Toby Mayer is a cosmetic surgeon to the stars at the Beverly Hills Institute, Hollywood. Despite acknowledging that it is a fantastic development in modern medicine, Dr Mayer’s philosophy on cosmetic surgery questions why you would want to fix something that isn’t broken. When we think of plastic surgery, we either think of the people who have invested a bit of money into stopping the clock for a few years, or, we envisage those more famous faces whose looks have been frozen into nightmarish plastic masterpieces. Dr Mayer has performed surgery on Tinseltown for 35 years. He says that those overt Hollywood case studies represent only about 1% of everyone who has surgery. He explains that the media only exhibits people who look like they have just fallen out of Madame Tussauds or the latest actress to have boasted about having ‘10 things done in one sitting’ - (cough) Heidi Montag. We glance at the tabloids every now and then and are shocked by the complete transformation of individuals from natural looking lady to badly built Barbie. But who is responsible for Heidi Montag’s public plastic humiliation? ‘Just because someone comes in, like Heidi Montag, it doesn’t mean I’m going to do surgery on her. I don’t do things on people just because they want them. But, they will leave my office, walk down the street to someone who will do them.’ Dr Mayer has performed surgery on a whole host of Hollywood stars, but his main speciality is correcting the botch jobs done by other surgeons that we see in the media. But what is the norm in Hollywood? Have they all had surgery? According to Dr Mayer the answer is a definitive ‘yes’. ‘Everyone over the age of 35 to 40 has had surgery in Hollywood’. We only ever see the car crash surgeries, not ‘the hundreds of thousands of people who have had successful cosmetic surgery.’ If cosmetic surgery is a must-have in Hollywood, then it is no wonder that the wannabes are desperately trying to get ahead of the game. They try to find a quick route to making it to the big time but, instead, all they make are headlines - and for all the wrong reasons. Some cosmetic surgeons who haven’t been educated about the psychological impact of surgery on patients seek to take advantage of those flashing the cash. Are some surgeons forgetting the social responsibility of trading in a business where upgrading ourselves is so readily realisable? Cosmetic surgery in Hollywood is obviously a way of giving your youth - and hence your career - longevity. But, out of the limelight, Dr Mayer treats people from all walks of life, ‘from movie stars, doctors, lawyers, accountants, truck drivers...’ He has his own method of choosing good candidates for surgery:

1. ‘Does this person have realistic expectations?’ 2. ‘Can I help them?’ 3. ‘Will they be satisfied?’ ‘Of course you cannot walk into a cosmetic surgery and ask to look like Scarlet Johansson’, says Mayer, ‘that’s narcissistic. I make people look like themselves.’ Outside the Hollywood bubble, cosmetic surgery is not a spontaneous purchase; most people don’t dive headfirst into private surgery, but spend years considering it, making sure it is the right decision and saving for years to afford their procedures. In the UK, some private patients are slightly perturbed that the NHS seemingly gives out cosmetic surgery for free to a select few. So how does the NHS decide who qualifies for such a thing as free surgery?

BOOB JOBS for FREE: We asked an NHS plastic surgeon, Dr Richard Barlow of St Thomas NHS Hospital, to shed some light on the matter: Boob jobs are the most common cause of controversy concerning the NHS. Dr Barlow says that free surgery is only granted to counteract health problems; ‘if someone has big breasts causing them to have back problems, or if they are swinging down by their knees causing mobility problems,’ then he will grant surgery. It may seem obvious but, how can you prove that someone cannot move because of their boobs? Dr Barlow admits that it is a ‘grey area’ and each case has to be a ‘judgement call’ for the doctors. Cosmetic surgery on the NHS is not a black and white decision process. ‘Some people sweat but that doesn’t mean that they have to change their shirt four times a day. Some people would think that is a life-hindering problem, others would say, live with it.’

What you think... YES TO SURGERY

NO TO SURGERY

Andy, 22 ‘It wouldn’t put me off a girl if she’d had it.’

Sophie, 23 ‘People forget it’s a major operation and a huge risk. I draw the line at lipo, it’s just lazy!’

Clara, 26 ‘It’s good if it makes someone more confident. Hot people get it easier in life from a career perspective.’

Naomi, 22 ‘It would be nice if nobody had it.’

Lynne 50 ‘In terms of people my Zach, 30 ‘I don’t have a problem with it. It seems quite addictive, you can always find things you want to change.’

age, obviously some middle aged women can get really depressed about ageing. One of my friends has had a nose job, and it just doesn’t make her look better at all.’

Maria, 33 ‘Don’t make yourself look different, just go back to how you used to look.’

Theo, 27

Surely we shall all become an older version of ourselves. Just grow old gracefully.

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CHRIS O’Dowd picks his cream of the hops... interview: SARAH ALCOCK photography: STEFANO GALLI

Is anybody else going to try these with me?

Westons Premium Organic Cider “I really like it. I’m going to give it an 8/10. Strong opener I know, I think it’s good, really strong.”

8/10

says Chris, sat in front of 14 bottles of organic cider and beer. We asked him to taste and rate our pick of the best organic brews from around the country, plus one German. Forget the cinema, forget television, this was the best hour’s entertainment we have had in a long while!

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Westons Premium Organic Pear Cider

6/10

“I’m generally not too big of a pear cider fan. (tastes) It’s not bad. To me that’s just too sweet. You can taste all the sugar and the pear coming through. 6/10. “

Dunkertons Black Fox Cider “Oh gosh! Oh god I wouldn’t be into that one at all. You can taste the alcohol level is a bit higher. Black Fox-I would give that a 5/10. You know what, I don’t like it at all. I’m giving it a 4/10. It’s a bit vinegary. It’s almost got a mouldiness to it.”

4/10

Sheppy’s Cider “Mmmm, I’m getting berries. I could drink more of that because it’s lighter. This is more flavoursome. 7/10.”

7/10


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Samuel Smith’s Organic Strawberry Beer

5/10

Freedom Organic Lager “This is organic freedom; perhaps an Egyptian beer? (Tastes) It’s really nice! I like it. It has an aroma. 8/10.”

“It’s very strawberryey. I mean that’s very delicious. But I couldn’t drink more than a pint of it. It’s good to find flavoured beers that are organic though because generally flavours like that are just so chemically. 5/10.”

Samuel Smith’s Organic Cherry Beer “I don’t think I’m the perfect person to judge cherry. I’m not a cherry fan. (Tastes) That’s ****ing gross. Jesus Christ. That was a 3/10 I’m afraid!”

3/10

Oxford Gold Organic Beer “It says that it’s brewed with a zesty aroma and a fruity flavour. (Tastes) Wow. It’s really something. I like it! It’s very flavoursome and creamy! 8/10.”

8/10 Weisse Organic German Wheat Beer

8/10

Freeminer Organic Fairtrade Ale “Strong Ale made with the finest organic mulch. (Tastes) This one I like a lot. I’m going to give it an 8/10. You know what I’m going to give this one a 9/10.”

9/10

There’ll be no judgements if I start belching right?

Freedom Organic Dark Lager “Ooh I like the colour of that. (Tastes) There’s a lot going on there! It’s nice but a bit too heavy though. I don’t know how I feel about it. 6/10.”

6/10

Stroud Organic Woolsack Porter “Porter is like stout. Also Porter is my girlfriend’s surname so I think I should like this one. (Tastes) It’s fruitier than I was expecting! 7/10.”

7/10 Stroud Organic Budding Pale Ale “Very floral. I’d be interested to see what women think of this. I don’t understand why women don’t drink more pale ales. 9/10.”

9/10 WINNER!

“This one is wheat beer. (Tastes) Mmm…very wheaty. Really ‘organicy’ tasting. I like that a lot. It’s not too heavy. 7/10.”

7/10

River Cottage Organic Stinger Ale “This one is tongue tingling ale apparently and it’s Hugh Fearnley Whittingstall’s. (Tastes) I can see what they’re saying about their tongue tingly ale! Slightly less alcohol content as well so it’s not quite as harsh. I like that a lot. 9/10.”

9/10

Can you beer anything?

Beer and Cider Stockists: As Nature Intended Asnatureintended.uk.com // Whole Foods Market Wholefoodsmarket.co.uk // Planet Organic Planetorganic.com 33


photo: NEIL RAJA

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ROLL WITH IT: DIY sushi

F

or a lunchtime quick-fix or a dining-out delicacy, the popularity of sushi has soared in the last decade. With an air of sophistication, the promise of health benefits and its relative affordability, sushi has the appeal of fast food without the negative stigma of a burger and chips.

The recent media attention surrounding The Big Fish Fight, and comments from top chefs, including Hugh Fearnley-Whittingstall and Gordon Ramsay, has seen awareness raised about diminishing fish stocks and the hugely wasteful and cruel nature of British fishing. So, how can we punch our own weight in the fish fight? When it comes to where we eat sushi, it’s all about choosing restaurants which use sustainably sourced fish, and that is exactly what Tsuru is all about. RECOGNISE took a trip to the restaurant in London’s Bishopsgate for a sushimaking lesson from Tsuru’s best sushi chef, Yod. Apparently it’s as easy as 1,2,3! Why not use our step-by-step guide, or book a lesson for you and your friends? Lessons cost £35 per person and are available for private groups, ideal for a work-bonding trip, a hen party or an alternative birthday bash. Tsuru Bishopsgate is located at the back of 201 Bishopsgate, London EC2. Nearest tube: Liverpool Street. To book a sushi-making class, contact: Duncan@tsuru-sushi.co.uk or call 0207 377 1166. For more info, visit Tsuru-sushi.co.uk

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The recently opened Tsuru, Mansion House

Sushi-making class with Chef Yod


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Sushi Yourself

SUSHI CHECKLIST Bamboo sushi mat Nori sheets (seaweed wrap) Sushi rice Japanese rice vinegar Small bowl of water for finger cleaning Cling film Super sharp knife Whatever fillings you like: tuna, spring onion, wasabi, cucumber, etc

If you don’t want to go out, or don’t have a Tsuru near you, why not try rolling your own? Here’s what you’ll need to get sushi self-sufficient...

Soy sauce and pickled ginger for dipping Wasabi (optional but recommended)

photography: NEIL RAJA

1

Lay out your roll mat, cover with cling film and place your nori on top, shiny side up.

4

Flip the nori over so the rice is facing down on the mat and place your fillings in the centre, using mayonnaise to create a kind of ‘food glue’.

2

Roll a handful of sushi rice into a ball and place it in the centre of your nori.

5

Now it’s time to roll the sushi: use the mat to guide and ease the rolling; pulling the mat away when each side is made to make sure it doesn’t get stuck in the roll.

3

Squidge (the technical term) the rice down to form an evenly spaced rectangle, leaving a gap of nori at the top.

6

Get rid of the mat and unveil your perfectly formed, long sushi roll. Take your sharp knife and, using a fluid sawing motion, carefully slice into small pieces.

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Las Vegas: The Green Oasis?

Can the world renowned land of ostentation and excess really be one of the world’s leaders in ‘touchy feely’ environmentally friendly construction projects? Quite possibly… words: Dominic Wells

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Super size, super green, super City Center

“ Welcome

to the belly of the beast ”,

says my guide, leading me down thousands of yards of twisty, unglamorous corridors and across a gigantic underground parking lot. I could tell we were nearly at our destination. The smell always hits you before the sight does... By contrast, my entry into Las Vegas was very different. Driving in from LA, the first thing you see is the super powerful beam of light, visible from space, that shines directly up from the pyramid shaped Luxor Hotel. It’s one of many monuments to conspicuous consumption in a city where gambling revenues on the central Strip alone topped $5.77 billion last year. Other such landmarks include a 50% scale replica of the Eiffel Tower (they would have built it full size, except the airport was too close), a roller coaster clinging to the outside of the New York, New York hotel, and the beautiful Bellagio fountains which leap 460 feet into the air from an artificial 8.5 acre lake that cost $40 million to construct. This in the middle of a desert, in a city where, it is predicted, the water is likely to run out entirely within the next ten years.

The whole culture here is geared to excess. Two hundred thousand slot machines blink and whirr throughout the night, their neons and sonics vying for custom. Pot-bellied Americans in loose-fitting T-shirts clutch coloured plastic guitars filled with cocktails, or comedy beer bottles ten times the normal size. Every hotel offers an all-you-can-eat buffet, each more lavish than the last. If small really is beautiful, Las Vegas never got the memo. And yet, improbably, this is where some of the most innovative green initiatives are currently being tested out, with the eyes of Corporate America trained upon them, ready to learn. One of the newest, and certainly the biggest, developments on the Strip – in fact, the largest private building project in American history – is CityCenter. Costing $11 billion and spanning more than 1.5 million square metres, it could have been another environmental disaster; except that, at a very early stage in the project, it was decided to make the building greener than Kermit the Frog. Most of this goes undetected by guests. The slot machines have Dalek-like skirts through which air conditioning is vented – less wasteful than the traditional ceiling-borne kind. The lights are all of the long-life and low energy variety. And, when the right technology didn’t exist, it had to be invented: for instance, there wasn’t a low-flow, high-efficiency shower head on the market, so MGM Resorts worked with manufacturers Delta to develop one. There was no tradition of waste recycling in Nevada’s construction firms, so MGM funded a recycling company called Evergreen to expand their facility, diverting 93% of the building waste from landfills. The result is that of just six properties in America to achieve five “Green Keys” (a tourism and leisure eco award), three of them are at CityCenter: the Aria, Vdara and Mandarin Oriental hotels. All of this is very laudable, but it’s not why Corporate America is sitting up and taking notice, nor why MGM are now advising building projects as far away as Qatar. Shareholders are interested in just one kind of green -- the kind with

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My night in an igloo...

RECOGNISE trekked to the French Alps to stay at what is probably the most ecofriendly ‘hotel’ in the world. Sounds cool? It sure was…

words: CLEO DAVIS

When I was invited to stay in an igloo for a night I imagined myself lounging in a magnificent ice structure hotel, à la James Bond’s Die Another Day. I have to admit to having visions of myself in one of the Bond scenes, drinking a martini while dressed in a glam cocktail dress at the bar. What a ridiculous thought, almost as ridiculous as expecting to meet Pingu (please don’t laugh, there were pictures of penguins all over the website). As intrigue had set in, I started some pretrip research and visited the igloo website, Monvillageigloo.com. I soon learnt that my ice sculpture hotel was in fact a two metre high, four-metre diameter snow mound, hollowed out of course. Imagine the dimensions of a large Jacuzzi and radically turn down the temperature. I clicked on the gallery on the website and found

myself looking at ‘holiday’ snaps of previous igloo visitors, all pictured on camp beds tucked up in leopard print blankets wearing coats…and woolly hats. I’m not sure about you, but going to bed in a coat and socks is not particularly my idea of holiday fun. Neither was walking outside to the toilet, which I had learned was in a separate igloo. Worry was setting in. I’m not a camping snob though; I love my tepee at the summer festivals and sleeping under the stars can be quite exciting, not to mention liberating. So after a quick Google search on ‘how not to get hypothermia’ and a successful ring-around to several thermal clothing companies, I decided to take the plunge (pool) and submit my creature comfort loving, Cancerian self into life as an Inuit - just for a night.

First Impressions It was pitch black when we arrived at the igloo village 2118m above the resort of La Plagne. There were six igloos in total, four for sleeping, one igloo to dine in and one with a dry toilet – you cover your mess with sawdust instead of flushing, meaning less wastage. Solar powered fairy lights also light the small doorframes of each igloo but the doors were so small it meant you had to scramble down on all fours to enter the ‘hut’. Inside there are three to five camp beds placed directly onto the icy cold snow floor. I must say, the lack of carpet scared me slightly as waterproof slippers were not high on my list of things to pack. I was later told that once tucked up in bed I was not to leave the igloo until morning as the outside temperature could drop to well below freezing. Ouch.

Make your own Igloo The eco entrepreneurs of Mon Village Igloo, Joel and Aurelie, build the igloos themselves in a day. “We use a big drill cutter to spray fresh snow over an inflatable structure. Once properly compacted, we deflate the structure, leaving the igloo well and truly in place for the whole winter season.” And what if it melts while someone’s sound asleep inside? “That’s never happened”, I was assured.

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I was told to pack warm clothes (no ball gown then). Here is what I took:

La Plagne extra activities:

Thermal leggings and longsleeved top Thick velvet leggings Long-sleeved jersey top Cable knit jumper Two pairs of socks Ski pants Ski jacket Faux fur hat Slippers Gel hand warmers x2

Bike Skiing: Like a bike but with skis instead of wheels. You wear shorter skis on your feet too. As a virgin skier I found the ski-bike easy to ride but got some funny looks/laughs from skiers who were alien to it. It’s cheaper than ski hire though; the bike is €16 for half a day and €23 for one day. Sardines anyone? Not much bed-room

The most eco heating of them all - body to body

Candlelit Dinner Fourteen of us huddled around a big wooden table in the ‘dining’ igloo, which was lit by just a few candles and a couple of oil lamps. We were given small cylindrical tree stumps as chairs, which were not as uncomfortable as they first sounded. I did notice the larger lady of the group having particular difficulty staying seated on hers though. For dinner we were served a traditional Savoyard meal that consisted of soup made with locally sourced vegetables, cheese from a local farm (Montfort) and sliced meats from the local area of Seez. We ate with biodegradable crockery and cutlery and whatever food was left over was composted and used by a local farmer. The meal doesn’t satisfy a huge appetite but it was tasty enough. The dining experience, however, was definitely the more enjoyable part of the evening. So, rather than expect a Michelin starred meal, be prepared to get to know your fellow Inuits over a fair amount of drinking – the alcohol is used simply to raise your body temperatures, obviously. But don’t quote me on that… From a socialising aspect there is one important thing to consider: if your French is more Del Boy than ‘delicieux’ then I would definitely recommend

rounding up a group of friends to go with, as it can get a bit lonely up in the mountains if you don’t speak the local lingo. I had to share my igloo with a young French couple and we attempted ‘good mornings’ and ‘good nights’ but that was about it. It was very awkward, especially when I had to listen to their techniques for keeping warm. That’s all I’m going to say on the igloo matter. That, and that it was VERY COLD, with an average temperature of about one degree Celsius. The next morning I awoke to hot tea and a beautiful view of pure white mountains. The view almost made the uncomfortable stay worthwhile, but I’d be lying if I said I wasn’t craving my hotel bed by that point. Even though I didn’t get to drink martinis in a ball gown with Bond, I did get to sample exceptional eco living in a house/shelter that costs nothing to make and where the food has little to no impact on the planet. All this and you are treated to the company of two very friendly hosts too. There was something very ‘Narnia’ about the igloo village – I was half expecting Mr Tumnus to pop by for a cup of sugar. Take my advice, though; stay for the traditional Savoyard dinner and then take a nice fast snowmobile ride back to the hotel bar to thaw out. Dinner and a night’s stay at Mon Village costs €65 pp.

Le Chalet du Friolin: Restaurant situated at the top of the piste. If you’re a meat eater you’ll like the local favourite dish ‘Tartiflette’, made from locally sourced potatoes, cheese and bacon. If that sounds a bit too hearty for a quick ski pit stop then just try the local liqueur, Génépi, a local Alps speciality made from a flower found in the mountains (highly recommend to gin lovers). Le Chalet du Friolin is thoroughly recommended to balance out your head and your wallet. A meal will cost you as little as €12. Snow Shoeing: Some might think these shoes are for wimps or the elderly - sorry grandma. Snow shoes are actually a lot of fun and it means you can go off piste and up and down the mountains like a true explorer. You don’t have to be overly fit to have a snow shoeing session, but beware of deep snow as you could go flying - like I did, losing my video camera in the process. A three hour session is €25 pp, five people minimum. BobSleigh: The Olympic track is still in full swing, with tourists queuing up to get a taste of the fast action. It recently received a highly priced revamp and there’s now no longer any risk of it blowing up (seriously) since they’ve scrapped the use of ammonia to keep it cool. The ride itself lasts roughly three minutes and is fast. I was given a rather fetching helmet to wear but fear still kept my eyes closed most of the time. I recommend you buy the DVD (for an extra €25), which captures your best bits while hurtling down the tunnels. A ride costs €38 pp. Find out how to get there by train by visiting Raileurope.co.uk. The website even provides you with information on your carbon footprint in getting to ski resorts. For more information on La Plagne: visit La-plagne.com.

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40

The Right Tool For The Job

‘Tool Academy’ presenter and environment buff Rick Edwards donned his specs and suit jacket to take a spin in the new low emission Fiat 500 TwinAir and RECOGNISE went along for the ride. words and interview: CLEO DAVIS photography: ISHAY BOTBOL


reverse

Thanks for squeezing your long legs into the Fiat 500 TwinAir to escort us back to the office, Rick. Did you enjoy the drive? I like it; it’s a smart looking car and a smooth drive. Some people would say it’s a bit girly but I think I’d drive it if I weren’t ten feet tall. I felt extremely cramped in it. I like the interior and it smells nice, but new-car-odour doesn’t last long, does it? It has a swanky start-stop button, which means it automatically started again when I stalled it. (We’d like to add that it also helps to reduce emissions and make driving even more carefree). One thing I found tricky was getting it into reverse, it was a bit stiff.

spending the extra money. A bit like organic food; a lot of people don’t have the extra money to spend.

Given your interest in natural sciences and the environment, what is your opinion of cars geared towards lowering C02 emissions? At some point we won’t have the fossil fuels to run cars the way that they’re run today. I think there’s a long way to go before we’ll see a wholesale change in the sort of vehicles that people drive. Buying a hybrid, for example, doesn’t necessarily mean you’ll ever make the money back in the lifetime of your car, given how much more they cost than a petrol equivalent. You might save money in petrol but not in the magnitude of the price difference, so that dissuades people because unless you have a specific standpoint or environmental agenda, it’s perhaps quite hard to justify

Rolls Royce has unveiled an electric prototype; do you think it will take the big players like them to really bring home the importance of eco cars to the general public? Well, you could argue the aspirational side of it - if Rolls Royce is doing it, then it must be good. I wouldn’t say it’s a bad thing but I don’t think it will have a knock on effect. I just don’t know how wide of an effect it will have on your typical consumer who can’t necessarily afford a Rolls Royce.

“Steve Jones... I bet he’s a back-seat driver.”

Do you think government incentives such as money off and road tax exemptions are attractive enough to get people to make more eco-friendly choices? You pretty much have to offer people incentives to persuade them to change their ways. You have to put in a lot of work to get people to change. The incentives are good, but doesn’t the road tax exemption on the Prius apply for the first year of ownership only?

Do you think hybrid cars are more realistic/practical at the moment until we have more readily available charging stations for electric cars? You can have an electric car in

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reverse

Juicy Bike’s new style electric hybrid bicycle...

Juiced Up

It’s not “ cheating”,

Bob Wales, owner of Juicy Bike, assures us, “it’s pedal assistance.” And he’s right. After the first few pedals of the new 2011 Sport the motor kicks in and gives you what can only be described as a ‘mild turbo-boost’. It’s guaranteed to bring a smile to your face. For an even bigger smile there’s a throttle on the hand grip that increases the ‘oomph’ even more – perfect for long hill climbs or nipping in front of that bus before it pulls away from the bus stop.

The new Sport has been styled with a more female sensibility in mind, with full metal mudguards and a basket rack over the back wheel, but the innovative design will still make it look good on the guys. If you’re looking for something a bit more rugged, the previous incarnation, the 14AH Sport, has much more of an off-road look, with short rubber mudguards and no basket rack.

42

photography: NEIL RAJA

The powered assistance comes from a 250W motor powered by a 36V Lithium battery that will take you to a swift 15mph for 30 miles on a single charge. With a full charging time of just four hours, at 4-6p per charge, this really could be your surefire alternative way of commuting to and from work. And don’t worry about buying lights for your 2011 Sport, the fixed LEDs on the bike are powered by the battery with a flick of a switch on the handle bars. The battery itself is security locked into place beneath the seat with a key that is also used to switch the power on and off. This is a great city bike, with fantastic, attention grabbing, all aluminium styling, but be warned – the motor, the battery and the frame do not make this the lightest proposition on the market, and if you live anywhere that requires you to negotiate a flight of stairs you’ll be thankful that the miles of bike riding will have made you fit enough to carry it!

Juicy Bike - Sport 2011. £739. For more information visit Juicybike.co.uk


reverse

Bike A Pose Look stylish on your saddle this spring as RECOGNISE brings you the latest in biking chic. compiled: SARAH BARLOW

straw boater hat: MATALAN, £6 Matalan.co.uk

wide-brim panama hat: PACHACUTI, £48 Panamas.co.uk

HERS

round-frame sunglasses: THERAPY @ HOUSE OF FRASER, £12 Houseoffraser.co.uk

waterproof ‘sun’ jacket: PATAGONIA, £90 Patagonia.com

HIS

grey cowl top: REPUBLIC, £19.99 Republic.co.uk

satchel bag: BERTIE, £150 Bertieshoes.com canvas back-pack: ASOS, £35 Asos.com navy striped t-shirt dress: TOPSHOP, £29 Topshop.com

city shorts: ENERGIE, £62 Energie.it

mesh hooded top: TOPMAN, £28 Topman.com

khaki chinos: PENFIELD, £75 Penfieldusa.com

navy ‘dockside’ boat shoes: SEBAGO, £100 Sebago.com

khaki shorts: MONSOON, £35 Monsoon.co.uk

tan side purse belt: A WEAR, £12 Awear.com

stripe tee: PEOPLE TREE, £22 Peopletree.co.uk

two–tone brogues: OFFICE, £65 Office.co.uk

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The Big Green Day We can’t offer you a crown or the country’s best canapes, but we can offer alternatives to make sure your wedding is a royally good one.

words: REBECCA BANKS

The Venue: There’s nothing more natural than an al fresco wedding and that’s why we’d choose Caig Falls in the Scottish Highlands for the venue to say ‘I do’ (Forestry.gov.uk/woodlandweddings). With a capacity for around 20 guests, it’s definitely an intimate setting and, with the stunning waterfalls and forest as the most magical of backdrops, we think it’s quite the beauty spot for the young royals. It’s registered for civil and religious ceremonies and costs £350 to hire (plus the registrar fees). As with all British weddings, you’re always risking the weather so we’d suggest they get hitched there during the height of summer. The Rings: Make sure the ‘bling’ is sourced ethically. Fifi Bijoux (Fifibijoux. com) offers a range of platinum, white gold and yellow gold wedding bands in a variety of widths, for both men and women, and they also have a bespoke design service. At prices from £200, Wills and Kate would be able to seal their love without breaking their (considerable) bank. They would be in good

44

company buying from here too, with celebrity fans that include the inspirational Colin and Livia Firth (Mr and Mrs Eco), Jimmy Choo and Annie Lennox.

The Wedding Dress: One word, Kate – vintage! The Vintage Wedding Dress Company (Thevintageweddingdresscompany.com) has collections taking influence from designs from the 1900’s through to the 1970’s. Elizabeth Havey (Elizabethhavey.co.uk) stocks dresses all under the £1,000 mark. Love Miss Daisy (Lovemissdaisy.com) also has a fabulous bridal section with some absolute bargains for beautiful dresses.

The Reception: The greenest way to get to the reception is to walk, so the royal couple could erect a venue near the ceremony using Ascot Structures (Bambootents.com), a company that will build an eco bamboo marquee in the location of your choice. All the furniture used would be made from sustainable


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bamboo, the carpets can be recycled after the event and even the power generators run on bio-diesel. For event props and party planning, they should look no further than Theme Traders (Themetraders.com) which is owned by RECOGNISE’S unsung hero, David Jamilly, a star of Secret Millionaire and the creator of Kindness Day.

The Food: Organic Buffet (Organicbuffet.co.uk) operates across the south of the UK and serves up the most delicious cuisine - from canapés and cakes to exotic salads and hog roasts. Boasting a Gold Catering Mark from The Soil Association, this great grub starts from £25.50 per head, for cold meats and a full buffet, to £27.50 for the hog roast, including a full buffet and, best yet, all costs are inclusive of staffing (based on 100 people attending). A canapé reception can be done from £10 per head, and corkage is not charged if the guests supply their own drinks!

The Drink: With the largest range of organic alcohol in the UK, and with a mail order service, Vinceremos (Vinceremos.co.uk) is the perfect place to stock up for an evening of boozy merriment after the wedding. They can deliver to all over the country with their mail order service and can even provide the soft drinks to keep the designated drivers happy. The Music: A local band that play the kind of music the couple are looking for would mean the band wouldn’t have to travel far, thereby lowering the carbon footprint of the event, and the couple would be able to make sure the tunes they’re going to hear are hitting all the right notes for their big day.

The Flowers: Daisy Roots in Cornwall (Cornwallecoflorist.co.uk) offer home-grown, fair-trade and organic blooms. Most flowers are grown locally,

with imports kept to a minimum, and suppliers operate under strict fair-trade regulations. If the wedding is London based then the royal couple should enquire at Arena Flowers (Arenaflowers.com), who source blooms responsibly from local growers. In the north they couldn’t go wrong in commissioning Blossom Flowers in Manchester (Blossomflowers.co.uk) who specialise in UK grown seasonal flowers and feature in the Good Florist Guide. Butterflies of Blairgowrie in Scotland (Butterfliesofblairgowrie.co.uk) have their own sustainable flower garden and pride themselves on having zero air miles on its conscience.

The Transport: Making like the 17th century and departing the event by horse-drawn carriage would be terribly romantic and much more eco than a big Bentley pumping out nasty fumes. Let’s just hope they don’t have cans tied to the horses’ tails. Prices for hire are from around £200 and a local supplier can be found by visiting Horse-drawn-carriage.com. The Gifts: There are only so many toasters a newly wed couple can fit in a kitchen. So, for something a bit different, Will and Kate could sign up to Thealternativeweddinglist.co.uk, a non-profit making company that raises money for charities via an online gift list service. If your invite to the wedding of the century gets lost in the post you can still celebrate with the rest of the country with a quintessentially English Cream Tea and a glass of champagne at 108 Marylebone Lane, a charming restaurant and lounge in the heart of Marylebone Village. There’s a special offer of £15.96 per person from April 27th until May 1st, and you can even toast Will and Kate on their special day as the wedding will be broadcast in the lounge on April 29th.

45


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house

quirk

From wee-tering cans to drums made out of planes, our list of odd, up-cycled and intriguing interior designs will add a bit of individual flare to your home... words: SARAH ALCOCK compiled: ZUKI TURNER

The new reusable and washable glass water bottle will replace all those plastic, one use bottles which go straight in the bin after their moment. The big glass bottle will keep you watered time and time again, from around ÂŁ24 at Fredflare.com.

46

These recycled Motolamps are all made from retired parts of vintage bikes, adding an air of adventure to any room. With visible scratches and imperfections, the lamps are light years from minimalist high street lamps and they are all the better for it. For a test drive, go to Betsyryland.etsy. com to see what you could ride away with for around ÂŁ95.

These Tuft stools are both quaint cottage and sturdy workshop friendly. Made using traditional techniques and jointing, the stools are far more robust than any DIY or modern brackets and the hard beech puts flimsy MDF to shame. The cosy pom upholstery makes these hardy stools a homely addition to any room. Price available on request from Info@studio801.co.uk.


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A great investment for your summer garden parties, these solar lanterns will help prevent any kind of candle or cable catastrophe when the alcohol is flowing freely. The lanterns absorb the summer sun during the day then illuminate automatically as dusk descends. Available from Firebox.com for £29.99 per sixpack (of lanterns, not beer).

Asa Lövberg’s innovative design for The Towa makes recycling easy while simultaneously saving money for the lady gardeners among you. It’s a watering can made for women to spend a penny in and then use on your garden. Urine is a well known, effective but rarely used fertiliser which is completely free. At £57 for the can itself we think it’s a wee price to pay for life long nourishment for your garden. Available from Guldkannan.se

Who said you can’t recycle highperformance vehicles? Provenance Drums takes high performance cars, aircraft and even NASA rockets and turns them into snare drums. Although the idea is fairly random, imagine how many snares you could drum up from an entire aeroplane! To make your own motor music go to Provenancedrums. com. Price on request.

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RECOGNISE reviews... On the stage, on the screen and on the shelves; we give you our thoughts on the latest entertainment releases.

words: GIOVANNA FALCONE

THEATRE

Greenland by Moira Buffini, Matt Charman,

The National thinks green!

Penelope Skinner and Jack Thorne

The National Theatre continues with their eco thread to give us this new offering directed by Bijan Sheibani. Having an actor just read out raw statistics can have little effect when trying to evoke people to change, however Greenland offers those facts in a way that’s imaginative, hoping to stir an emotional reaction which will ultimately make you act. Concentrating on the guilt certain individuals feel when it comes to climate change, and their desire to do more, we get the sense that nothing is sufficient. Is it enough to just recycle, use energy efficient light bulbs and turn your lights off to save energy? Or should we really stop living and procreating to help the cause? With such a huge and serious topic to dramatise there are moments where the play struggles to run smoothly, but that is to be expected when exploring the subject from such a scientific prospective. On the whole The National has created a visually striking piece, including flying trolleys and a lifelike Polar Bear, which will leave you thinking long after the final curtain. Playing at the Lyttelton Theatre until April 2nd. See Nationaltheatre.org.uk for more information.

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DVD

FILM

Emily Watson leads a campaign for the stolen children

Aaron Johnson and friends get lost in Cyber-space

Chatroom

Oranges and Sunshine

Director: Hideo Nakata (Cert 15, 97 Minutes)

Directed: Jim Loach (Cert 15, 105 minutes) Starring:

Starring: Aaron Johnson, Imogen Poots and

Emily Watson, Hugo Weaving and David Wenham

Matthew Beard

We are all addicted to the internet in our own ways, whether it’s Twitter, Facebook or our work emails that keep us glued to our computer screens. In an adaptation of Enda Walsh’s play of the same title, we follow a group of troubled teens as they meet in an online chatroom. Ring leader William seems to be keen to eradicate everyone else’s woes, but in truth he’s just playing a twisted game to see just how far he can push them all. This film strives to highlight how vulnerable young people can be online, the horror that they are exposed to and how online peer pressure and cyber-bullying is devastatingly real. It’s a thrilling ride which is cleverly told - with us seeing each character’s real lives versus their online personas – making their breakdowns even more real and engaging. Superbly delivered. Released on DVD 25th April

BOOK

Stories – All New Tales

Edited by Neil Gaiman and Al Sarrantonio

The goal here was to compile an anthology full of stories that made you care about their subjects and forced you to turn the page. In the introduction Neil Gaiman explains that most stories are just the retelling of stories we’ve heard before, but they wanted the ones included here to have that little bit of magic that turned them into something new. With no genre restrictions and without the usual boundaries being imposed, the authors were

This is the story of social worker Margaret Humphreys, who uncovers the scandal of the forced deportation of thousands of children from the UK to Australia between 1950 and 1970. The children, some as young as four years old, were whisked off to children’s homes or institutions and told that their parents were dead. With no records of the scandal from either government, Margaret dedicates her life to reuniting the 13,000 lost children with their parents and to founding the Child Migrants Trust. There’s no doubt that the story here is astounding, and that Margaret Humphreys was well deserving of the CBE, which she was only awarded earlier this year. Director, Jim Loach, has opted for a very simple and naturalistic approach in the telling of this story but it doesn’t quite manage to capture the magnitude of the events, nor does it grab you emotionally or leave you flabbergasted. However, the fact that it’s highlighting this harrowing tale of lost identity and human sacrifice makes it worth watching. Opening in cinemas from Friday 1st April

free to run with their imaginations. All that mattered was that the reader was left asking “…and what happened next?” With the stories being as short and succinct as they are, they’re punchy and instantly grab the attention. Covering a wide scope of topics, from grieving parents to seductive and hungry vampires, there’s something here for everyone. Accessible to all, this collection can be tackled in any way you wish; straight through from cover to cover, or lavishly nibbled on at your leisure. Did the editors achieve their original goal? Well, they certainly had us asking “…and what happened next?” Perfect for dipping in and out of on those boring train journeys home! Released 14th April in Paperback Headline, £7.99


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THEATRE PREVIEW

BAND

Diagram of the Heart Vital Signs Set to storm the charts later this year with their debut album, Vital Signs, RECOGNISE checks the pulse of DOH front man Kye Sones to see what keeps him entertained.

Who was the last artist/band you saw play live? I saw Funeral Party on Sunday night at Barfly. They reminded me of a heavier Temper Trap and a bit of Cage the Elephant too. They were brilliant live. What is your current ‘must-see’ film? The King’s Speech – it’s so good, I could watch over and over again. I still haven’t seen Black Swan, I’ve kind of been put off it – every time I go to the cinema I think, ‘I don’t know if I’m quite equipped for that’.

Love Love Love Script by Mike Bartlett

Following his success at The National with Earthquakes in London, Mike Bartlett has penned yet another thoughtprovoking piece.

All you need is Love!

Starting in the age of free love and cannabis, we kick off on June 25th, 1967, the day The Beatles took part in the first live global TV event – Our world. It was a time when the feeling of change was in the air and the youth had the world at their disposal – the time when the baby-boom generation came of age. It is here we meet Sandra and Kenneth, full of carefree attitudes and high on a newfound freedom. We follow the couple as we are propelled to 1990, this time they’re joined by their two children. A bizarre scene unfolds as the parents act in selfish ways with a lack of concern for what is appropriate around their children. When we met them again, in 2011, we witness the damage caused by living just for themselves and without any responsibility. Unveiled is a world full of bitterness as the characters discover that the future is not as secure as it once seemed. Directed by James Grieve, and produced by Paines Plough and Drum Theatre Plymouth. Touring the UK from 8th March to 28th May.

What are you currently reading? Chris Evans’ book, ‘Memoirs of a Fruitcake’. It usually takes me about four to five months to read a book because usually I just sit there reading while my brain is off thinking about ten other things. But I ploughed through it in three days. It’s absolutely brilliant. I can only read autobiographies. I like the romance of them - the fact that they’ve come from nothing and they’ve made something of themselves. Who are you currently listening to on your iPod? I’m listening to Chase & Status’ new album and Adele’s new album. They’re two completely different ends of the spectrum. One is for the gym and going out to while Adele’s I could just have on 24/7. You played at the iTunes festival last year – what is your dream venue? Dream venue has got to be Wembley! If you’re from London, especially from where I grew up in Pinner, that is the place. It’s that thing of coming out and saying ‘Hello Wembley’ – I’ve always wanted to say that! What can we expect from seeing you live? You’ll have your hands in the air feeling euphoric, it’s total release music. The new single ‘If I Were You’ will be released on 13th March through Deconstruction Records. Check Diagramoftheheart. co.uk for more details.

49


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Lily Lolo lilylolo.co.uk

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Dr Bronner drbronner.com

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Provenance Drums

Alvin Connor alvinconnor.com

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provenancedrums.com

Amie Skincare amieskincare.com

Dr Organic hollandandbarratt.com

Macadamia

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Avena peak-nutrition.co.uk

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Manhattan Portage

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Storm stormwatches.com

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Studio 801 studio801.co.uk

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Tramp In Disguise

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simoncarter.net


5

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