Learn about the importance of a distribution agreement to tighten up sales channel relationships! Glen Balzer will cover the following in his presentation: Purpose of a Distribution Agreement (A tool for both parties; Avoid quarrels at termination; The Distribution Relationship (Nurture it; Align supplier and distributor goals; More important than a contract); Become the Emotional Favorite (Converse frequently; Converse clearly) and a Five-Step Management Meeting Outline (Use it every time; The key to an enduring relationship.)
