Hellstrom Family Trust Listing Presentation

Real Residential Manifesto

At Real Residential, we believe every person deserves honesty.

For most of us, a house is our single-greatest financial asset. But a house is more than a structure for shelter and space—it’s often also a home, and home is one of the most emotional assets we can own.

The process of buying or selling a home can feel daunting, and it’s frequently cloaked in mystery and uncertainty—especially in a competitive market like the Seattle metro.

Mortgage interest rates are unstable, properties are scarce, and bidding wars are tense. But even amidst the chaos, it can also be a journey of joy in which you dream of your new life or experience financial opportunity. Most of the time, the difference between a bad experience and a good one is the team supporting you.

Our team is a select, nimble group of experts focused on our local communities and intentional about slow growth so we can provide the best service to our clients. We’re on a mission to redefine the duty of care in real estate to mean more than just legal obligation. For us, duty of care is a standard of how you treat people, and it starts with honesty. Honesty means educating you about market conditions (so you can make your best decision) and advocating for you like you’re a family member. Honesty means telling you what you need to hear, not just what you want to hear. Honesty means doing everything in our power to make your dreams come true.

Honesty means being real. And we promise to be real with you.

3925 NE Surber Dr

PREPARED FOR:HELLSTROM FAMILY TRUST

Your Real Team

Managing Partner | Founder

Over $1B Sales Volume

Top 1% Washington State #1 Team In King County

Currently the Managing Partner and Co-Founder of Real Residential, Nick has always had a passion to improve the residential real estate experience. Nick founded NWG Real Estate in 2007 and grew it to the top Independent Brokerage in Washington before being acquired as Compass Real Estate's launch partner in 2018.

Nick has been steadfast in locating the brightest minds in real estate to collaborate and enhance the success for our clients. Nick has been ranked as one of the top 5 Brokers in all of Washington for over the past 10+ years.

Nick resides in Laurelhurst with his wife, Elaine and Daughters, Ella and Emery. They are avid supporters of the University of Washington where Nick graduated with B.A. in Business in 2002. Nick is also very involved in the community as a Board Member for Villa Academy school in Laurelhurst, 101 Club in support of amateur athletics and Boundless Futures at the University of Washington.

Top 1% Washington State #1 Team

In King County

Sally Gage

Founding Member | Broker

Washington native Sally LaFramboise has an exceptional talent for making her clients feel educated, empowered, and supported throughout their home sale or search. She’s incredibly responsive, professional, and knowledgeable. With her lifelong passion for homes and talent for helping people, Sally believes that real estate is more than a job — it’s her true calling. No matter her clients’ goals, she’s dedicated to cultivating trust and longterm relationships by creating the best possible experience.

Intellectually curious and devoted to providing useful, timely advice, Sally devours market data and neighborhood trends and teaches clients about the often-daunting buying and selling process. She also offers workshops alongside a local mortgage lender to put potential homebuyers on the best possible footing for reaching their ownership goals.

A Washington State University grad, Sally launched her real estate career as an executive client manager for a high-volume team, where she learned the art of providing exceptional client service and optimal outcomes for high-profile clients.

Ava Lang

Executive Client Manager

Foster School of Business Sales Certificate

#1 Team

In King County

Growing up in the greater Seattle area, Ava has a deep appreciation for the diverse communities that the region has to offer. In 2023, she graduated from University of Washington with a degree in Communication, minor in Business Administration, and certificate in Professional Sales. Previously employed at Kemper Development Company as Retail Operations Coordinator, she learned the ins & outs of property management and class-A execution. Ava is ecstatic to begin her new chapter at Real. Ava supports Nick Glant and Brad Cahill as their Executive Client Manager and aims to deliver excellent client service and build life-lasting relationships with clients. In her free time, Ava is an avid runner, who enjoys competing in half-marathon runs. As well as enjoying all things involving sun, food, family and friends!

The power of partnership: Real Residential is a true collaborative of industry leaders in Seattle and on the Eastside. Every client we serve has the support of not only the Broker they entrust on their sale but also benefit from the creativity, advocacy, and reach of the top Brokers in the region.

2007

NWG is founded in Downtown Seattle

NWG

NWG becomes top independent brokerage in WA with over $500 million sold annually

2018

NWG joins Compass as the Founding Team

NWG

2022

Real Residential is founded and launched by the original NWG team

Comprised of 28 industry professionals that include an unprecedented 8 of the region’s top-producing brokers, Real Residential continues to set records in sales price and sales volume.

The Real Duty of Care

Every person deserves honesty. We promise that honesty will be at the core of every communication we have with our clients.

We promise to elevate our client over any self-interest. We promise to advise and educate.

We promise to treat our clients’ home as though it were our own. We promise to remain in our clients’ lives for anything they need that enhances their joy and convenience in their home.

We promise that any request from our client will be answered honestly and timely.

We promise to treat our fellow Broker colleagues inside and outside of Real with care and consideration.

We promise to be REAL

Why Real Residential?

Real Advisory Board

At Real Residential, we believe the complexities of a home sale should seek innovation and advisory from a variety of talented sources. We are fortunate to have an incredibly talented Advisory Board whose collective mindshare pushes us to raise the bar and redefine the duty of care in our local market. Your talent behind the scenes!

EMILY WHITE

JANE PARK

SEAN MEEKER

SAM HOLLOWAY

JON JONES

DOUG EISNER

MARK CANLIS

NEAL ZEAVY

TODD MELDAHL

FOUNDER, JULEP / CEO, TOKKI

OWNER/EXECUTIVE CHAIR, SEATTLE KRAKEN

CEO

DIRECTOR, NON-PROFIT (MULTIPLE)

FORMER COO, SNAPCHAT / CEO, ANTHOS CAPITAL

FOUNDER, AMAZON FULFILLMENT / KBC ADVISORS

OWNER, CANLIS RESTAURANT

CEO, CALIDA GROUP VICE PRESIDENT, PIMCO

Marketing Your Home

The quality of Real's representation of your home reflects you as the seller. Because of that, we have curated an extensive marketing plan to ensure your home is shed in the best light.

Pre-listing value add services

Photography

Website and Video

Social

Print Advertise

Marketing Collateral

Pre-listing Value add Services

Electrician

Painter

Landscape

Handyman

Carpet cleaning

Staging

Power washing

House cleaning

Inspections

Plumber

Professional Photography

We partner with the premier photographers in the PNW

Listing Website, Social, and Video

Your home will have a dedicated property website, video and a social post on our Real Residential Instagram account.

Print Advertising

We advertise in top local magazines:

Luxury Home

GREET

Windermere Laurelhurst

WAC

Real Producers

Curated Custom Marketing Collateral

We create a suite of print marketing collateral to be featured at your home including a booklet or brochure, a feature sheet to showcase your homes best features, and a postcard sent out the nearest 100 neighbors.

Presentation of your Home

At Real Residential, we take pride in our high standards that we refer to as Real Standards. We firmly believe that it is essential for every property listing to showcase an exceptional level of quality and sophistication, setting it apart from the rest of the real estate industry. As a seller, we understand that every interaction with our team, including the listing and marketing process, reflects upon you and your property. That's why we prioritize every aspect of your listing, from stunning visuals to expertly crafted descriptions, ensuring that your property receives the recognition and attention it deserves. Our commitment to excellence is reflected in every touchpoint of our service, providing you with the confidence and assurance that you have chosen the right team to sell your property.

Real Standards

Professionally printed marketing collateral

Framed feature sheet of top ten features of the home

Framed feature sheet Improvements during ownership sheet (if applicable)

Keybox wrap with Real branding

Standup flyer with QR code

Real Residential welcome mat for vacant listings

Soap and tray with disposable Real towels

Communication

The key to a successful relationship during the transaction process begins and ends with communication. Clear and timely communication can prevent misunderstandings, resolve conflicts, and ensure that all parties feel supported and are on the same page throughout the process. Effective communication can also help streamline the transaction and make it more efficient, ultimately leading to a successful outcome for all involved.

We use three different streams of communication:

Weekly Updates

Group text threads

Phone calls

Weekly home check-ins

Weekly Updates

Our weekly updates include a summary of the work completed during the week, any milestones achieved, and any upcoming tasks or deadlines. It's also important to address any concerns or issues that may have arisen and discuss plans to address them.

Vendor Concierge

With decades of careful curating, we have created a list of over 300+ trusted vendors we use for a plethora of services for your home. Below is a just a few of our most loyal companies we use on a regular basis.

Vendor Partnership

Real Benefits

Exclusive clients to Real receive 10% savings

Scheduling priority

6 week initial staging period

Prorated rental options

Complimentary deferred payment option (90 days)

Complimentary Pre-Listing Consultation ($500 value)

Virtual staging available

Laurelhurst $10,580,000

$8,100,000

$7,445,000

Laurelhurst

Laurelhurst

Laurelhurst

Laurelhurst

$5,100,000

$3,795,000

$6,500,000

$3,772,500

Laurelhurst

Windermere

$6,850,000

$8,875,000

Laurelhurst

Laurelhurst

Laurelhurst

$7,255,000 $4,580,000

Specific Strategies

Preparation

Tidy up landscape and hardscapes

Touch-up paint on exterior where weather has deteriorated and discolored

Carpet replacement in some areas

Supplemental staging in several rooms

Service HVAC

Provide any records of oil tank decommissioning, sewer work, etc.

Provide documentation and estimate upgrades done in the last 15 years

Window washing, if not done recently

Clean up waterfront and park a boat there (we can assist with this)

Marketing strategies

Target move-up buyers from within NE Seattle

Mail to closest 200 homes

Global relocation outreach via REALM and relocation network partners

Partnership with local HR and executive head-hunters

Social media marketing with boosted/targeted ads

Broker/advocate event for top-level Brokers and neighbors

Mapping and education based marketing (most recent 50 home sales in NE

Seattle above $3.5 million were represented by 43 different Buyer's agents)

Reverse prospecting and eBlast with video

Estimated Marketing Timeline

July 7-14

July 15

July 16

July 18

July 20-21

July 22

July 22

July 22

July 24

July 28

July 22-29

TBD

Pre-listing preparations

Partial staging

Twilight/Daytime and aerial photography (Clarity NW)

Website and marketing design (In-house marketing)

Potential private viewings

Live on the multiple listing services

Luxury mailing to 200 homes announcing your listing

Email campaign to luxury agents and advocates

Broker Open House

Public Open House - if applicable

Initial social media launch

Submission to Luxury Home Magazine, WAC Magazine, Mansion Global, Seattle Refined, Architectural Digest, Luxe Magazine, Puget Sound Business Journal

Dear Karl Erik and the Hellstrom Family Trust,

Pricing a property and strategic positioning are the most important aspects of the marketing process and eventual sale, both upfront and when entrenched in negotiations. When determining the correct price/strategy for your beautiful Laurelhurst waterfront home, it is imperative to evaluate closely the targeted buyer, consumer trends within your specific neighborhood, and comparative prices of similar homes in the area. Current inventory and market conditions in the pinpoint market (Laurelhurst and Windermere) and broader waterfront market are just as crucial to understanding the most appropriate sales price.

Additionally, it is paramount to understand the demographics of Laurelhurst Buyers (specifically for waterfront and high-end view homes that may require renovation) as well as the general driving factors within the neighborhood. With this information, we can focus our marketing efforts towards a specific buyer. We currently own the website LaurelhurstWaterfront.com to adhere to the web nature of today’s high-end home buyer. For current examples, please visit MedinaHeights.com and ElfordWestEdge.com.

The particular buyer for your property will most likely be a local family in the “move up” or even “trade across” waterfront buyer category who covets SW exposure, ease of commute to Downtown Seattle, and the family-friendly elements of the Laurelhurst community. There is also a very strong possibility of a relocating buyer (tech) – and it is important to note that the relocating buyer-type is savvier to the data within the sub-markets of the community, placing as much importance in the investment component as the emotional draw while the local buyer may view it from a different “lens”.

The first thing that jumps out to us about your home is length of the property and “front row seat” to the “Theater of the Sea”. It is important to recognize that homes are emotional, and your home certainly has significant wow factor. The other major advantage is your large and well-programmed/manicured yard-space. Overcoming potential objections is part of our job and framing these attributes to achieve price premiums by educating and controlling the message to buyers and brokers is a key part of the process.

Pricing a home of this design, quality, and location within Laurelhurst is not always a simple exercise.It involves an understanding of the nuances of buyer preferences, home presentation, timing, proximity, like-kind sales, like-kind architectural/finish-level, lot preferences, and micro-community and comparable community data. It also involves being able to place additional value on elements of the home that would not be recognized simply through “data”, specifically why your property exhibits certain qualities in Seattle that other homes, even in comparative neighborhoods and nearby, do not have (such as SW exposure along the shoreline).

Below is a snapshot of the primary three studies conducted on Laurelhurst/Windermere waterfront and surrounding areas for comparable pricing analysis:

Laurelhurst and Windermere Waterfront (5 Year Data)

Laurelhurst Waterfront (10 Year Data)

Laurelhurst and Windermere (2 Year Data)

Surber Drive (15 Year Data)

As we analyze these studies, the relevant data-points we focus on are the premiums or discounts for having or lacking the following:

Finished/turn-key home

View orientation

Waterfrontage linear width

Moorage and dock capabilities

Slope

Natural light

Age of home

This helps us really focus on driving a premium and helping to frame the future conversation with a Buyer and their Broker of the rare elements of the property while also relying on data and practicality to ensure a well-respected price approach.

In our studies, we found the following trends and statistics:

For the past 5 years, waterfront properties have sold for $1,372/sq. ft. on the size of the home

During that same span, the 4 unlisted and recorded sales closed for $1,782/sq. ft. (due in large part to value in an oversize piece of property)

The average lot size is 31,780 sq. ft. for the last 5 years of sales

Properties with over 100 feet of frontage have sold on average for 29% more than homes under 100 feet of frontage

Low-bank waterfront has sold on average for 34% above higher-bank properties

The highest-price sale on Surber Drive was 3959 NE Surber Drive (Nick sold) at $867/sq. ft.

Extrapolating that property value using 10 year appreciation modeling would have that home selling at $1,565/sq. ft.

Over the past 10 years, Laurelhurst has had 38 waterfront sales above $3 million (4/year)

Over the past 2 years, Laurelhurst has had only 3 total waterfront sales above $3 million

Nearest comparable sales that will be most commonly referenced:

6405 NE Windermere Road: This home was on and off the market for the better part of 6 years before finally selling nearer to land value at $8,320,000. The property is over 76,000 sq. ft. and subdividable for additional build and investment value.

4223 NE 33rd St (Currently Pending Sale): This potentially double-lot sold mostly as land-value and escalated into the $6 million range. The property is gently sloped with southern orientation and excellent moorage capability.

3048 E. Laurelhurst Dr.: Sold off-market (Nick sold), the Stan Baerer property was a dated home with 120 feet of frontage and low bank waterfront. It sold as part of an Estate for $9 million.

4105 NE Surber Dr.: Sold in 2018 for $5,100,000 (Nick sold) on a 24,114 sq. ft. lot with a dated home and 26 feet of frontage due to the lot configuration as a pie. In today’s value, this sale would be $8,460,000.

Several of the comparable sales included 2+ car garages and similar lot topography to 3959 NE Surber Dr. Additionally, only one of the sales had less than 100 feet of frontage (the pending sale at 4223 NE 33rd).

Technology Algorithm Estimates

Tax assessed value: $4,894,000

Real AVM: $4,607,000

Zillow: $5,820,500

Redfin: $7,026,979

It is important to understand that these algorithms use lagging data from sales that occurred earlier this year. Prices are impacted by daily market conditions in flux including, but not limited to, competitive inventory, interest-rates, local tech. stock performance, and buyer sentiment.

Based on all this information, as well as other data not included in this analysis, we feel the home is firmly planted above $5,850,000 as a low-end price scenario – which likely only would occur if market conditions slow even further, interest rates continue to rise, economic issues, more inventory, etc. In reviewing the more specific elements we are very confident in a price above that figure. Once we establish our expected range, we look back at factors such as the community’s typical support of such price, the finishes and floor plan of the home as compared to the recent NE Seattle sales above $6 million. With those factors, we can then establish a more accurate price opinion.

Equally important to our pricing analysis based on closed/pending sales is our ability to put ourselves in the shoes of a potential buyer. There are currently ZERO active homes in this category in ALL of NE Seattle.

Based on what we have outlined in this report, it is our overall opinion that the market value of your home is between $7,385,000 and $8,215,000. If we were listing the property today, we would recommend pricing just under $8,000,000 (at $7,985,000).The highest price we would recommend would be $8,795,000 – however we do not advise listing at this price, as we enter a high-risk zone above $8,000,000 as the sales above $8 million in Laurelhurst specifically have all been updated/remodeled homes and also with significant docks/moorage capabilities.

We have specific plans to create a momentous presentation beyond pricing outlined in the attached proposal. Some of these plans have already been discussed in person and we look forward to creating strong synergy to achieve a successful sale for your family!

We look forward to working with you toward a successful residential transition.

Best Regards,

Nick W Glant

Sally Gage Managing Partner | Founder Founding Member | Broker 206.910.4221

206.914.6941

Results Oriented Compensation

Your home fits squarely into the coveted property that our team ex- cels at representing. We are selective in the listings we represent and furthermore, we believe in customizing each fee structure based on fair compensation and incentive. Below, you will find a fee proposal that balances ample fair compensation with incentive to perform.

Fee Proposal

Listing Office Compensation: 2.35% of sales price

$7,500 credit at closing for pre-listing preparations

Buyer’s Office Compensation: 2.5% of sales price

Listing Commission Inclusions

All marketing collateral, print & digital advertising, and signage costs.

Assistance in coordinating listing preparations and maintenance, i.e. landscape, repair items, floral display, cleaning, etc.

Legal support on retainer of up to 5% of brokerage compensation Closing documentation, transition support, etc.

Testimonials

Nick and his team were a joy to work with throughout our multi-year search for the perfect home for our family. They provided thoughtful, patient guidance as we considered home after home in three different neighborhoods. When we were ready to put in an offer, Nick’s strategic advice helped us to stay sane, act quickly and ultimately win out in a competitive environment. Equally as important, although the market softened as we were getting ready to put our existing house on the market, they helped us to put our best foot forward and get our house sold at the right value. At every step, Brad was in tune with both our financial and emotional needs, helping us find the right balance and highly responsive to our calls. Ava made the logistics of buying and selling so easy – coordinating multiple vendors and taking care of all the many details leading up to putting our house on the market. Together, they made the stressful process of buying and selling our homes much calmer, faster, and easier than I could have imagined. (We were also introduced to a great roster of painters, handymen and other helpers – several of whom we’ve called on separately post-close).

- Jane Park

Sally is absolutely incredible. Not only did she sell our previous home but she also helped us find our dream house! Sally is professional, super responsive, has great knowledge of the industry, and makes you feel supported throughout the entire process. She gives you her all and her full attention the entire time. Sally was great to work with when putting our previous home on the market. She helped us price it just right! We had multiple offers within 32 hours of our house going on the market! This was during the height of COVID, too! She handled all COVID procedures perfectly! Sally was also amazing to work with in finding our forever home. She made herself available to show us houses and when we put an offer in - she made it so easy for us! We HIGHLY recommend Sally! If you're looking for an agent who is friendly, easy to work with, and gets the job done - It's Sally! She is amazing!

- Kara Fortney

Nick and his team are without doubt the best in industry. Often real estate agents can be undervalued when in reality, legal expertise and negotiating skills are the foundation to their service. Aside from being fun to work with, their representation of our transactions was seamless, while knowing the hurdles they had to navigate were challenging. Had it not been for them, our home would not have sold as quickly or as far above listing price.

- Steve & Kelly Patton

Thank you so much for providing such exceptional service during our recent move to the Seattle area.Your thorough and professional approach allowed our family to enjoy the home search process, knowing that we could rely on your firm for excellent service.

Moving from out of state, we were quite unfamiliar with the local real estate market and quickly found the home search a bit daunting. However, you were able to quickly discern our priorities, after carefully listening to our requirements, and provide us with a very efficient and effective home search process. We appreciated your ability to work around our quick Seattle visits and busy work schedules.

In addition, your skilled use of market knowledge to seek out homes that had not yet been listed allowed our family to find the perfect home. Without that extra effort, we might still be searching for our home instead of enjoying it! Impressively, the service did not end at closing; your follow-though and attention to detail lead to a seamless transition to the area.

Thank you again for your great service and expertise. We will certainly call you again for any real estate needs and recommend your firm highly to any prospective clients.

- Chris & Barbara