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Putting a Face on Real Estate since 1995™

• Avalar Austin Awards • Capital Title Grand Opening • WCR Monthly Luncheon • AMBA Spring Golf Tournament • HBA Chili Cook-Off • and much, much more!

Associates in Progress

6% comm. June Closings

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inside back cover

JUNE 2012 • VOLUME 17 • ISSUE 2

vices and a tion all the you’ll agree ome...

8303 North Mopac Expressway, Suite B125 Austin, Texas 78759 Office: 512-485-3575 Dan.Rushing@imortgage.com

that® JUMBO

www.imortgage.com NMLS ID 256441

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end consumer credit as defined by section 226.2 of Regulation Z. Rates, terms and availability of programs are subject to ing. All rights reserved 2012.

Marketing to women: you’ve come a long way, baby by Autumn Rhea Carpenter

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Visit us online 24/7 at www.myRealtyLine.com

P. O. Box 81366, Austin, Texas 78708

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arketing to women has evolved since the 1950s, when advertisements told females that they could find happiness in a vacuum cleaner, matching kitchen appliances and a ketchup bottle that even they could open. While women represented the primary consumer and decision makers for the home, advertising agencies and companies chose these stereotypical, conventional methods that despite their sexist tone, won women’s attention and dollars. Fast forward 60 years and women remain

important decision makers, especially in real estate. As women accepted more roles outside of the home, the sexes' buying behaviors have become more alike, making it harder to create women-targeted marketing techniques. However, there are some market standouts, including single and divorced women, the ‘mommy market’ and empty nesters.

Single and Divorced Women According to the 2011 State of the Nation’s Housing Report from the Joint Center for Housing Studies of Harvard University, more than one in five homebuyers is a single woman. Twice as many unmarried women are purchasing homes, compared to single men. Single women comprise more than one-third of real-estate ownership growth since 1994, especially since more men than women lost jobs by a ratio of three to one. Women are marrying later, pursuing higher degrees and continuing to close the salary gap, with never-married women now earning 94 percent of what their single male counterparts do. Fewer women are waiting for a husband to build a nest egg—they’re not waiting to nest, either.

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n Freeman v. Quicken Loans, Inc., the U.S. Supreme Court ruled that charging consumers a flat fee in addition to a percentage-based commission does not violate Section 8(b) of RESPA if the fee is not split and paid to a third party. Previously, plaintiffs in other cases argued that paying a fully disclosed administrative brokerage commission was in violation of Section 8(b) because it was not sufficiently associated with a specific service performed by the broker.

Tuesday, June 19 CREW Networking Luncheon Chateau Bellview - 11:30 a.m. to 1 p.m. Wednesday, June 20 CRS Bi-Monthly Luncheon - Westwood Country Club - 11:30 a.m. to 1 p.m. NAHREP Monthly Luncheon Cool River Café - 11:30 a.m. to 1 p.m. ABoR PAC Spelling Bee Word Hunt The Park at the Domain - 4 to 7 p.m. Thursday, June 21 ABoR Xplode Technology Lab ABoR Office - 9 a.m. to 4 p.m

“They are knowledgeable, empowered consumers who want timely, reliable information,” says Matt Menard, of Keller Williams Realty/The Austin Real Estate Experts. “If it’s a single woman, location, lifestyle, investment, and security tend to be driving factors. Divorced moms often want the best schools they can provide their kids, along with a safe community with good amenities and activities.” Women tend to request updated kitchens

Front Page: Continued on page 26

Supreme Court says flat fee on top of commission does not violate RESPA by Texas Association of REALTORS

Upcoming Events

The court determined last week that Section 8(b) applies only when the fee is split by the broker and distributed to a third party and that party has not provided a specific service for the fee. Brokers should still be cautious. This ruling does not change any TREC rules, limit the new federal watchdog, the Consumer Financial Protection Bureau, from going after settlement service providers for unfair or deceptive trade practices, or allow kickback arrangements in exchange for referrals of real estate settlement services. Read more from NAR Legal Affairs at http://realtormag.realtor.org/. RL

NARI General Membership Meeting Dave & Buster's - 11:30 a.m. to 1 p.m. WCAoR June Luncheon WCAoR Office - 11:30 a.m. to 1 p.m. HBA Networking Social Factory Builders Stores - 5 to 7 p.m. Friday, June 22 WCAoR Monthly Farm/Ranch Meeting WCAoR Office - 11:30 a.m. to 12:30 p.m. KB Home Agent Happy Hour The Park at the Domain - 4 to 6 p.m. Thursday, June 28 Parade of Homes "Raise the Roof" Street Party REALTOR Preview 8001 Lenape Trail - 5 to 8 p.m. Wednesday, July 11 WCR Happy Hour Jasper's - 4 to 6 p.m. Friday, July 13 WCAoR Tech Tune-Up ACC Cypress Creek - 8 a.m. More at www.myRealtyLine.com

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DRIPPInG SPRInGS Relay foR lIfe teamS foR RaISInG oveR $90,000 In the fIGht aGaInSt canceR! thank you

conGRatulatIonS

team BelteRRa toP funDRaISInG team

- oveR $10,000

Buffington Homes • David Weekley Homes • Highland Homes • Sitterle Homes • Treaty Oak Homes 151 TRINITY HILLS DRIVE • AUSTIN, TX 78737 • 512.301.5000 • BELTERRATEXAS.COM

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Austin Board of REALTORS®

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Chairman’s Column By Leonard Guerrero • 2012 Chairman

Take the helm, and get involved in your real estate community

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he application for leadership roles within the Austin Board of REALTORS (ABoR) is officially in full swing. We are accepting applications for seven ABoR positions and five Texas Association of REALTORS (TAR) positions until June 30. To submit a candidate application, visit www. abor.com/leadership. On June 15, ABoR’s call for committee volunteers kicked off for the summer. The window to sign up extends through Aug. 1, but don’t wait until the last minute to discover what committee answers your calling. To get involved today and sign up for the various committees, visit www.abor.com/committees.

pizza and two drink tickets. Want a chance to win, but not interested in buzzing about? Purchase your word card for $110. The event takes place from 4 to 7 p.m. on June 20 at the Park at the Domain, located at 11601 Domain Drive, Suite 200. Advertising opportunities are available and all ticket proceeds benefit TREPAC and count towards your 2012 TREPAC investment. Purchase your ticket at www.abor.com/SpellingBee. For more information, contact TREPAC Coordinator Anna Kong at akong@abor.com or 454-7636, ext. 1502.

Buzz in on the fun to win a new iPad 2

On June 21, you’re invited to join Xplode Conference speakers Matt Fagioli, Jeff Lobb, Chris Wilkinson and Eric Stegemann for a full day lab that will delve deep into real estate technology. Hands-on, interactive sessions will take place from 9 a.m. to 4 p.m. in ABoR Auditorium A. The cutting edge conference will offer:

The ABoR Pac Spelling Bee Word Hunt is quickly approaching and the air is buzzing in anticipation. Everyone is invited to join in on the fun and compete for the grand prize, an iPad 2 donated by Alterra Home Loans. Tickets are on sale for $25, which includes

Xplode Technology Lab ignites ABoR on June 21

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June 2012

• details to make your website standout right now, and how to make it happen; • tips on recording and editing videos like the pros; and • answers to your important questions about technology. Lunch is generously sponsored by the Texas Association of REALTORS. WiFi is available, so bring your iPads and computers. Register for this informative event at http://xplodethis.com/lab. Contact ABoR’s education department at education@abor.com or 454-7636, ext. 2005 for more information.

Take your promotional campaign to the Wild West What is a great networking and advertising event that is western all over? The 2012 Wild West Realty Round Up (RRU), of course. Access the over 1,500 real estate professionals expected to attend the annual event by promoting your company’s business through a variety of involvement opportunities. Exhibitor booths are currently available, with early bird discounts extending to June 30. This year’s tradeshow also offers new partnership packages ranging from $250 to $3,500, as well as additional advertising opportunities. With so many marketing

options, there’s sure to be one that meets your business needs. For more details regarding the event and involvement opportunities, visit www. abor.com/roundup or contact Trade Show Coordinator Gina Willemsen at roundup@ abor.com or 454-7636, ext. 1601.

Star-studded event sheds light on brilliant marketing opportunities As REALTORS take to the stars, the opportunity to market your business soars. At the 2013 Dancing with the Stars of Real Estate Installation and Awards Gala, slated to take place from 6 to 11 p.m. on Dec. 7, over 500 ABoR members will attend a night of fine dining and entertainment as the 2013 ABoR chairman, board of directors and Foundation directors are installed. Secure your partnership soon as they are in limited supply. Partnerships range from $500 to $7,500. No matter what level of partnership you choose, the opportunity to market to the elites of the real estate industry will be valuable to your business. Download a partnership agreement online at www.abor.com/ Installation. For more information, contact Shirley Williams at swilliams@abor.com or 454-7636, ext. 1603. RL

June Educational Courses June 18: REALTOR Code of Ethics: Your Promise of Professionalism June 19: ZipForm: What You Need to Know June 19: Farm and Ranch Practice for Agents June 19: Just Facebook June 20: TREC Ethics/Legal MCE June 21: 8 touches - Your Image Matters

More at www.ABoR.org

What would you do if you had access to a range of advantageous Real Estate data & information at your fingertips? It's easy to find out. Contact your First American Representative today to learn how myFirstAm.com™ can change the real estate game for you!

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First American Title Insurance Company makes no express or implied warranty respecting the information presented and assumes no responsibility for errors or omissions. First American, the eagle logo, First American Title, and firstam.com are registered trademarks or trademarks of First American Financial Corporation and/or its affiliates.

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...all you need to know!

©2012 First American Financial Corporation and/or its affiliates. All rights reserved. | NYSE: FAF

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Now this is a golf cart! Joe Thweatt of AmeriPro Funding and Richie Rodriguez of Hometrust Mortgage figure they can get through the AMBA Annual Spring Golf Tournament much faster with their race car/golf cart. Gentlemen, start your engines!

Buy photo: RL_060612_F.JPG at www.myRealtyLine.com

Ed Woolbright of Citywide Realty brings Joye Killen and Tiffany Thomas with him to check out the new Grand Haven Homes and Drees Custom Homes models at the REALTOR Grand Opening at Sarita Valley.

Buy photo: RL_060212_F.JPG at www.myRealtyLine.com Buy photo: RL_061012_B.JPG at www.myRealtyLine.com

Kylie Lynch holds tight to the teeter-totter during AYREP’s networking event at The Handlebar. She cochaired the event with Cissie Stacio.

A Solid, Proven, and Committed Lender!

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Call 512-732-8388.

RELIABLE PROPERTY MANAGEMENT, INC. Terry Godbold, MPM® RMP® ARM® GRI® TRLP® www.LandLordAustin.com • www.ReliableTeamHome.com

Starkey Mortgage

is very excited about our new mortgage partnership with...

ABC Bank

610 West 5th St. Austin, TX 78701 (512) 391-5500 • theabcbank.com

Eddie Rinehart

VP — South TX Area Manager NMLSR# 198209 Direct: 512.306.6366 Main: 512.329.9040 Cell: 512.785.0674 e-Fax: 1.866.926.1852 erinehart@starkeymtg.com EddiesHomeLoans.com

WR Starkey Mortgage, LLP NMLSR#2146 • 807 Las Cimas Pkwy., Suite 150, Austin, TX 78746

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Agent commissions? From the ground up!

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We value you at KB Home. That’s why you’ll receive 100% ™ of your Built to Order commission as soon as the slab is poured.

Discover the value of selling Built to Order . Spring Trails in Pflugerville • From the $160s • 1,582–3,742 sq. ft., 3–6 bedrooms, 2–4 baths • easy access to Hwys. 45 and 130, and I-35 • private community park with lap pool, children’s pool, pool house, covered picnic area and playscape From I-35 in Round Rock, take Exit 250/Hwy. 45 heading east. Exit Heatherwilde Blvd. and turn right, then right on New Meister and left on Springbrook to community. (512) 990-5304

AGENT HAPPY HOUR • FRIDAY, JUNE 22, 4-6PM Come enjoy refreshments and giveaways at The Park at The Domain, on the ground floor of the Aloft™ Hotel. Compliments of KB Home. 11601 Domain Drive • RSVPs appreciated but not required to cbrown@kbhome.com

Broker Cooperation Welcome. ©2012 KB Home (KBH). Refreshments and giveaways available while supplies last. For giveaways (ARV $10): no rain checks, not exchangeable for cash, limit one per Broker. No affiliation or sponsorship is intended or implied with The Park at The Domain or Aloft™ Hotels, and all trademarks are owned by the trademark owners. Advance Commission offer valid only on non-contingent sales of new Built to Order™ KB homes at Spring Trails. Not available on inventory homes, model homes or homes under construction. For Broker to receive Advance Commission, buyer must sign purchase agreement between 3/23/12 and 12/31/12 and obtain unconditional loan approval from a qualified lender prior to time slab is completed. KBH reserves the right to extend, modify or discontinue this program at any time without prior notice. Other restrictions and limitations may apply. In order for Broker to be paid a Broker Co-op, Broker or agent must accompany and register client on client’s first visit to community and sign the Broker Co-op Agreement and Addendum to Broker Co-op Agreement. See Built to Order options and upgrades offered at KB Home Studio. All options/upgrades require additional charges, may require ordering at predetermined stages of construction and are subject to change/discontinuation anytime by KB Home. KB Home is not a custom homebuilder and Built to Order only applies to appliances/options available at KB Home Studio. Plans, pricing, financing, terms, availability and specifications subject to change/prior sale without notice and may vary by neighborhood, lot location and home series. Additional charges apply for lot premiums, options/upgrades. Buyer responsible for all taxes, insurance and other fees. Sq. footage is approximate. HOA applies. Photo shows upgraded landscaping/options and may not represent community’s lowest-priced homes. Photo does not depict racial preference. See sales representative for details. AUS-101935

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David Burton, right, of Horizon Realty and Susan Jauregui learn a little about building wealth at the CRS 204 class hosted by the CRS Austin Chapter and ABoR at the ABoR Auditorium. They look richer already, don’t you think?

Buy photo: RL_060312_B.JPG at www.myRealtyLine.com

Susan and John Horton, both of John Horton Realty, a Private Label Realty company, congratulate Whitney Orji, center, for her efforts that led to her being chosen to receive the college scholarship from the ABoR Foundation and donated by the Horton’s. Buy photo: RL_060712_E.JPG at www.myRealtyLine.com

Outgoing NAPMW President Michelle Goldberg, right, passes the gavel to incoming President Rachelle Rowan, left, at the group’s annual installation banquet at the Norris Conference Center. Buy photo: RL_061012_E.JPG at www.myRealtyLine.com Buy photo: RL_060912_E.jpg at www.myRealtyLine.com

Ready to serve you with: • Potential financial savings • A variety of products and choices • Convenient online prequalification • Personal assistance for all your clients

Summer Present Mortgage Loan Originator NMLS #399033

Phone: 512-257-5629 • Efax: 866-385-6765 Email: slpresent@dhimortgage.com 12554 Riata Vista Circle, First Floor Austin, TX 78727

www.dhimortgage.com

Provided for informational purposes only. This is not a commitment to lend; not all borrowers and/or properties will qualify. DHI Mortgage Company, LTD, NMLS# 14622, 12554 Riata Vista Circle, First Floor, Austin, TX 78727. NMLS #38686. For information on DHIM licensing please visit http://www.dhimortgage.com/other-pages/licensing/. EXP 5/29/13.

Kim and Jack Stanley, both of RE/MAX 1, walk away from the Grand Haven Homes and Drees Custom Homes REALTOR Grand Opening at Sarita Valley with all kinds of information on the homes and neighborhood.

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Williamson County Assoc. of REALTORS®

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President’s Column By Christy Gessler • 2012 President

What is your online narrative?

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here are dozens of social media classes being offered all over our area ranging from Facebook to LinkedIn to blogging and beyond. All of these classes are helping agents become comfortable on the social media superhighway while improving networking skills and growing a database. However, have you ever thought about creating a marketing plan to manage your “online narrative” or are you just shooting straight from the hip? We can all agree that social media is here to stay. If Facebook were a nation, its population would be the fourth largest on earth. Billions of hits per day take place on YouTube and videos constantly go viral— especially the good ones. We are told that we must advertise our businesses and our listings on every social media outlet possible to gain maximum exposure. We spend hours on Facebook and Twitter trying to communicate a message to our friends and followers. We blog about random things on random days with no real purpose and pay little to no

attention as to the overall story we are trying to tell. Are you truly thinking about the big picture and the overall narrative about YOU that you are crafting? At WCAoR, we teach a Facebook class for beginners and intermediates. In each session, I am routinely asked, “But how will all of this “commenting” and “liking” actually make money?” I answer, “It won’t. But what you do with the information you see on Facebook and how you manage your online reputation will make you money.” It is important to read the activity on social media outlets just as much, if not more than, how much you write. Paying close attention to what is being posted by friends can give you a clue that they are thinking of buying or selling a home, or that they have a friend from out of state that just got a new job in Austin (followed by hundreds of “likes”) and that they are moving soon. What an opportunity to reach out to them. Think of Facebook as a new farming area that—if used correctly—can reap wonderful rewards and become a virtual database. There

www.myRealtyLine.com are new social media outlets coming out daily from Yelp to Klout to Google Circles and many more. Mastering the use of all of them is impossible, but carefully selecting a few of them to use and develop a strategy for managing their use is possible and beneficial. The key is being aware of opportunities. Fortunately, WCAoR is hosting its annual Tech Tune-Up event on Friday, July 13 at the Austin Community College Campus on Cypress Creek Road in Cedar Park. This year’s focus will be about your online narrative and the circle of technology that brings this together with the personal, client/ agent relationship at the center. We will discuss Internet leads and offer techniques as to what to do once you have one. We will also discuss mobile productivity, including hardware and software opportunities, geared toward real estate as well as the top apps for our business. We will have a presentation on managing your virtual marketing and

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ensuring that it stays legal, ethical, and accurate. We will discuss the concept of your virtual résumé and take a close look at how your online presence may be hurting you, rather than helping you. The management of your online reputation is everything in our modern Internet. At the heart of every real estate transaction are people. From buyers or sellers to agents to professional service partners, it’s all about people. Social media is a way to connect, but it can never replace the people and their relationships. How you craft your online narrative will dictate your success in using social media in your business. As one of our longtime members said, “It’s not a matter of whether I want to use social media or not, I have no choice.” Please mark your calendars to join us on July 13 for a technology event unlike any other you have attended. As always, visit www.wcaor.org for details as they become available. RL

Upcoming Events & Education June 19: The Hottest New Lead Generation Tools That Can Explode Your Business June 21: Luncheon: Catch the Marketing Spirit! July 13: Tech Tune-Up July 20: TREC Ethics and Legal August 2-3: SRS–Seller Representative Specialist August 8: Get More Leads Using Video

More at www.WCAoR.org

Buy Photos + Find Events + View Archives

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Jason Klam of First American Title and John Bank come up with the best game plan yet at the AMBA Spring Golf Tournament … get a “hole in one” every time; good plan! The 2012 event was held at the Great Hills Country Club.

Buy photo: RL_060612_C.JPG at www.myRealtyLine.com

HBA VP of Special Events Gabriel Trinidad struggles to get everyone's attention to begin the silent auction at the HBA's annual Chili CookOff, Horseshoe Tournament and Silent Auction at the Travis County Expo Center.

Buy photo: RL_060212_I.JPG at www.myRealtyLine.com

Look at me having fun on the spring toys, say Jessica Galfas of Skillpoint Alliance and Seth Thompson of ZIP Realty. They found the retro rides on the rooftop of The Handlebar where AYREP held a networking event.

Buy photo: RL_060112_D.JPG at www.myRealtyLine.com

The 3-Part Sales Script: What to Say after Hello

TREC MCE Elective Course #: #: 01-00-123-23720 Register today for Sente’s

Austin Luxury

July

MCE Power Lunch

Thursday, July 19th 12 Noon – 1PM

Cost: $10 for One MCE Elective Credit Hour (Cash or Check only, payable at the door)

The 3-Part Sales Script: What to Say after Hello

Mona Crum

Marielle Quaid

Bridget Ramey

Keller Williams Southwest Market Center is proud to announce the addition of Mona Crum, Marielle Quaid, and Bridget Ramey to our KW Luxury Homes Division. For a confidential interview please contact Diane Johnson or Melanie Kennemann at 512-448-4111. SOUTHWEST Diane Johnson 448-4111

NORTHWEST Gene Frederick 346-3550

LAKE TRAVIS Mary Lynne Gibbs 263-9090

ROUND ROCK Avis Wukasch 255-5050

CEDAR PARK/LEANDER Michelle Busby 616-4000

Every encounter with a client is a sales encounter, but your first meeting is often the one that defines the relationship. In this session, you’ll discover a simple 3-part script model that you can use in any first meeting to make yourself stand out from the crowd.

For more information on any of our MCE Classes and to register visit:

www.SenteMortgage.com

Click on Real Estate Power Lunches at the bottom of our homepage or call 512-637-9900 • Sente Mortgage, Inc. MCE Provider #9841

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Kay DaSilva, far left, and Michael DaSilva, far right, congratulate the winners of The Spirit of Avalar award—the highest honor the company presents.  This year  Charlene Farmer, Betty England, Diana Proud, Lou Cartwright, Paul Borman, Anita Dismuke, and Victoria Buttler took home the honors. Submitted Photo

Yee haw for Avis! Sherri Teepen and Debbie Fontenette, both of Keller Williams Realty, show some love at the party to honor Avis for her TAR REALTOR of the Year designation hosted by Independence Title.

Buy photo: RL_060512_D.JPG at www.myRealtyLine.com

Dean Taylor, Nicole Levy of Dara & Associates, Heather Cooke, Hil Stroup, both of Texas American Title, and Honorable Lee Cooke, kick back at a networking event at The Celebrate Soiree put on by Texas American Title at Trento.

Buy photo: RL_060112_F.JPG at www.myRealtyLine.com

HBA member and auctioneer Danny Swafford calls for bids on all the items in the silent auction at the HBA's annual Chili Cook-Off, Horseshoe Tournament and Silent Auction at the Travis County Expo Center. The event is held every year to help raise money for Home PAC.

Submitted Photo

Austin Area Market Update Greater Austin Months Supply of Inventory (SF Homes) 9.0

8.0

Partnerships Built on Trust 7.0

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For more information, please contact one of our sales executives. www.gracytitle.com

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Williamson County

We’ve Got You Covered As your real estate partner in Williamson County, we’re proud to have contributed in shaping our great community into what it is today. With over 180 years of combined experience, our closing teams are ready to assist you with the most completed contract to close title services backed by the most advance tools available in the industry. We thank you for your partnerships over the years and look forward to seeing you at one of our six convenient Williamson County area locations for your next closing!

Cedar Park-1890 Ranch

Cedar Park-Cypress

Cedar Park-Parmer Lane

1335 E. Whitestone Blvd, Ste. Z-100 (512) 343-4168

1903 Cypress Creek Rd, Ste. 102 (512) 331-9647

3009 Glacier Pass Ln, Ste. 102 COMING SOON!

Georgetown

Round Rock-Sam Bass

Round Rock-Crystal Park 2300 Greenhill Dr, Ste. 210 (512) 582-4900

950 West University, Bldg. 2, Ste. 205 (512) 930-0500

2007 Sam Bass Rd, Ste. 100 (512) 244-2946

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Debbie Horridge, HBA membership director, and Ray Tonjes, HBA director, soak up the heat at the HBA's annual Chili Cook-Off, Horseshoe Tournament and Silent Auction at the Travis County Expo Center.

Buy photo: RL_060112_C.JPG at www.myRealtyLine.com

Austin-area real estate agents new to RE/MAX attend a class that trains them on how to use the network's online lead generation technology, and how to leverage RE/MAX advertising clout.

Buy photo: RL_060712_B.JPG at www.myRealtyLine.com

ABoR President and CEO Matt Maire, right, and Terry Godbold of Reliable Property Management are glad to see so many promising students being awarded with college scholarships provided by the ABoR Foundation. The two attended the group’s annual scholarship check presentation event at Shoal Crossing.

Submitted Photo

The Ron Uriasint Agency HelpP 4425 Mopac South, Bldg 2, Ste. 101 Austin, TX 78735

Home • Life • Auto • CommerCiAL • renters

You can trust your referrals to an agency that invests in YOUR business!

Sandy and I strongly support Realtors. We are proud members of ABoR, NAHREP, WCR, TAR and donate to TREPAC. Sandy recently graduated from the ABoR leadership academy and I regularly teach an approved two hour MCE course on C.L.U.E. Reports. “Clients don’t come to us by accident but we handle those too!”

Give us a call

512.448.0844

Put your Trust in our Experience With over 100 years of combined industry experience, our executive team continues to take aggressive steps to innovate and improve the industry.

Arboretum

Westlake

4807 Spicewood Springs Rd., Bldg. 1, Ste 1100

950 Westbank Drive, Suite 104

(512) 450-1222

(512) 615-6499

Steve Builta Jim Sikes Kat Carter Dan Adams Martin Ochs Richie Rodriguez

Bradley Rife Lynn Edgar Cindy Fenley Rosemary Jennings

for a FREE

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Jeffrey Slanker, center, shows his faux ‘stache while Tex Meazell, right, brings his real one to The Handlebar, where they talked business with Chris Thies, left, of The Salinas Group at AYREP’s networking event. Jeffrey and Tex are both with Keller Williams Realty, which was an event sponsor. Buy photo: RL_060212_B.JPG at www.myRealtyLine.com

Nobody messes with The Hulk! Eric Copper, center, of Keller Williams Realty shows Heather Cooke of Texas American Title and Mark Moore of Keller Williams Realty why at Texas American Title's Celebrate Soiree at Trento.

Submitted Photo

Aimee Kandle and Nicole Jones, both of Capital Title, welcome everyone to the company’s new office in Round Rock. Buy photo: RL_060612_A.JPG at www.myRealtyLine.com

Buy photo: RL_060412_A.JPG at www.myRealtyLine.com

Kristin Carroll, right, of Sente Mortgage is smart and latches on to Vicki Harris of ABoR at the AMBA Spring Golf Tournament at Great Hills Country Club. Vicki plays regularly here and knows all the ins and outs of the course.

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HBA of Greater Austin

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President’s Column By Marshall Durrett • 2012 President

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You’re invited to “Raise the Roof” at the HBA’s 2012 Parade of Homes Street Party

e the first to preview the five extraordinary homes currently under construction by the official home builders of the 2012 Home Builders Association (HBA) of Greater Austin Parade of Homes. The “Raise the Roof ” Street Party will be held from 5 to 8 p.m. on Thursday, June 28 at The Overlook Estates in Southwest Austin, just south of the “Y” in Oak Hill. There will be plenty of complimentary food, beverages, fantastic prizes and dancing to the sounds of The Damn Torpedoes. RSVP for the “Raise the Roof ” Street Party to Barrett Tilson at barrett@turnquistpartners.com. REALTORS who attend this exciting preview will get the latest information on the 2012 Parade homes, meet the builders and learn more about this up-and-coming community nestled within the Central Texas Hill Country, all while having some fun and networking with fellow colleagues. REALTORS are also encouraged to bring their clients to this preview event. Parade homes are notorious and have been known to provide numerous, top-of-the-line upgrades

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and have resale advantages compared to other homes on the market. Homes featured in past Parade of Homes tours have a history of selling before the event begins. Attending this “Raise the Roof ” Street Party is a great opportunity to offer clients the chance to sweep up these homes before tens of thousands take the tour this fall. Participating Parade of Homes builders showcase the best they have to offer to the home buying public and the regional real estate community. The newest trends in construction, building design, interior decor and landscaping are included in each of these very special homes. About the 2012 Parade builders: One of Austin’s premier builders and remodelers of green architecture, Pillar Custom Homes, Inc. is an award-winning team capable of handling a variety of design challenges, from one-room remodels through complete home renovations or startfrom-scratch custom homes. Dillon Custom Homes specializes in on-

June 2012

time completion dates and operating within budget, in addition to building gorgeous quality custom homes. As members of the Austin Green Builder Program and the National Association of Home Builders, they are always current on cutting edge techniques and materials. Building a home that meets your unique lifestyle is what JKD Builder is all about. Your dream home might be a Texas Tuscan beauty overlooking the greens and tee box, or a home with access to Lake Travis. JKD Builder has built these dream homes, and more. Enertech Builders’ goal is to create a custom luxury home inspired and connected to nature. Through thoughtful design upfront, quality sustainable materials, infinitely customizable controls and a home specifically suited to the client’s unique needs, they are able to help you keep the cost of home ownership low. The fifth official Parade builder is PGM Design + Build. The company was created by Edgar Pratts to build timeless, contemporary homes that preserve and enhance the natural beauty of the land and its native landscape. The Overlook Estates is located off of Hwy. 290 West off of Circle Drive, near the Thomas Springs Road intersection. The development features acreage lots with hill country views just 20 minutes from downtown Austin at pricing that hits a key move-up demographic with some of the region’s best private schools nearby. This year’s Parade of Homes will take place from Oct. 20 through Nov. 4 and will feature homes priced from the low $700’s to more than $900,000. All homes will be custom designs specially drawn for the 58th Annual Parade of Homes including Texas

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Hill Country, Craftsman, Soft Contemporary and Ultra-Modern styles. For more information on The Overlook Estates, visit www.TheOverlookEstates.com.

HBA beats the drum of success for recent Tour of Homes Last month, the HBA of Greater Austin and thousands of central Texans joined together for the “ultimate open house,” HBA’s inaugural Tour of Homes. From May 11-13, 10 communities and over 70 homes opened their doors to show attendees the best of what’s available in our region for homebuyers and those looking to remodel or redesign their homes. Thousands of Central Texans purchased wristbands online or at one of the key communities—Belterra, Caballo Ranch, Crystal Falls, Falcon Pointe, Highpointe, Rim Rock, Rough Hollow, Teravista, The Reserve at Lake Travis and West Cypress Hills. Each community offered attendees a chance to visit a wide range of houses and to experience life in their neighborhoods. The communities especially did a great job organizing special activities for the weekend. Mother’s Day was incorporated into the event and actually helped draw in participants. “We were pleased to see how many participants chose to spend their Mother’s Day weekend at the Tour of Homes,” says HBA Executive Vice President Harry Savio. “On Sunday, especially, we heard many people say they came straight from brunch, not only to enjoy the homes but also to enjoy more time with their family. The Tour gave them a chance to spend time together in a unique setting.” RL

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Buy photo: RL_060112_B.JPG at www.myRealtyLine.com

Man it's hot in here (or is it the chili, we can't tell)! HBA board members Mike Smith and Allen Valliant heat things up a bit with HBA Executive Vice President Harry Savio at the HBA's Chili Cook-Off at the Travis County Expo Center.

Buy photo: RL_060212_J.JPG at www.myRealtyLine.com

Tony Brodie of Keller Williams Realty and Becky Hopkins of Austin Title enjoy the downtown view at The Handlebar as part of the networking event the Austin Young Real Estate Professionals hosted.

Submitted Photo

Melissa Kathie and Melissa Mandry, both of Keller Williams Realty, volunteer with Tracy McCalla and Laurie Nunnallee, both of Capital Title, for the most coveted job (wink, wink) at the Keller Williams Realty's RED Day. Can't you tell they are so excited to pick up trash? Good thing there wasn't much of it!

Buy photo: RL_060612_I.JPG at www.myRealtyLine.com

Be the ball! AMBA members practice their swing at the group's Annual Spring Golf Tournament at the Great Hills Country Club.

Buy photo: RL_061012_A.JPG at www.myRealtyLine.com

Buy photo: RL_060412_G.JPG at www.myRealtyLine.com

Mike Tvinnereim of Drees Custom Homes asks Alisha Austin and Lynda Parker, both of Exit Realty, to bring their clients by to take a peek at the builder’s new model at Sarita Valley.

Capital Title Owner and CEO Bill Shaddock congratulates Stacy Mock, Capital Title’s Austin VP of business development, on the opening of the company’s Round Rock office.

Putting a Face on Real Estate since 1995.™

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Choose Your Own Adventure: Check Out Our 14 Available Inventory Homes Stunning Custom Home Offerings Greenbelt, Canyon and Lakeview Homesites

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June 2012

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Austin CRS Chapter

President ‘s Column By Risé Johns • 2012 President

Michael DaSilva presents Paul Borman with an award as one of the company's Top Five Agents for total number of transactions for 2011 at the Avalar Austin Awards Celebration. Later he took home an award for Top Five in total sales volume.

F

Proud to be a REALTOR

or decades, homeownership has been the American dream. Immigrants came to the U.S. to better their lives. They came to obtain jobs, work hard and to achieve the ultimate—to own a home. There were “mortgage burning” ceremonies when their mortgage was paid off and they owned their homes free and clear. Unfortunately, during the past few years the media has focused on those who lost their homes. The news covered those who had been foreclosed on, who had lost their American dream. On May 17, the American dream became the center of positive news. The NAR rally, in support of home ownership, showed how crucial home ownership is. More than 10,000 REALTORS converged at the Washington Monument in Washington, D.C. in support of home ownership. I have been to the mid-year meetings there for many years and have never seen anything like this. I found out this is the first time ever that NAR organized such a rally. It is amazing how inspirational the rally was as 10,000 agents held signs and placards, cheering for home ownership. We

Submitted Photo

As ABoR staff, Shirley Williams knows how important good leaders are in a board of REALTORS. She thanks Sandy Urias of Farmers Insurance for taking the time to participate in the Texas REALTORS Leadership Academy program at ABoR. Sandy attended the Graduation Luncheon with her husband and business partner, Ron Urias.

Submitted Photo

For Our Customers, Perfect Timing Starts with Us.

were divided into regions and Region 10, Texas and Louisiana, had the most agents. Sometimes, as agents and brokers, we take home ownership for granted. We help people buy and sell houses every day. It is the normal course of business. We occasionally forget that we are selling what people dream of achieving. We are selling what some people save many years to purchase. As agents, we have a fiduciary obligation to represent our clients. I feel we have an obligation to help, not only those who can easily afford a home, we also have an obligation to help those who can barely afford a home. We must take the time to help those who need those special programs in order to buy a piece of the American dream. USDA loans are just one example of these programs. At one time during the rally, I noticed the lost and found area. It had a large banner above it with the words “American Dream Lost and Found.” At first I was silly about it. Then it became important and extremely real. Never have I been so proud to be a REALTOR as I was at the rally. RL

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Tina Daniel teaches agents all about wealth building at the CRS 204 class hosted by the CRS Austin Chapter and ABoR at the ABoR Auditorium.

Buy photo: RL_060312_C.JPG at www.myRealtyLine.com

A little live music always draws a crowd in this town! Steve Builta of Hometrust Mortgage and Monica Middleton of Capital Title get ready for the festivities to begin at the grand opening and ribbon cutting celebration for Capital Title’s new office in Round Rock. Buy photo: RL_060412_C.JPG at www.myRealtyLine.com

Cathy Coneway, Susan Horton, Carol Dochen, Laura Pagnozzi, Alisa LeBlancStubbs and Kathy De La Cruz, front row, show off the ABoR Foundation’s 2012 scholarship awards. The ABoR Foundation gave $31,000 in college scholarships to over a dozen deserving students.

Buy photo: RL_061012_D.JPG at www.myRealtyLine.com

Titha Oden of Grand Haven Homes shows off the builder’s new model at Sarita Valley to Bob Ratliff of RE/ MAX 1. Grand Haven Homes hosted a REALTOR Grand Opening with Drees Custom Homes.

Buy photo: RL_060712_G.JPG at www.myRealtyLine.com

SARITA VALLEY

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512) 970-7701 Mike Tvinnereim www.DreesHomes.com

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Sumina Bhatti successfully removes a plank from a Jenga stack as Shawn Rooker contemplates his turn. Both are with Realty Austin and were enjoying a downtown rooftop, networking event AYREP hosted at The Handlebar.

Buy photo: RL_060212_C.JPG at www.myRealtyLine.com

Suzanna Getner, left, of Sky Realty is happy that Capital Title opened a new office in Round Rock where she does business. Amy Kobza and Devena Groneck, both of Capital Title, show off the new digs.

Submitted Photo

Dolise McClure, of Realty Word-Neal Barnes celebrates with Oliva Lerma at the Texas REALTORS Leadership Academy Graduation Luncheon. The two completed the program at ABoR.

Buy photo: RL_060412_B.JPG at www.myRealtyLine.com

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Putting a Face on Real Estate since 1995.™

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As Friends of the ABoR Foundation, Laurie Nunnallee of Capital Title, Erin Harrell of First American Title and Cissy Stacio join fellow colleagues at the ABoR Foundation Scholarship Check Presentation at Shoal Crossing.

Buy photo: RL_060712_A.JPG at www.myRealtyLine.com

Sytha Minter of Horizon Realty welcomes her fellow REALTOR at Horizon Realty, Deborah Alexander, to WCR at the group’s monthly meeting. Deborah just joined the council.

Submitted Photo

Being a newbie isn't always a bad thing! Avalar Austin's Kay DaSilva presents Rhonda Durrill with the company's award for New Agent of The Year at the Avalar Austin Awards Celebration.

Buy photo: RL_060812_A.JPG at www.myRealtyLine.com

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June 2012

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Chad Cardani of Keller Williams Realty and Susie Kang with JOA Realty congratulate Cheryl Jenkins of CJK Realty at the ABoR Texas REALTOR Leadership Academy Graduation Luncheon for completing the program.

Submitted Photo

The members of NAPMW’s executive board get ready to lead the organization into another successful year. The group, led by incoming President Rachelle Rowan (sitting in white dress) was recognized and honored at its annual installation banquet at Norris Conference Center. Buy photo: RL_060912_D.jpg at www.myRealtyLine.com

Three big leaders in Texas real estate stop by the Austin WCR monthly luncheon at Cool River Café to see what the group is up to. Joe Stewart, TAR president, Carolyn Wyckoff, past WCR state president, and Valois Hounsel, WCR Texas state president, are excited to see the group’s programming.

Buy photo: RL_060712_F.JPG at www.myRealtyLine.com

Carol Dochen, right, of Carol Dochen REALTORS presents Sabrina Wilkerson-Burkett with a college scholarship bearing Dochen’s name at the ABoR Foundation check presentation event at Shoal Crossing.

Buy photo: RL_060812_B.JPG at www.myRealtyLine.com

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Experts Speak Out

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Commentary By Terry Godbold • Reliable Prop. Mgmt.

Ten questions to ask a property management company before you refer your investors

M

any real estate brokers are no longer allowing their agents to manage residential real estate. It’s just too litigious. Yet, these brokers and their agents want to retain their investors for future business. The answer to this conundrum is simple. Find a friendly, professional residential property management company. One who understands the benefits of a symbiotic relationship. First though, a broker needs to qualify the property manager. There are a couple of ways to do this. First, talk to your peers. Generally getting a reference from a broker who is already using a successful, trustworthy manager is preferable. Second, find a management company through a professional trade organization. Lastly, browse the Internet. But, do not depend on YELP or other such websites, as generally those who complain about management companies are tenants not owners. And, generally most of those complaints are about the retention of security deposits. Managers have a fiduciary responsibility to their owners. Legally retaining security deposits is a large part of that responsibility.

Remember, the broker is getting ready to refer their investor. As such, the broker's reputation is on the line. So, it is a good idea to pre-qualify the management company. The following is a list of 10 questions to ask. How long have you been in business? Property management is not an easy industry. Although the length of time in the industry might not indicate knowledge or professionalism, it could be considered better to hire someone with some longevity and experience rather than a rookie. To what trade organizations are you a member? This gives the investor a very good idea as to the professionalism of the management company. By being a member, the management company shows a dedication to property management education and, must adhere to a code of ethics. How many properties do you manage? Property management is a full time business. If a manager tells you he manages between 10 to 20 properties, the manager is probably supplementing his income and therefore might

www.myRealtyLine.com not provide the full-time professionalism needed to satisfy your investor. On the other hand, if a manager is managing say 75 properties or more they could generally be providing adequate service. How many employees do you have? A professional company who can provide good service will have one employee for about every 75 to 100 properties. What is your average rent? The higher the rent, the better the property and generally the more sophisticated the tenant and their ability to not only pay rent on time but also care for the property. In March 2012, The Austin Board of REALTORS has indicated that $1,300 per month is the average rent. How do you qualify tenants? A professional management company will, by law, have a list of qualifications that they can send. These qualifications are generally company policy and not anything set out by law. The quality of the tenant is dependent upon the degree of background check the management company performs. How many evictions did you do last year? This might be an unfair question due to the economy yet; one could judge first, how a property management company qualifies their tenants and also the quality of the tenants. Do you qualify your vendors and do they have insurance? A professional property management company should use vendors that have liability insurance and workman’s compensation. Each company is different but $300,000 is a minimum of coverage. $1,000,000 is probably a better amount of coverage. What kind of reports do you send my investors and when do they get their checks? Some companies send their investors detailed reports and their owners payments

June 2012

at the end of the month. This allows the management company to pay their vendors during the month. By doing so, vendors tend to give better service which keeps a property in better condition. Other companies pay as soon as the 10th of the month. This method allows owners to be paid quickly and not be a month in arrears but they pay their vendors 30 days after the receipt of an invoice. Other companies are online and allow investors to visit their monthly statements anytime during the month and pay either on the 10th or the end of the month. What are your fees? Your investor’s bottom line is very important, however, an investor “gets what he pays for!” Some companies have minimal fees and suffice-to-say their services could also be minimal. Management fees could be a fixed amount every month. Percentage fees could range from as little as 4 percent per month to as much as 10 percent per month of the collected rent depending upon the amount of rent received and the difficulty of the management. Leasing/locator fees could range from as little as 40 percent of the first month’s rent to as much as 100 percent of one month’s rent. There are far more questions a broker or an investor can ask a management company. These are just a few that can give one a reasonable idea as to the quality of the management company. Each management company is a little different, however, we all must adhere to the code of ethics as set out by the National Association of REALTORS, the Texas Association of REALTORS and in Austin, the Austin Board of REALTORS. The bottom line is the investor or Broker must have a level of confidence and trust of the property manager, as the relationship will be long term. RL

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June 2012

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John McClellan of Supreme Lending and Kristin Clardy find refuge in the shade at the AMBA Spring Golf Tournament at the Great Hills Country Club.

Buy photo: RL_060612_E.JPG at www.myRealtyLine.com

Christy Butterfield and the jazz pianist at the Texas American Title Celebrate Soiree at Trento entertain the crowd with a lively tune.

Buy photo: RL_060212_L.JPG at www.myRealtyLine.com

Anita Spadaro of Real Living takes a moment on the rooftop at an AYREP event to encourage Tereso Jasso and Steve Cortez, both of KB Home, to attend the casino event she organized for the Women’s Council of REALTORS.

Submitted Photo

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Experts Speak Out

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Putting a Face on Real Estate since 1995

Commentary By Tracy Blair • Gracy Title

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What women want: a home without the hassle

ccording to the National Association of REALTORS, single women made up 14 percent of homebuyers in 1995 and today the number has grown to 20 percent for single female home purchasers versus 10 percent for single men. I’m happy to report that I was part of the 14 percent in 1995 when I purchased a home as a single female in my early 20’s, but it most certainly wasn’t the easiest process. According to NAR statistics, women make up to 80 percent of the final decision to purchase a home, however that figure mostly refers to married women. I was quite an anomaly when I purchased my home in 1995 and was met with quizzical glances by REALTORS, the home sellers and neighbors alike. As a matter of fact, after offering full price with proof of a 20 percent down payment and loan approval, the sellers still asked me to pay an additional $10,000 in earnest money to ensure I was, “a serious buyer.” It’s pretty hard to imagine such a scenario over a decade later, but luckily the

power of the female purchaser, both single and married, has been acknowledged and they are proving to be a force behind the recovering housing market. The building and real estate industry have taken notice of what women are wanting in housing and lifestyle choices as their incomes have been steadily increasing since the recession. According to Wendy Papasan who is a landlord, wife, mother and REALTOR at Keller Williams Realty, many of her female clients are busy moms who are interested in maintaining a quality life by choosing a home with specific amenities such as nice master suites, baths and storage space within a great location near quality schools. Proximity to their jobs is a must according to Papasan. Busy parents would prefer to avoid spending an hour in traffic, when they could be spending that time with their children. “Today’s female clients are business minded, strong willed and educated,” notes local REALTOR Doreen Zelma of Sky Realty.

www.myRealtyLine.com Most of her clients have, “been in long-term relationships when they are purchasing, but have all been overall independent thinkers.” Zelma adds that while men definitely have much say in the home purchasing process, her female buyers ultimately have “veto” power because they are more conscious of lifestyle, quality and functionality in the home. Since women and couples alike are leading very active and busy lives, it is imperative that their REALTOR does much of the preliminary homework for them by previewing houses, introducing them to lenders and handling the details through closing. Technology savvy female buyers also greatly appreciate tools geared to save time, “I’ve had clients sign paperwork from their iPad while on vacation,” says Papasan. Utilizing current technology is imperative for REALTORS these days as more women from Generation Y to Boomers are utilizing the internet and social media to influence

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their purchasing decisions and 92 percent of women will forward useful information they find on the internet to their large network of friends and family. Creating a blog or Facebook page with valuable information about the home buying and selling process and referrals to trust worthy vendors such as builders, lenders and home repair companies can be an invaluable tool for REALTORS seeking to gain more business from women. And don’t listen to the antiquated idea that women are indecisive. As a matter of fact according to a Coldwell Banker survey, women actually made the home buying decision much more quickly than men as they knew more instinctively when a home was a right fit for them, whereas the men chose to take a step back and evaluate the purchase, often times requesting to see it two or three times before making an offer. In today’s competitive Austin market, that may indeed be a good thing for women homebuyers. RL

Buy photo: RL_060512_A.JPG at www.myRealtyLine.com

Here to support their good friend Avis Wucasch of Keller Williams Realty, who earned TAR’s prestigious REALTOR of the Year award, are Travis and Kelly Kessler of TAR and Bill Evans of Austin Real Pros. Independence Title hosted the party at the Rattlesnake Inn in Florence.

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Putting a Face on Real Estate since 1995

Front Page: Continued with granite countertops, ample countertop space and good lighting. The master bath is another important space where women enjoy luxurious master bath areas with walk-in showers and garden tubs with whirlpool jets and a master bath vanity with granite countertops, upgraded plumbing fixtures, lighting and mirrors. Single women often prefer two or more bedrooms, will compromise on size and cost to get other amenities, buy in the city rather than the suburbs and prefer close proximity to shopping and fitness centers.

The Mommy Market

If you can dream it, we are building it. Be the first to preview the five extraordinary homes currently under construction at The Overlook Estates in Southwest Austin, just 20 minutes from downtown, priced from the mid $800s to just over $1 million by the official home builders of the 2012 Parade of Homes™

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“I treat women as powerful decision makers, and avoid saying things like, ‘If momma ain't happy, nobody's happy,’ and other similar condescending statements,” says Menard. This demographic is a loyal group who relies on its peers’ brand recommendations. While it’s impossible to collectively specify their buying habits, there are a few parts of a house that often attracts their attention. “I believe there are many parallels in what features are important to both men and women as consumers, but they would likely rank their priorities differently,” says Menard. “The kitchen and master bath are generally very important to women and private study, nice garage and covered patio seem to be more important to men. Of course, that is not to suggest that men more often use a home office or women don't value outdoor living areas.” Mothers are often concerned about schools and whether there will be playmates for their child living in the neighborhood. Kitchen area, utilities room size and location, play areas, safety issues like stairs and busy streets are also often expressed as important considerations. “I've been married, divorced and now I have a whole new family,” says Tammy Chance of Tiffany’s Properties and member of the Women’s Council of REALTORS. “I can relate to the single, divorced and married female client. I use my family photos for advertising purposes because it personalizes my business and shows the real me instead of a generic staged family. This also attracts clients with a similar background.”

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2012 Parade of Homes at The Overlook Estates October 20 - November 4

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The Baby Boomer generation far outnumbers its immediate elders. According to the 2011 State of the Nation’s Housing Report, the number of households with heads between the ages of 55 and 74 is set to increase by 10.2 million from 2010 to 2020. Women continue to outnumber men at older ages. This type of client has likely bought and sold several homes, and doesn’t require the support that newbies require. This could be their final home purchase; lifestyle and convenience to facilities and activities related to retirement will be important. While many Boomers still subscribe to the belief that ‘bigger is better’ and are attracted to custom luxury homes, others are in downsizing mode and are drawn to small condominiums that require less upkeep. When using websites, make your privacy policy clear and write relevant content using enlarged font and photos. This generation views the Internet as a learning tool and not as a pastime. Strategic marketers should make their landing pages accessible, and provide answers to their questions in the first few clicks. While some REALTORS recommend hosting women-centric events, Menard prefers to stick with marketing the property itself.

Putting a Face on Real Estate since 1995.™

“I have hosted a few wine and cheese open house events that tend to market more heavily to women, but not a big advocate of events that feature something other than the home,” he says. “I think that is a good way to sell jewelry or cooking classes, but not necessarily an effective way to market homes. I would rather place my listing on a property tour and showcase it to 10 productive agents than have people with passive interest in the home there for a jewelry show. “ No matter the demographic, forming authentic REALTOR and client relationships is often one of the most effective marketing tactics. Showing a genuine interest for the client’s well being and using effective communication creates a trusting atmosphere where women can gather information required during the decisionmaking process. A word-of-mouth campaign holds a strong credibility within a woman’s circle that could last long after the property is sold. RL

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Putting a Face on Real Estate since 1995

P. O. Box 81366 • Austin, Texas 78708-1366 (512) 821-1900 www.myRealtyLine.com E-mail: info@myRealtyLine.com Publisher: Doren L. Carver doren@myRealtyLine.com Associate Publisher: Tawanna K. Carver tawanna@myRealtyLine.com Managing Editor: Naomi Bludworth naomi@myRealtyLine.com Contributing Editor: Linda McNabb Contributing Writers: Autumn Rhea Carpenter, Marilyn McCray Naomi Bludworth, Linda McNabb Contributing Photographers: Doren L. Carver, Linda McNabb, Naomi Bludworth Columnists: Leonard Guerrero, Marshall Durrett, Christy Gessler, Tracy Blair, Risé Johns, Terry Godbold Submission Guidelines: Submit photos, press releases and calendar items to naomi@myrealtyline.com. All photos must be at least 300 dpi and include a caption with first/last name and company affiliation. Press releases must be fewer than 300 words. Non-advertisers submitting calendar items will be charged $25 per submission. All submissions must be received at least seven calendar days prior to ad copy deadlines published at www. myrealtyline.com/advertise.html. Submission items will be included as space allows. Realty Line Austin is published monthly by Caxton Publications, Inc.© as a non-subscription publication for the more than 8,000 members of the Austin Board of REALTORS®(ABoR), the more than 1,100 members of the Williamson County Association of REALTORS® (WCAoR) and the Home Builders Association (HBA) of Greater Austin. Realty Line Austin is printed on recycled paper. Realty Line Austin is a proud member of the Austin Board of REALTORS®, the Williamson County Association of REALTORS® and is a honorary member of the Women’s Council of REALTORS. Realty Line Austin is not responsible for opinions or facts expressed by non-staff writers or for errors and any by-products in advertising or editorial copy. REALTOR® is a registered trademark. The word REALTOR® sometimes appears in this publication without the registered trademark symbol (®) for the purpose of saving space. Wherever the word REALTOR® appears in this publication, the registered trademark should be assumed.

ITCrockdude060112.pdf 1 6/1/12 Putting a Face on Real Estate since 1995.™

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Putting a Face on Real Estate since 1995

Putting a Face on Real Estate since 1995.™

Buy photo: RL_060412_E.JPG at www.myRealtyLine.com

This is either a ribbon cutting celebrating Capital Title’s new office opening in Round Rock or a class on “things you shouldn’t run with” with really big props. Judging by the smiles from Stacy Mock, white dress, Bill Shaddock, holding scissors, Monica Middleton, blue dress and Amy Kobza, right, all of Capital Title, we’re guessing it’s the former.

Buy photo: RL_060312_A.JPG at www.myRealtyLine.com

Holly Wehmeher and Kathy Barrett, both of American Real Estate in Lufkin, Texas, find their road trip truly educational. The two drove to Austin to take the CRS 204: Building Wealth class hosted by the CRS Austin Chapter and the Austin Board of REALTORS.

Buy photo: RL_060612_B.JPG at www.myRealtyLine.com

Wait, did they say “Nat King Hole?” Kristy Santelia, Susan Spence and Dawn Schweter, all of North American Title, proudly sponsor the “king of holes” situated right next to the club house at the AMBA Spring Golf Tournament at Great Hills Country Club.

Buy photo: RL_061012_C.JPG at www.myRealtyLine.com

Nancy Kearns, right, of Drees Custom Homes celebrates the opening of the builder’s new model at Sarita Valley. Pam Buske of RE/MAX Capital City and Pam Flitton of RE/MAX 1 attend the REALTOR Grand Opening to see what all the hubbub is about.

Buy photo: RL_060112_A.JPG at www.myRealtyLine.com Buy photo: RL_060212_K.JPG at www.myRealtyLine.com

Fun networking events, like this one at The Handlebar, are possible thanks to sponsors like this group from Keller Williams Realty: Eugene Batson, Crystal De La Rosa, Tony Brodie and Jeffrey Slanker.

HBA President-Elect Roger Arriaga of KB Home tells HBA member and Chili Cook-Off committee member Kathy Henley what a great job they did planing the annual Chili-Cook Off, Horseshoe Tournament and Silent Auction. Now ... what to bid on, hmmmm?

Putting a Face on Real Estate since 1995.™

RL austin

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Putting a Face on Real Estate since 1995

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June 2012

“We have big company resources that combine a dedicated closing and underwriting team with the ability to move with the speed of an independent mortgage company,” says Rushing. He attributes the branch’s success to the teamwork of the seven professionals in the Austin office. A S S O C I AT E S I N P R O G R E S S - A d v e r t i s e r P r o f i l e b y M a r i l y n M c C r a y Imortgage’s commitment to closing loans has quickly made a tremendous impact e have a loan for every imortgage is one of the fastest growing on the company’s relationship with area real home,” says Dan Rushing, privately held retail mortgage companies in estate professionals. Rushing states, “Our branch manager of the Western United States. company is dedicated to helping agents imortgage in Austin. Rushing, a mainstay The Austin office opened in 2008 as build their businesses through co-branded in the Texas mortgage industry for more one of the first seven retail branches. “We marketing, cutting-edge technology and than 12 years is enthusiastic about the ease are dedicated to creating the best mortgage user-friendly systems. We pride ourselves and efficiency offered with the imortgage experience for our customers,” Rushing on offering exceptional customer service to solution for home financing. said. “Imortgage offers a solid array of loan industry professionals as well as consumers Imortgage was founded in 1999 products designed to meet the needs of a and continue to establish ourselves as a when Dean Bloxom, a veteran mortgage diverse client base. We are experts in Fannie business committed to long-term growth.” professional and technology expert Jay Mae, Freddie Mac, VA, FHA, and USDA The culture at imortgage is unique and Johnson came together with the goal to and have become specialists in both state is an integral part of the company. Rushing simplify the lending process and make and local government programs.” First-time describes the culture as “the heart behind the it more cost-efficient for the mortgage.” It is a collaborative consumer. As a premier builderatmosphere that fosters ongoing based mortgage banking company, success. Every imortgage Our company is dedicated imortgage envisioned technology employee is committed to the to helping agents build their core belief system of maintaining based tactics such as secured online the highest levels of honesty, mortgage applications, via the businesses through co-branded integrity and ethics. Growth Internet, long before the rest of the marketing, cutting-edge technology is the responsibility of every industry. Imortgage continues to imortgage employee. They partner with builders to establish and user-friendly systems. are entrusted to recommend and manage its mortgage operations Dan Rushing, Branch Manager individuals who embody the for newly constructed homes. family spirit within the company. As the market changed in 2007, imortgage expanded into the retail channel. buyers will discover ample opportunities to All of the branch managers know or knew Headquartered in Scottsdale, Arizona, borrow thanks to imortgage’s ability to work someone who knew the company’s owners. the company has grown with over 700 with bond programs and down payment “The people part is very important,” employees, offices in seven states and $2.3 assistance programs. From 1 percent down says Rushing. “Technology has changed billion in annual volume for 2011. Ranked products to loans designed for credit scores the mortgage business. While sometimes, 22 in the Top 100 mortgage companies in in the high 500’s, the lender is on par with we don’t see customers until closing, we truly believe that the personal relationship America by Mortgage Executive Magazine, today’s consumer market.

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imortgage

“W

"

"

Shhh... in the hill country.

the best kept secret

West Cypress Hills,

Dan Rushing Branch Manager

is the foundation for a great company. We really value one-on-one contact for personalized service. We like to meet with customers and literally go that extra mile to tailor a mortgage solution to meet the individual’s needs.” “It’s an exciting time to be at imortgage. In spite of a few small bubbles, the Austin market has stayed strong and continues to present new opportunities,” observed Rushing. “We believe that 2013 will mark a comeback in housing. Builders are building and imortgage is providing sound solutions, making business happen.” For more information on custom tailored mortgage packages and incomparable service with great Southern hospitality, call imortgage at 485-3575 or visit www. imortgage.com. Simple as that. RL

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3 chances to win big, Plus: • Mega Jackpot on July 21st from 3-5pm! • Lotto, Basket, and Gift Card giveaways! • Enjoy hors d’oeuvre’s and cocktails!

• 1 Lotto Ticket When you register at www.liveatwestcypresshills.com • 5 Lotto Tickets When you preview West Cypress Hills • 15 Lotto Tickets When you bring a qualified buyer

Limited time offer valid through 6/30/12. Must have ticket to qualify; cannot be combined with other offers. Other restrictions may apply. See sales consultant for details.

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Real Estate News & Notes Grossman, Tommy Cokins, Sherry Ellenbogen, Charla Housson and Michelle Jones. Todd Grossman was recognized by the Austin Business Journal as the No. 2 Residential REALTOR in the Austin area in 2011, and is a member of 2012 Austin Elite 25. Tommy Cokins, is a 30 year Lake Travis resident, and has been a top producer in the area since 1993. Lakeway resident and longtime REALTOR Jolene Weinstein was handpicked and recruited to serve as Realty Austin’s Lake Travis Office Manager. Realty Austin is thoughtfully assembling a high caliber team powered by some of the best and brightest agents in the Lakeway area. Realty Austin—Lake Travis will be located at 2418 RR 620 South, Suite 200, in the former space of Two Hot Mammas Grill. RL

Remerscheid and Carlisle join RE/MAX Metro Realty Cynthia Carlisle and Susan Remerscheid join RE/MAX Metro Realty. Carlisle brings over eight years experience in the Austin real estate market while Remerscheid brings to the office five years experience and was formerly with Keller Williams Realty. With an MBA from the University of North Texas, a CPA and an MS in Organization Development from American University, Carlisle has worked in financial management in the oil and gas industry and as an independent management consultant and trainer. Her love of design led her to extensive training in creativity, innovation

Putting a Face on Real Estate since 1995.™

ABoR’S 2011 Rookie of the Year joins Goldwasser Real Estate

Realty Austin launches new Lake Travis office Jonathan and Yvette Boatwright, coowners of Realty Austin, announced they will be expanding their strong foothold in the Lake Travis market by opening a new office in the heart of Lakeway. Opening this month, the new office will be located at the intersection of Lohman's Crossing and RR 620. “Our commitment to the thriving Lake Travis community shines through with the establishment of this new location. Realty Austin is already a leader in the south Lake Travis market, so it just makes sense to open an office that is convenient for our agents and clients," says Boatwright. Realty Austin’s growing reputation as a leading luxury brokerage has attracted topproducing talent to the powerhouse. The company is already home to several well established Lakeway agents including Todd

TM

Putting a Face on Real Estate since 1995

and Feng Shui. Her financial background,

Goldwasser Real Estate recently announced that they have added a key hire as part of the firm’s planned expansion of its pool of top residential real estate agents. Joining the elite team is the Austin Board of REALTORS’ Rookie of the Year, Vanessa Nunez. She brings along seven agents from her team to join Goldwasser Real Estate. With a strong background in architecture and interior design, investing and flipping homes, she was a natural to join the industry. “I needed the systems and tools to take me

and my team to the highest levels. After talking to many of the top brokerages in town, I realized that Goldwasser had everything I needed Vanessa Nunez and more. The positive, motivating atmosphere is  alluring.” Eighteen agents have joined Goldwasser Real Estate since Jan. 2012. RL

Coldwell Banker United, REALTORS names new president/ COO of Austin region; moves Edwards to corporate Richard Smith, CEO of Coldwell Banker United, REALTORS, announced today Valerie Lyday has been promoted to president/COO of the Austin Region. Previously, Lyday served as vice president of the Westlake office and was also responsible for the region’s luxury division. Former Austin region president/ COO, Helen Edwards, has been promoted

to president/COO of the entire company. Lyday has 40 years of experience in residential real estate, and has been with Coldwell Banker United, REALTORS since 1993. RL

Valerie Lyday

experience as an entrepreneur and design know how make her well suited for a career in real estate. Remerscheid

brings

30

years

of

sales and marketing experience to RE/ MAX, specializing in selling residential, investment, and equestrian properties in Austin and the Hill Country. She also is an Accredited Buyers Representative for local and relocating buyers. RE/MAX Metro Realty is located at 5501 West Highway 290, Suite C. RL

Sente Mortgage named one of ABJ’s Best Places to Work For the second year in a row, Sente Mortgage was named by Austin Business Journal as one of Central Texas’ Best Places to Work in their Medium Category (51-250 employees).

Companies are chosen based on the results of questions submitted by employees, focusing on corporate climate, team atmosphere, benefits and most importantly, engaged employees. RL

Submit photos, press releases and photos to naomi@myrealtyline.com All photos must be at least 300 dpi and include a caption with first/last name, company affiliation and a short description. Press releases must be fewer than 300 words. Calendar items are free to advertisers and $25 per submission for others. All submissions must be received seven calendar days prior to ad copy deadlines published at www.myrealtyline.com/advertise.html. Submission items will be included as space allows.

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June 2012

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LENNAR.COM/AustinRealtors

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Prices, features and amenities are subject to change without notice. Visit Lennar.com or see a Lennar New Home Consultant for further details. To qualify for any applicable referral bonus/incentive, registration must occur on the first visit. Offer valid only in states where referrals are permitted. *Effective 6/1/12, 6% commission will be paid on select inventory homes that sell between 6/1/12 and 6/30/12. Ad must be presented at time of contract. Homes must close and fund by 6/30/12. **5% commission will be paid on select homes that sell between 6/1/12 and close by date listed on purchase agreement. Not valid in conjunction with any other offer. Offers, incentives and seller contributions are subject to certain terms, conditions, and restrictions, which may include use of designated lenders and closing agents. Offer good for a limited time only. Copyright © 2012 Lennar Corporation. Lennar and the Lennar logo, and The Everything’s Included logo are registered service marks or service marks of Lennar Corporation and/or its subsidiaries. 6/12

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Prices, features and amenities are subject to change without notice. Visit Lennar.com or see a Lennar New Home Consultant for further details. To qualify for anyapplicable referral bonus/incentive, registration must occur on the first visit. Offer valid only in states where referrals are permitted. *Effective 6/1/12, 6% commission will be paid on select inventory homes that sell between 6/1/12 and 6/30/12. Ad must be presented at time of contract. Homes must close and fund by 6/30/12. **5% commission will be paid on select homes that sell between 6/1/12 and close by date listed on purchase agreement. Not valid in conjunction with any other offer. Offers, incentives and seller contributions are subject to certain terms, conditions, and restrictions, which may include use of designated lenders and closing agents. Offer good for a limited time only. Copyright © 2012 Lennar Corporation. Village Builders and the Village Builders logos are registered service marks or service marks of Lennar Corporation and/or its subsidiaries. 6/12

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Putting a Face on Real Estate since 1995

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June 2012

32

Barbara Wigginton of Central Texas Realty Experts, Janette Polach of Terra Properties and Candy Buzan of PrimeLending celebrate Avis Wukasch, in red hat, of Keller Williams Realty. Independence Title hosted a special event for Avis, TAR’s REALTOR of the Year, at the Rattlesnake Inn in Florence.

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“Oh, no you didn’t,” thinks Erica Dunkley of Ragland Realty as Taylor Nyberg places the mustache on a stick to her face at The Handlebar during the Austin Young Real Estate Professionals networking event.

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HBA board member Stan Voelker shows off his cooking skills at the HBA's annual Chili Cook-Off, Horseshoe Tournament and Silent Auction at the Travis County Expo Center.


Realty Line June 2012 Issue