Sally's Listing Presentation - Offner

SELLER REPRESENTATIVE

11713 38TH AVE NE SEATTLE

Kathy Offner

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Table of Contents YOUR REAL TEAM . . . . . . . . . . . . . . . . . . . 7 - 11 WHY REAL RESIDENTIAL? . . . . . . . . . . . . 12 - 15 MARKETING YOUR HOME . . . . . . . . . . . . 16 - 25 NOTABLE SALES . . . . . . . . . . . . . . . . . . . . . 26 - 31 LISTING YOUR HOME . . . . . . . . . . . . . . . . . . . 32 - 37 VALUATION. . . . . . . . . . . . . . . . . . . . . . . . . . . 38 - 44 FEE PROPOSAL . . . . . . . . . . . . . . . . . . . . . 45 TESTIMONIALS . . . . . . . . . . . . . . . . . . . . . . 46

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Your Real Team Meet your agents and the brokerage

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#1 Team

KING COUNTY BY VOLUME

#1 Team

WASHINGTON STATE

BY VOLUME

#6 Team

U.S. BY VOLUME

Sally LaFramboise-Gage BROKER | FOUNDING MEMBER Washington native Sally LaFramboise has an exceptional talent for making her clients feel educated, empowered and supported throughout their home sale or search. She's incredibly responsive, professional and knowledgeable. With her lifelong passion for homes and talent for helping people, Sally believes that real estate is more than a job - it's her true calling. No matter her clients' goals, she's dedicated to cultivating trust and longterm relationships by creating the best possible experience.

Intellectually curious and devoted to providing useful, timely advice, Sally devours market data and neighborhood trends and teaches clients about the often-daunting buying and selling process. She also offers workshops alongside a local mortgage lender to put potential homebuyers on the best possible footing for reaching their ownership goals.

After graduating from Washington State University with a double major in accounting and marketing, Sally worked as an accountant, a career she credits with honing her analytical skills and ability to focus on each transaction's bottom line. She launched her real estate career as an executive client manager for a high-volume team, where she learned the art of providing exceptional client service and optimal outcomes for highprofile clients. Today, Sally delivers that same grace under pressure and unwavering focus for buyers and sellers at every price point.

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#1 Team

KING COUNTY BY VOLUME

#1 Team

WASHINGTON STATE

BY VOLUME

#6 Team

U.S. BY VOLUME

Maria Reese BROKER Maria joined Real Residential in early 2024 after several years at Compass Washington, where she was part of a nationally ranked team recognized in the top 1.5% on RealTrends America’s Best Real Estate Professionals in 2023. Prior to Compass, Maria built her career in stock trading and program management, honing the analytical skills, market insight, and operational precision that now distinguish her approach to real estate.

Featured as a Rising Star in Seattle Agent Magazine in 2024, Maria is known for her expertise in the Eastside and Seattle markets. She is recognized for her meticulous attention to detail, strategic negotiation, and ability to guide clients through complex transactions with confidence and ease.

Maria’s combination of financial acumen, client-focused service, and local market knowledge allows her to deliver exceptional results across all segments of the Greater Seattle area real estate market.

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The power of partnership: Real Residential is a true

collaborative of industry leaders in Seattle and on

the Eastside. Every client we serve has the support

of not only the Broker they entrust on their sale but also benefit from the creativity, advocacy, and reach of the top Brokers in the region.

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The Real Duty of Care Every person deserves honesty. We promise that honesty will be at the core of every communication we have with our clients.

We promise to elevate our client over any self-interest.

We promise to advise and educate.

We promise to treat our clients’ home as though it were our own.

We promise to remain in our clients’ lives for anything they need that enhances their joy and convenience in their home.

We promise that any request from our client will be answered honestly and timely.

We promise to treat our fellow Broker colleagues inside and outside of Real with care and consideration.

We promise to be REAL

2024 Brokerage Stats

554 Homes Sold

$1.13B Volume Sold

#1

$2.03M

Team Voted by Real Trends

Average Sale Price

Real Residential Manifesto For most of us, a house is our single-greatest financial asset. But a house is more than a structure for shelter and space—it’s often also a home, and home is one of the most emotional assets we can own.

The process of buying or selling a home can feel daunting, and it’s frequently cloaked in mystery and uncertainty—especially in a competitive market like the Seattle metro. Mortgage interest rates are unstable, properties are scarce, and bidding wars are tense. But even amidst the chaos, it can also be a journey of joy in which you dream of your new life or experience financial opportunity. Most of the time, the difference between a bad experience and a good one is the team supporting you.

Our team is a select, nimble group of experts focused on our local communities and intentional about slow growth so we can provide the best service to our clients. We’re on a mission to redefine the duty of care in real estate to mean more than just legal obligation. For us, duty of care is a standard of how you treat people, and it starts with honesty. Honesty means educating you about market conditions (so you can make your best decision) and advocating for you like you’re a family member. Honesty means telling you what you need to hear, not just what you want to hear. Honesty means doing everything in our power to make your dreams come true.

Honesty means being real. And we promise to be real with you.

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THE HISTORY OF

2007

NWG is founded in Downtown Seattle

2014

NWG expands to Bellevue/Eastside

2017

NWG becomes #1 independent brokerage in WA with over $500 million sold annually

2018

NWG selected by Compass as the Founding Team in WA

2020

NWG is ranked #1 team in WA and #4 Nationally in WSJ

2022

Real Residential is founded

2025

Real Residential is ranked #1 team in WA and #6 Nationally in WSJ

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The Community That Makes Us Real Shaping the community around us is a key component of every broker’s mission at Real Residential. We are in a position where giving our time, money and resources to those in need is a privilege. It has been our greatest honor to support the organizations below with the important work they are doing in King County year after year, always offering opportunities for our clients to join us in those efforts.

MARY’S PLACE Annual donation drive at Burke-Gilman Brewery where our clients join for an evening of music, food and meaningful participation. We collected sheets, blankets, towels, maternity clothes, children’s books and hygiene kits.

RAINIER SCHOLARS We are proud sponsors of the Rainier Scholars program. In addition to financial support, we offer a summer intern program exclusively for these high school student Scholars who are interested in learning more about the residential real estate industry.

YOUTHCARE For over 15 years, the brokers of Real Residential have supported YouthCare by hosting an annual blanket and coat drive for clients and our community.

UNIVERSITY DISTRICT FOOD BANK Annual donation drive at Kraken Iceplex where our clients join for an evening of skating, food and games while raising money and collecting items for a great cause.

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The Real Difference Your residential real estate needs are not taken lightly at Real Residential. Your Broker is part of a select team that is hyper-focused on delivering fiduciary service to you in your real estate endeavors. Below are important examples of functionary brokerage services vs. the fiduciary approach you receive with Real Residential.

FUNCTIONARY VS. FIDUCIARY

1. Low Level

1. High Level

2. Low Relationship

2. High Relationship

3. Assumes little responsibility

3. Accepts High Responsibility

4. Uses Low Skill

4. Masters High Skill

5. Records Information

5. Perceives Information

6. Responds to needs

6. Anticipates Needs

7. Processes Data

7. Interprets Data

8. Narrow Picture Viewpoint

8. Big Picture Viewpoint

9. Delivers Information

9. Advises and Consults

10. Other-Directed

10. Self-Directed

11. Minimum Legal Responsibility

11. Maximum Legal Responsibility

12. Employee

12. Partner

13. Does the Task

13. Owns the Result

14. Tells and Sells

14. Educates and Guides

15. Stays out of Decision Making

15. Involved in Decision Making

16. Follows Rules and Procedures

16. Uses Judgement and Intuition

17. Replaceable

17. Irreplaceable

18. Minimally Paid

18. Highly Paid

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Marketing your Home The quality of Real's representation of your home reflects you as the seller. Because of that, we have curated an extensive marketing plan to ensure your home is shed in the best light.

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Real Concierge Services A Thoughtful Approach to Trusted Home Services We understand that homeownership involves more than just buying and selling —it’s about maintaining and enhancing your home over time. Whether you need a reliable cleaner, landscaper, electrician, or contractor, we’re here to personally connect you with our carefully vetted and trusted professionals who align with your needs.

Our Commitment to You: Personalized Recommendations | We take the time to understand your unique needs and match you with the best professional for your project. We have personally vetted these professionals and worked with them firsthand to ensure reliability, saving you the hassle of searching online and trying to find someone yourself.

A Trusted Network | We’ve built strong relationships with high-quality, vetted professionals across various home services to ensure reliability and excellence.

Ongoing Support | Our role doesn’t end with an introduction—we’re here to check in, provide guidance, and ensure you’re satisfied .

How It Works: 1. Reach Out | Let us know what you need help with, whether it’s a simple repair, deep cleaning, or a fullscale project.

2. Personalized Connection | We’ll introduce you to a trusted expert from our database suited for your specific request.

3. Continued Support | We stay connected to ensure everything runs smoothly and you’re happy with the results.

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Pre-listing Value add Services Electrician Painter Landscape Handyman Carpet cleaning Staging Power washing House cleaning Inspections Plumber

We pair your home with the top stagers in the Northwest based on architectural style, budget, and Buyer profile—partnering only with teams who also offer full interior design services. A few of our preferred stagers below: Seattle Staged to Sell Experience Design Project Andrea Braund Rosichelli Design Zable Staging Spade and Archer Pure Home Studio Draper Design

Jluxe Designs Schooley & Co Urban Design Urban Domain Decorus Nob Hill Style Upstaging Onstage Manifestaging Stacey Lange

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Professional Photography We work with the best photographers in the PNW

Listing Website, Social, and Video Your home will have a dedicated property website, video and a social post on our Real Residential Instagram account.

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Elevated Marketing Collateral We create a suite of print marketing collateral to be featured at your home including a booklet or brochure, a feature sheet to showcase your homes best features, and a postcard sent out the nearest 100 neighbors.

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Global Listing Syndication By partnering with over 2,000 websites Worldwide, our listings get the same international exposure that larger companies falsely claim is their competitive advantage. The playing field is equal, but games are won at ground level, and that is where we excel.

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Featured Media Partners

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INTRODUCING

THE APP

We’re thrilled to announce the launch of the all‑new Real Residential App - your personal real estate concierge. Whether you're buying, selling, or in need of helpful resources, the app is designed to simplify every step of the journey. With smart search tools, full MLS access, real-time updates, and direct agent support, it’s like having a fullservice team in your pocket.

Smart, Personalized Searches Filter by budget, location, or lifestyle Save custom searches and favorite listings in one organized place Instant Notifications Get real‑time alerts for new listings and updates on your saved properties Full MLS Access View Active, Pending, Sold, and Open House listings directly in the app Seller and Buyer Tools Receive guidance on pricing, staging, and marketing Explore in‑depth neighborhood guides Real Concierge Program Gain exclusive access to our Real Concierge Program for trusted home‑improvement vendors Investor Features Find and evaluate potential investment properties Leverage data‑driven ROI insights Direct Agent Access Call, text, or chat with a local expert right from the app Privacy You Can Trust Your data is protected and never shared without your consent

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Notable Sales A track record of success in comparable markets that showcases our expertise to sell your home with confidence.

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Seattle

$862,500

Seattle

$950,000

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Seattle

$1,500,000

Seattle

$1,011,000

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Seattle

$1,425,000

Seattle

$849,998

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Seattle

$781,000

Seattle

$669,000

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Seattle

$1,189,000

Shoreline

$1,000,000

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Listing your Home A track record of success in comparable markets that showcases our expertise to sell your home with confidence.

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Specific Strategies for Your Home PREPARATION Landscape clean-up, fence repair as needed Miscellaneous handyman repairs Removing all art work and touching up walls Touch-up paint as needed Service furnace if it has not been in the past year Deep professional cleaning and window cleaning Professional staging Pre-inspect the home to provide to prospective Buyers Roof & Gutter cleaning

MARKETING STRATEGIES Mail to closest 200 homes (advocacy) Mail to logical move-up buyers Reverse prospect email to larger Broker database Provide mapping of proximity to nearby amenities Create One-sheet’s to supplement marketing ( “What we loved most about living here”, etc).

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Estimated Marketing Timeline

NOW-MARCH

Removing artwork on walls/patching holes/touch up paint/ painting lower level ADU & decluttering home

MARCH

Pre-inspection

MARCH

Address inspection items

APRIL 16

Roof + gutter cleaning

APRIL 17

Landscaping touch ups + Window Cleaning

APRIL 17

Deep cleaning/partial home cleaning

APRIL 20

Staging

APRIL 21

Photo and Video (Clarity NW)

APRIL 22

Ordering/printing marketing collateral

APRIL 23

Live on the market + Brokers Open

APRIL 25-26

Open Houses

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Communication The key to a successful relationship during the transaction process begins and ends with communication. Clear and timely communication can prevent misunderstandings, resolve conflicts, and ensure that all parties feel supported and are on the same page throughout the process. Effective communication can also help streamline the transaction and make it more efficient, ultimately leading to a successful outcome for all involved.

We use three different streams of communication: Weekly Updates Group text threads Phone calls

Weekly Updates Our weekly updates include a summary of the work completed during the week, any milestones achieved, and any upcoming tasks or deadlines. It's also important to address any concerns or issues that may have arisen and discuss plans to address them.

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Your Home Valuation We’ve compiled detailed comparable sales and local market insights to craft a comprehensive analysis to best position your home for an effective sales process.

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Dear Kathy, Pricing a property and strategic positioning are the most important aspects of the marketing process and eventual sale, both upfront and when entrenched in negotiations.

When determining the correct price/strategy for your home, it is imperative to evaluate closely the targeted buyer, consumer trends within your specific neighborhood, and comparative prices of similar homes in the area. Current inventory and market conditions in the pinpoint market (Meadowbrook) and broader market (Matthews Beach) are just as crucial to understanding the most appropriate sales price.

Due to your lot being so large and you wanting to preserve it from being developed you have a few different options on how you want to proceed. The price recommendations provided below are based on the assumption that we would prep your home by doing a pre-inspection and addressing any major items that come up, landscape clean up with fresh mulch in front and staging to ensure it is presented in the best possible way.

Option 1: Selling your home and the entire 10,466 sf lot, listing it on the MLS. This approach is likely to generate the highest overall sales price. By offering the home together with the larger lot and exposing it to the open market, you maximize visibility and reach the broadest pool of potential buyers. In strong market conditions, this can also create the opportunity for multiple offers and pricing above list price. In situations like this, the market often determines the final value, especially for unique properties such as yours.

Recommended list price: $785,000 - $849,000 Option 2: Selling your home and the entire 10,466 sf lot to your neighbor off market This could be a good option if you don’t want the stress and hassle of prepping your home to go on the market. Depending on your neighbor, if he is not represented by an agent it could also save you costs on real estate fees.

Recommended off market price: $800,000 - $849,000 Option 3: Sub-diving your lot and selling the back half to your neighbor and then selling your home with a smaller lot on the MLS. In Seattle, this is done through a Lot Boundary Adjustment, which allows an existing property line to be shifted between two neighboring lots. The key requirement is that no new lot is created and that both properties remain compliant with city zoning standards after the adjustment.

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The general process would look like this: 1. Confirm feasibility with the City – Verify zoning, minimum lot size, setbacks, and check for any environmentally critical areas to ensure the adjustment is allowed.

2.Hire a licensed surveyor – A surveyor prepares a boundary survey and proposes the new property line, along with updated legal descriptions.

3. Submit a Lot Boundary Adjustment application to the City of Seattle – This is an administrative land-use review handled by Seattle Department of Construction & Inspections.

4. City review and approval – The City confirms zoning and code compliance.

5. Recording and sale – Once approved, the new boundary is recorded with King County and the portion of land can be legally sold to your neighbor.

From start to finish, the process can takes 3–6 months, depending on city review timelines and complexity. Total costs often range from approximately $6,000–$15,000, including survey, city fees, and recording. In many cases, the neighbor purchasing the land covers or shares these costs since they are benefiting from the additional lot area.

Once this is completed and the sale is finalized and recorded we could then list your home with it’s new smaller lot on the MLS. Recommended List Price with smaller lot: $750,000 - $800,000 In the following you will see comparable homes that have sold in the last year nearby.

Homes sizes, updates and lot sizes vary. Once you decide which option you would like to go with we can dive deeper into pricing and market data.

I know this is a very big decision, please take the time you need to decide what may be best for you and your goals. I am here to help and support you in any way I can!

Thank you, Sally

Single Family Multi-Map Summary

11704 40th Ave NE, Seattle, WA 98125 MLS #: 2457506 Status: Active Price: $825,000 1 SqFt: 1,090 Beds: 3 Baths: 1.75

3811 NE 117th St, Seattle, WA 98125 MLS #: 2465679 Status: Sold Price: $720,000 2 SqFt: 1,190 Beds: 3 Baths: 1

11731 Bartlett Ave NE, Seattle, WA 98125 MLS #: 2429630 Status: Sold Price: $725,000 3 SqFt: 1,140 Beds: 3 Baths: 1

11313 Alton Ave NE, Seattle, WA 98125 MLS #: 2412638 Status: Sold Price: $745,000 4 SqFt: 1,520 Beds: 2 Baths: 1

11706 40th Ave NE, Seattle, WA 98125 MLS #: 2407034 Status: Sold Price: $745,000 5 SqFt: 1,200 Beds: 2 Baths: 2

11027 Alton Ave NE, Seattle, WA 98125 MLS #: 2417209 Status: Sold Price: $750,000 6 SqFt: 2,680 Beds: 3 Baths: 2

12023 35th Ave NE, Seattle, WA 98125 MLS #: 2396557 Status: Sold Price: $775,000 7 SqFt: 1,860 Beds: 3 Baths: 1.75

11811 33rd Ave NE, Seattle, WA 98125 MLS #: 2402980 Status: Sold Price: $860,000 8 SqFt: 2,050 Beds: 4 Baths: 1.75

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Sally LaFramboise Gage Active Properties Listing # Address 2457506 11704 40th Ave NE Listing Count :

City Seattle

1

Bd Bth SqFt 3 1.75 1,090

Price :

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Lot Sz Year Date 7,918 1937 01/17/26

1,090

Averages:

Sold Properties Listing # Address 2465679 3811 NE 117th St 2429630 11731 Bartlett Ave NE 2412638 11313 Alton Ave NE 2407034 11706 40th Ave NE 2417209 11027 Alton Ave NE 2396557 12023 35th Ave NE 2402980 11811 33rd Ave NE Listing Count :

Page 1 of 1

Single Family CMA 1 Line (Portrait)

High City Seattle Seattle Seattle Seattle Seattle Seattle Seattle

Bd Bth 3 1.00 3 1.00 2 1.00 2 2.00 3 2.00 3 1.75 4 1.75

$825,000 SqFt 1,190 1,140 1,520 1,200 2,680 1,860 2,050

Low

Price :

High

Orig Price $825,000

List Price $825,000

$756.88

$825,000

$825,000

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$825,000

Median

Lot Sz Year Date 4,440 1981 01/23/26 5,800 1959 11/25/25 7,985 1928 08/27/25 8,242 1938 08/15/25 12,216 1915 11/24/25

$/SqFt CDOM $605.04 3 $635.96 62 $490.13 12 $620.83 18 $279.85 57 40 6,106 1925 09/04/25 $416.67 $419.51 158 5,904 1959 01/13/26

1,663

Averages:

$/SqFt CDOM $756.88 12

$495.43

$860,000

Low

$720,000

OP:

$807,999

50

$825,000

Orig Price $699,995 $845,000 $750,000 $745,000 $875,000 $799,000 $925,000

List Price $699,995 $745,000 $750,000 $745,000 $825,000 $774,950 $885,000

Sold Price $720,000 $725,000 $745,000 $745,000 $750,000 $775,000 $860,000

$805,571

$774,992

$760,000

Median

$745,000

Grand Totals Count :

8

Averages:

SqFt:

1,591

CDOM:

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Information Deemed Reliable But Cannot Be Guaranteed.

Lot Sizes and Square Footage Are Estimates.

01/29/2026 - 10:38AM

LP:

$781,243

SP:

$760,000

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Results Oriented Compensation Your home fits squarely into the coveted property that our team ex- cels at representing. We are selective in the listings we represent and furthermore, we believe in customizing each fee structure based on fair compensation and incentive. Below, you will find a fee proposal that balances ample fair compensation with incentive to perform.

B UYE R B R O K E R AG E CO M PE N S AT I O N 2.5% of sales price

L I ST I N G B R O K E R AG E CO M PE N S AT I O N 2.5% of sales price

INCLUDED IN OUR FEE All marketing collateral, print & digital advertising, and rendering costs.

Assistance in coordinating listing preparations and maintenance, i.e. landscape, repair items, floral display, cleaning, etc.

Legal support on retainer of up to 5% of brokerage compensation. Closing documentation, transition support, etc.

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Real Clients, Real Stories “Maria and Sally were instrumental in preparing our home for sale, from organizing the contractors who needed to do renovations, scheduling the work in an time-efficient manner, to facilitating the generation of multimedia content and ensuring online exposure for our listings throughout the sell process. We always felt confident that they’d keep us updated on things that were needed and were in progress, and also be present for any concerns we had regarding the sale. Definitely recommend for anyone looking for an agent."

Seller representation

“Maria and Sally did a wonderful job working with me to sell our house - from the very start, when I was trying to select a realtor, until now - after I have sold the house, and moved to a smaller rental home nearby.

While ours was an "older" house - built in 1982 - with no open spaces, with stairs, and a pool, she never thought that it simply needed to be sold as a tear down. She was very honest thruout the entire process, and let me know that it might have to be sold as a tear down, but thought we should first see if someone would love it as much as we did.

She came up with realistic, but innovative, ideas to give prospective buyers a fresh look at the house's potential as a warm "modern" home! She emphasized its view, its extra spaces, such as lofts and decks, and brought in a creative architect to sketch out various possible ways to combine some rooms, eliminate some rooms, and yes, potential ways to deal with the pool area. In the end, there were multiple people looking at the house as a place they would enjoy living in, as much as we did for over 40 years.

Maria's enthusiasm was contagious. My entire family enjoyed working with her, and were appreciative of her candidness, and her working with us on a tight schedule. She did not want us to spend any money that was not necessary, and was very cognitive of our budget and timeframe.

I consider her a friend - not just my realtor.

Seller Representation

SALLY GAGE 206.914.69 SALLY@REALRESIDENTIAL.COM MARIA REESE 315.717.8787 MARIA@REALRESIDENTIAL.COM

www.realresidential.com