The aim of this study is to find out the relationship between celebrity chefs, which are popular in contemporary food culture and food branding and to assess their validity. Our food culture is surrounded by celebrity chef food branding, which is a central aspect of our culture as it aims to create a place in the market, which attracts consumer awareness to celebrity chef food brands and therefore increases brand loyalty and promotion. I have identified the reasons as to why celebrity chefs have importance in Britain and their rationale for success. I have closely analysed the strong food branding and marketing techniques used to promote celebrity chefs, which attribute to the ways in which celebrity chefs achieve consumer recognition and success. The advance of the media and technology has enabled celebrity chefs to become known to the public andincrease awareness.
