Pacha Festival Bali by Rebecca van Beugen

FESTIVAL BALI

Every reasonable effort has been made so that the data contained in this document reflect the most accurate and timely information possible and it is believed to be reliable

INDEX Introduction ........................................................ 5 Pacha group ...................................................... 7 Pacha the brand ............................................... 7 Pacha festival ....................................... 8 Pacha Bali ............................................ 8 Anantara Pacha Festival ...................... 10 The mission ....................................................... 12 The cherry on top ............................................. 14 Target market ................................................... 16 Key characteristics .............................. 16 Key Values ........................................... 16 Spending habits .................................. 16 Marketing reach ................................................ 18 TV&Radio ............................................. 18 Billboard .............................................. 18 Social media ........................................ 18 Promo Teams ....................................... 19 Internet ................................................. 19 Journalism / Press releases ................. 19 Co Branding Deals .............................. 19 The Promotor behind Pacha ............................. 21 Artist Scope ...................................................... 23 Sponsorship Benefits ........................................ 25 Reach .................................................. 25 Brand Benefits ..................................... 25 Engagement benefits ........................... 25 Sponsorship Packages ..................................... 28 .

INTRODUCTION Save the date, during the weekend of the 18th of August in 2017 Pacha Festival will emerge for the first time at the 5 star premium Anantara Seminyak Bali resort. Pacha the Brand is worldwide renowned for their excellent clubs and festivals and will host the first Pacha Festival in Bali during their 50th anniversary of the Pacha Brand. Pacha will bring their Ibiza vibe to the ‘Ibiza of Indonesia’ in may 2017. This extraordinary party weekend will host the best entertainment, exclusive VIP events, high quality food & beverages which will bring the original and luxurious Pacha atmosphere to paradise Bali. Pacha is a worldwide known club and festival organisation. With their flagship club Pacha Ibiza and their international festivals emerging worldwide every high end clubber and festival visitor knows Pacha the brand. With residencies of David Guetta (F**k me i’m Famous), Steve Aoki (Aoki’s Playhouse), Martin Solveig (My House) and performances of Tiësto, Martin Garrix, Showtek, Swedish House Maffia and more, Pacha is a top-of-the-line festival and club organizer. Pacha Festival Bali will entertain over 6.000 guests with their extraordinaire Pacha experience, during a fantastic and exclusive weekend festival. This weekend Festival consists out of exclusive pre- and afterparties and the 11-hour event at the party hotel Anantara, will feature over 20 top-of-the-line (international) EDM/House artists. The DJ’s will perform at a mesmerizing stage with a 360 paradise kind of view. The demographic features of the attending guests are traditionally young, well educated, affluent individuals in the 18-45 age category. Pacha Festival Bali is looking for a limited number of select and exclusive sponsorship partners for the festival.

PA C H A G R O U P Pacha Group is an international holding company that operates across a range of sectors, from leisure and entertainment to hotels and fashion. The group represents the story of a successful Spanish company whose influence has transcended borders by diversifying its product portfolio and creating a broad range of innovative concepts and a unique lifestyle. With its singular style and personality, Pacha Group transmits a cosmopolitan vision inspired by values like eclecticism, creativity and irony, without losing sight of its Mediterranean roots. PACHA THE BRAND Pacha, the iconic brand known for its logo featuring two cherries, has become an internationally recognized ‘lovemark’ over the years thanks to the lifestyle - a blend of glamour, irreverence and a Mediterranean spirit- that the brand represents. Much of pacha’s success is easily attributed to the brand’s chemistry with its audiences who, generation after generation, still identify with the Pacha universe, as well as to the brand’s deep ties to the island of Ibiza, today the place that Pacha calls home. Pacha has diversified its product portfolio decade after decade, developing a variety of innovative concepts in the world of entertainment. Pacha, a promoter of authentic and unconventional fun since the 1960’s, continues to be a trendsetter with the successful concepts like Flower Power, Pure Pacha, Insane and F*ck me I’m Famous (David Guetta residence), Solomun +1(Solomun residence) My House (Martin Solveig residence) Aoki’s playhouse (Steve Aoki residence). With 50 years of experience in the industry and its legendary club in Ibiza as trademark, Pacha is committed to growing its festivals and creating new formats characterised by experiences that showcase quality music and fully spontaneous fun.

PACHA FESTIVAL After several years of success with the Pacha festival in Amsterdam, the Pacha Group’s franchise division launches globally with an aim to share this musical experience with countries worldwide. The international recognition of the two cherries logo in the entertainment world is reflected in the Pacha Festival, which offers a solid line-up of the world’s top DJ’s, cutting edge performances and ongoing technological innovation in developing stunning stages and enhancing the audience experience. The entire Pacha universe, with all its glamour and mediterranean essence, is transmitted throughout the day in a single space focused on the festival’s most important and distinguishing feature: authentic fun. PACHA BALI With Pacha Festival setting foot on Bali we will create a whole new era in the Indonesian dance and festival scene. Indonesia, Ibiza is coming for you! For a full weekend Bali will experience the mediterranean style Pacha Festival. The exclusive Pacha brand will bring its famous red cherries, top of the bill international DJ’s and unique sound to the Island of the Gods. Providing Bali with authentic Ibiza style entertainment, which have never been experienced before in Indonesia. Experience the magic of the Balinese sunset as it transforms a vibrant day dance party into a glamorous clubbing night under the guidance of internationally renowned DJ’s.

A N A N TA R A PA R T Y H O T E L During a whole day and night Seminyakâ&#x20AC;&#x2122;s premium hotel Anantara Seminyak Bali Beach Resort, will turn into a tropical party venue for the exclusive first edition of Pacha Festival Bali. Saturday the 18th of August from 4pm till 3am Pacha Festival will entertain 6.000 guests with the best and most extensive and exclusive music production Indonesia has ever seen. The full weekend will feature over 20 (international) artists and entertainers. Pacha Festival will host a 11 hours event which features over 15 renowned performing DJâ&#x20AC;&#x2122;s and ongoing entertainment at the Anantara Party Hotel. Besides the Pacha festival on saturday the whole weekend will be filled with exceptional and luxurious pre- and afterparties. We are introducing the unique Pacha experience to the party-people of Indonesia to let them become a part of the around the globe famous House Music Movement. The Anantara resort offers a dream setting for the first Pacha Festival in Bali with their swimming pools, lush garden, private beach and their roof terrace. Imagine a main stage on the beach with a 360 acces, tropical garden VIP decks, a unique and stylish Ibiza style Hippy market, DJ views from the outdoor pool and an intimate second stage on the rooftop providing you the best sunset panoramas.

THE MISSION A good event creates an unforgettable experience for its visitors, a place to escape the daily grind and experience a feeling of adventure and ecstasy. Pacha Festival mission is to create the exclusive possibility to experience the ultimate Ibiza style entertainment and strife to renew and reinvent their visitor experiences. The Pacha target is, selling out the first exclusive Pacha Festival, hosting 6.000 guests, which is the maximum capacity of the premium location. Pacha is focused on providing an immersive experience that delights the senses and encourages guests in participating. The key to this focus is ensuring our visitors are provided with a safe, luxurious environment, with high quality food, beverage and top-of-the-line entertainment. Pacha is fully focused on ensuring the guests arrive with a feeling of excitement and anticipation and will leave the venue entertained and completely satisfied.

THE CHERRY ON TOP Pacha Festival always seeks out the most exclusive settings where they provide guests with their world famous music and entertainment. The unique selling points of Pacha Festival Bali are the following: • • • • • • • • • •

Attractive (mixed) components: Dreamworld, Imagination, Extraordinary, Emotions, Progressive, Unique, Mesmerizing, Sexy, Tropicality Pacha always ‘thinks outside the box’ A-class production (following the European standard) A-class designs in stage, artwork and media Top-of-the-bill international artists Mesmerizing shows and entertainment Pacha style location which contains elements of the ultimate festival location Pacha takes notice of cultures, trends and topicality Pacha Festival involves the locals and is dedicated to local partners and sponsors Strong brand awareness and follow up

TA R G E T M A R K E T The typical visitor distinguishes him or herself by being an early adopter of trends, with an average to high income. This particular audience are trendsetters for products and services. Pacha festival will attract different kinds of visitors therefore we have a broad target group. We divided our target group for the festival in three main groups, Indonesian youth, Tourists and expatriates.

Key characteristics: • Men and women ranging between 24 and 45 years old • Secondary: 18 till 24 years and 46 and above • 85% youth and 15% other • Young professionals and students • Highly active online and on social media communities like Facebook, Twitter, Instagram, Snapchat, Path etc. • Embracing the Indi Globalization, adapting to western society without losing their cultural heritage • Having a passion for music, travel, food & fashion

Key values: • ‘No ME but WE culture’ • Hedonistic • Looking for social acknowledgement • Indi Globalization

Spending habits: A minimum of $50 USD per month is spent on leisure activities • Clubbing • Cinema • Shopping • Sport activities • Luxurious food & beverage • Alcohol and tobacco

MARKETING REACH The first Asia edition of Pacha Festival aims at attracting 6.000 visitors and reaching over 1,8 million potentials (target audience) and over 20 million people outside our preferred target demographic but still within our and your target scope. Besides the creative customized marketing plans that we are going to develop in cooperation with our sponsor partners, we will also use all traditional channels: TV & Radio MTV, Fashion TV, Channel V and E! will all show advertising and support Pacha Festival. By cooperating with our renowned artists Pacha Festival will organise ticket promotions in conjunction with several well known talk shows. Of all music and festival lovers 42% picks up events from TV and radio as main source of information. Billboard Billboards in the urban areas and airports of Indonesia are the most effective traditional marketing tools for a cross-media marketing campaign. Reaching millions of people. Social Media Pacha Festival is a pioneer in setting up social media campaigns. The campaigns will run simultaneously on Facebook, Twitter, Instagram and Path. • Facebook has approximately 70 million users in Indonesia, with 12 million in Jakarta. • The Pacha Facebook had over 1 million likes and rapidly growing • There are over 29 million Twitter users in Indonesia and it is #2 Twitter country worldwide • 90% of all internet usage in Indonesia is used for social networking • 70% of House Music fans hear about events and festival from social media • 75% of all Facebook usage is through mobile phone.

The usage of Social Media by IDM events, the promotor behind Dreamfields Bali • IDM Events Facebook reached 24.000 likes in a couple of months • Dreamfields Facebook has 95.000 likes and still grows • Both brands will be used to increase the reach of Pacha Festival in Bali to the max Promo Teams Especially for the local community and tourists on Bali itself we will do several guerrilla marketing actions in the weeks prior to the event. These can range from flash mob’ in big shopping malls like BeachWalk, to pop-up-parties in the entertainment area. • 23% of EDM and House lover notice events because of printed promotions. Internet Pacha Festival will own a website containing information compatible for all devices. Next to the website Pacha will produce YouTube teaser campaigns and advertisements on all major and minor dance related forums. • 80 million Indonesians have internet (March 2016) • 46% of EDM lovers pick up on events and festivals from internet banners Journalism / Press releases Pacha knows PR is highly important in Indonesia. Because of this Pacha puts a huge amount of energy and effort in their in-house PR Team. This PR team its only job is to focus on Pacha Festival Bali, in addition Pacha will work with several smaller media partners. Co Branding Deals We will team up with suitable brands, which promote their products in conjunction with the Pacha Festival marketing tools and products. Promotional tickets will be available to those brands for own marketing purposes.

T H E P R O M O T O R B E H I N D PA C H A Maxima Entertainment is a professional event management with itâ&#x20AC;&#x2122;s office in Indonesia. The team has over 15 years of experience in the organisation of House Music festivals and events. IDM Events, The promotor behind Dreamfields Bali, joins forces with Maxima entertainment to enforce the Pacha Festival production. IDM Events is a professional event management company with offices in The Netherlands and Indonesia. With over 20 years of experience IDM Events is a renowned production company. The number of guests attending Maxima Entertainment and IDM events now exceeds 300.000 people annually. Many of the House Music events are ongoing annual festivals such as Dreamfields Bali, Beat the bridge, Pacha the Netherlands and many more.

ARTIST SCOPE Pacha Festival worldwide brought famous international DJ’s to their stages, such as Martin Garrix, Tiësto, David Guetta, Martin Solveig, Swedish House Maffia, Klingande, Bob Sinclair and many, many more. Steve Aoki even has his own residence at Pacha Ibiza with ‘’Aoki’s Playhouse’’ Pacha Festival Bali will bring top-of-the-bill artists to the Anantara premium resort in Seminyak. The headliners of Pacha Festival Bali will be announced two months prior to the event. Besides the international headliners Pacha Festival Bali will offer a platform for exciting emerging talent, presenting a mix of performances from international DJ’s to local renowned talent. The Pacha Festival setting allows exciting branding opportunities for special performances and collaborations.

M A R T I N G A R R I X - S T E V E A O K I - S H E R M A N O L O G Y - D AV I D G U E T TA - M A R T I N S O LV E I G SWEDISH HOUSE MAFFIA - HOUSEQUAKE - SIDNEY SAMSON - TIESTO B I N G O P L AY E R S - T H E S H A P E S H I F T E R S - R O O G - K L I N G A N D E - S H O W T E K

SPONSORSHIP BENEFITS Sponsoring Pacha Festival is beneficial to your company and yourself. Benefits can be connect to the brand benefits and the engagement benefits. Heightening brand awareness and brand visibility are easily accomplished by aligning with the Pacha Festival. REACH • 6.000 visitors • 1.8 million target audience • Minimal of 20 million people in Indonesia • International marketing reach in Asia, Europe and Australia BRAND BENEFITS • Name/Logo rights are incorporated in all marketing tools • Association of your brand with world best DJ’s • Category exclusivity: you can become the only sponsor within your branch • Acknowledgement in press releases/kits • Sponsor branded giveaways • Sponsor displays and brand activation space • Logo recognition on the Pacha Festival Bali website • After-movie acknowledgement • Product sampling ENGAGEMENT BENEFITS • Access to several VIP decks • Premium networking opportunity • Corporate business entertainment opportunities • Priority viewing spots and priority parking • Opportunity to meet world famous DJ’s

S P O N S O R S H I P PA C K A G E S We offer different sponsorship opportunities for each sponsor. Sponsorship deals can be tailor made in order to fit your needs. Sponsor slots are available for the following branches. TOBACCO HOTEL ELECTRONICS PHONE PROVIDER BANK REAL ESTATE AUTOMOTIVE ALCOHOLIC BEVERAGES LEISURE CLOTHING NON ALCOHOLIC BEVERAGES SPORT CLOTHING ENERGY DRINKS FURNITURE FOOD INSURANCE Note: for maximum awareness we will cooperate with only one brand per industry

FOR SPONSORSHIP INQUIRIES Theo Geene Phone number: +31 (0)621449501 Email: theo@dreamfields.co.id

Robbert Wille Phone number: +62 (0)81805373179 Email: robbert@dreamfields.co.id

Address / Postal code: Jl Asia Afrika Lot 19. Jakarta 10270 21th floor Panin Tower, Senayan City Place: Jakarta 10270 Jakarta, Indonesia

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