Rechat Magazine

Own the 
 Real Estate Experience

The Real Estate Experience

Despite real estate being a $217 trillion global asset class, the sector remains largely untouched by modern technology. Over 80% of agents still rely on traditional methods like text messaging and email for business operations.

In addition, decisions are often based on gut instinct and outdated information, highlighting a significant opportunity for innovation and advancement.

U.S. residential real estate stands as the largest asset class, boasting $5 trillion in liquidity and 5 million homes sold annually, accounting for about 13% of recent GDP. Yet, its potential is hindered by outdated processes and technologies, making real estate one of the least liquid assets, with transactions taking months to complete.

As importantly, the experience for agents and clients is often fragmented and fraught with friction. Agents find themselves juggling over 20 different products to manage their workflows, highlighting a critical need for a more streamlined and efficient approach to real estate transactions.

Shayan Hamidi CEO & founder

Founded TheRedPin 2009, Sold 2014. First Tech-enabled Brokerage in Canada.

Founded Rechat in 2015. Inman Top Proptech Entrepreneur of the Year 2023.

Our Solution

A Unified Real Estate Experience

Rechat is a single app that streamlines the journey from property 
 search to homeownership. One platform that serves both agents and their 
 clients—homebuyers and sellers—facilitating real-time collaboration. Powered 
 by our proprietary AI copilot, Lucy, Rechat seamlessly automates and personalizes every step of the real estate process- creating an unparalleled experience 
 for everyone involved.

Big Picture

AI is changing the landscape of the real estate industry, transforming tasks into
 automated, data-driven experiences. This shift promises to enhance personalization,
 predict outcomes, and eliminate the stress and uncertainty traditionally associated 
 with real estate transactions.

At Rechat, we're at the forefront of this transformation with our AI Copilot, Lucy. Designed for both agents and consumers, Lucy streamlines transactions by leveraging real-time data and a comprehensive toolkit within the Rechat super app, setting a new standard for efficiency and insight in real estate.

The Impact of AI on Real Estate

We envision a future where AI profoundly transforms real estate transactions and homeownership. AI will accelerate and personalize the buying 
 and selling process, making it predictive and tailored to individual needs. 
 This will result in increased market liquidity and an enhanced experience 
 for all parties, turning a traditionally complex and emotional journey into 
 a streamlined and positive venture.

For real estate agents, brokers 
 and their clients.

Lucy Meet Personalized AI Copilot

Lucy, an Incredible Marketer

Meet Lucy. More than a marketing assistant—she's a creator, a visionary.
 With just a word, watch her craft stunning videos, websites,
 and campaigns, transforming your listing into a masterpiece of clarity
 and impact. This is more than marketing. This is art, this is precision,
 this is Lucy.

Lucy, Exceptional 
 at Relationship
 Management

More than a guide, she’s a transformer of relationships. With Lucy, remembering becomes effortless, connecting becomes transcendent. It’s beyond managing—it’s becoming unforgettable. This is Lucy—simplifying, elevating, making every connection extraordinary.

Lucy Absolutely, I’ll invite him to the app and get him started.

Lucy,
 a Fantastic Coach

Lucy seamlessly combines insight and coaching, transcending mere real-time wisdom to become a constant companion of patience and availability. 
 It's not just coaching; 
 it's a meticulously crafted journey, an unfolding transformative experience at every step. With Lucy, insight isn't just delivered; it's lived, it's breathed, and it's experienced first hand.

Jack Can I get a sales report?

Lucy

Absolutely! Let’s take a look.

Work faster.
 Write better. 
 Think bigger.

Rechat has been an awesome contributor and partner to Langchain. We've worked very closely with them on a bunch of different projects. We've done a webinar 
 with them. They've given us awesome feedback.

They know what they're doing. They're a great team to work with. Highly, highly, highly recommend.

Langchain CEO Forbes
 30 Under 30, TED Speaker

Harrison 
 Chase

“Rechat aims to centralize all digital tools for agents to close deals, reducing the learning curve and enhancing productivity.”

Quinn Donoghue 
 The Real Deal

“There’s little Rechat can’t 
 do to broaden an agent’s reach
 within their market.”

Craig C. Rowe Inman Technology Expert

“Rechat’s Super App provides an all-in-one solution for real estate professionals.

In the fast-paced world of real estate, time is the ultimate currency. The Super App 
 is a time-saving ally, automating tasks, simplifying workflows, and allowing agents
 to focus on what truly matters: building relationships, closing deals, and creating exceptional experiences for their clients.”

Jeff Kennedy

Vice President, Sales/Partnerships LeadingRE

“Rechat is an amazing product - our agents are raving about it.

We appreciate Rechat working closely with us to ensure adoption rates for our team, which leads to more value, more deals and less stress on our own support team.”

Julia Spillman CEO 
 Eklund | Gomes Team
 Douglas Elliman

Best in Class

“You finally cracked
 the code at Rechat.”

Travis Saxton, EVP Technology T3 Sixty

Rechat is our CRM and our marketing center. They worked closely with us for several months so we could make sure the interface, marketing materials, and feel were consistent with our branding. The onboarding was smooth and they have excellent customer service. We’ve been working together for close to a year and we 
 are very happy with our decision.

Michael Nourmand President

SERHANT. is not only the most unique brokerage in the world due to our command 
 of traditional and new media that helps us get our listings a special kind of exposure, 
 but we’re also unique in the sense that we have a media-mogul celebrity as our CEO. 
 In addition to being the best in the industry when it comes to content creation, social media presence, and sales education, Ryan alone has over 2 million followers from his coaching, TV shows, and bestselling books. With a roster of just over 200 agents, we managed to clear $6 billion in sales in our first full year of operation.

As we possess a strong vision for aggressive growth for our business, utilizing the best technology available has been the key focus to empower our agents for success. To help achieve our goals, we knew we needed to provide our agents with the best-inclass marketing toolkit for social media, email, video, print and more, including an easy way for our agents to manage and own their relationships, as well as prioritize 
 as many integrations and automations as possible to simplify their 
 day-to-day workflows.

After conducting deep and extensive research on the available tools in this category, 
 and having the goal be to assemble the best-in-class stack for our agents, we chose 
 to partner with the Rechat Operating Platform.

Our experience working with the Rechat team has been amazing, and all of us couldn’t be happier with our decision.

Ryan Serhant CEO and Founder of SERHANT

I've loved working with many of the best LeadingRE brokerages over the last several years - some of them among the largest in the country. As the primary MarTech decision-maker at each of them, I've done deep dives on more products in this 
 space than I care to count. At some point, every demo I hopped on just seemed 
 like a slightly different version of something else I had already seen.

Until I met Rechat.

Rechat was so unabatedly refreshing. Technically, I saw that what they were building was in a category of its own. Aesthetically, they understood the importance of marrying beautiful form with fascinating function. And, perhaps most importantly, they knew that each brokerage had their own specific use cases - and Rechat has 
 a platform that's capable of accommodating them.

I knew that I had a chance to have a broader impact on the industry that I've dedicated my career to, so I jumped at the opportunity to join them as VP of Innovation & Industry Insight. I'm very proud to be part of the team that's building 
 real estate's premier Experience Management Platform.

Zane Burnett VP, Innovation & Strategy

everything in one place

sphere 
 marketing Automation

$63,815,000 53 W 53RD Street Unit PH76

Automation Makes Listings Simple

Rechat is our Operating Platform, and our entire company has been running on it for over five years. It is a critical part of how we work, compete and grow at Briggs Freeman Sotheby’s International Realty.

Instead of going with cookie-cutter, point-to-point solutions, we decided to take a more unique approach. We wanted a unified Operating Platform ecosystem for our agents and our brokerage, instead of a collection of random tools that hardly talk to each other.

People ask me how much adoption we have, and I say 100% - and it’s true! We regularly run surveys and agents love it. We consider Rechat one of our unique competitive advantages in the industry. Our sales managers use it heavily as part of our recruitment efforts.

Our marketing team hosts all of our collateral and designs in Rechat, and they run campaigns so our agents don’t have to do anything.

We process every single transaction on Rechat’s platform. Many of our agents nurture relationships, service them and then close them, right in their Rechat mobile app.

Will Stokes, our head of technology, who comes with years of experience leading IT in the banking and real estate industries, sees Rechat as best-in-class. He believes Rechat is a big part of what makes things so connected and simple at our offices.

Rechat is always innovating and building features that real estate professionals need and want. There are weekly feature releases and improvements, and their customer service and training is phenomenal. Their weekly workshops help everyone, from new recruits to our top agents.

PRESIDENT Chief operating OFFICER

Shelle

Carrig TEAM Sotheby's International Realty

Rechat's operating platform puts marketing and brand management right at Shelle Carrig TEAM’s fingertips, which is essential for growing her business with Briggs Freeman Sotheby’s International Realty.

“It’s not only good for me, but Rechat is good for my clients,” she explained. “We are both able to elaborate and communicate regardless of where we are in the world and what time it is for either of us. I do not feel guilty about going on vacation anymore. It’s amazing!”

Rechat becomes that extra set of hands that every Realtor needs in day-to-day business, and it allows Shelle to design and market, communicating her vision to clients.

“I probably would have had two assistants helping me do what I do, but now, because I have these tools with Rechat, I’m just able to do more, do it quicker and I don’t have to call on as much help as I normally would.”

Having an operating platform like Rechat makes managing relationships simple.

“It’s been wonderful! A great place just to log in once and not have to log in to three or four different places and manage lists in many different areas.”

at TEAM-tx.com

Shelle Carrig TEAM

Deliver a consistent experience and stop juggling separate tools

About Rechat

Rechat’s dedicated executive team has been instrumental in the successful integration of their product into our agent platform and for our company’s expansion into multiple regions across the nation. The Rechat team has been invaluable in handling various aspects of integration, feature requests, rollouts, and development updates. Working with them has been a pleasure, as they not only aid in the development of our partnership but also actively anticipate and advocate for our needs. Their work ethic and commitment to us are truly commendable.

David Ballard

Senior Vice President & Chief Technology Officer Douglas Elliman

Patchwork Tech Solutions
 Don't Work for Today's Customer Journeys

Today’s buyer and seller journeys are increasingly complex. Technology can help - or hinder - an agent’s ability to deliver a smooth customer experience. When tech systems are pieced together, they lead to:

Silos between data and apps, making it hard r o g work don

A clunky user experience, making it hard r o adop

And an inflexible tech stack, making it hard r o grow

Agents and brokers need dozens of tools to grow their business, from marketing to sales to transaction management. They must build their own toolbox: from research to purchase, from onboarding to integration - and then repeat for every additional app. More logins, more passwords. Tons of duplication, and rekeying of data, an inefficient and error prone process that results in a poor overall experience with a low NPS.

The result? Agents hardly using their tools or seeing value from them.

Design Templates

The Old Way

Super Apps: the New Operating Platforms

Super apps are ecosystems. They allow customers to consolidate the services,
 features and functions of multiple mobile apps into a single app. An operating platform:

Connects marketing, sales and transactions, 
 making it asi r to g t work don

Simpli es experiences, making it asi r to adop

Encourages adoption, making it asi r to grow

Super Apps make it simple to accomplish a wide variety of tasks while offering 
 a cohesive customer experience. Think Shopify, the Operating Platform to run 
 an online store; Uber, the Operating Platform to run a taxi business; or Airbnb, 
 a hospitality Operating Platform to offer hotel-like services.

The New Way

Rechat is Crafted for Customer Experience

Rechat offers a solution that is crafted, not patched.

We built our entire Operating Platform in-house, to include a full marketing
 suite with high-end designs, a robust personal CRM, and a mobile transaction management solution with brokers and top-performing agents in mind.

With Rechat, engaging customers comes first, customization is simple, 
 and agents and brokerage are unified through a connected Operating Platform.

Rechat delivers a best-in-class customer experience, all in one app.

Powerful Alone, Better Together.

A connected platform to help you grow faster.

You need an Operating Platform that connects the core parts of your real estate business: your marketing, your leads, sphere, and your transactions.

Rechat has crafted a toolbox for agents to help them create a delightful
 customer experience that extends well beyond closing, generating returning
 clients and referrals.

Our approach to product development takes the critical elements of the
 customer journey and makes it easy for agents to manage them: from contacts 
 to marketing content to transaction documents. Then, add built-in automation
 and insight to the mix, and agents are equipped for long-term success.

Each Rechat product is powerful on its own, but the real magic happens when 
 you use them together.

the interaction or cooperation of two or more organizations, substances, or other
 agents to produce a combined effect greater than the sum of their separate effects.

Marketing Center

Branding and Lead Generation

Transaction Center

Listing and Offer Management People Center Relationship Management

100s of integrations MLS© Powered 5* Customer Support Super app

Rechat has naturally become the “go-to” tool for Clay Stapp’s agents
 at his brokerage.

“As I continue to use Rechat, I find myself going to the MLS less and less and using 
 the Rechat app consistently on a daily basis. It’s just so much easier,” he explained. “The interesting thing is I started finding my agents doing the same thing. When they pull up a listing, they are not sharing it through MLS, they are sharing it via Rechat. That’s pretty impressive.”

Rechat helps Clay keep connected to his clients, but also helps him connect clients 
 to other agents on his team.

“The Rechat app has really helped us out in a number of different ways, but one time that stands out is when I was on vacation and I sent a listing to a client, and the client loved it and wanted to go see the property really quickly,” he said. “I was able to use the Rechat app to loop in one of my other agents, get them on board with the conversation and get that client into the house. I couldn’t have done that before we had Rechat.

When you send a client something from the Rechat app they are able to comment on 
 it immediately and tell you what they think about it,” he explained. “It’s just made a huge difference from the way we worked before.”

CLAY STAPP

residential real estate broker

source: (NAR)

73% of homeowners say they’re more likely 
 to list with a realtor offering to do
 a listing video.

source: Wyzowl | 2023

89% of consumers
 make a purchasing
 decision after
 watching a video.

Each Rechat product is powerful on its own, but the real magic happens when you use them together.

is King of Content

Video

Hottest Home Tours

Mary Williams 56.7k followers

Video is widely considered “King of Content”, because:

Video is used y over 7% of online m rketers ccording to ut r in

Customers prefer videos more th n 
 ll other content forms

Video m kes it 50x e sier to chieve
 p ge 1 r nking on Google on your we site, since se rch engines like Google try to deliver hum n preferred content

ce ook & Inst gr m lgorithms explicitly oost origin l video content

According to the 3M Corpor tion 
 nd Z isco, visu l inform tion is processed 60,000X f ster in the r in th n text, nd 0% of inform tion tr nsmitted to the r in is visu l

Videos re more eng ging

Videos gener te more reli le le ds

Videos re sh re le

Ridiculously easy, do-it-yourself, professional video creation

Share Stunning
 Content your
 Sphere will Love

Gorgeous Video Templates

Video Integrated with all of your Marketing

Effortlessly Shoot
 Your Own Video

30 famous music Lovely music my dream

Instantly respond with

a Video Message, Call or Email

Increase your revenue with instant 
 messaging and video-text.

Best-in-class email features 
 & integrations

source: (NAR)

$36 ROI for Every Dollar Spent

Email marketing has the highest ROI (return on investment) of all forms of marketing, averaging about $36 in return for every $1 spent.

of realtors® prefer to communicate with their clients through email.

Create Fabulous Emails.

Send everywhere.

Beautifully crafted templates for every purpose. 
 Promote your listings, send out engaging newsletters 
 with video, market stats, articles and much more integrated with a click.

Exclusive Offers

Simplest UI for making beautiful, fancy emails. Use blocks to add videos, articles, market stats, photos, GIFs, maps and much more into your emails

Font Blocks Image Video Lato Thin

Stunning
 Presentations

An Intuitive Builder

Build beautiful presentations to win listings, adjust pricing, create CMAs and much more. Incorporate listings, videos, photos with breathtaking designs to have any seller or buyer fall in love with your story.

Natalie King Agent

Be seen, Heard & Understood

More Clearly

Website Builder

Make your listings stand 
 out by creating breathtaking property websites with only 
 a few clicks. Use advanced experiences like 3D Matterport walkthroughs, photo galleries, videos 
 and much more.

Print

Flyers, Postcards, 
 business cards, more.

Beautiful designs and the simplest UI to edit
 to bring your print projects to life.

Rechat is wonderful. They respond quickly and are quick to help with anything. Honestly they are better than any support system we are using.

Lisa DouglasInterdonato
 Elliman, Eklund | Gomes Team

Rechat is so quick to respond, 
 and they are always so kind 
 and professional.

Michael Reisor
 Douglas

Elliman,

Eklund | Gomes Team

I took Rechat’s webinar yesterday on newsletters and started making one! Once I got into Rechat and started playing with it, it was easy and fun!

Melissa Granberry
 C & K Properties

"Luxury is in each Detail."

French fashion designer

Hubert de Givenchy

All your Contacts, Leads, Communication and Calendar in one place

"You want to build some really great products that the total 
 is much greater than the sum 
 of the parts."

Steve Jobs American entrepreneur

Your personal brand serves
 as your best protection against business factors you can’t control.

Dan Schawbel

Author

In an age of distraction, nothing can feel more luxurious than paying attention.

Pico Iyer

British essayist

Lucy