Flashlight PR

FLASHLIGHT PR flashlightpr.com enquiries@flashlightpr.com 42 Gloucester Avenue London NW1 8JD 020 7722 2801

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ABOUT US Flashlight PR is an agency tailored to launch and develop the most exciting new and emerging talent in the UK. We strive for strong, creative relationships with all of our clients to allow development for them as a brand and for them to achieve their aspirations.

Our highly experienced team delivers effective PR campaigns for our clients in fashion, beauty, lifestyle and television. At the core of our agency we focus on loyalty to have long lasting relationships with our clients.

At Flashlight we are creative, passionate and a proud team who strive to deliver the best for our brands. We understand that every brand has different needs and dreams; with experts in each sector everyone gets the best service. Our services include: press relations, event management, branding, marketing, design, brand strategy, advertisingand social media. This allows us to tailor the campaigns to meet the needs of the client to allow for the most successful campaign.

42 Gloucester Avenue London NW1 8JD 020 7722 2801

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CLIENT LIST

42 Gloucester Avenue London NW1 8JD 020 7722 2801

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CLIENT ANALYSIS Designer Sadie Williams graduated with an MA from Central Saint Martins in 2013. Selfridges noticed her talent and became one of their 2013 ‘Bright New Things’. Selfridges have continued to back her work giving her the opportunity to create a collection to sell in store; her MA collection was also displayed in their Oxford Street window, which she helped create due to having a small team. Since then she has collaborated with Barbie designing a range of dresses for the dolls, sold exclusively in Selfridges toy department.

Williams also created a successful collection for & Other Stories, sold online and in store prices from £45-£195. Sadie’s main line is available worldwide online priced from £500£3000.

Sadie Williams began her own PR for her brand as well designing her own collection and working freelance for other designers; JW Anderson and Marc Jacobs. This shows her diversity and the opportunities allowed her to develop as a designer.

The collections are presented at London Fashion Week in the NEWGEN installation space due to sponsoring the brand.

Williams does not currently have the budget for advertising but her work is often featured in high-end fashion magazines in editorial pieces.

Based in London, Williams specialises in print and textiles and has created her own embossing techniques, which set her apart from other designers. Williams’ work takes a lot of time and intensive labour in order to get the garments to the highest standard. The collections are between ten and twenty pieces each. Her work is tailored towards feminine tomboys due to its fun and youthful nature. She believes it’s important as a designer that she stays true to herself and each collection shows her evolution as a designer.

42 Gloucester Avenue London NW1 8JD 020 7722 2801

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CLIENT ANALYSIS Strengths

Weaknesses

• Selfridges ‘Bright New Thing’ 2013 • Newgen designer, support and funding • Unique

• Her work may only have a slim audience • Handmade garments take up a lot of time • The garments are also very labour intensive due to the techniques used • No budget for advertising • High cost to make garments

Opportunities

Threats

• Backing from Selfridges gave the opportunity for further exclusive collections for the store • Freelances for major design houses so her work can be shown and allows development

• If she doesn’t make clothes for commercial use she may lose money • Other brands could make something similar but using technology rather than hand making each piece for bulk production

42 Gloucester Avenue London NW1 8JD 020 7722 2801

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PROMOTION CONCEPT Sadie Williams has had successful collections for Selfridges and & Other Stories. The NEWGEN designer gains support from Topshop as sponsor and helps fund her exhibitions for collections. Due to Topshop’s support for Williams’ brand a collection for the store would work very well.

The collection will consist of dresses, tops, skirts and trousers ranging from £50- £190. The collection would be a more affordable way for consumers to access the brand and have one-off pieces by the up and coming designer.

The collection will allow for the brand to become more commercial and sell to another audience. The collection will still be of good quality, due to the lower prices compared to Sadie’s main collection the pieces won’t be hand made but the pieces will have digital printing on them with Sadie’s exclusive designs for Topshop.

The collection will be placed in Topshop stores around the UK, with the Oxford Street store holding the launch party to celebrate the collection with a wide range of industry professionals, models and trend setters invited to try the collection and view and share it. The store would have exclusive window displays to celebrate the event and advertise it to the public. The collection will be released to coincide with London Fashion Week in September 2016 to showcase the one off spring collection for Topshop.

The event would still stay true to the brand as well as reflecting who Topshop are as a brand and a way of celebrating new British talent.

42 Gloucester Avenue London NW1 8JD 020 7722 2801

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PRESS LAUNCH EVENT Sadie Williams for Topshop, exclusive fifteen-piece collection comprising of tops, dresses, skirts and trousers for Topshop will be launched during London Fashion week in September 2016. The collection launch will be held in the Oxford Street store on September 18th at 9pm.

The night will begin with guests having their photographs taken as they go into the event by the press. Once the guests have arrived there will be complimentary drinks and guests will view an installation created by Joseph Bond with live models wearing the collection.

An animation will be played created by Sadie and her brother Joe Williams created to showcase the spirit of the collection and how it’s young, fun and unique.

There will be live music from new artist Alessia Cara and DJ Liselot Bosch will also provide music so guests can unwind and enjoy themselves. A photo booth will also be at the event to guests can have fun with friends and take a piece of the night with them.

The event will have a range of guests including Foxes, Susie Lau and other wellknown faces. There will be a range of press from publications such as Elle, Vogue and online publications. The event will have it’s own hash tag to allow people to live chat about what’s happening #SadieWilliamsXTopshop At the end of the night guests will walk away with an exclusively designed Sadie Williams tote bag that will include pieces from Topshops own make-up collection, a phone case, key ring, magazine and some branded items Topshop stock.

42 Gloucester Avenue London NW1 8JD 020 7722 2801

Flashlightpr.com enquiries@flashlightpr.com

SADIE WILLIAMS X TOPSHOP Exclusive collection September 18th 2016 During London fashion week Topshop will reveal their exclusive Sadie Williams collection in their Oxford Street store. The exciting NEWGEN sponsored designer has created fifteen one-off pieces for the store comprising of tops, skirts, trousers and dresses, including her beautiful textile prints.

Sir Philip Green commented, “I am thrilled to have Sadie Williams do a collection for us, it’s great to give new British talent a platform in our stores and get customers talking about them, our past designer collaborations have been very successful and we hope this one will be.”

Sadie Williams said, “The collection is feminine but with a tomboy edge, I’ve stayed true to myself with the collection to create some amazing pieces for the Topshop customer.”

The Central St. Martins graduate has created successful collections for Selfridges and & Other Stories, her exclusive collection for Topshop will be presented at 9pm in the Oxford Street store on September 18th, an installation to view the collection will be shown then an evening of cocktails with go ahead as guests listen to live music from Alessia Cara and DJ Liselot Bosch.

Notes for editors For images of the Sadie Williams x Topshop collection click here Pieces will range from £50-£190 The collection will be released in stores around the country on September 19th For further information contact Flashlight PR 020 7722 2801 enquiries@flashlightpr.com Word Count 1297

42 Gloucester Avenue London NW1 8JD 020 7722 2801