Fulshear Magazine by Real Property Marketing Group, Ltd.

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media W W W . FULSHEAR . COM

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WELCOME TO FULSHEAR MAGAZINE AND FULSHEAR.COM We believe that the time is now to launch a well coordinated and high quality collection of powerful media components to broadcast all that is Fulshear. When George Lane, a Fulshear resident, contacted my wife, Jenni and me with the idea to create a magazine specifically for Fulshear, we were delighted. It seemed to be such a natural fit with our website Fulshear.com, which we have nurtured since the 1990’s as a resource, supporter and promoter of the Fulshear area. As many already know, George Lane is a successful magazine publisher. Some of his titles include such highvalue magazines as Pinnacle Magazine, Texas Farm and Ranch Magazine, and Texas Sporting Journal, and the list includes a host of others. To join forces with such a publishing powerhouse in a way that benefits the community is the right thing at the right time. We are now pleased to present our vision and our commitment to produce a world class print and web media presence that will promote the best of the Fulshear community. Please join with us as we present to you, Fulshear Magazine. Our community is different in the best of ways. Most in our area see our rapidly growing city as a true destination. Fulshear is well situated among a diverse field of visionary communities and developments as Weston Lakes, Fulbrook, and Cross Creek Ranch. It is no secret that planning and construction of numerous other developments is actively advancing within the area. As these subdivisions are proposed and developed, Fulshear’s strong civic leadership is engaged and working in the right way to shape the area’s future. We are proud to support these leaders that truly care about Fulshear’s next steps. Working very closely with the Fulshear Area Chamber of Commerce, our goal is to foster a communitycentered and business-friendly environment to support the area’s growth. Many members of the “chamber” will be featured editorially in Fulshear Magazine in order to spotlight their services. Simply put, our goal is to become a voice for our community and do so in a way that exudes the sophistication of our culture. With such well-recognized venues as Dozier’s BBQ, Dekkers Grille, Ray’s Grill, Victors Mexican Restaurant, The Union Chappel Vineyards, Arts Fulshear, and the Fulshear Polo Farm, our area is rapidly becoming known for the arts, polo, vineyards, and great restaurants. It’s because of this and so much more, that we believe this community needs a media presence that will express Fulshear’s “everything” beautifully and effectively. As you turn the pages of this booklet, you will see examples of the various types of editorial features and interviews that we are planning for Fulshear Magazine. We will cover every imaginable subject related to this area and deliver it to you with stylistic design and stunning photography. Readers will learn about our history, our people, our businesses, and our leaders. Our advertisers will enjoy a widely targeted print distribution area that will include virtually all upper end homes and businesses from Grand Parkway West between I-10 and SH 59. Additional mailings will target upper end homes in Richmond, Rosenberg, and Sealy. Houstonians and anyone around the state of Texas may purchase the magazine at Barnes and Noble and other notable newsstands. The digital version will be distributed to online subscribers so that readers can share the great news and features that they discover. Fulshear.com will continue the information flow for the community by combining articles, video, audio, photo galleries, social networks, e-newsletters and more. You may consider Fulshear Magazine as the media center for Fulshear. On behalf of George Lane, Jenni McJunkin, and the dedicated staff at Fulshear Magazine, please accept our invitation to be a part of the grand adventure that is Fulshear Magazine.

xciting Time Daniel McJunkin PUBLISHER - 832.377.7203

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Why Our Magazine

Print Distribution

About Us

Staff Letter

Table of Contents

Closing Thoughts

Advertisers & Articles

Editorial Previews

Chamber Message

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M A G A Z I N E S TA F F DAN M c JUNKIN Publisher

TRINI STICKLE Editor

KATIE MECHAM Art Director

JENNI M c JUNKIN Media Director

NANCY JONES

Director of Photography

AVA & KIARA MECHAM Junior Interns

DON M c COY Chamber Consultant

P R O D U C T I O N S TA F F KEVIN RUTHSTROM Circulation Manager

SHAY TIDWELL Production Manager

BONNIE M c FERRIN Bookkeeping

EFRIN GARCIA Accounting

JOSEPH SONNIER IT Consultant

CONTRIBUTING WRITERS PAIGE CANON JOE DOGGETT MIKE MCCOY, CAPTAIN FPD DOUG PIKE JACLYN RITTER MARCIA SIMMONS BRENDA BEUST SMITH MELINDA SPERL

W W W. F U L S H E A R . C O M FULSHEAR MAGAZINE 832-377-7203

4017 Penn Lane, Fulshear, TX 77441

FULSHEAR M

Mission

To introduce our readers to Fulshearâ&#x20AC;&#x2122;s unique high-standard lifestyle and to the resources that support it.

Vision

To be the preeminent print and web media for the overall Fulshear Area. We will be known for our support of the Fulshear lifestyle through the presentation of articles, documentary features and relevant advertising that focuses on community events, resources and assets; the availability of local businesses offerings; and the ongoing work of civic leaders as well as residential and commercial property developers to build a first-rate community.

Objective

To create a successful, advertiser supported, media-centric business that produces a high quality journal to be known as Fulshear Magazine with a web presence provided by Fulshear.com that promotes the highly-valued lifestyle and local businesses of our community.

DEMOGRAPHICS &

Distribution

Reporting a 2014 population of over 6500, Fulshear enjoys a 40 square mile extraterritorial jurisdiction (ETJ). Per the city, this “ensures the growth and expansion of this community in years to come”. The city also reports that the growth of planned subdivisions in Fulshear’s ETJ will allow for a population of over 70,000 residents.

Fulshear Region MALE

49.4%

FEMALE

50.6%

POPULATION AGE 25-65

54.6%

MARRIED

72.5%

EARN OVER $100,000 PER YEAR

52.0%

COLLEGE EDUCATED

75.0%

HOMEOWNERS

89.7%

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Targeted Direct Distribution

Our goal is to distribute the printed version of Fulshear Magazine to the highest value households throughout what we are calling, the “Fulshear Region”. This carefully targeted area includes virtually all single family homes west from the Grand Parkway between I-10 and FM 1093. Every home in familiar developments such as Weston Lakes, Fulbrook, Cross Creek Ranch, and Cinco Ranch will receive a mailed magazine. Additional mailings will target upper end homes in Richmond, Rosenberg, Simonton, and Sealy. Houstonians may purchase Fulshear Magazine from countless newsstands in the Houston metro area.

I-10

99 1463

1093 FULSHEAR

359

HOME VALUE

$300,000+ FULSHEAR FULSHEAR AREA (RURAL) CROSS CREEK RANCH CANYON FIELDS RANCHO BELLO CINCO RANCH

3508 1283 2076 898 424 11,200

TOTAL DISTRIBUTION 19,389

HOUSHOLD INCOME

$130,000+

FULSHEAR FULSHEAR AREA (RURAL) CROSS CREEK RANCH CANYON FIELDS RANCHO BELLO CINCO RANCH

3508 1283 3460 1497 708 18,668

TOTAL DISTRIBUTION 29,124 www.fulshear.com | FULSHEAR MAGAZINE | 07

business

Itâ&#x20AC;&#x2122;s Our to Promote Your

business

IF YOU DO BUSINESS IN FULSHEAR, THEN YOU NEED TO BE IN FULSHEAR MAGAZINE.

Why? Because Fulshear is poised to experience an unprecedented phase of long-term, community-defining growth that will bring many new residents to the area that want to know more about the character and qualities found in Fulshear. It is our mission to introduce readers of Fulshear Magazine to Fulshearâ&#x20AC;&#x2122;s unique high-standard lifestyle and to the community resources that support it. Fulshear Magazine is set to become the preeminent print and web media marketing platform for the overall Fulshear Area. Through our unique approach to combining community-focused print and web media, we will be known for our support of the engaging Fulshear lifestyle. Our readers will enjoy the presentation of articles, documentary features and relevant advertising that focuses on community events, resources and assets. Fulshear magazine will advance the marketing opportunities for local businesses while we spotlight the efforts of those in our community that are leading the way toward building a first-rate community.

By combining magazine and media content with the web presence of Fulshear.com, we will produce a high quality, high value, media-centric printed lifestyle publication that will be known as Fulshear Magazine.

WE WILL REPRESENT FULSHEAR WELL

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Why FULSHEAR MAGAZINE?

Magazine The

Soon to be the area’s preeminent print publication, Fulshear Magazine will boast archive-quality features from cover to cover. By choosing the finest of printing options, our magazine will be set apart from lesser publications that are often recycled instead of read.

Coffee Tables and Bookshelves Our advertisers will benefit from the impression that we make on our readers. The very touch of Fulshear Magazine, with it’s high level of artistic production and design standards, quality paper and printing features, as well as its timely, community-centric approach will set Fulshear Magazine apart and reinforce the perceived value of the information contained between its covers.

Fulshear Magazine will have the feel of a quality coffee-table book rather than a magazine. As such, it will impress its readers as being different and significantly more credible. By extension, readers will instinctively trust the products and services offered in Fulshear Magazine as they discover that it truly is a unique and legitimate information resource to be read, displayed, shared, and saved. Timely and relevant features presented through our quality publishing process standards will engage our readers’ interest and increase Fulshear Magazine’s reader utility and shelf life from minutes to months.

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THE FULSHEAR AREA CHAMBER OF COMMERCE

is a champion and a dedicated supporter of the ever growing group of businesses that we represent. This is because our area businesses support the Fulshear lifestyle that has become the cornerstone of our community. Therefore, we are always glad to see businesses work together to promote the ideals and the vision that we believe are important to a growing economy. Itâ&#x20AC;&#x2122;s time for a publication about Fulshear that is written in Fulshear and fully supports Fulshear, Texas. The Fulshear Area Chamber of Commerce is very excited to see the contribution that Fulshear Magazine is making to the Fulshear community. The fresh, professional, and polished approach to presenting this fine lifestyle magazine is second to none. We believe that it will be a great benefit to those that have made Fulshear their home as well as to those that are considering moving their families to the area. The goals of Fulshear Magazine are parallel to our own and will serve to bring in the types of businesses that will serve this growing area well. By working with our chamber members to help to showcase their respective companies, Fulshear Magazine is dedicated to providing the marketing and branding support that our members need through printed media, a strong online presence, and a media team that supports the entire endeavor. Sincerely,

Don McCoy EXECUTIVE DIRECTOR

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Sections and Features

The sections of the magazine and featured articles found in it will highlight the best of what Fulshear and the surrounding areas have to offer to residents and visitors. This will support a new resident’s decision to purchase a home and establish their family in Fulshear. Every effort will be made to attract and maintain high-value subscribers as we grow our subscription base and readership so that we may spotlight Fulshear Magazine’s advertisers and the quality products and services that they provide. As we emphasize the most positive upscale aspects of Fulshear, we will endeavor to reinforce our readers’ understanding of the upscale Fulshear lifestyle. By this, the magazine will engage its readers so that our advertisers will be their first choice when it comes to providing excellent products and services.

Section Titles

COMMUNITY • DISCOVER • LIFESTYLE • SHOPPING LEISURE • WELLNESS • HOME & FAMILY LOCAL DINING • MONEY • THE ARTS • STYLE • EVENTS

Dynamically Constant

Editorially speaking, the well-considered sections of Fulshear Magazine ensure that consistency is achieved across all issues. The editorial focus of each section will evolve from issue to issue to guarantee a contemporary and dynamic approach in order to keep up with seasons, styles, and trends. We will make certain that our overall editorial standards are maintained through the consistency of our magazine’s overall editorial planning and review process. Our approach of combining dynamic content with consistent editorial standards will ensure that each issue of the magazine meets the expectations of the readers for current content as well as the need of our advertisers’ expectations for a high-value demographic.

Planning and Production

We take great care in planning the content of each issue in order to shape great content that’s right for the current publishing season. Planning for many of our features extends for twelve months to ensure readers are wowed by every issue and to ensure our advertisers are placed in the most advantageous issue during the production year.

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EDI T0R previews IAL Get a SNEAK PEEK of what’s ahead for Fulshear Magazine 12 | FULSHEAR MAGAZINE | www.fulshear.com

Railroad

Old Three Hundred

urchill Fulshea A Rich Herita ge

hurchill

nio and Ararsas

Racing

Hundred

ON JULY 16, 1824,

a land grant of Mexico was given to Churchill Fulshear, one of the “Old 300” settlers of Stephen F. Austin, father of Texas. In the 1850’s, Churchill Fulshear Jr., veteran of the Texas War for Independence, built a 4-story brick mansion where he bred and raced horses at Churchill Downs. His pupil, John Huggins, attained world fame by training the first American horse to win the English Derby. The town was platted in 1890 by San Antonio & the Aransas Pass Railroad. It soon became a trade center, with many facilities.

Railro Read more in an upcoming issue of Fulshear Magazine.

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THE MASTER

BUILDER AND HIS LEGACY by Jaclyn Ritter

LARRY JOHNSON, President and CEO of the Johnson Development Corporation, is the innovator and mastermind behind Fulshear’s Cross Creek Ranch. Cross Creek Ranch was started by Trendmaker Homes. Fulshear’s growth trends caught Johnson’s eye, and when there was an opportunity to purchase the land, he jumped on it. Cross Creek Ranch exemplifies the innovative design and amenities Mr. Johnson and his team are known for. Its water park has a 200 footlong water slide that plunges into a large swimming pool. It also offers a splash pad and wading pool. For the sun worshippers, Johnson created tanning shelves with refreshing water jets. Cross Creek Ranch, like Johnson’s other developments, is known for walkability. Parks are scattered throughout the entire community, so children do not have far to walk before finding a place to play. Each play area encourages imaginations to run wild. Active residents can also enjoy the fitness center as well as miles of hiking and biking trails that meander throughout this beautiful community. Even the family pet can enjoy the outdoors at Canine Commons, the neighborhood dog park. Fulshear residents may know Mr. Johnson for his work at Cross Creek Ranch, but he is known in the real estate and development industry as a powerhouse. The Johnson Development Corp. was recently named Developer of the Year by the Greater Houston Builder’s Association. Johnson also manages more of the county’s top-selling master-planned communities than any other developer in the nation. In fact, according to a report by John Burns Real Estate Consulting, Johnson Development was the only group to have more than one development in the nation’s top 20 best-selling master-planned communities for 2013: they had four!

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There is no luck about Johnson’s success. Mr. Johnson and his talented team have mastered the art of development. “All of our communities have a distinct personality.” After looking at the natural amenities available in the area along with the needs and wants of the population, Johnson’s team develops a plan. Johnson Development’s priority is to stay ahead of the market. Johnson stresses the importance of variety. By offering starter homes, luxury homes, and multi-family homes, Johnson Development is able to appeal to all sectors of the market. They truly offer something for everyone. Open space and trails are the number one amenity to date. Cross Creek Ranch, like so many of the others, embraces nature at its finest. “I always like to see some art scattered throughout the community. Lots of bronze statues and deer. Some ducks in the water,” says Mr. Johnson. The balance between residential community, art, and nature is essential. Another aspect that sets Johnson’s developments apart from others is his definition of a community. To Johnson, community is not just about houses but rather about the people inside the houses. He wants to see people out and enjoying the communities as much as possible. In fact, this is so important to him that he hires a Director of Recreation at each development whose job it is to plan events and activities. Events like the Kite Festival and the Scarecrow Festival bring people out of their particular streets or subdivisions, so they may interact with their families, friends, and neighbors. While many developers disappear as soon as the homes have sold out, the Johnson Development Corp. has set up a foundation that will continue to fund the community and their events. Every time a house sells, a small fee is paid to this foundation that, in turn, uses this money to continue funding events as well as maintaining the community’s natural beauty.

Johnson is adamant about the implementation of this fund so that his communities, like Cross Creek Ranch, will continue to thrive as years pass. “I want to be able to go back 10 years, 15 years from now and drive through them and be proud that they’re nice and well maintained.”

Larry Johnson is one of the most sought after developers in the nation, but he has not lost touch with his roots.

Most of this land we start with is just raw land, and being able to create whole communities, and the people, and the vitalities of the community is a challenge, but it is very rewarding.“ When asked to reveal something about himself that could not be found online or in another magazine, Johnson responded, “Well, I’m the same guy I’ve always been. I enjoy people and I still enjoy what I do.” It is no surprise that when Johnson is able to take well-deserved time off, you will find him at his Hill Country ranch, spending time with his family, riding his bull dozer, and enjoying his animals.

Growing up in Kress, Texas - a small town between Lubbock and Amarillo - Johnson spent his childhood working on his family’s ranch and farm. His formative years led to a Bachelor of Science in agriculture economics from Texas Tech, but upon graduation, he realized he had a few other interests. He attended law school at the University of Texas, and it was there that he and a group of friends decided to try their hands in real estate. The rest, as they say, is history. While he may be the man in charge, he is the first and most adamant to give accolades to his team. He notes that each person is an integral part of the success of the company. Mr. Johnson is a man of integrity, and he genuinely loves what he does. The best part of the job is “taking a blank piece of paper and creating something.

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QUALITY Family Time ENJOY

IN CROSS CREEK RANCH

FAMILY

time around the dinner table has been replaced with “it’sgo-time” around the car console. Let’s face it, we live in a fast-paced society where people regard time as a force to be reckoned with, and the ironic victim in this mismatched battle is the quality family time we’re desperately trying to create. Well, battle no more. Cross Creek Ranch, a premier residential community in Fulshear, TX, hosts exceptional, family-friendly events throughout the year and graciously invites the public to attend and enjoy.

“What I really, truly enjoy is seeing families make memories,” 18 | FULSHEAR MAGAZINE | www.fulshear.com

by Paige Canon Cross Creek Ranch Lifestyle Director, Robin Mitchell, beamed as she explained her inspiration in planning events. “It’s great for families and the community to come to an event where everyone can enjoy good, affordable, quality time because now-a-days that is hard to find.” Cross Creek Ranch regularly teams up with the city of Fulshear to showcase the local lifestyle as well as the talented individuals that live in the area. Elementary school choirs and high school bands perform, local restaurants serve as vendors, and local businesses are often asked to participate. Public attendance increases each year as these events continue to provide excellent family fun and nurture the sense of community found in the city of Fulshear. Read more in an upcoming issue of Fulshear Magazine.

color FALL

by Melinda Sperl

Dream Landscape Design, Inc.

is filled with gray overcast days and brown yards. We FALL IN THE SOUTH don’t get a lot of color changes so adding a splash of color can provide a cheery spot for dreary winter days. Some choices are listed here but one is certainly not limited to these.

DIANTHUS

is a staple in Houston landscapes for areas with sun or light shade. These plants come in many varieties of colors, from light pink, bright red, purple, white and variegated. Normal height ranges from 6-12”. The Amazon series is my current favorite, growing to 24” and available in neon colors.

CHRYSANTHEMUMS

are perennial in our area, which means they can be left in the ground to live year round. They are acid lovers and grow well with azaleas and pecan trees. They give you a good spring and fall bloom that is full of pink, purple, orange or yellow.

Don’t be shy about adding fall color as many of our plants will survive through most freezes and last until early spring or beyond.

PANSIES and their versions VIOLAS are

smaller a great cool weather plant. They require bright sun, well-drained soil, and a good soluble fertilizer. They can be prone to fungus, so watch for brown or yellowing leaves.

ALYSSUM grows about 8” tall and has a delicate white flower, the color making it a great accent as it reflects light and makes it the only plant you can see in your flowerbeds at night.

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GABY’S TEAM brings a world of FASHION TO FULSHEAR by Paige Canon

of economic decline, one local IN A TIME businesswoman boldly looked to the future and decided to stake her claim in the potential she saw for the small town of Fulshear, TX. Needless to say, she made the right choice. Barbara Hubbert, owner of Gaby’s, an eclectic gift, fashion, and design boutique located in downtown Fulshear, opened her doors nearly six years ago. Today, her thriving business exemplifies what Fulshear businesses are all about: providing big-city excellence with the charm and ambience of small-town friendliness. Gaby’s is family-owned-and-operated that one senses immediately upon entering the store through its atmosphere of warmth, comfort, and feelings of “home.” In fact, Gaby’s is named after Barbara’s daughter-in law who also co-owns the business. Barbara and Gaby work as a creative team and regularly attend the Dallas Market Center to scout out the latest fashion trends, apparel, gifts, and inhome designs to bring back to the Fulshear community. “The Dallas Market Center can be overwhelming, but it’s the best of the best,” Barbara explained. “We have a lot of new communities in the area, and you have to evolve and keep up with what’s going on… to know what people need.” From up-to-date women’s apparel, jewelry, handbags, accessories, specialty gifts, and baby gifts, Gaby’s offers a discretely selected array of quality items suitable for any occasion. Gaby’s also offers innovative designing services to include home interior consultation or full-service designing, such as selecting custom items such as area rugs, chairs, and bedding. “Along with our retail, we create custom designs for our clientele, do in-home consults, and also have a local decorator who is affiliated with our store that does window treatments and design work.” Read more in an upcoming issue of Fulshear Magazine.

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DOVES

Dawn

THE SOUTH

of dove season peaks during the golden days of early fall, which is reason enough for the hunter to spend an afternoon or two in the field. Despite recent troubled times, the silent sunset over a ripe furrow and green brush re-affirms that all is right outdoors. zone

An abundance of doves represent rich natural bounty. This abundance provides many opportunities for the bird hunter during the 12bird South Zone daily limit. Both mourners and whitewings prove challenging to the shotgun, but they are a treat on the table. And, the dove of either feather is one of the outstanding game birds available to the Texas hunter. Both are also easy to lose.

JOE DOGGETT

Their small size and drab coloration combined with their fast flight challenge the best hunters. Too often the dove folds cleaning amid a puff of feathers, slanting to the ground and vanishing. This common occurrence can be a cause of great frustration. Additionally, the substantial ground cover often swallows up the few prize falls, even within close range. While these and other opportunities are forfeited, the exasperated hunter pokes and prods and sweats and mutters.

A TRAINED DOG IS A

STRONG ALLY IN RECOVERING GAME

Read more in an upcoming issue of Fulshear Magazine.

RANCH CINCO

WILLIAM (BILL) M. WHELESS III

ORIGINS OF A TOP SELLING MASTER-PLANNED

TEXAS COMMUNITY

grew up at Cinco Ranch. His family and the Abercrombie family bought it in the 40s. It was originally purchased by the Blakely family, who had it parceled to them by Stephen F. Austin, himself, in a land deal done before Texas joined the Union. Cinco Ranch, now managed by Newland Communities, is the number one top-selling community in Texas, and the number three top-selling community in the entire United States. Ted Nelson from Newland Communities gave a talk in April 2014 addressing the dramatic growth Southeast Texas is undergoing becuase of Eagle Ford and other energy developments and how that growth is affecting the real estate market. Mr Nelson said that “between the medical and energy sectors, Houston now has the greatest accumulation of intellectual capital the world has ever seen.” “Cinco Ranch, Telfair, The Woodlands and a number of ‘new’ communities skirting the edges of Houston and along the Grand Parkway are becoming self-contained cities unto themselves and a major source for the housing and retail needs of the booming influx of workers,” he stated.. Read more in an upcoming issue of Fulshear Magazine.

Special thanks to “REDNews” and Ginger Wheless. 22 | FULSHEAR MAGAZINE | www.fulshear.com

Showcasing Fulshearâ&#x20AC;&#x2122;s

Love for the Arts It is not surprising that in an area such as Fulshear where there is a great appreciation for finer things in life such as beautiful homes, exquisite dining, that artistic expression is nutured here as well. Arts Fulshear proudly supports the arts by sponsoring classes and camps in areas such as drawing, painting, dance, and theater. Take a look at Arts Fulshear, their artists, teachers, and the fundraisers that support the Arts in Fulshear. Read more in an upcoming issue of Fulshear Magazine.

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