Unique Producers Brand Guide

UNIQUE PRODUCERS BRAND GUIDE

UNIQUE PRODUCERS BRAND GUIDE

The Brand Guide serves as a comprehensive resource that establishes and communicates the essence of Unique Producers - its mindset, behavior, and personality - as well as guidelines for leveraging the brand effectively. It encompasses various components such as brand identity, logo guidelines, sample marketing materials, and additional factors to consider. This document lays the groundwork for creating focused campaigns and implementing effective strategies to promote Unique Producers.

TABLE OF CONTENTS

Introduction

Who We Are

Brand Identity

• Brand Vision

• Brand Purpose

• Brand Hierarchy

• Brand Values

• Brand Personality

• Brand Promise

• Brand Messaging

• Tagline

• Boilerplate

Style Guide

• Primary Logos

• Secondary Logos

• Black and White Logos

• Logo Usage

• Color Palette

• Typography

• Photography

• Logo on Photography

• Sample Marketing Materials

What is not included in the Brand Guide

Future campaign strategies and objectives to be determined in alignment with the guidelines created. We will develop and review economic impact information and put this into the overall strategy for future campaigns.

WHO IS UNIQUE PRODUCERS

Unique Producers is a premier full-service grip and lighting rental house in South Florida, proudly carrying a 50-year legacy. Specializing in providing a comprehensive range of equipment, encompassing top-notch grip, lighting, expendables, vehicles, generators, and specialty FX items, Unique Producers caters to the diverse requirements of projects, from live events to film productions.

Unique Producers’ commitment goes beyond providing equipment; it offers expert crewing services and ensures a seamless gear delivery experience directly to you. Unique Producers elevates clients production experience with its extensive expertise and unparalleled selection of resources.

IDENTITY BRAND IDENTITY

IDENTITY

Brand Vision

In 5 to 10 years, Unique Producers aims to solidify and maintain its position as Florida’s premier grip and lighting rental house, recognized for providing exceptional service, top-quality gear, and cultivating enduring relationships with customers by expanding its inventory with cutting-edge gear, nurturing a dedicated team of skilled professionals, and acquiring exclusive vendor capabilities for studio partnerships.

Unique Producers’ vision is not only to meet, but exceed the evolving needs of our clients with innovative solutions, and a level of service that distinguishes Unique Producers as the goto choice in the Florida grip and lighting rental landscape.

BRAND VALUES VALUES

These principles serve as our compass, guiding Unique Producers both internally and externally. Embracing these principles ensures that we tread the path to long-term success, embarking on endeavors, initiatives, and campaigns that consistently reflect our identity and values.

VALUES

Authenticity

Unique Producers aligns what the brand says and does with its core beliefs, fostering a sense of integrity that resonates with its clients.

Customer-Centric

Unique Producers is committed to placing customers at the core of every business decision, interaction, and service. It goes beyond merely meeting customer expectations; instead, it anticipates and exceeds their needs to build and maintain strong relationships, and prioritizes overall customer satisfaction.

Quality Excellence

Unique Producers is dedicated to precision, attention to detail, and setting an unmatched standard in all its offerings and relations. Unique Producers is known for its reliability and continuous pursuit of improvement to ensure that its customers receive the best possible experience.

Integrity

Unique Producers has a strong moral compass and integrates honesty, trust, fairness, and accountability into every aspect of its operations contributing to long-term success through its positive relationships with customers, employees, and the broader community.

BRAND PERSONALITY

PERSONALITY

PERSONALITY

Simple

Unique Producers takes a straightforward, uncomplicated, and user-friendly approach in its communication to create a seamless and easily understandable experience for its clients. Unique Producers’ messaging is clear, efficient, and timeless.

Welcoming

Unique Producers is warm and inviting, making its employees and customers feel comfortable, valued, and part of an inclusive community.

Intellectual

Unique Producers thoughtfully places a focus on its knowledge, expertise, and innovation, backed up by its team of experienced professionals.

PROMISE

BRAND PROMISE

How we help people and make their lives better. Our value proposition.

Unique Producers promises its customers receive the best possible experience tailored to their specific needs. Whether it’s working within a predetermined budget, providing expert assistance, or offering resources to tackle jobs of any size, Unique Producers ensures clients’ needs are met promptly and efficiently by going above and beyond until the job is done.

MESSAGING BRAND MESSAGING

How is Unique Producers connecting with the target audience?

What makes it stand out?

Unique Producers is South Florida’s premier grip and lighting rental house, renowned for its expertise, fairness, and diligent work ethic on every project, regardless of scale. Unique Producers sets itself apart through a steadfast commitment to knowledge and dedicated hard work, creating an unparalleled rental experience, where excellence is not just a goal but a standard.

MESSAGING

Brand Voice & Tone

How we express ourselves and how we want people to feel.

Professional

Unique Producers communicates in a polished, formal, and business-like manner to convey its expertise and reliability to clients.

Welcoming

Unique Producers makes its clients and employees feel valued and appreciated through its warm and inclusive attitude. Its welcoming tone creates a positive and inviting experience and a sense of approachability.

Modern

Unique Producers uses a forward thinking, contemporary tone by being clear and concise to connect with its clients on a personal level.

Friendly

Unique Producers creates a positive and amicable experience, remaining customer focused and conveying a sense of trust, likability, and ease.

TAGLINE

DELIVERING LIGHTING AND GRIP SOLUTIONS FOR 50 YEARS.

Boilerplate

Unique Producers is a distinguished full-service grip and lighting rental house in South Florida with a 50-year legacy of excellence. Unique Producers specializes in offering a comprehensive suite of equipment, including top-tier grip, lighting, expendables, vehicles, generators, and specialty FX items, tailored to meet the diverse needs of projects spanning from live events to film productions.

Best practices for logo, font, and color usage.

STYLE GUIDE STYLE GUIDE

Design with Confidence

This Style Guide contains specific rules and guidelines of use for Unique Producer’s branding to ensure consistent and cohesive branding, design, and communication across all channels. By adhering to these best practices, Unique Producer’s will maintain a unified and professional appearance.

PRIMARY LOGOS

The primary logo is the default logo and is to be used for all printed and digital collateral. Do not manipulate the primary logo in any way and only work with provided files.

SECONDARY LOGOS

The secondary logo is the inverse of the primary logo in white with the yellow accent.

Full color yellow is also a secondary logo option. This looks best on black backgrounds to give a stark contrast.

BLACK AND WHITE

The one color logo is to be used only in situations where full color is not possible.

The color of the logo should be selected from the brand’s primary color palette and should contrast the background on which it sits. If the background conflicts with all colors, or color is not possible, a white or black logo may be used.

Logo Placement

The horizontal logo is the default logo and is to be used for all printed and digital collateral.

Do not manipulate the horizontal logo in any way and only work with provided files. Always leave enough white space around the logo.

USAGE

The logo must be used as is and not be altered in any way; this means that you MUST NOT:

• Change the logo’s orientation or rotation.

• Disproportionately scale the logo.

• Change the logo’s colors.

• Display the logo with color combinations not previously specified.

• Display the logo in a configurationnot previously specified.

• Attempt to recreate the logo.

• Make alterations to the logo’s text.

• Add special effects to the logo.

• Add an outline to the logo or display the logo as an outline.

• Display other elements within the logo’s designated clear space.

• Crop the logo in any way.

DO DON’T

COLOR PALETTE

Reflecting the essence of Unique Producers’ innovative approach to lighting, this palette features energetic, illuminating tones.

The color palette is essential for ensuring a consistent appearance across brand collateral pieces. Utilize the specific Pantone color or designated color build and do not add additional colors to the palette.

GRAY

C 96 M 0 Y 30 K 45

R 0 G 111 B 121

Hex # 006F79

WHITE —

C 0 M 0 Y 0 K 0

R 255 G 255 B 255

Hex # FFFFFF

YELLOW —

C 0 M 28 Y 100 K 0

R 254 G 188 B 17

Hex # FEBC11

BLACK C 0 M 0 Y 0 K 100

R 0 G 0 B 0

Hex # 000000

TYPE

Typography Poppins is used for internal communications, along with headings and body copy in web and print materials.

Utilize the system font substitute Arial Regular when the above fonts are not supported (print and/or digital). This font should only be used for internal facing materials.

POPPINS REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrsutvwxyz

POPPINS BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrsutvwxyz

Poppins Regular - Body Copy

Marty, is that you? That’s right. No, it was The Enchantment Under The Sea Dance. Our first date. It was the night of that terrible thunderstorm, remember George? Your father kissed me for the very first time on that dance floor. It was then I realized I was going to spend the rest of my life with him. Listen, I gotta go but I wanted to tell you that it’s been educational.

PHOTO PHOTOGRAPHY

Best practices for photagraphy.

Logo on Photography

When placing the logo over photography, care must be taken to create well balanced compositions. Choose an area of the image to place the logo that does not detract from either the logo or the image.

SAMPLE MARKETING MATERIALS

Swag items can also build brand awareness. When people see others wearing or using branded merch, it can help businesses gain positive visibility, build brand recognition, and make it more memorable.