Explore.US Business Plan

CONFIDENTIAL

EXPLORE AMERICA, LLC

BUSINESS PLAN Prepared October 2018

DOMAINS http:// ExploreAlabama.us

http:// ExploreNebraska.us

http:// ExploreAlaska.us

http:// ExploreNevada.us

http:// ExploreArizona.com

http:// ExploreNewHampshire.us

http:// ExploreArkansas.us

http:// ExploreNewJersey.us

http:// ExploreCalifornia.com

http:// ExploreNewMexico.com

http:// ExploreColorado.com

http:// ExploreNewYorkState.us

http:// ExploreConnecticut.com

http:// ExploreNorthCarolina.com

http:// ExploreDelaware.com

http:// ExploreNorthDakota.us

http:// ExploreFlorida.com

http:// ExploreOhio.com

http:// ExploreGeorgia.us

http:// ExploreOklahoma.com

http:// ExploreHawaii.us

http:// ExploreOregon.com

http:// ExploreIdahoUS.com

http:// ExplorePennsylvania.com

http:// ExploreIllinois.com

http:// ExploreRhodeIsland.us

http:// ExploreIndiana.us

http:// ExploreSouthCarolina.us

http:// ExploreIowa.us

http:// ExploreSouthDakota.us

http:// ExploreKansas.us

http:// ExploreTennessee.us

http:// ExploreKentuckyUS.com

http:// ExploreTexas.com

http:// ExploreLouisiana.us

http:// ExploreUtah.us

http:// ExploreMaine.us

http:// ExploreVermontUS.com

http:// ExploreMarylandUS.com

http:// ExploreVirginiaUS.com

http:// ExploreMassachusetts.us

http:// ExploreWashingtonUS.com

http:// ExploreMichigan.com

http:// ExploreWashingtonDC.us

http:// ExploreMinnesotaUS.com

http:// ExploreWestVirginia.us

http:// ExploreMississippi.com

http:// ExploreWisconsin.us

http:// ExploreMissouri.us

http:// ExploreWyoming.com

http:// ExploreMontanaUS.com

TABLE OF CONTENTS Executive Summary Opportunity Expectations

1

Opportunity

4

1 3

Problem & Solution Target Market

4

6

Smartphone Gatekeepers

Execution

8

Marketing & Sales

8

Community Magazine Milestones & Metrics

Company

11 26

29

Personnel Overview

Financial Plan Forecast Financing

7

29 30

47 47

5 Year Financial Projections

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

48

49

EXECUTIVE SUMMARY OPPORTUNITY COMMUNITY, COMMERCE, CONNECTION EXPLORE.US and a network of over 3,000 Community websites will connect Americans with stunning content about their communities and location-based shopping services.

Our individual community websites support dual missions: organically grow community awareness and support community economic development.

COMMUNITY AWARENESS Our Content Development teams interface directly with Texas community leaders in government, education, and nonprofits. Each Texas Community website will produce and host original micro-content produced by the community and for the community.

Micro-Content Includes: • Written content - no longer than 3 smartphone screen scrolls • Graphic Art content - no longer than 4 smartphone screen scrolls • Video content - no longer than 30 seconds (not to include advertisements) • Podcasts - No longer than 60 minutes Explore.US will primarily seek High School students to produce content for their Community websites. The Explore.US Content Development team will work with School District administration to select potential Community website Contributors.

Explore.US will pledge an average of $1,500 per year in scholarships and free training for all High School Community Website Content Contributors.

Free Training May Include: • Social Media Influencer tactics and strategies • Search Engine Optimization tactics and strategies • Digital Marketing tactics and strategies Content Production and Distribution Steps: 1. Produced by High School Student or Professional 2. Curated by Explore.US Content Curator to meet branding, content purpose, and content guidelines 3. Content is posted on Community website first 4. Explore.US distributes content to thousands of publications and Explore.US pages and social media outlets 5. Each time content is viewed, viewer is directed to original Community website to take further action

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

PAGE - 01

COMMUNITY ECONOMIC DEVELOPMENT Our Business Development teams primarily seek to build mutually beneficial relationships with local business associations. We offer advertising discounts and royalty programs to qualifying organizations such as; Chambers of Commerce, Convention and Visitors Bureaus, and Realtor Associations.

The ultimate strength of the Explore.US network is the ability to connect consumers with content about their surroundings then connect them directly with businesses who are often featured in the content - all on the same Community website. All Explore.

US websites are designed to deliver a unique mobile-first user experience. It is our goal to reach local consumers with microcontent while they’re standing in line or taking a quick break from their desk.

Explore.US offers valuable advertising opportunities for all industries and communities we serve. Often, businesses are faced wtih the decision of where to put their marketing money. Mobile Commerce can be extremely expensive for local businesses, such as bakeries, to compete with franchises and chains. Some basic tasks associated with executing a digital marketing campaign include: • digital market keyword research • digital advertising campaign design, development, & management • landing page design and coding • customer relationship management • content production and distribution • social engagement strategy and execution • automated text, email, and social media marketing • professional media production - video, animation, photo, & graphic • Yelp offers consumers the ability to review businesses • Google offers consumers the ability to find business info • Facebook offers consumers the ability to share experiences with friends • Explore.US offers consumers the ability to learn and share community content The costs associated with achieving an effective digital campaign can easily add up to $6,500 for professionals such as Realtors and Insurance Agents. Bakers and Cafes can expect to spend $1,800-$2,600 per month for location-based digital marketing.

ADVERTISING VALUE For as little as $100 per year, Explore.US arms advertisers with vendor-managed location-based advertising opportunities designed to reach local consumers on their smartphones.

Advertisers can purchase advertising on over 100,000 pages in the Explore.US network for as little as $350 per year and incontent advertising opportunities for as little as $35 per month.

WHY US? Explore.US Community pages reach local consumers with local stories, videos, graphics, games, quizzes, and content sourced from their community and the surrounding area. Explore.US connects consumers with participating Premier Business members through advertising, both on-site and in-content.

We believe our combination of community, commerce, and connection will endear Explore.US Community websites to the communities they serve, much like local High School team spirit. Explore.US seeks to supplement the existing digital resources created and managed by associations, governments, educators, and small businesses.

Explore.US Community content is specifically designed and engineered to rank high on Google Search and be highly shareable on social media platforms like Facebook.

HOW EXPLORE.US FITS IN WITH CONSUMERS • Yelp offers consumers the ability to review businesses • Google offers consumers the ability to find business info • Facebook offers consumers the ability to share experiences with friends • Explore.US offers consumers the ability to learn and share community content

MARKET CONSUMERS Explore.US targets consumers within the communities and surrounding areas we serve. Our primary purpose is to deliver consumers the same location-based shopping, entertainment, and information search experience across the United States while ensuring each Explore.US community website uniquely supports individual communities.

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

PAGE - 02

BUSINESS OWNERS The Explore.US business directory market is small business owners who generate over 60% of their gross revenue from instore sales with annual gross revenue of less than $2.5 million.

COMMUNITY Explore.US is designed to increase local traffic for all Premier members who choose to participate in advertising opportunities beyond their Premier business listing. Government, Churches, and Business Associations may take advantage of the same low-cost high-targeted advertising opportunities as paying Premier Members.

Explore.US hosts over 400 individual points of interest. Here are the 10 parent categories: • Automotive • Community and Government • Healthcare • Landmarks and History • Retail

• Business Services • Social • Sports and Recreation • Transportation • Travel

BUSINESS ASSOCIATIONS BENEFITS: Explore.US encourages primary participation from Business associations who directly serve their local communities: 1. Exclusive Premier Membership Rates: • $150 for 2 year membership; 25% discount 2. Exclusive Premier Pre-Sale Bundles for membership: • $780 for 2 years ($1,200 value) • Premier membership for 2 years • $500 in native ad credits • 12 months of category page banner advertising • 1 Sponsored Content advertising 3. Discounts for Business Association advertising opportunities based on number of Premier members 4. Business Associations can qualify for royalty agreements with Explore.US based on community size and business directory population.

5. Weekly e-newsletter to communicate website performance and social sentiment.

• We feature the top content from all Explore.US assets and tips to improve digital performance MAJOR ADVERTISER BENEFITS: Explore.US websites and content reach all corners of the United States and all the peaks and valleys in between. Over 5,000 Explore.US Community websites canvas the country and provide a consistent consumer experience without compromising individual community culture.

Explore.US benefits major brands by providing cost-effective alternatives to major national and international publications. The communities we serve are the primary benefactors to Explore.US Community websites. Our focus is to connect communities with commerce.

FORECAST Explore.US launches in Texas in 2019. We will use Texas as a beta test for marketing, business development, and digital user experience.

We project net profits will reach in excess of $300M by year 5. The second year of operations will see the lowest net profit margin as Explore.US ramps up operations to compete nationally.

Explore.US expects to reach 3,000 of the 5,000 total available communities and 11,400,000 of the total 18,000,000 businesses available. We expect to convert 15% of Texas businesses to Premier members in 2019. We expect to reach 5% of the nation in 2020 and grow to 20% conversion by 2023. Explore.US expects advertising sales to directly correlate with Premier memberships.

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PAGE - 03

LOCAL FIRST OPPORTUNITY LOCAL FIRST

PROBLEM & SOLUTION LOCAL ADVERTISING ADVANTAGES LOCAL ADVERTISING ADVANTAGES LOCAL ADVERTISING ADVANTAGES WHY CHOOSE US PROBLEM WORTH SOLVING WHY CHOOSE US

WHY CHOOSE US100% We aspire to become supported bythey community generated content in mobile Texas by January 2020.themselves Our top priority If advertisers want to reach consumers in 2018, either need to be keenly skillful in digital marketing or have a big advertising budget.

96% of Americans, 18-29, report accessing Google and/or Facebook on a daily basis from aonly is to originate relevant and authentic information about the communities we serve.

We will accomplish this by We aspire to become 100% supported by community generated content in Texas by January 2020. Our top priority smartphone.

Mobile advertising campaigns can cost up to $6,500 per month for some independent businesses in the United We aspire to become 100% supported by community generated content in Texas by January 2020.

Our top priority publishing content from community members, mostly High School students. is to originate relevant and authentic information about the communities we serve. We will accomplish this by only States. is to originate relevant authenticmembers, information about theSchool communities we serve. We will accomplish this by only publishing content fromand community mostly High students.

publishing contentand fromall community members, High School ExploreTexas.com community websites mostly will primarily featurestudents. content created by high school students in their local community.

We will work with educational institutions to provide scholarships and incentives to students ExploreTexas.com and all community websites will primarily feature content created byother high school students in their ExploreTexas.com and all community websites will primarily feature content created by high school students in their who contribute content. local community. We will work with educational institutions to provide scholarships and other incentives to students E-Commerce and M-Commerce are not just local community.

We will work with educational institutions to provide scholarships and other incentives to students who contribute content. forwho making purchases.

In a study, Deloitte contribute Our will content. regularly features stories, found content many in-store shoppers benefit from topics, and interviews from community Our content will regularly features stories, smartphones; The smartphone user Our content will regularly features stories, experts in the following fields: topics, and interviews from community topics, and interviews from community The smartphone user experts in the following fields: • 84% of visitors report using digital for checks her phone 47 times -experts Automotive Technology The smartphone user in the & following fields: shopping-related activities before or checks times - Community & Government per dayher for phone a total 47 usage Automotive during theirTechnology most recent trip to a store checks her phone 47 times -- Automotive & Technology Healthcare Community & Government per day for a total usage time of 5 hours • Consumers who use a device during -- Community Government per a total usage Landmarks &&History Healthcare their shopping experience are 40% more timeday of 5for hours -- Healthcare Retail & Shopping Landmarks & History likely to convert time of 5 hours of U.S. consumers -- Landmarks & History report spending more Business & consumers Services Retail & of Shopping • 22% of U.S. consumers own smartphones -- Retail &Bars Shopping Social, & Restaurants than intended as a result of using digital Business & Services of U.S. consumers UsePhone PhoneWhile WhileWatching TV Use own smartphones -- Business & Services Sports &Bars Recreation • 75% of consumers said product Social, & Restaurants 55+ is the fastest growth Watching TV own smartphones Use Phone While Watching TV -- Social, & Restaurants information found on social media Transportation Sports &Bars Recreation demographic 55+ is the fastest growth Use Phone While Watching TV of U.S. consumers influenced their shopping behavior and -- Sports & Recreation Travel Transportation 55+ is the fastest growth demographic own smartphones Top Uses: brand loyalty Transportation demographic -- Travel For example: highcorrelation school students will • Positive Our direct between - Travel Top55+ Uses: - Communicate is the fastest Within 1 hour of falling asleep develop a listof ofpage the top 10 best uses for For example: Our high school students number visits and number ofwill inTop Uses: - Communicate Navigate growth demographic Within11hour Hourofoffalling asleep For example: Our high school students will pumpkin spice.

The students will interview Within develop a list of the top 10 best uses for store visits Shop, compare prices - Communicate Navigate Falling Asleep Within 1 hour of falling asleep develop a listasofthe thePumpkin top 10 best for local bakers Spice subject Top Uses:video, news, games pumpkin spice.

The students will uses interview Stream - Navigate Shop, compare prices pumpkin spice.

The Pumpkin students will interview matter experts.

Brands who engage local shoppers before, local bakers as the Spice subject - Communicate -- Shop, compare prices Stream video, news, games local bakers as the the Pumpkin Spiceshopping subject during, and after in-store - Navigate matter experts.

- Stream video, news, games - Shop, compare prices experience have a lasting and positive on 10 matter experts.

Within 15 minutes of waking up ExploreTexas.com will then publisheffect the Top - Stream video, news, buying behavior. list with the Bakery will information, thusthe promoting Within 15 minutes of waking up ExploreTexas.com then publish Top 10 games Within15 15minutes Minutesof waking up Within ExploreTexas.com then publish the Top 10 thewith bakery thewill knowledge about list the with Bakery information, thus promoting of Waking Up The Explore.US mobile-first community websites list with the Bakery promoting Pumpkin Spice. the bakery with theinformation, knowledgethus about connect consumers personally relevant the bakery with thewith knowledge about Pumpkin Spice. community information and commerce Pumpkin Spice.

Smartphones have enabled consumers to search and share information instantly before, during, and after purchase decisions.

The smartphone user checks her phone 47 TIMES per day for a total usage time of 5 HOURS

82% 82% 82%

82%

89% 89% 89% 89% 81% 81% 81% 81% 66% 66% 66% 66%

opportunities within their immediate location.

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

PAGE - 04

We will coordinate marketing efforts with strategic partners throughout Texas radio, print,marketing and digital media - Social pics/posts, Podcast, We willincoordinate efforts with strategic partners throughout

OUR SOLUTION Explore.US Explore.US is a national network of over 5,000 mobile-first websites which aim to support American community prosperity and welfare by connecting local consumers with stunning original content and a simple location-based business search.

FOR COMMUNITIES: Our websites are professionally designed, engineered, and managed to keep communities on the digital forefront without the burden and cost of digital management.

Explore.US generates local consumer attention with original content about the communities we serve. Explore.US sources all content topics from thousands of communities across the United States. Often Explore.US content is produced by high school students who are interested in professional careers as Social Media Influencers, Bloggers, Vloggers and Graphic Artists.

Explore.US offers scholarship opportunities and exclusive benefits to Community Contributors.

• Yelp offers consumers the ability to review businesses • Google offers consumers the ability to find business info • Facebook offers consumers the ability to share experiences with friends • Explore.US offers consumers the ability to connect with community FOR BUSINESSES, ASSOCIATIONS, AND POINTS OF INTEREST: 1. Free directory listing for Points of Interest within the Explore.US Community directory a. Points of Interest include; For-Profit and Non-Profit Business Organizations, Government, Education/Training Organizations, and Business Associations 2. Premier Membership a. Available to all For-Profit businesses physically located within a community boundary we serve b. Government, Non-Profit, and Education/Training receive Premier Memberships at no annual cost 3. Premier Member Benefits a. Automatic business listing upgrade to highly customizable top of page business listings b. Ability to purchase on-page banner advertising on over 100,000 Explore.US pages across the United States c. Ability to purchase low-cost native content advertising d. Ability to purchase sponsored content advertising 4. Associations whose members engage in local commerce (Realtor Associations, Chambers of Commerce, Convention and Visitors Bureaus) are eligible to receive Explore.US Community advertising credits when 50% or more of their members purchase Premier Memberships.

5. The Explore.US Community website network (over 5,000 websites) and original content is specifically designed to reach consumers within the community and the surrounding area. Our advertising opportunities reach local consumers on their smartphones before, during, and after they make a purchase decision.

EXPLORETEXAS.COM XPLORETEXAS.COM COMMUNITY, COMMERCE, CONNECTION COMMUNITY, COMMERCE, CONNECTION

FORprosperity.

CONSUMERS: community mmunity prosperity.

1. Micro-moments of original and relevant content about the community that currently surrounds them.

feature original content produced by community members with the purpose of ure original content produced by content community members purpose a. All written will be no longerwith thanthe three iPhone of screen scrolls users to shopping, dining, lodging, professional services, and all other local solutions to shopping, dining, lodging, professional services, and all other local solutions they they b. All videos will be no longer than 30 seconds

c. All graphic art will be no longer than four iPhone screen scrolls d. Podcasts will be no longer than one hour a growing of more 430 location-based websites will capture smartphone aand growing list of list more than than 430 location-based websites will capture local local smartphone user user 2. Simple and easy to navigate location-based directory tly connect with community events, products, and services within a one hour drive onnect themthem with community events, products, and services within a one hour drive of their 3. Sponsored Quizzes, games, puzzles, interesting factoids, and other of funtheir items to do while waiting in line or taking a quick break from work.

4. Ability to connect with others in the community through content comments munity website will feature two distinct functions: website will feature two distinct functions: FOR ADVERTISERS: o-Moment Content - Videos, articles, and graphics meant be consumed less than 30 seconds ment Content - Videos, articles, and graphics meant to beto consumed in lessinthan 30 seconds ss Directory location-based search to Yelp, Google and Yellow Pages ectory - location-based search resultsresults similarsimilar to Yelp, Google Maps,Maps, and Yellow Pages Explore.US reaches all corners of the United States and every peak and valley in between.

andCommunity 400 Community websites will Community feature a location-based search engine that enables consumers to and news stories that cover more 400 websites will feature a location-based search engine that enables to Every year Explore.US Contributors will produce hundreds ofconsumers thousands of videos and connect with four shopping solutions. connect with than shopping solutions. hundred unique industry niche markets in more than five thousand distinct communities.

oment ent

decisionsion-

Traffic TRAFFIC Traffic

84% of consumers 84% Consumers who use Consumers who use 84%of ofconsumers consumers Consumers who use report report using their their phone toto assist their phone assist their report usingusing their their phone their phone to assist phone for shopping phone for shopping their purchase before purchase before and for shopping related their purchase before related activities related activities and during their during their shopping activities before or and during their before or during before during shopping experience experience are 40% more during or their most recent shopping experience their most recent their most recent trip trip are 40%to more likely likely convert. are 40% more likely to to trip to a store. a store.

Conversion CONVERSION to a to store. convert.

Conversion convert.

ADVANTAGES OUR OUR ADVANTAGES

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

The average a mobile device and on taps onscreen the screen for hundreds of The average TexanTexan picks picks up a up mobile device and taps the for hundreds of different reasons - to learn, to connect, to discover, to watch, to read, to navigate, different reasons - to learn, to connect, to discover, to watch, to read, to navigate, to to buy, do something.

We do47this 47 times per day. buy, to doto something.

We do this times per day.

PAGE - 05

ail & Shopping U.S. consumers of U.S. consumers experts in the following fields: of U.S. of consumers & Services Business & Services ness- Business & -Services own smartphones own smartphones own smartphones - Automotive & Technology Social, Bars & Restaurants -& Social, Bars & Restaurants ial, -Bars Restaurants Community & Government - Sports & Recreation - Sports & Recreation rts & Recreation is the growth 55+ is fastest the fastest growth 55+ is the55+ fastest growth - Healthcare Transportation Transportation demographic nsportation demographic demographic - Landmarks & History - Travel vel - Travel - Retail & Shopping Top Top Uses: ofUses: U.S. consumers Top Uses: TARGET MARKET For For example: Our high school students will will - Business & Services example: Our high school xample: Our high school students willstudents - Communicate Communicate own smartphones Communicate Bars & Restaurants a- Social, list the top 10 best usesuses for for develop aof list10 ofbest the top 10 lopdevelop a list of the top uses forbest - Navigate Target Paid Premier Member: - Navigate - Navigate Sports & Recreation pumpkin spice.

The students will interview pumpkin spice.

The students will interview 55+ iscompare the fastest growth pkin spice. The students will interview Shop, compare prices - Shop, prices Shop, compare prices - Transportation demographic local bakers as the Pumpkin Spice subject local bakers as60% the Pumpkin Spice subject bakers as the Pumpkin Spice subject Stream video, news, games More than of sales in-store, less than $2.5 million in annual gross sales Stream video, news, games - Stream video, news, games - Travel matter experts. matter experts. er experts.

Top Uses:

82%

The smartphone user 89% 89% 89% checks her phone 47 times Use Phone Watching TV TV Use While day forPhone aWhile total usage Useper Phone While Watching TVWatching time of 5 hours

81% 81% 81% 89%

Within hour of falling asleep Within 1 hour of falling asleep Within 1 hour of1falling asleep Use Phone While Watching TV

66% 66% 66% 81%

For example: Our high school students will above. At a modest marketing budget of 8% gross sales, $6,500 to a dedicated More than 20 million US businesses fit the profile - Communicate Within 1we hour of falling asleep develop a list of the top 10 best uses for 15 minutes of waking Within 15 minutes of waking ExploreTexas.com will then publish the Top 10 ExploreTexas.com will then publish the Top digital marketing campaign make 10 a lot of sense to a lot of business owners. The segments who expect to be mostup up Within 15Within minutes of waking up reTexas.com will then publish the Topdoesn’t 10 - Navigate pumpkin spice.

The students will interview list with the Bakery information, thus promoting attracted to paid membership are service industry business categories and brick and mortar retail.

Explore.US Premier listings, list with the Bakery information, thus promoting - Shop, compare prices th the Bakery information, thus promoting local bakers as the Pumpkin Spice subject opportunities on-page advertising, and content advertising offer a high return to local businesses with low cost.

- Stream video, news, games thewith bakery with the knowledge about the bakery with the knowledge about akery the knowledge about matter experts.

66%

Spice.

Pumpkin Spice. pkinPumpkin Spice.

Target Brand Advertiser: Within 15 minutes of waking up ExploreTexas.com will then publish the Top 10 list with the Bakery information, thus promoting Brick and mortar consumer goods retail corporations, chains and franchises, major service providers, consumer good the bakery with the knowledge about manufacturers Pumpkin Spice.

Major brands can take advantage of the unique value proposition Explore.US brings to location-based shopping. Explore.US Community websites are specifically designed to target the community they serve. Major brands can target advertising campaigns through Explore.US to reach over 400 niches in over 5,000 communities.

will will coordinate marketing efforts withwith strategic partners throughout We coordinate marketing efforts strategic partners throughout We will We coordinate marketing efforts with strategic partners throughout

Target Explore.US Users inprint, radio, print, andand digital -pics/posts, Social pics/posts, Podcast, Texas in radio, print, digital media - Social pics/posts, Podcast, Texas inTexas radio, and digital media -media Social Podcast,

Streaming video.

Streaming video.

Streaming video.

Our primary user targets are the community members who live in the communities we serve and own a smartphone.

We will coordinate marketing efforts with strategic partners throughout

Texas inyear, radio, print, and digital media -1,000,000 Socialmail pics/posts, Podcast, In the first year, we we will send more than 1,000,000 direct mailmail pieces andand In the first will send more than direct pieces In the first year, we will send more than 1,000,000 direct pieces and COMPETITION Streaming video. be heard thousands of times on AM/FM radio stations in more than 400 be heard thousands of times on AM/FM radio stations in more than 400 be heard thousands of times on AM/FM radio stations in more than 400 Texas communities.

Texas communities.

Texas communities.

In the first year, we will send more than 1,000,000 direct mail pieces and be heard thousands of times on AM/FM radio stations in more than 400 ExploreTexas.com thethe network of 400 Community websites areare ExploreTexas.com and of 400 Community websites ExploreTexas.com theand network ofnetwork 400 Community websites are Texasand communities.

How Consumers use their Phones Beyond Communication and Shopping

designed to maximize ourour advertisers' exposure local shoppers. designed toour maximize advertisers' exposure to local shoppers. designed to maximize advertisers' exposure to localto shoppers.

ExploreTexas.com and the network of 400 Community websites are

designed maximize ourtheir advertisers' exposure to local shoppers.

When consumers aren't shopping on their phones they're probably: When consumers aren't shopping on their phones they're probably: When consumers aren'tto shopping on phones they're probably: When consumers aren't shopping on their phones they're probably: % % 57% 5757

57%

45% 45%45%

% % 31% 3131

31%

45%

Reading News Streaming Reading NewsListingLISTENING Streaming Video Listing to Podcast to Podcast Reading News Streaming Video Video to Listing Podcast READING TO STREAMING Reading News

NEWS

Listing to Podcast PODCAST

Streaming Video

VIDEO

Facebook captures five hours per day from most smartphone users due to the endless scroll of their News Feed. Over 86 billion videos are viewed on Facebook daily.

TARGET COMMUNITIES: Between 1,000,000 and 5,000 in population Explore.US Community websites will encompass over 5,000 unique communities throughout the United States. Our ultimate goal is to connect consumers, community, and commerce across the United States with consistent and elegant locationbased services.

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

PAGE - 06

SMARTPHONE GATEKEEPERS HOW CONSUMERS FIND AND SHARE INFO ON SMARTPHONES Google accounts for 96% of Search traffic in the United States. 98% of Yelp visitors will make a purchase decision within 24 hours of visiting the site. Facebook users share and rate their intimate experiences with goods and products, thus influence their friends.

EXPLORETEXAS.COM

YELP

GOOGLE MY BUSINESS

FACEBOOK

COMMUNITY, COMMERCE, CONNECTION WHAT WE DO We stimulate community prosperity.

Our websites will feature original content produced by community members with the purpose of

• Allows businesses to show up • 2.1 billion monthly active users • Users search, locate, book, attracting local users to shopping, dining, lodging, professional services, and all other local solutions they in Google Search and Google share info and entertainment review businesses around them. may need.

Maps with friends • Uses Factual for business data ExploreTexas.com and a growing list of more than 430 location-based websites will capture local smartphone user • 3.5 billion Google • Uses Factual for business data supply attention and swiftly connect them with community events, products, and services within a one hour drive of their searches per day supply location.

• 74 million monthly users, 32 • Google Maps • Average user spends 15% of countries; BusinessEach Texas largest community website will feature two distinct functions: smartphone time on Facebook toconsumer app is the most used 1. Original Micro-Moment Content - Videos, articles,Navigation and graphics Appmeant to be consumed in less than 30 seconds Simple Business Directory Yellow Pages • Overand 8 billion videos are viewed • Yelp2.Elite - Users earn rewards for- location-based search results similar to Yelp, Google Maps, per day. 85% from smartphones reviews and promotions • Local Guides ExploreTexas.com and 400 Community websites will feature location-based search engine that enables with the sound off consumers to rewardsausers efficientlyowners search and who contribute • Business mustconnect claim with shopping solutions. to Google Maps • Business owners must set-up business to activate tools and page in order to be visible on enhanced services 84% of consumers Consumers who use facebook • Business owners musttheir request report using their phone to assist verificationphone fromfor Google shopping in their purchase before order to be seen on Search and related activities and during their Maps before or during shopping experience their most recent trip are 40% more likely to Traffic to a store.

Conversion convert.

Micro-Moment

def. intent-driven moments of decisionMicro-Moment making and def. preference shaping intent-driven moments that occur throughout of decision-making the entire consumer and preference journey shaping that occur throughout the entire consumer journey

OURADVANTAGES ADVANTAGES OUR We up a Texan smartphone and tap ondevice the screen hundreds of different reasonsof Thepick average picks up a mobile and for taps on the screen for hundreds -different to learn,reasons to connect, to discover, to watch, to read, to navigate, to do to - to learn, to connect, to discover, to watch, to read,totobuy, navigate, something.

We do this 47 times per47 day. buy, to do something.

We do this times per day.

Micro-moments are the I-want-to-know, I-want-to-do, I-want-to-buy moments. These Micro-moments are the I-want-to-know, I-want-to-do, I-want-to-buy moments. These moments shape the preference of what we buy. moments shape the preference of what we buy.

Explore.US creates thousands of micro-moments per day on popular ExploreTexas.com will create thousands of micro-moments per social media platforms and Search Engines

day on popular social media platforms, search engines, and our network of over 400 Community websites in Texas.

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

PAGE - 07

EXECUTION MARKETING & SALES MARKET TRENDS A recent Google study showed that 73% of consumers will switch from a poorly designed mobile site to a site that makes the purchase easier on mobile.

Two-thirds of smartphone users are more likely to purchase from brands whose mobile sites and apps personalize the experience by location; such as displaying a nearby store where a product is in stock.

Google Search trends show an increase in brand research, “best olive oil brands” done from smartphones prior to consumer purchase decisions. The same study found an increase in the term “olive oil brands to avoid” as well.

The same period of time, there was an increase in mobile Google Search for inspiration; such terms as “gift ideas” and “under $25” were common.

Mobile applications are not necessary Google Search data has revealed that consumers do not need a mobile app to be brand loyal.

• 68 percent of respondents said they do not need an app to learn about, browse or make purchases from a brand on their phone • 87 percent said they can be loyal to a brand without having the app on their phone • 63 percent said when a brand forces them to download their app to access a deal, they will typically delete it shortly thereafter Brendan Miller, principal analyst at Forrester, says: “there’s also a huge opportunity on the mobile web to improve the customer experience by creating more applike experiences. This includes eliminating extensive form fills, streamlining the checkout experience and ensuring site speed is optimal.”

Explore.US is in a unique position to fill k nowledge g aps created b y t he unprecedented s peed o f m obile communication technology advances. Explore.US content reaches consumers across the United States and directs them to location-based solutions.

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MARKETING PLAN THE FIRST 18 MONTHS

THE FIRST 18 MONTHS

Explore.US launches in Texas; Explore.US launches in ExploreTexas.com over 400 Texas; and ExploreTexas.com Community websites. and over 400 Community websites.

Explore.US will measure multiple Explore.US during will measure marketing strategies the marketing first 12 monthsmultiple in Texas in order to thefor first determine thestrategies correct during strategy 12 months in Texas in national roll-out. order to determine the correct strategy for has identified national roll-out. more

Explore.US than 3,000 areas in the United States who Explore.US are underserved has identified by locationbased more than community 3,000 areas in the United States who are resources. underserved by location-

community HOW WE PLANbased TO ENTER resources.

NEW COMMUNITIES HOW WE PLAN TO ENTER NEW COMMUNITIES

Explore.US will deploy multiple marketing campaigns during 2019 in Texas. Each community Explore.US enters will be prepared with promotions on radio, email, print, targeted ads, and2019 digital display.

Explore.US will billboard, deploy multiple marketing campaigns during in Texas.

Each community Explore.US enters will be prepared with promotions on radio, billboard, email, print, targeted ads, and digital display.

Our media promotion efforts support the business development and content development teams’ mission to build relationships with local government, business associations, school districts.

Our media promotion efforts supportand the business development and content development teams' mission to build relationships with local government, business associations, and school districts.

Explore.US Business Development Team

Explore.US Business Development Team

The Business Development team primarily engages Business Association leaders in Chambers of Commerce and The Business Development team primarily engages Business Association leaders in Chambers of Commerce and Convention Convention and Visitors Bureaus with exclusive advertising opportunities for their members and their organizations. The and Visitors Bureaus with exclusive advertising opportunities for their members and their organizations. The team holds meetings team holds meetings and events to promote the benefits of Explore.US and the importance of location-based marketing and events tofor promote the benefits of Explore.US and the importance of location-based marketing for businesses. businesses.

Explore.US Content Development Team Explore.US Content Development Team The Content Development Team primarily engages high school administration and high school district board members with opportunities forTeam selectprimarily students to contribute articles, videos, graphic art,and games, quizzes, and puzzles to their Explore.US The Content Development engages high school administration high school district board members with website. Explore.US will provide full training, and resources for students to create opportunities Community for select students to contribute articles, videos, assignments, graphic art,guidance, games, quizzes, and puzzles to their Explore.US effectiveExplore.US original smartphone content.

Explore.US offers scholarship opportunities to eligible schoolto contributors.

Community website. will provide full training, assignments, guidance, and resources forhigh students create effective original smartphone content. Explore.US offers scholarship opportunities to eligible high school contributors.

STRATEGIC MARKETING PARTNERS: • iHeart Media - Explore.US and iHeart Media will partner for sports-talk podcasts featuring exclusive commentary from local experts • RR Donnelley - Explore.US and RR Donnelley will partner to produce STRATEGIC MARKETING PARTNERS: direct mail and Explore.US Community print brochures on a periodic basis, which will feature local content and Premier member business • iHeart Media - Explore.US and iHeart Media will partner for sports-talk podcasts featuring exclusive commentary from listings local experts • CultureMap - Explore.US andand Culturemap will partner to cross• RR Donnelley - Explore.US and RR Donnelley will partner to produce direct mail Explore.US Community print promote content within themember cultural and arts scenes throughout brochures on a periodic basis, which will feature local content and Premier business listings in the United Stateswithin the cultural and arts scenes • CultureMap - Explore.US and Culturemap willurban partnerareas to cross-promote content throughout urban areas in the United States • Gow Media - Explore.US and Gow Media will partner to produce • Gow Media - Explore.US and Gow Media willradio partner to produce radio advertisements digital radiothat programming advertisements and digital radioand programming will reach that will reach Explore.US Community websiteExplore.US users Community website users • The Richards Group - Explore.US and The Richards Group will generate consistent branding and user experience • The Richards Group - Explore.US and The Richards Group will throughout all Explore.US Community websites, content, and digital assets. The Richards Group will also design and generate consistent branding and user experience throughout purchase advertising for Explore.US. all Explore.US Community websites, content, and digital assets.

The Richards Group will also design and purchase advertising for Explore.US. CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

P AG E - 09

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COMMUNITY MAGAZINES MORE TRAFFIC We strive to serve all community members in each town we represent. Explore.US will use content created from digital authors to print a community magazine. The content found in community magazines is different from the websites. Our content curators work closely with content coordinators to ensure each community gets the maximum coverage in print, radio, and digital.

W W W . FULSHEAR . COM

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

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SALES PLAN SALES PLAN 2019-2023 ROAD MAP 2019-2023 ROAD MAP Explore.US will launch ExploreTexas.com and all ExploreTexas.com Community 2019. sales The primary Explore.US will launch ExploreTexas.com and all ExploreTexas.com Community websites inwebsites 2019. Theinprimary strategy sales is strategy is to engage business associations such as Chambers of Commerce, Convention and Visitors Bureaus, to engage business associations such as Chambers of Commerce, Convention and Visitors Bureaus, and Realtor Associations.and Realtor Associations.

BUSINESS ASSOCIATION PROGRAM: BUSINESS ASSOCIATION PROGRAM: Explore.US offers exclusive opportunities Explore.US offers exclusive to opportunities participatingtobusiness associations participating whose members upgrade to Explore. business associations whose USmembers Premier membership. upgrade to Explore.US Premier membership.

• Royalties when association members purchase • Royalties when association advertising on any Explore.US members purchase advertising digital asset to include: on any Explore.US digital asset • Premier Membership to include: bannerMembership website ads o •Premier in-content ads ads o •banner website • in-podcast ads o in-content ads o in-podcast ads • Advertising discounts and credits on Explore.US digital • Advertising discounts and assets credits on Explore.US digital assets HOW TOTO UPGRADE A SINGLE DIRECTORY LISTING TOTO PREMIER MEMBERSHIP HOW UPGRADE A SINGLE DIRECTORY LISTING PREMIER MEMBERSHIP Explore.US will deploy information campaigns (radio, print, digital) to inform all targeted community members, organizations, Explore.US will deploy information campaigns (radio, print, digital) to inform all targeted community members, and associations how to upgrade to Premier membership. The information campaigns direct community members to visit a organizations, and associations how to upgrade Premier membership. campaigns direct community simple secure checkout page on Explore.US where to they are encouraged toThe takeinformation the following action steps: members to visit a simple secure checkout page on Explore.US where they are encouraged to take the following action 1. Search their address in the Explore.US national location directory steps: 2. Preview basic business listing design and page location 1. Search their address in the Explore.US national location directory 3. Customize their business listing with Premier Member Preview tools 2.4.Preview basic business listing design and page(category/community location Purchase additional advertising opportunities banner ads, native and sponsored content ads) 3.5.Customize their business listing with Premier Member Preview tools Securely checkout (similar to Amazon) 4. Purchase additional advertising opportunities (category/community banner ads, native and sponsored content ads) Upon5.first business purchase, Explore.US automatically saves payment method to business listing address. Premier members Securely checkout (similar to Amazon) are encouraged to create accounts for quick future checkouts.

Upon first business purchase, Explore.US automatically saves payment method to business listing address. Premier members CONVERSION RATE OPTIMIZATION are encouraged to create accounts for quick future checkouts.

TheCONVERSION Explore.US secure checkout page will be systematically tested to understand how users travel through the page - where RATE OPTIMIZATION they come from, what actions they take, what’s stopping them from checking out. Explore.US will continuously test the checkout page insecure coordination with marketing sales strategy testing in Texas throughout The Explore.US checkout page will be and systematically tested to understand how users2019. travel through the page - where they come from, what actions they take, what's stopping them from checking out. Explore.US will continuously test the KEY COMMUNITY ENGAGEMENT checkout pageMEMBER in coordination with marketing and sales strategy testing in Texas throughout 2019.

TheKEY Business Development team will build relationships with community leaders in business associations and organizations. The COMMUNITY MEMBER ENGAGEMENT goal of the business development team is to educate and inform Chambers of Commerce, Convention and Visitors Bureaus, and Realtor Associations.

Explore.US Community websiteswith are community fantastic resources tobusiness reach consumers onand theirorganizations. smartphones The Business Development team will build relationships leaders in associations within and around the community these associations serve.

The goal of the business development team is to educate and inform Chambers of Commerce, Convention and Visitors Bureaus, and Realtor Associations. Explore.US Community websites are fantastic resources to reach consumers on their Thesmartphones Content Development team will relationships community leaders in government, education, and non-profit within and around thebuild community these with associations serve. organizations. The goal is to source talented content producers, content subjects/topics, and build excitement about their Explore.US Community websiteteam as awill community resource.with Explore.US Community are designed to reflect individual The Content Development build relationships community leaderswebsites in government, education, and non-profit community culture while a consistent user experience in over 5,000 communities across the United States. organizations.

The goalproviding is to source talented content producers, content subjects/topics, and build excitement about their Explore.US Community website as a community resource. Explore.US Community websites are designed to reflect individual community culture while providing a consistent user experience in over 5,000 communities across the United States.

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

PAGE - 12 PAGE - 10

FULLY RESPONSIVE ONE SIZE FITS ALL The Explore.US user interface and user experience is standardized throughout the United States on all devices. Explore.US increases research and development on device trends to keep our display content fresh and relevant.

DESKTOP AND LAPTOP DISPLAY

SMARTPHONE DISPLAY

TABLET DISPLAY

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

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SOURCES OF REVENUE ANNUAL PREMIER MEMBERSHIP Premier Membership retails at $100 per year for individual business listings. Participating Business Association members may be eligible for discounts.

Premier memberships pack a ton of value for $100 per year.

Businesses within the Explore.US Community website network will instantly gain increased credibility and visibility in their Explore.US Community directory.

The Premier Membership unlocks exclusive business listing upgrades such as custom listing colors, fonts, borders, and logo uploads.

Premier Business Listings increase visibility and clickability by 800%. The Premier business lisiting enables users to connect with businesses in a single tap of the screen on their phone, website, logo, email, and address.

EXPLORE.US COMMUNITY DIRECTORY MEMBERSHIP

FEATURED CONTENT/ ADVERTISEMENT

Explore.US will seek $25 per year from all Explore.

US Community directory listings. Participating directory listing owners receive opportunities to upgrade to Premier membership and purchase additional advertising at any time. Premier membership waives charges for Explore.US Community Directory Membership.

EXPLORE.US ON-PAGE ADVERTISING

$1,500/YEAR COMMUNITY

On-Page advertising placement will be tested throughout 2019 in Texas to maximize visibility and clickability.

FEATURED CONTENT/ ADVERTISEMENT

$4,500/YEAR STATE

Explore.US offers on-page advertising opportunities to all Community members with an active directory listing in any Explore.US Community website.

Explore.US on-page advertising provides the opportunity to reach local users before they enter the Explore.US Community Business Listings Search.

FEATURED CONTENT/ ADVERTISEMENT

Explore.US works to match elegant background art and featured content to improve user clickthrough rates for advertisements.

$350/YEAR CATEGORY CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

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EXPLORE.US EXPLORE.US CONTENT CONTENT ADVERTISING ADVERTISING EXPLORE.US CONTENT ADVERTISING

EXPLORE.US CONTENT ADVERTISING Explore.US Explore.US Community Community Explore.US Community Explore.US Community content carries content content carries carries advertising content carries advertising advertising opportunities as well. advertising opportunities opportunities as well. as well. opportunities as well.

Over 70% of digital Internet revenue is Over Over 70% ofad digital of digital Internet Internet Over 70% of70% digital Internet generated fromad content advertising. ad ad revenue revenue is generated is generated revenue is generated from from content content advertising. advertising. from content advertising.

All major digital publishers offer advertising All major Alltheir major digital digital publishers publishers opportunities beyond on-site banner All major digital publishers offer offer advertising advertising opportunities opportunities offer advertising opportunities ads. beyond beyond their their on-site on-site banner banner beyond their on-site banner ads. ads. ads. content is designed to

Explore.US reach local consumers and encourage Explore.US Explore.US content content Explore.US content is is is community engagement. designed designed to reach to local local designed to reach reach local

consumers consumers and and encourage encourage consumers and encourage

community community engagement. engagement.

Native content community advertising pairs advertisers engagement. with content that targets consumers with a Native Native content content advertising advertising content advertising proven interest Native in their business. pairs pairs advertisers advertisers withwith pairs advertisers with content content that that targets targets content that targets Video advertising appears before and after consumers consumers with a proven a proven consumers with a with proven ideos play. Explore.US video content is no interest interest in their inbusiness. their business. business. interest in their

Starting Starting Starting at at at STARTING AT $0.05/click $0.05/click $0.05/click $0.05/CLICK Native Native Content Content Native Content NATIVE CONTENT Advertising Advertising Advertising

longer than 30 seconds which encourages smartphone consumption.

ADVERTISING

Starting Starting Starting at at at STARTING AT $0.05/impression $0.05/impression $0.05/impression $0.05/IMPRESSION Video Video Content Content Video Content Advertising Advertising VIDEO CONTENT Advertising

ADVERTISING

Starting Starting Starting at at at STARTING AT $350/unit $350/unit $350/unit $350/UNIT Sponsored Sponsored Content Content Sponsored Content Advertising Advertising Advertising SPONSORED CONTENT

ADVERTISING

Video Video advertising advertising appears appears before before and and after after videos videos play. play.

Explore.US Explore.US video video content content is no is longer no longer than than 30 seconds 30 seconds which which Video advertising appears before and after videos play.

Explore.US video content is no longer than 30 seconds which encourages encourages smartphone smartphone consumption. consumption. encourages smartphone consumption.

Sponsored content advertising is content an advertiser pays to create. Typically these pieces of content influence consumer behavior by promoting the advertiser as a subject expert or the solution to aTypically specific problem or general product/ Sponsored Sponsored content content advertising advertising is content is matter content an advertiser advertiser pays pays to create. to create.

Typically these these pieces pieces of content of content influence influence Sponsored content advertising is content an an advertiser pays to create.

Typically these pieces of content influence service awareness. consumer consumer behavior behavior by promoting promoting the advertiser advertiser assubject a assubject a subject matter matter expert expert or the or the solution solution tospecific atospecific a specific problem problem consumer behavior by by promoting thethe advertiser as a matter expert or the solution to a problem or or or general general product/service product/service awareness. awareness. general product/service awareness.

EXPLORE.US CONTENT ADVERTISING EXPLORE.US CONTENT ADVERTISING EXPLORE.US EXPLORE.US ADVERTISING ADVERTISING BUNDLES BUNDLES EXPLORE.US ADVERTISING BUNDLES Explore.US Community Explore.US Community Explore.US Explore.US offers offers Explore.US offers content carries advertising content carries advertising advetising advetising bundle bundle advetising bundle opportunities as well. opportunities as well. discounts discounts during during discounts during pre-pre-presales and and for Premier for Premier and Premier Over 70%sales ofsales digital Internet Over 70%for of digital Internet members. members. members. ad revenue is generated ad revenue is generated from content fromadvertising. content advertising.

The pre-sale pre-sale bundles bundles TheThe pre-sale bundles will will will be be available available in Texas in Texas available in Texas All majorbe digital publishers All major digital publishers starting starting in 2018 inand 2018 andand starting in 2018 offer advertising opportunities offer advertising opportunities beginning beginning late late 2019 2019 for for beginning late 2019 beyond their on-site banner beyond their on-sitefor banner national national market. market. national market. ads. ads.

Content/ Content/ FeaturedFeatured Content/Featured Advertisment Advertisment Advertisment

Content/ Content/ FeaturedFeatured Content/Featured Advertisment Advertisment Advertisment

Explore.US content isbundles Premier Premier bundles be be Premier bundles will will Explore.US content isbewill designedavailable to reach local available available in Texas in in Texas in in designedin toTexas reach local consumers and encourage 2020 2020 and and nationally nationally 2020 and nationally in in in consumers and encourage community engagement.

2021.

2021.

2021. community engagement.

Native Native Content Content Category Content Sponsored Sponsored Content Content Sponsored Content Category Category Page Page Premier Premier Business Business Native Page Premier Business Starting atStarting Starting at Starting atStarting at Starting at at Advertising Advertising Advertising Advertising Advertising Advertising Advertising Advertising Listing Listing Upgrade Upgrade Advertising Listing Upgrade $0.05/impression $350/unit $0.05/click Native content advertising PREMIER BUSINESS NATIVE CONTENT CATEGORY PAGE SPONSORED CONTENT $0.05/impression $350/unit $0.05/click (Google Native content advertising (Google (Google Adsense) Adsense) Adsense) (Professional (Professional Marketing) Marketing) (Professional Marketing) pairs advertisers with LISTING UPGRADE ADVERTISING ADVERTISING ADVERTISING pairs advertisers with Sponsored Content Video Content Native Content Sponsored Content content that targets Video Content (GOOGLE ADSENSE) (PROFESSIONAL Native Content content that targets Advertising PRE-SALE PRE-SALE ADVERTISING ADVERTISING BUNDLE BUNDLE - $780 -(valued $780 (valued (valued at $1,600) at Advertising $1,600) ELITE ELITE ADVERTISING ADVERTISING BUNDLE BUNDLE - $4,800 - $4,800 (valued (valued at $6,500) at $6,500) ADVERTISING BUNDLE - $780 at $1,600) ELITE ADVERTISING BUNDLE -MARKETING) $4,800 (valued at $6,500) Advertising Advertising consumers with PRE-SALE a proven Advertising Advertising consumers with a proven • Two • Two years years Premier Premier Membership Membership interest ininterest their business.

• Two • Two years years Premier Premier Membership Membership • Two years Premier Membership • Two years Premier Membership in their business.

• months 12 • months 12 months Category Category Page Page Advertising Advertising • months 12 • months 12 months Category Category Page Page Advertising Advertising • 12 Category Page Advertising • 12 Category Page Advertising EXPLORE.US ADVERTISING BUNDLES PRE-SALE ADVERTISING BUNDLE • $1,000 • $1,000 Native Native Advertising Advertising Credit Credit • $500 • $500 Native Native Advertising Advertising Credit Credit • $1,000 Native Advertising Credit • $500 Native Advertising Credit Video advertising appears before and afterand videos play.

Explore.US video content no longer than 30 seconds Video advertising appears before after videos play.

Explore.US videoiscontent no longer than 30 which seconds which • Sponsored 12 • isSponsored 12 Sponsored Content Content $780 (VALUED AT $1,600) 3• consumption.

Sponsored 3 Sponsored Content Content AdsAds • 12 Content AdsAdsAds • 3• Sponsored Content Ads encourages smartphone encourages smartphone consumption.

Explore.US offers advetising bundle • Two years Premier Membership discounts during presales and for 12 advertiser months Page Advertising Sponsored content advertising is content an advertiser pays toCategory create. these pieces content Sponsored content advertising is content•an pays toTypically create.

Typically theseofpieces of influence content influence behavior behavior by promoting the advertiser as a subject expert orCredit the solution a specific or Premierconsumer members.

• $500 Native Advertising consumer by promoting the advertiser as amatter subject matter expert or theto solution to a problem specific problem or general product/service awareness.

• 3 Sponsored Content Ads general product/service awareness.

The pre-sale bundles will be CONFIDENTIAL CONFIDENTIAL DO-NOT DO NOT DISSEMINATE. DISSEMINATE. This business This business plan contains contains confidential, confidential, trade-secret trade-secret information information and is shared isonly shared only with the the CONFIDENTIAL - DO-available NOT DISSEMINATE. This business planplan contains confidential, trade-secret information andand is shared withonly the with GE - 12 - 12 understanding that you you will share not willshare not its contents its contents or ideas or ideas with third third parties parties without without the express the written express written written consent consent of plan the ofplan the plan author. author.

PAPA GEPA - GE 12 thatbeginning you that will not its share contents or ideas with thirdwith parties without the express consent of the author. in Texas startingunderstanding in understanding 2018 and EXPLORE.US ADVERTISING BUNDLES BUNDLES ELITE ADVERTISING BUNDLE EXPLORE.US ADVERTISING late 2019 for national market. $4,800 (VALUED AT $6,500) Explore.US offers

Explore.US Premieradvetising bundles will beoffers available in bundle advetising bundle Texas indiscounts 2020 and nationally during pre- in 2021. discounts during presales andsales for Premier and for Premier members.members.

• Two years Premier Membership • 12 months Category Page Advertising • $1,000 Native Advertising Credit • 12 Sponsored Content Ads Featured Content/ Advertisment

Featured Content/ Advertisment

The pre-sale Thebundles pre-salewill bundles will

be available in Texas in This CONFIDENTIAL - DO be NOTavailable DISSEMINATE. business plan contains confidential, trade-secret information and is shared only with the Texas starting 2018 understanding thatinyou will and not contents or ideas with third parties without the express written consent of the plan author. starting inshare 2018itsand beginningbeginning late 2019 late for 2019 for national market. national market.

Featured Content/ Advertisment

Featured Content/

PAGE - 15

RISKS & MITIGATION RISK: At least 20% of Business Owners will not see value in the Premier Business Membership.

MITIGATION: Explore.US has invested more than $2 million in marketing to promote Premier membership in Texas in 2019.

Many of the marketing efforts will be aimed at testing which strategies best convert Community business members to Premier membership. Explore.US Business Development Teams develop partnerships with Business Associations to promote Premier membership to their association members.

RISK: Community Associations and Business Owners will view Explore.US as competition to their own websites and digital investments.

MITIGATION: Explore.US is a supplemental platform for business owners to grow digital audiences and enhance their in-store sales experience. Explore.US is 100% vendor-managed. Premier Business Listings benefit from extra digital attention without any time investment.

RISK: Explore.US will not generate enough audience interest to attract advertisers.

MITIGATION: Explore.US constantly monitors, tests, and implements swift actionable changes on over 100,000 pages for: • Search Engine Optimization. - prune pages for top and low performing content • Social Sentiment - social media monitoring for Explore.US mentions and content comments/shares • User Path - heat maps and other on-page analytical tools to improve ability to deliver consumer what they want when they want it on Explore.US Community websites • Human Intelligence - Business development and Content Development teams will build relationships with Key Community Leaders • Market Intelligence - The Richards Group and internal marketing staff will interpret marketing and economic intelligence for opportunities.

RISK: Explore.US Community directories will not be as useful to consumers as Yelp, Google Maps, Apple Maps, Facebook Locations, and Uber.

MITIGATION: Explore.US Community directories are initially populated with business information sourced from Factual, the same data supplier for Yelp, Apple Maps, Facebook, and Uber.

Explore.US drives consumers directly to our listings with in-content advertising, sponsored content advertising, and on-page advertising.

Explore.US improves and updates our Explore.US Community directories every 4 weeks from Factual, but we also rely on local data from multiple trusted sources.

• Chambers of Commerce • Convention and Visitors Bureaus • Realtor Associations • Local Governments

KEY PERFORMANCE INDICATORS (KPI) Explore.US will use a mix of KPIs to measure value added at different stages in the consumer journey.

• Explore.US Community Websites and pages KPIs

1. Monthly Visitors 2. Visitor Path to desired locations 3. Premier Membership 4. Content Shares, Likes, SERP, Comments 5. Positive Social Sentiment 6. Time on Page 7. Click through rate 8. Bounce Rate 9. Page Load Time 10. Mobile Responsive Display/Function 11. Search Engine Rank Position (SERP) for specific keywords 12. Do-Follow Backlinks

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• Explore.US Directory Listings and Advertisements KPIs 1. Volume and number of user clicks 2. User comments and social sentiment 3. Advertisement Cost per Click on bid advertisements 4. Number of advertisements purchased per community 5. Percentage of Premier members to total community business members available

KEY DELIVERABLES CONTENT Explore.US delivers stunning original content which encompasses the individual communities we serve. Our content is designed to be consumed and shared within 60 seconds.

COMMUNITY Explore.US connects Communities with quick and consistent access to businesses, resources, information, and entertainment content.

COMMERCE Explore.US Community websites are designed for simple and easy navigation to and through our location-based Community Directory.

Explore.US continuously tests and monitors all key deliverables for all digital assets. Explore.US will experiment and test different strategies to maximize deliverables in Texas during the 2019 launch.

MARKET GROWTH The total potential growth for Explore.US Community domains is just north of 5,000 domains. Each of these domains will house all content and receive 100% of consumer attention.

Explore America, LLC will commit resources to the development of the Explore.US State and National Directory to improve National branding and user experience. Explore.US will reinvest heavily in advertising and content production in communities whose Key Performance Indicators far exceed expectations. Community expectations will be set during Texas startup in 2019.

Explore.US app portfolio development will commence upon completion of beta testing in Texas in 2019 and national market discovery with The Richards Group. Our app portfolio is designed to create a digital ecosystem for users to reach Explore.US directory listings and content from their home, car, and separate mobile app.

It is the ultimate goal of Explore America, LLC to update American consumer behavior from commonly using “Search Term near me” to “Explore Search Term” within 10 years of operations.

The Explore.US model is globally scalable as it is a location based search and content digital application. The word “Explore” is highly transferrable between languages.

FUTURE MARKETS Explore.US will explore opportunities in foreign markets where smartphone use is high: • Mexico, Indonesia, and India - 4:1 Smartphone to Desktop Users • Up to 80% in some areas consume all information from their smartphones • Facebook receives 90% of smartphone user traffic in Indonesia - communicate with Facebook instead of phone, text, email.

Explore.US must invest heavily in content and backlink strategies to rank Top 3 positions on Google for all business categories and maintain a streamlined User Experience (UX) in emerging communication technology. We expect it is possible for Explore.

US to accomplish this within 10 years of operation.

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OPERATIONS COMMUNITY DIRECTORY PAGE LAYOUT The Explore.US Community Directory Pages contain two types of business listing designs; Basic and Premier. Premier business listings are initially only available to Professional Business Association members in Texas as annual listings or part of a PreSale Advertising Bundle.

Premier listings are customizable for the following features: Company Logo, Background Color, Border Thickness and Color, and basic listing font type.

Basic listings show up on page below larger, more colorful Premier listings. Basic listings are organized alphabetically.

Premier listings show up on the top of the page. The order of Premier listings are set by user visits. Each User sees a new top Premier listing first when there are multiple Premier business listings in the same subcategory. This carousel type of viewership ensures each Premier listing gets top billing for users.

DATA MANAGEMENT Explore.US uses the same data supplier as Yelp, Uber, Facebook, and Capital One. The Explore.US Community directory is refreshed with new data every four weeks from Factual data supply.

Explore.US ultimately receives over 18,000,000 records, which include basic business information from the majority of businesses within the United States.

Explore.US maintains account of community location information to include: business name, address, phone, email, website, and hours of operation. Explore.US maintains all location information in a secure database on the Amazon Web Services network.

CONTENT CONTRIBUTORS The ability to produce and distribute high-quality content is a critical core competency for Explore.US. High SERP and positive Social Sentiment is achieved with consistent, relevant, informative, timely, clear, concise, and entertaining content which seeks to influence digital audiences to take action that fulfills their search intent or purpose.

Explore.US will maintain a highly agile content production schedule which connects consumers with Premier members through micro-moments. Our headquarters team will manage a national network of third-party content producers.

• A-List Bloggers/Vloggers, Social Media Influencers • Local SEO Firms who produce content for their local clients • Niche and Geo-specific bloggers/vloggers and other media producers • High School Content Contributors

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CONTENT ROADMAP CONTENT OVERVIEW

BEAUTIFUL & EFFECTIVE Explore.US primarily recruits and trains High School students to produce stunning original content that supports their community.

Each community has the opportunity to produce hundreds of stunning original works each year in over a dozen different original content categories. Explore.US offers training, resources, and scholarship opportunities to High School students who produce original content for their Community website.

JOB TRAINING Explore.US will provide the following resources and training to high school students who participate: • Adobe Creative Cloud and training (Known as Adobe CC) • Clear Content rules and guidelines which adhere to high-quality internet content creation • Professional Content Curator support and feedback • Weekly opportunities to produce original content that Explore.US will promote across the internet and social media • Digital training in digital content creation for SEO and Social Influencer • Digital marketing trends, tips and tricks from Professionals It is our hope that our High School participants will learn marketable skills to become digital entreprenuers. Each student will be able to effectively use their content production, digital marketing, and social media influencer training to become profitable affiliate marketers to help support their college cost of living.

SCHOLARSHIPS In addition to training, Explore.US will offer scholarship opportunities to participating high school students. Scholarships will be distributed at the end of the year and will be based upon annual content performance: volume produced, overall Net Promoter Score (NPS), website views, social media metrics (likes, shares, comments, views, etc.).

Explore.US will set aside a total annual scholarship budget to be dispersed at the end of the year based on number of high school participants, volume of original content produced, and individual scores.

GUIDELINES & SUPPORT CONSISTENT & SIMPLE Explore.US community websites act as community generated editorial and entertainment supplements. We keep a small core staff to facilitate high quality and speedy publishing schedule. Our core team provides feedback and support for high school student participants.

Content will be awarded points based on the following criteria: • Created with Adobe Creative Cloud application only • Adherence to guidelines and assignment mission - Content Curators review all content and provide feedback • Content may be submitted as many times as needed.

• Net Promoter Score. This criteria holds the most weight - would you recommend this [blog, video, image] to a friend?

Yes/No. - This is on all published content.

• Community Website metrics - views, click-through-rate (CTR), comments, and more to be determined • Social Media Metrics - likes, shares, comments, sentiment, views, length of views, interactions, more to be determined Participating High School students will receive free access and training to Adobe Creative Cloud through Explore.US. They will gain the skills necessary to produce professional videos, animations, graphics, photos, written, and audio compositions.

All content points will be attributed to the content author and all points will accumulate for the life of the content. All points will be awarded as scholarship funds to the school district which the author belongs.

CORE CONTENT TEAM CONTENT STRATEGISTS Professional Advertising, Branding, Digital Marketing, SEO, SEM, and Social Media Strategists.

Guide Assignment & Production Schedule.

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

PAGE - 19

CONTENT CURATORS Review content and approve to publish to community websites. Provide feedback to content authors.

STUDENT TOOLS & RESOURCES

CONTENT COORDINATORS Manage Content publishing schedule and publish content to website and social media sharing Professional Adobe CC is a professional suite of creative software services used to generate beautiful and authentic original content.

Professional Content Professional Content

STUDENT STUDENTTOOLS TOOLS&& &RESOURCES RESOURCES STUDENT TOOLS RESOURCES STUDENT TOOLS & RESOURCES STUDENT TOOLS & RESOURCES

PROFESSIONAL CONTENT Professional Content STUDENT STUDENTTOOLS TOOLS&&RESOURCES RESOURCES Professional Content

Participating High Students Adobe CC is School aa professional Adobe CC is Adobe CC is professional a professional suite of Professional Professional Adobe CC services isContent aContent professional whosuite meet the Explore.US system of creative software suite of creative software services Adobe CC is a professional creative software services used to guidelines and rulessuite mayof receive creative software services used toto generate beautiful and used generate beautiful andauthentic suite of creative software services Adobe Adobe CC CC is a is and a professional professional generate beautiful free access to the entire Adobe used to generate beautiful and suite suite of of creative creative software software services used tooriginal generate beautiful and services authentic content. authentic original content. original Creative Cloudcontent.

Suite through authentic original content. used toto generate generate beautiful beautiful and and authentic used original content.

Explore.US. All Explore.US content authentic authentic original original content. content.

Participating High School Students Participating High School Students will be Participating created using Adobe High School Students Participating High School who Students Participating High School Students who meet the Explore.US system who meet the Explore.US system Creative Cloud applications. meet the Explore.US system guidelines Participating Participating High High School School Students Students who meet the Explore.US system who meet the Explore.US system guidelines and rules may receive guidelines and rules may receive who who meet meet the the Explore.US Explore.US system system and rules may receive freemay access guidelines and rules receive guidelines and rules may receive guidelines guidelines and and rules rules may may receive receive free access to the entire Adobe free access to the entire Adobe tofree the entire Adobe Creative Cloud free access to the entire Adobe access to access the entire Adobe free free access toto the the entire entire Adobe Adobe Creative Cloud Suite through Creative Cloud Suite through Creative Cloud Suite through Suite through Explore.US. All Explore.US Creative Cloud Suite through Creative Creative Cloud Cloud Suite Suite through through Explore.US. All Explore.US content Explore.US. All Explore.US content Explore.US. All Explore.US content content will be created usingcontent Adobe Explore.US. All Explore.US content Explore.US. Explore.US. AllAll Explore.US Explore.US content will be created using Adobe will be created using Adobe will be created using Adobe will will be be created created using using Adobe Adobe will be created using Adobe Creative Cloud applications.

Creative Cloud applications.

Creative Cloud applications.

Creative Cloud applications.

Creative Creative Cloud Cloud applications. applications.

Creative Cloud applications.

Photoshop Edit, manipulate, and enhance photos with digital elements, text, and graphics.

Premier Pro Edit, compile, and compose videos, audios, and graphics.

Lightroom Make final touches and bring life to your photos.

Premier Premier Pro Pro Photoshop Photoshop Edit, Edit, compile, compile, and and compose compose Edit, Edit, manipulate, manipulate, and and enhance enhance photos photos Premier Pro audios, Photoshopwith videos, videos, audios, and and graphics. graphics.

Premier Pro with digital digital elements, elements, text, text, and and graphics. graphics.

Photoshop PHOTOSHOP PRO Edit, compile,PREMIER and compose

Lightroom Lightroom Make Make final final touches touches and and Lightroom bring bring lifelife toto your your photos. photos.

Lightroom

LIGHTROOM Make final touches and Lightroom Lightroom Premier Pro Premier ProEdit, compile, and compose Edit, manipulate, and enhance photos photos Make touches and Photoshop Photoshop Edit, manipulate, and enhance Edit, compile, and compose Make finalfinal touches and bring life Edit, manipulate, and enhance photos bring life tofinal your photos. videos, audios, and graphics.

Make touches and Make final touches and photos.

Edit, compile, and compose Edit, compile, and compose with digital elements, text, and graphics. bring life to your with digital elements, text, and graphics. videos, audios, and graphics. to your photos. videos, audios, and graphics.

Edit, manipulate, and enhance photos Edit, manipulate, and enhance photos with digital elements, text, and graphics. bring life toto your photos. bring life your photos. videos, audios, and graphics. videos, audios, and graphics. with digital elements, text, and graphics. with digital elements, text, and graphics.

After Effects Add animation, graphics, and art to videos and photos. Ability to create and master digital effects.

After After Effects Effects

AFTER EFFECTS

In Design Put it all together into a beautiful blog post or digital article with this easy design tool.

IN DESIGN In In Design Design

Add Add animation, animation, graphics, and and art toto Add animation,graphics, graphics, and artart to videos and videos videos and and photos. photos.

Ability Ability toto create create and andeffects photos.

Ability to create and master digital master master digital digital effects. effects.

Put all together into beautiful blog post or Put Put it all itit all together together into into aaa beautiful beautiful blog blog digital article withwith this easy design tool. post post or or digital digital article article with this this easy easy design design tool. tool.

After Effects In Design Add animation, Aftergraphics, Effects and art to Put it all together into a beautiful blog In Design videos and Add photos.

Ability to create and EXPLORE.US PUBLISHING animation, graphics, and art SYSTEM to post or digital article this easy design Put it allwith together into a beautiful blog After Effects After Effects master digital effects. videos and EXPLORE.US photos. Ability to create and PUBLISHING SYSTEM Design post or digital article with this easy design InIn Design tool.

Add animation, graphics, and art to Add animation, graphics, and art to Explore.US originates all written and graphic content on the master digital effects. EXPLORE.US EXPLORE.US PUBLISHING PUBLISHING SYSTEM Put it all together into beautiful blog Put itSYSTEM all together into aa beautiful blog Community websites sharing on socialtool. media. We post all videos and photos.

Ability create and prior videos and photos.

Ability toto create and Explore.US originates alltowritten and graphic content on the Community post digital article with this easy design websites prior to post oror digital article with this easy design videos to the appropriate youtube channels prior to sharing on master digital effects. sharing on social master digital effects.

Explore.US Explore.US originates originates all all written written and and graphic graphic content content onon the the youtube channels prior to media.

We post all videos to the appropriate tool. tool. social media and websites.

Community Community websites websites prior prior toto sharing sharing onon social social media. media.

We We post post allall

sharing on social media and websites. videos videos toto the the appropriate appropriate youtube youtube channels channels prior prior toto sharing sharing onon

EXPLORE.US PUBLISHING SYSTEM social social media media and and websites. websites.

All content that originates on the Explore.US system will be shared All thousands content that originates on the systemforwill be shared with thousands of with of individuals around the Explore.US worldSYSTEM who search EXPLORE.US PUBLISHING Explore.US originates all written and graphic content on the All All content content that that originates originates on on the the Explore.US Explore.US system system will will be be shared shared everyday help and location-specific individuals around the world whoadvice. search for everyday help and location-specific advice. with with thousands thousands of individuals individuals around around the world world who who search search forforall Community websitesofprior to sharing onthe social media.

We post Explore.US originates all written and graphic content on the EXPLORE.US PUBLISHING SYSTEM EXPLORE.US PUBLISHING SYSTEM everyday everyday help help and and location-specific location-specific advice. advice. videosopportunity to the appropriate youtube channels to sharing on This great to learn how to create forsharing aprior living.

Thisis isa a great opportunity to learn how to create for aon living. websites prior to social media. We post all social mediaCommunity and websites.

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AllCommunity content that originates on Explore.US system will be shared websites prior to sharing social media.

We post Community websites prior tothe sharing onon social media.

We post allall with thousands of individualsyoutube around the world who search for videos the appropriate youtube channels prior sharing videos toto the appropriate channels prior toto sharing onon

All content that originates on the Explore.US system will be shared for PAG PA G E E 0 10 1 understanding understanding that that you you willwill notnot share share its its contents contents orThis or ideas ideas with with third third parties parties without without thethe express express written written consent consent of create the of the plan plan author. author. everyday help and location-specific advice. is a great opportunity to learn how to for a living.

PAGE - 20 understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. content that originates the Explore.US system will shared AllAll content that originates onon the Explore.US system will bebe shared

everyday helpand and location-specific advice.

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the social media and websites. social media websites. with thousands of around the world who PAG E -search 01 understanding that you will not its contents or ideas with third parties without the express written consent ofindividuals the plan CONFIDENTIAL - DO - DO NOT NOT DISSEMINATE. DISSEMINATE. ThisThis business business plan plan contains contains confidential, confidential, trade-secret trade-secret information information and and isauthor. shared is shared only with with the thewith CONFIDENTIAL -CONFIDENTIAL DO share NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is only shared only the

with thousands individuals around the world who search with thousands ofof individuals around the world who search forfor This is a great opportunity to learn how to create for a living. everyday help and location-specific advice. everyday help and location-specific advice.

CONTENT & COMMERCE ALL PREMIER MEMBERS GET FREE PUBLICITY EXPLORE.US CATEGORY

CONTENT EXAMPLES

REALTOR

Top 5 Tips to Better Deals How to do an Open House video Infographic Community Guide

RETAIL SHOPPING

Top 5 Tips to Better Fashion - monthly Niche Specific Content - Best fishing holes, golf clubs, cars, - Video How to Pick the best apple at the grocery store

DINING Recipes How to videos - use spices, make dough, set tables, choose wine Ultimate Guide to Restaurants LODGING

How to Videos - Make beds, clean windows, cook for large groups Top Tips for Customer Service Excellence Best Times to get the Best Deals

ENTERTAINMENT

Video - Local Reviews outside the movie theater Tips from local golf pros Theater - Behind the Scenes - Set building, make-up, etc.

HEALTH & BEAUTY

Make-up and fashion advice Health tips and tricks Guide to get the best deals

INTERIOR DESIGN

Top 5 trending kitchen colors Best appliances Advice for any budget

HOME SERVICES

DIY Guide to home services Professional Home services advice Gardening Tips and Tricks

PROFESSIONAL SERVICES

Attorney Case Studies Top 5 Tips for the Best Insurance Rates Financial Planning Templates and Tools

BANKS & LENDERS

Top 5 Tips to Better Deals on Loan Products How to save for college, retirement, home, etc.

Infographic Loan Product Guide

INSURANCE

Top 5 Tips to Better Insurance Deals How to reduce risk for home, car, and life Infographic Why Insurance is useful

HEALTHCARE & DENTAL PREVENTATIVE HEALTH

Tips and Tricks for everyday living Videos for home remedies - CPR, 911 calls, addiction recognition Infographic health and dental advice

AUTOMOTIVE

Tips and Tricks for everyday drivers Automotive and technology reviews Graphic help for home auto repair

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

PAGE - 21

CONTENT PRODUCTION RELAVANT CONTENT & CREATIVE RESOURCES CONTENT TYPE NAME

CONTENT TYPE DESCRIPTION CONTENT EXAMPLES

MICRO-BLOG WRITTEN - less than 300 words - single useful, relevant topic - searchable and shareable - easy to consume in 30 sec - highly sticky and memorable - builds relationship with readers - community managed (NPS)

COMMUNITY HISTORY - “This Day in History” - “Notable Community Members” COMMUNITY KNOWLEDGE - Culture - food, celebrations, recreation - Subject Matter Experts COMMUNITY FEATURES - Current Community Members/Places - Current Events/Celebrations/Nightlife

MICRO-VIDEO

VIDEO - 30 seconds or less. 1x1 frame - Words on screen and audio - single useful, relevant topic - searchable and shareable - easy to consume in 30 sec - highly bingable on mobile - community managed (NPS)

COMMUNITY FEATURES - “This Day in History” - “Notable Community Members” DIY/TUTORIALS/HOW TO’S - Culture - food, celebrations, recreation - advice, DIY projects, consumer reviews COMMUNITY INFORMATION - Public Announcements - Current Events/Celebrations/Nightlife

GRAPHIC

IMAGES, ILLUSTRATIONS, AND PICTURES - Lots of information in space - single useful, relevant topic - increases user retention - easy to find, consume, and share within 30 seconds - exponentially increases reach on social media - community managed (NPS)

INFOGRAPHIC - Technology tips/tricks, DIY, reviews - Explaining complex ideas MEME - Culture - food, celebrations, recreation - Current events - promote community HOW TO’S - Consumer Technology, DIY, Real Estate - Consumer goods service - bike tire, repair tent

DOWNLOADABLE WRITTEN, GRAPHIC CONTENT - Under 50mb download size - useful resources for community - evergreen, needs few updates - specific use, general topics - can be any length/format - builds relationship with readers - community managed (NPS)

CHECKLISTS - real estate care/disaster prep/post, family chore calendar, health/financial GUIDES - Community Magazines, Ultimate Guides TEMPLATES - financial/health, calendars, social media - common consumer apps and freeware

PODCAST

COMMUNITY EVENTS - Sports and Entertainment Recap/ Feature - “Notable Community Members” COMMUNITY KNOWLEDGE - Culture - food, celebrations, recreation - Subject Matter Expert - Advice/Reviews - Community Features - History and Things to do

STREAMING AND DOWNLOADABLE - 60 minutes per episode - covers many topics and places - downloadable on popular apps - ability to stream from website - builds relationship with listeners - increases reach and frequency - community managed (NPS)

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

PAGE - 22

TRIVIA, POLLS, QUIZZES

WRITTEN - relevant and fun topics - community specific - highly interactive - increases user retention - builds relationship with community - increases content effectiveness - community managed (NPS)

COMMUNITY HISTORY - “Notable People & Events” - “This Day in History” CURRENT EVENTS/TOPICS OF INTEREST - Community specific polls and quizzes COMMUNITY FEATURES - Current Notable Community Members - Use community polls to produce lists and other useful content

COMPETITIONS & GAMES

CODE, APP, WRITTEN, VIDEO - ability to create highly interactive moments with users - highly engaging and low cost - easy invite others to play - drive consumers to advertisers - downloadable and online social media, website, app store - community managed (NPS)

GPS BASED GAMES & CONTESTS - Geo-Cache games & contents - Scavenger hunts and Bingo MOBILE APPS - iOS & Android games and tools CREATIVE GAMES - games for kids to play while at restaurants - social media contests

WIKIS WRITTEN - micro-facts posted to wikipedia used to fill information gaps - highly useful and backlinkable - fun facts for community members and visitors - compliments business listings information - community managed (NPS)

COMMUNITY PAGES - interesting facts about Community - FAQ - Community Resource Links Page USEFUL RESOURCE PAGES - Wikis and Community information links EXPLORE.US NETWORK PAGES - Link page connects all Explore.US network

LIVE STREAMING

COMMUNITY CELEBRATIONS - Fairs and Concerts COMMUNITY EVENTS - Graduations, Sports, H.S. events COMMUNITY CULTURE - Seasonal Celebrations

LIVE STREAMING ON SOCIAL MEDIA - highly interactive and useful for community promotions - highly engaging - increases marketing effectiveness - before, during, and after community events - free strategy on social media platforms (facebook, instagram, snapchat)

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

PAGE - 23

ON-SITE CONTENT PLAN (SEO) ON-SITE CONTENT PLAN (SEO)

ON-PAGE SEARCH ENGINE OPTIMIZATION (SEO): ON-PAGE SEARCH ENGINE OPTIMIZATION (SEO): ON-SITE CONTENT PLAN (SEO)

Explore.US constantly monitors pages for content effectiveness and local search competitiveness.

Explore.US Explore.US constantly monitors allOPTIMIZATION pages forallcontent effectiveness and local search competitiveness.

Explore.US Community ON-PAGE SEARCH ENGINE (SEO): maintain rank for over 100,000 search results.on-page Explore.US on-page data and websites willwebsites maintainwill high rank forhigh over 100,000 local searchlocal results.

Explore.US data and content willcontent feature will f Explore.US constantly monitors all pages for content effectiveness and local search competitiveness. Explore.US Community medium and long keyword phrases to maximize conversions.

Users who search Sushi in Restaurant medium and long keyword phrases to maximize conversions.

Users who search "Good Sushi"Good Restaurant Houston, in TX"Housto are websites will maintain high rank for over 100,000 local search results. Explore.US on-page data and content will feature medium 20x long more likely to make purchase decision than someone who searches "Sushi Restaurants me".

20x more likely to make a purchase decision than someone who searches "Sushi Restaurants near me". and keyword phrases to a maximize conversions.

Users who search “Good Sushi Restaurant in Houston, TX” arenear 20x more likely to make a purchase decision than someone who searches “Sushi Restaurants near me”.

BACKLINK STRATEGY BACKLINK STRATEGY BACKLINK STRATEGY

Explore.US offers location-based over the United and niches. numerous This iscompetitiv a majo Explore.US Explore.US offers location-based services all services over theallUnited States and States numerous Thisniches. is a major offers location-based services all over the United States and numerous niches. This is a major competitive advantage advantage to aExplore.US highwill SERP. Explore.US will generate to primarily increase SERP on pages, Communities websi advantageto to a high SERP. will generate tobacklinks primarily increase SERP on Communities websites, Catego a high SERP. Explore.US generate backlinks tobacklinks primarily increase SERP on Communities websites, Category and pages, and Subcategory pages. pages, andSubcategory Subcategory pages. pages.

Explore.US isExplore.US Facebookis Face Share friendly Share friendly

Explore.US isExplore.US is Google Search friendly Google Search friendly Explore.US is

Article

• guides Explore.US guides content • Explore.US Google Search content friendly strategy with daily keyword strategy with daily keyword • Explore.US guides content strategy with analysis analysis daily keyword analysis • content Explore.US content aligns • Explore.US aligns • Explore.US content directly directly with Googlewith Google aligns directly with Search key Search key algorithm Google Search keyalgorithm algorithm metrics metrics metrics • Explore.US seeks fill • seeks Explore.US to fill • Explore.US to fill toseeks information gaps in the information information gaps in the gaps in the ARTICLE internet for American VIDEO internet Google for American internet communities; for American Article rewards information Google Video communities; communities; Google gap contributors

rewards information gap rewards information gap SOCIAL SENTIMENTcontributorscontributors

Explore.US is Facebook Share•friendly • only Explore.US only Explore.US produces

pro

• Explore.US produces short shortonly videos and videos articlesand a short videos and articles about about the communities we about the communities we the commu serve and interests of our and serve interest serve and interests of our business partners business partners business partners

• Explore.US content highly is highly • iscontent Explore.US conten • Explore.US attractive and takes less attractive and tak attractive and takes less than 30 seconds to consume on a mobile phone than 30 than 30 seconds to seconds t

• Facebook users spend consume onconsume aover mobileon a mo 5 hours per day watching phone phone Video facebook videos on their • Facebook • Facebook users spendusers over sp phone

hours per day w 5 hours per 5 day watching facebook videos o facebook videos on their phone phone

Explore.US seeks to create content that connects consumers with local commerce opportunities. We create content that is

designed to be consumed and shared on social media platforms and on smartphones.

SOCIAL SENTIMENT SOCIAL SENTIMENT

Explore.US contracts Social Media Strategists and Professional Social Media engineers to develop content guidelines and best practices for Explore.US content to receive high engagement, positive comments, and shares.

Explore.US seeks content to create content thatconsumers connects consumers with local commerce opportunities. crea Explore.US seeks to create that connects with local commerce opportunities.

We create We content Explore.US constantly monitors social for all brandmedia mentions across the most popular social platforms in the that istodesigned to be consumed shared on social media platforms and media on smartphones. hat is designed be consumed and sentiment sharedand on social platforms and on smartphones.

United States. We use this information and Search Engine data to make strategic content shifts and plan tactics to maintain content agility in order to take advantage of short term consumer trends.

Explore.US Social contracts Social Media and Strategists and Professional Social Media to engineers develop content Explore.US contracts Media Strategists Professional Social Media engineers developtocontent guidelines and bestfor practices for content Explore.US receive high engagement, positive comments, and best practices Explore.US to content receive to high engagement, positive comments, and shares.and shares.

OFF-PAGE CONTENT PLAN (SEM)

Explore.US monitors constantlysocial monitors social for sentiment formentions all brandacross mentions the most popular social med Explore.US constantly sentiment all brand the across most popular social media platform Explore.US off-page Search Engine Marketing (SEM) focuses heavily on relationship building with local and national niche in the United use this information Search Engine data to make strategic content shifts an n the United States.

We States. use thisWe information and Searchand Engine data to make strategic content shifts and plan content creators and high-authority content distributors. tactics tocontent maintain content agility order to take advantage of consumer short termtrends. consumer trends. actics to maintain agility in order to intake advantage of short term • Local and National Niche Content Creators have similar profiles to the one below:

OFF-PAGE PLAN (SEM) OFF-PAGE CONTENTCONTENT PLAN (SEM)

Explore.US Search Engine (SEM) Marketing (SEM) focuses heavily on relationship building withnational local and national nic Explore.US Search Engine Marketing focuses heavily on relationship building with local and niche content creators and high-authority content distributors. creators and high-authority content distributors.

Local and National Niche Content Creators similar profiles to the one below: • Local and•National Niche Content Creators have similarhave profiles to the one below:

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

PAGE - 24

• Same Cohen was paid to write the following post which appeared on Huffington Post, a high-authority content distributor.

This article holds the top SERP for “Good Dental Hygiene Tips” in July 2018. As such, it garners 33% of total clicks.

This post holds the top SERP for several reasons: • Huffington Post is an authoritative information distribution source • Link and Google Listing design are highly-SEO (see how big it shows up on Google and bold words). Google is very sure this is the information I am searching for • The article contains 13 backlinks The author was paid by at least two of the 13 websites this article links to. Explore.US will increase SERP by contracting content creators like Sam to include Explore.US backlinks in his content.

Backlinked phrases within article and where they lead to: “Saying Cheese” - Quora.com article about the origin and use of the phrase in Western Culture.

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

PAGE - 25

“Dental Hygiene” - arrowsmiledentist.com - Private Practice/Small Business owner. This dentist or the dentist’s agency paid Sam for this link. The Dentist office receives increased SERP increase for the backlink because Huffington Post published the article.

“Dental Nightmare” - Tiphero.com article about avoiding dental nightmares. Tiphero is an authoritative site for advice.

“Brushing” - Mouthhealthy.org - ADA website. This increases the authority of the article.

“Tongue” - 123dentist.com - A dentist finder website. Typically these carry high SERP and will increase content visibility.

“Habit of Flossing” - Mouthhealthy.org - ADA website. This is another page of the ADA website.

“Teeth Friendly” - Everydayhealth.com - High-authority information distribution for health industry.

“Oral Cancer” - cancer.gov - Government website adds another level of authority to the article and increases SERP of article.

“Tobacco” - dentalassociates.com - National directory of dental associates. High-Ranking authority website for industry specific “Regular Dental Checkup” - dentalcare.com - website run by Crest and Oral-B. This is a high-grade information website for Oral Health “Dental Care Clinic” - summerbrookdental.com - A private practice dentist. Similar to “Dental Hygiene” above.

“Fluoride” - now.tufts.edu - This is a great move by the author to increase article authority by connecting an education website to add information validation “Brush” - colgate.com - This is a multinational corporation within the dental industry. Very high SERP. The Explore.US off-page content plan includes relationship building with content producers like Sam and content distributors like Huffington Post.

MILESTONES & METRICS VALIDATION OF PROBLEM Explore.US will consider our problem statement validated upon reaching 76,000 paid Premier Business memberships in Texas.

This number is equal to 15% of the estimated total business listing targets in Texas.

We believe 12% is the tipping point for all businesses in the United States to see value in joining Explore.US, thus driving competition to upgrade to a Premier business listing.

VALIDATION OF SOLUTION Explore.US will consider our problem statement validated upon reaching 1,375,000 Premier Business Memberships. This number is equal to 12% of the estimated total business listing targets in the United States.

Upon reaching 1,375,000 Premier Business Memberships, Explore.US will infuse more revenue back into marketing and sales efforts to generate higher Premier Business Membership conversions within the communities we serve. It is the goal of Explore.

US to reach 11,000,000 Premier members within 10 years of operation.

ROADMAP TO LAUNCH 2018 - DECEMBER 2019 - EXPLORETEXAS.COM AND TESTING 1. Finalize Explore.US branding and digital strategy 2. Finalize Explore.US Directory, Secured Functions, and Texas Community Website data, design, and function 3. Pre-Sale launches to Texas. Marketing, Sales, Business Development, Content Development efforts go live in Texas

• Pre-Sale Advertising Bundles and Association relationships 4. Develop network of content creators, sources, and distributors 5. Develop Explore.US mobile app from data collected

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

PAGE - 26

JANUARY 2019 - LAUNCH EXPLORE.US • Move lessons learned in Texas to national model • Launch national website network • Control and Monitor Feedback from websites and content • Launch Explore.US mobile app towards end of 2020 • Grow Internal Operations and Core Competencies • Build relationships between Business Development, Content Development and Community Leaders

MILESTONES TABLE MILESTONE

DUE DATE

DETAILS

Pre-Sale Texas

Quarter 4, 2018

Engage select Texas Communities with pre-sale opportunities.

Explore.US Secured Checkout Page Complete

Quarter 4, 2018

Beta Test Explore.US Premier benefits and feedback. Easily step visitor to create Premier accounts and purchase advertising.

Branding & Digital Strategy Complete

November 20, 2018

Richard’s Group finalizes Branding & Digital Strategy.

Finalize Explore.US Directories & Landing Page V1 Design

December 15, 2018

All backend functions are fit and finished. Frontend is polished and signed off by board members. Version 1 is complete and ready for consumer traffic.

Pre-Sales open to all Texas Communities

January 2019

Business Development and marketing/sales engages Business Associations and Community leaders throughout Texas.

Launch ExploreTexas.com and Community websites

January 01, 2019

Site goes live. Texas Operations begin.

76,000 Premier Memberships in Texas

April 01, 2019

This marker states Explore.US Community websites provide value to communities and Premier Memberships are valauble to business owners in Texas.

Finish evaluating and implementing data from ExploreTexas.com launch into Explore.US launch

June 21, 2019

Prepare Explore.US Community websites for national launch.

Open up Explore.US pre-sales in select communities throughout America

September 01, 2019

Build awareness and generate interest from Key Community Leaders in Business, Government, and Education.

1.1 Million Premier Memberships

January 07, 2020

Validates solution to problem for Explore.US Community websites.

30 million unique monthly visitors

January 15, 2021

Solidifies our position in the digital publication industry.

2 Million Premier Memberships

January 01, 2022

Explore.US is now the largest single digital publisher who services community based content in the United States.

40 million unique monthly visitors

January 01, 2023

Explore.US is now one of the largest digital publishers in the United States and one of the most visited business directories.

Explore.US Community website network and app portfolio will roll-out first in targeted high-potential communities and communities with high Premier membership participation.

ExploreTexas.com Communities will set the standard for the rest of the Explore.US national roll-out in 2020.

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PAGE - 27

COMPANY OVERVIEW BOARD OF DIRECTORS

George Lane Mr. Lane is the founder of Explore.US and Chairman of the Board. His media background began in the late 70s when he created Broker’s Choice magazine shortly after leaving PaineWebber. After several years this concept was rebranded as PINNACLE MAGAZINE, which he and his team launched in 37 US markets. During that same time he launched FARM and RANCH which was ultimately introduced into six US regions. In the late 1990’s and early 2000’s other titles and their corresponding websites were launched. Included were TEXAS SPORTING JOURNAL, LIVING WELL, CANVAS, RESIDENCE INTERNATIONAL, AMERICAN LUXURY ESTATES, and CLASSIC PROPERTIES INTERNATIONAL. The concept of Explore America, LLC, coupled with its national brand, Explore.US and its numerous sub-sites, began shortly after Mr. Lane recognized a lack of quality marketing in small, high-end communities. Incubation commenced in Texas in communities starting with Fulshear, Richmond, Brenham, and Navasota. Since then 378 community landing pages have been developed in Texas and approximately 2,000 more within all 50 states by mid 2018.

Waters Davis Mr. Davis currently holds seats on several boards of directors for a realm of organizations to include; two publicly traded companies, two private companies (Explore.US included), and the Christian Foundation Houston. Mr. Davis specializes in compensation and auditing. His expertise in these fields is widely known and respected throughout multiple industries throughout the United States. Mr. Davis has held numerous top leadership positions within the energy industry. Mr. Davis is a graduate of the University of Texas and the Harvard Business School (MBA).

Micheal Chadwick Mr. Chadwick has over four decades of progressive investment banking experience. Currently, Mr. Chadwick owns and operates as an independent contractor for investment banking services. Prior to becoming independent, Mr. Chadwick was the managing director of Shoreline Capital, LLC. Mr. Chadwick holds series 7, 24, 79, 99, and 63 licenses to trade securities which he has used to advise numerous public and private corporate in acquisition.

David Gow Mr. Van Chau has been involved with executive level leadership communication and crisis management strategies for over two decades. His experience, training, and education culminated in the successful launch of a private consulting firm which specializes in C-level communication strategies. In his lifetime, Mr. Van Chau has influenced leaders on projected ranging from the 2010 BP spill cleanup to the 2017 Hurricane Harvey recovery.

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PAGE - 29

Andrew Van Chau Mr. Van Chau has been involved with executive level leadership communication and crisis management strategies for over two decades. His experience, training, and education culminated in the successful launch of a private consulting firm which specializes in C-level communication strategies. In his lifetime, Mr. Van Chau has influenced leaders on projected ranging from the 2010 BP spill cleanup to the 2017 Hurricane Harvey recovery.

PERSONNEL KEY PLANNED HIRES The Explore.US board will seek to attract and acquire top executive talent to fill key top leadership roles within Explore America, LLC and guide the execution of Explore.US Community websites and app portfolio.

These positions include: • Chief Executive Officer • Chief Operating Officer • Chief Financial Officer • Chief Marketing Officer

• Chief Technology Officer • Chief Content Officer • Chief Business Development Officer • Chief User Experience Officer

MANAGEMENT TEAMS The Explore.US board will seek to attract and acquire top executive talent to fill key top leadership roles within Explore America, LLC and guide the execution of Explore.US Community websites and app portfolio. These positions include: • Marketing, PR, and Sales Team • Business Development Team • Content Development Team

• Digital Development Team • Support Teams (HR, Finance) • Contractor Management

CONTRACT LABOR Explore.US will supplement internal operations and source 100% content creation from contract labor. Contract labor may include: • Content Curators

• Content Producers

• SEO/Social Media Management

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PAGE - 30

IT STARTS IN TEXAS TEXAS COMMUNITY ROADMAP - 2018 - 2019 378 COMMUNITIES IN 15 MONTHS EXPLORETEXAS.COM and a network of over 350 Texas Community websites will connect Texans with stunning content about their communities and location-based shopping services. Explore.US will receive over 1.5 million location data points in Texas from Factual. These location-data points are the basic building blocks for each Community website in Texas. Explore.US will populate all 378 targeted Community websites with location data upon receipt from Factual. Then Explore.US will get to work to drive traffic to the Community websites.

TEXAS COMMUNITY ROADMAP BUSINESS AND CONTENT DEVELOPMENT TEAMS The Explore.US Business and Content Development teams for Texas will be the primary effort to secure new community interest and generate advertising revenue in Texas. These teams will enter new communities in order to engage community leaders in business associations, government, and education. Our teams will be supported with print materials, graphic and digital presentation support, and marketing efforts coordinated with their movement.

COORDINATED MARKETING SUPPORT The Explore.US Business Development and Content Development teams will be supported by strategically coordinated radio, direct mail, digital, billboard, and email marketing support. Explore.US Chief leaders will coordinate efforts to ensure marketing efforts stay ahead of our Development teams as they enter new communities.

We estimate it will take up to five to seven touches to convert community directory listings to Premier Members at $100 per year. The Explore.US coordinated approach is meant to provide at least 10 to 12 touches for each potential Premier Member prior to the Development Teams leaving town.

16

SCHEME OF MOVEMENT AND MANUEVER

NUMBER OF BUSINESS COMUNNITY TOUCHES

14

The Development Teams and marketing efforts will follow pre-defined regional boundaries. Explore.US regional boundaries follow closely with iHeart Radio boundary maps.

Explore.US will rely heavily on radio advertising and direct mail advertising to reach communities away from major metro areas and interstate access.

12 10 8 6 4 2 0

RADIO

DIRECT MAIL

BILLBOARD

DIGITAL ADS

COMMUNITY COMMUNITY DEV. LEADERS/ TEAMS CONTENT CONTRIBUTORS

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PAGE - 31

DATA ANALYTICS GAINED SPLIT TEST COMMUNITY WEBSITES, CONTENT, AND ADVERTISING We estimate many Community websites will be similar in business directory demographics and user content preferences.

Explore.US will take full advantage of the ability to split test every detail of our Community websites to ensure we exceed user experience expectations. Explore.US will also use our unique ability to split test advertisements in order to generate more clicks for our advertisers.

GENERATE CONTENT ROADMAP & USER TARGETING TECHNIQUES Data generated from ExploreTexas.com and Texas Community websites will be used by Explore.US to better serve our user base with content and advertisements they deem most relevant and interesting. Explore.US will use social media sentiment (shares, likes, brand mentions) and Search Engine Rank Position to build a Content Roadmap which can be scaled to serve over 3,000 Communities in the United States. Explore.US will also use the same data to improve original content innovation and delivery to our users.

PROOF MODEL FOR EPLORE.US By the end of 2019, we aim to have a working and scalable location-based search and content website network which adds direct value to the communities it serves in Texas. We hope to achieve our desired results in Texas and scale our model to all 50 states in early 2020.

We believe this is a noble journey and one worth discussing with every Community leader across the United States. Texas is a great place to begin.

2018 ACCELERATED START CHAMBER & ASSOCIATION SPONSORHIP Chambers in Texas have been so excited about the launch of ExploreTexas.com they have agreed to sponsor a print advertising campaign in each of their communities. Our business development teams seek to develop similar relationships with chambers throughout Texas.

PRE-SALES PACKAGES AND MULT-YEAR DISCOUNTS Explore.US is offering exclusive Premier Membership adverting bundles to early adopters in select Texas Regions in 2018. The Pre-Sale bundles will be available to all areas in Texas in 2019, prior to the Explore.US 2020 national launch. Pre-Sale Premier Bundles cost $780 and come with a standard 2 year membership. Explore.US offers discounts for two and three year (25% and 30%) Premier memberships.

BUSINESS SPONSORSHIPS Explore.US will seek to receive $1.5M in marketing sponsorship for radio and direct mail advertisements in Texas. It is our mission to reach all business owners in each of the communities we serve with valuable and targeted advertising opportunities. We’d love to share the excitement.

PRIVATE INVESTMENT Explore.US will receive $1.5M in private startup capital investment in 2018.

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PAGE - 32

9

'1

M

19

' ar A

19

' pr

'1

9

9

'1 A

ug

9

'1 Se

19

' pt

$25

$100

4,600

$460K

$640K

May '19

$500K

$100

5,000

$500K

$1.2M

June '19

O

19

' ct N

ov

9 '1 D

ec

9 '1

0

0

0

$0

$2,500 0

$0

$2,500

5

$12,500

$4,500

5

$22,500

4

$6,000

$2,500

6

$15,000

$4,500

10

$45,000

6

$9,000

$2,500

6

$15,000

$4,500

13

$58,500

6

$9,000

$2,500

6

$15,000

$4,500

13

$58,500

8

$12,000

$2,500

6

$15,000

$4,500

13

$58,500

$25

20,000

$500K

$100

5,200

$520K

$1.2M

July '19

8

$12,000

$2,500

6

$15,000

$4,500

13

$58,500

$25

20,000

$500K

$100

9,600

$960K

$1.7M

Aug '19

8

$12,000

$2,500

8

$20,000

$4,500

14

$63,000

$25

20,000

$500K

$100

10,100

$1M

$1.7M

Sept '19

19 20

8

$12,000

$2,500

8

$20,000

$4,500

17

$76,500

$25

20,000

$500K

$100

11,000

$1.1M

$1.8M

Oct '19

$0

$100M

CONFIDENTIAL DISSEMINATE. business contains confidential, trade-secret information is shared understanding share its contents CONFIDENTIAL - DO- DO NOTNOT DISSEMINATE. This This business planplan contains confidential, trade-secret information andand is shared onlyonly withwith the the understanding thatthat youyou will will not not share its contents or ideas parties without express written consent of the author. or ideas withwith thirdthird parties without the the express written consent of the planplan author.

Unit Sales

$0

Unit Prices

Community Lower Banner

0

$2,500

Unit Sales

$0

$4,500

$4,500

Unit Prices $0

0

0

Community Top Banner

$0

$0

Unit Sales

State Website Advertising

$25

$25

$100

3,600

$360K

$514K

Apr '19

J

y ul

Unit Prices

$25

$100

1,600

$160K

$261K

Mar '19

Ju

ne

20,000 $25

$100

$100

$25

0

$0

$12,250

0

$0

9

'1

Feb '19

M

ay

Unit Sales

Community Directory Listing

Unit Prices

Unit Sales

Premier Membership

$402K

F

eb

Revenue

9

'1

Jan '19

J

an

Projected Profit & Loss

($1M)

$0

$200M

$300M

$2M

$1M

$400M

22 20

10

$15,000

$2,500

8

$20,000

$4,500

18

$81,000

$25

7,000

$175K

$100

13,680

$1.4M

$1.8M

Dec '19

21 20

67

$100K

$2,500

67

$168K

$4,500

134

$603K

$25

127,000

$3.2M

$100

76,380

$7.6M

$13.3M

2019

23 20

P AGE - 33 P AGE - 24

continued on next page...

9

$13,500

$2,500

8

$20,000

$4,500

18

$81,000

$25

20,000

$500K

$100

12,000

$1.2M

$2M

Nov '19

20 20

Net profit by year

$3M

PROFIT AND LOSS STATEMENT (WITH MONTHLY DETAIL)

2019 Financial Projections

0 $0

Unit Sales

Unit Prices

$780

$780

$780

$100

40

$4,000

$35

450

$15,750

$350

250

$780

$100

50

$5,000

$35

450

$15,750

$350

300

$105K

$1,500

July '19

$780

$100

60

$6,000

$35

600

$21,000

$350

300

$105K

$1,500

Aug '19

$780

$100

80

$8,000

$35

650

$22,750

$350

300

$105K

$1,500

Sept '19

$780

$100

120

$12,000

$35

650

$22,750

$350

300

$105K

$1,500

Oct '19

$1,145

$11,273

$33,500

$1,145

$11,273

$33,500

$45,918

$0

0

$0

$1,145

$11,273

$33,500

$45,918

$0

0

$0

$1,145

$11,273

$33,500

$45,918

$0

0

$0

$1,145

$11,273

$33,500

$45,918

$0

0

$0

$1,145

$11,273

$33,500

$45,918

$0

0

$0

$1,145

$11,273

$33,500

$45,918

$0

0

$0

$1,145

$11,273

$33,500

$45,918

$0

0

$0

$1,145

$11,273

$33,500

$45,918

$0

0

$0

$1,145

$11,273

$33,500

$45,918

$0

0

$0

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

Content Curators

Conversion

Direct Mail Premier

Production

Professional Content

Community Contributions

$45,918

$0

Direct Costs

$780

$100

30

$3,000

$35

450

$15,750

$350

225

$87,500

$1,500

June '19

$780

$100

120

$12,000

$35

750

$26,250

$350

300

$105K

$1,500

Nov '19

$780

$100

167

$16,700

$35

771

$26,985

$350

355

$124K

$1,500

Dec '19

$390K

$100

697

$69,700

$35

6,271

$219K

$350

2,680

$938K

$1,500

2019

$1,150

$11,273

$33,500

$567K

$613K

$0

0

$0

$13,745

$135K

$402K

$567K

$1.1M

$0

0

$0

PAG E - 25 P AGE - 3 4

continued on next page...

$1,145

$11,273

$33,500

$45,918

$0

0

$0

$780

$780

$100

20

$2,000

$35

450

$15,750

$350

200

$78,750

$1,500

May '19

$780

Premier Bundle

Unit Prices

$100

10

$1,000

$35

350

$12,250

$350

150

$70,000

$1,500

Apr '19

500

Pre-Sale Bundle

$100

0

$0

$35

350

$12,250

$350

0

$52,500

$1,500

Mar '19

500

$390K

Unit Prices

Unit Sales

0 $100

Unit Sales

$0

$35

Unit Prices

Sponsored Content

350

Unit Sales

$12,250

$350

Unit Prices

Native Content Advertising

0

$0

$1,500

$1,500 $0

Feb '19

Jan '19

Unit Sales

Category Page Top Banner

Unit Prices

Projected ProďŹ t & Loss

$59,584

$59,585

$59,585

$7,500

$20,000

$50,000

$15,000

$15,000

$12,501

$12,501

$133K

$1.3M

$1.6M

66%

$1.2M

Dec '19

$125K

$125K

$125K

$41,667

$15,000

$125K

$41,667

$15,000

$125K

$41,667

$15,000

$125K

$41,666

$15,000

$125K

$41,666

$15,000

$125K

$41,666

$15,000

$1.5M

$500K

$180K

continued on next page...

$125K

$41,666

$15,000

P AGE - 3 5

$125K

$41,667

$15,000

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

$125K

$41,667

$15,000

$715K

$1M

$30,000

$30,000

$370K

$600K

$180K

$180K

$150K

$150K

$1.6M

$4.3M

$8.5M

92%

$12.2M

2019

P AGE - 26

$125K

$41,667

$15,000

$59,584

$20,000

$50,000

$15,000

$15,000

$12,501

$12,501

$133K

$258K

$607K

98%

$1.9M

Nov '19

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

Radio Advertising

$41,667

$15,000

$59,585

$7,500

$20,000

$50,000

$15,000

$15,000

$12,501

$12,501

$133K

$266K

$615K

98%

$1.8M

Oct '19

$41,667

$59,584

$20,000

$50,000

$15,000

$15,000

$12,501

$12,501

$133K

$258K

$607K

97%

$1.7M

Sept '19

$15,000

$59,585

$20,000

$50,000

$15,000

$15,000

$12,501

$12,501

$133K

$258K

$607K

97%

$1.6M

Aug '19

Direct Mail Advertising

$59,581

$7,500

$7,500

$20,000

$50,000

$15,000

$15,000

$12,501

$12,501

$133K

$273K

$622K

96%

$1.2M

July '19

OďŹƒce Space

$59,581

$20,000

$50,000

$15,000

$15,000

$12,501

$12,501

$133K

$258K

$607K

96%

$1.1M

June '19

$59,584

$59,581

$20,000

$50,000

$15,000

$15,000

$12,501

$12,501

$133K

$258K

$607K

93%

$594K

May '19

$59,581

$7,500

$7,500

$20,000

$50,000

$15,000

$15,000

$12,498

$12,498

$133K

$273K

$622K

91%

$468K

Apr '19

Employee Related Expenses

$7,500

Search Engine Consultants

$20,000

$50,000

$15,000

$15,000

$12,498

$12,498

$133K

$258K

$607K

82%

$215K

Mar '19

$1M

$7,500

Social Media Consultants

$20,000

$50,000

$15,000

$15,000

$12,498

$12,498

$133K

$258K

$607K

(275%)

($34K)

Feb '19

Commissions, G&A (0.82)

$150K

$50,000

$15,000

$15,000

$12,498

$12,498

The Richards Group

Finance (14)

Support Teams - HR,

(15.8)

Digital Development Team

Team (22.2)

Business Development

Distribution Team (15)

Content Production &

Marketing/PR Team (15)

Team (8)

$133K

$403K

Salaries & Wages

C-Level & Managemen

$762K

Operating Expenses

89%

$356K

Gross Margin

Gross Margin %

Jan '19

Projected ProďŹ t & Loss

(101%)

Net Profit %

(>999%)

($641K)

$653K

$0

($641K)

$1,250

$707

$67,000

$6,200

$32,333

Feb '19

(150%)

($392K)

$653K

$0

($392K)

$1,250

$707

$67,000

$6,200

$32,333

Mar '19

(30%)

($154K)

$668K

$0

($154K)

$1,250

$707

$67,000

$6,200

$32,333

Apr '19

(2%)

($13K)

$653K

$0

($13K)

$1,250

$707

$67,000

$6,200

$32,333

May '19

45%

$537K

$653K

$0

$537K

$1,250

$707

$67,000

$6,200

$32,333

June '19

46%

$563K

$668K

$0

$563K

$1,250

$707

$67,000

$6,200

$32,333

July '19

55%

$921K

$757K

$104K

$1M

$1,250

$707

$67,000

$6,200

$32,333

Aug '19

50%

$870K

$871K

$218K

$1.1M

$1,250

$707

$67,000

$6,200

$32,333

Sept '19

51%

$950K

$898K

$238K

$1.2M

$1,250

$707

$67,000

$6,200

$32,333

Oct '19

CONFIDENTIAL--DO DONOT NOTDISSEMINATE. DISSEMINATE.This Thisbusiness businessplan plancontains containsconfidential, confidential,trade-secret trade-secretinformation informationand andisisshared sharedonly onlywith withthe theunderstanding understandingthat thatyou youwill willnot notshare shareits itscontents contents CONFIDENTIAL orideas ideaswith withthird thirdparties partieswithout withoutthe theexpress expresswritten writtenconsent consentof ofthe theplan planauthor. author. or

($406K)

$808K

$0

($406K)

$1,250

Net Profit

Total Expenses

Income Taxes

Operating Income

Software as a Service (SAAS)

$707

$10,000

Factual Data Supply

Cloud Server/AWS

$67,000

Mobile Display Ads

$6,200

$32,333

Billboard Advertising

Email Marketing

Jan '19

Projected Profit & Loss

53%

$1M

$914K

$261K

$1.3M

$1,250

$707

$67,000

$6,200

$32,333

Nov '19

(18%)

($332K)

$2.2M

($83K)

($415K)

$1,250

$707

$67,000

$6,200

$32,333

Dec '19

AGE -- 27 36 PPAGE

22%

$2.9M

$10.4M

$737K

$3.7M

$15,000

$8,484

$10,000

$804K

$74,400

$388K

2019

($1M)

($1.4M)

$1.5M

$61,310

$6,753

$0

$0

$6,753

$6,753

$68,063

$0

$68,063

$68,063

$68,063

Mar '19

($1.6M)

$1.5M

($93K)

$5,137

$0

$0

$5,137

$5,137

($88K)

$0

($88K)

($88K)

($88K)

Apr '19

($1.6M)

$1.5M

($106K)

$11,537

$0

$0

$11,537

$11,537

($94K)

$0

($94K)

($94K)

($94K)

May '19

($1.1M)

$1.5M

$431K

$23,435

$0

$0

$23,435

$23,435

$454K

$0

$454K

$454K

$454K

June '19

($506K)

$1.5M

$994K

$12,312

$0

$0

$12,312

$12,312

$1M

$0

$1M

$1M

$1M

July '19

$415K

$1.5M

$1.9M

$29,087

$104K

$0

$133K

$133K

$2M

$0

$2M

$2M

$2M

Aug '19

$1.3M

$1.5M

$2.8M

$46,495

$321K

$0

$368K

$368K

$3.2M

$0

$3.2M

$3.2M

$3.2M

Sept '19

$2.2M

$1.5M

$3.7M

$18,482

$238K

$0

$256K

$256K

$4M

$0

$4M

$4M

$4M

Oct '19

CONFIDENTIAL--DO DONOT NOTDISSEMINATE. DISSEMINATE.This Thisbusiness businessplan plancontains containsconfidential, confidential,trade-secret trade-secretinformation informationand andisisshared sharedonly onlywith withthe theunderstanding understandingthat thatyou youwill willnot notshare shareits itscontents contents CONFIDENTIAL orideas ideaswith withthird thirdparties partieswithout withoutthe theexpress expresswritten writtenconsent consentof ofthe theplan planauthor. author. or

Earnings

($406K)

$1.5M

$1.5M

Retained Earnings

$454K

$1.1M

$0 $4,145

Equity Sponsor/Raised Capital

$0

Income Taxes Payable

$0

$4,023

$0

Accounts Payable

$4,145

$4,145

$458K

$0

$458K

$458K

$458K

Feb '19

Sales Taxes Payable

$4,023

$4,023

$1.1M

$0

$1.1M

Current Liabilities

Liabilities

Liabilities & Equity

Accounts Receivable

Cash

$1.1M

$1.1M

Assets

Current Assets

Jan '19

Projected Balance Sheet

BALANCE SHEET (WITH MONTHLY DETAIL)

$3.3M

$1.5M

$4.8M

$38,060

$499K

$0

$537K

$537K

$5.3M

$0

$5.3M

$5.3M

$5.3M

Nov '19

$2.9M

$1.5M

$4.4M

$56,329

$415K

$0

$472K

$472K

$4.9M

$0

$4.9M

$4.9M

$4.9M

Dec '19

AGE -- 28 37 PPAGE

$2.9M

$1.5M

$4.4M

$56,329

$415K

$0

$472K

$472K

$4.9M

$0

$4.9M

$4.9M

$4.9M

2019

9

'1

M

19

' ar A

19

' pr

9

'1

9 Ju

ly

9

'1 A

ug

9

'1 Se

19

' pt O

19

' ct N

ov

9 '1 D

ec

9 '1

$1.1M

Cash at End of Period

$458K

($641K) $68,063

($390K) ($88K)

($156K)

$68,063

($94K)

($6,598)

($88K)

$6,400

$0

$0

$0

($13K)

($6,598)

$454K

$549K

($94K)

$11,898

$0

$0

$0

$537K

$549K

June '19

$1M

$552K

$454K

($11K)

$0

$0

$0

$563K

$552K

July '19

$2M

$1M

$1M

$16,775

$104K

$0

$0

$921K

$1M

Aug '19

$3.2M

$1.1M

$2M

$17,408

$218K

$0

$0

$870K

$1.1M

Sept '19

$4M

$838K

$3.2M

($28K)

($84K)

$0

$0

$950K

$838K

Oct '19

CONFIDENTIAL--DO DONOT NOTDISSEMINATE. DISSEMINATE.This Thisbusiness businessplan plancontains containsconfidential, confidential,trade-secret trade-secretinformation informationand andisisshared sharedonly onlywith withthe theunderstanding understandingthat thatyou youwill willnot notshare shareits itscontents contents CONFIDENTIAL orideas ideaswith withthird thirdparties partieswithout withoutthe theexpress expresswritten writtenconsent consentof ofthe theplan planauthor. author. or

$1.1M

$0

$458K

($1,616)

$0

$0

$0

($154K)

($156K)

May '19

19 20

$5.3M

$1.3M

$4M

$19,578

$261K

$0

$0

$1M

$1.3M

Nov '19

20 20

22 20

$4.9M

($397K)

$5.3M

$18,269

($83K)

$0

$0

($332K)

($397K)

Dec '19

21 20

$56,329

$415K

$0

$0

$2.9M

$3.4M

2019

23 20

AGE -- 29 38 PPAGE

$4.9M

$4.9M

$0

$1.5M

$2,608

$0

$0

$0

($392K)

($390K)

Apr '19

$0

$1.5M

$1.1M

'1

Mar '19

Ju

ne

$1.5M

$122

$0

$0

$0

($641K)

($641K)

Feb '19

ay M

$100M

$1.5M

$4,023

$0

$0

$0

($406K)

Net Change in Cash

Cash at Beginning of Period

Dividends & Distributions

Net Cash from Financing Sponsorship/Raised Capital

Change in Sales Tax Payable

Payable

Change in Income Tax

Change in Accounts Payable

Receivable

Change in Accounts

Net Profit

($402K)

F

eb

Net Cash from Operations

9

'1

Jan '19

J

an

Projected Cash Flow

($1M)

$0

$200M

$300M

$2M

$1M

$400M

Cash flow by year

$3M

CASH FLOW STATEMENT(WITH MONTHLY DETAIL)

9

'1

F

eb

$0

Jan '19

A

9

'1 Ju

ne

'1

9 Ju

ly

9

'1 A

ug

9

'1 Se

19

' pt

$25

$25

$100

4,600

$460K

May '19

$500K

$100

5,000

$500K

June '19

O

19

' ct N

ov

9 '1 D

ec

9 '1

$0

$2,500

0

$0

$4,500

0

$0

$0

$2,500

5

$12,500

$4,500

5

$22,500

$6,000

$2,500

6

$15,000

$4,500

10

$45,000

$9,000

$2,500

6

$15,000

$4,500

13

$58,500

$9,000

$2,500

6

$15,000

$4,500

13

$58,500

$12,000

$2,500

6

$15,000

$4,500

13

$58,500

$25

20,000

$500K

$100

5,200

$520K

July '19

$12,000

$2,500

6

$15,000

$4,500

13

$58,500

$25

20,000

$500K

$100

9,600

$960K

Aug '19

$12,000

$2,500

8

$20,000

$4,500

14

$63,000

$25

20,000

$500K

$100

10,100

$1M

Sept '19

19 20

$12,000

$2,500

8

$20,000

$4,500

17

$76,500

$25

20,000

$500K

$100

11,000

$1.1M

Oct '19

$0

$200M

CONFIDENTIAL--DO DONOT NOTDISSEMINATE. DISSEMINATE.This Thisbusiness businessplan plancontains containsconfidential, confidential,trade-secret trade-secretinformation informationand andisisshared sharedonly onlywith withthe theunderstanding understandingthat thatyou youwill willnot notshare shareits itscontents contents CONFIDENTIAL orideas ideaswith withthird thirdparties partieswithout withoutthe theexpress expresswritten writtenconsent consentof ofthe theplan planauthor. author. or

$0

Unit Prices

Community Lower Banner

0 $2,500

Unit Sales

$0

$4,500

Unit Prices

Community Top Banner

0

$0

Unit Sales

State Website Advertising

$25

$25

$100

3,600

$360K

Apr '19

Unit Prices

$25

$100

1,600

$160K

Mar '19

20,000 $25

$100

0

$0

Feb '19

M

ay

Unit Sales

Community Directory Listing

19

' pr

$100

19

Unit Prices

M

' ar

0

9

'1

Unit Sales

Premier Membership

an

J

Revenue

$0

$500K

$400M

$600M

$1.5M

$1M

$800M

$2M

2019 REVENUE WITH MONTHLY DETAIL)

22 20

$15,000

$2,500

8

$20,000

$4,500

18

$81,000

$25

7,000

$175K

$100

13,680

$1.4M

Dec '19

21 20

$100K

$2,500

67

$168K

$4,500

134

$603K

$25

127,000

$3.2M

$100

76,380

$7.6M

2019

23 20

AGE -- 30 39 PPAGE

continued on next page...

$13,500

$2,500

8

$20,000

$4,500

18

$81,000

$25

20,000

$500K

$100

12,000

$1.2M

Nov '19

20 20

$0

Unit Prices $12,250

$0

0

$0

$780

$100

0

$0

$35

350

$12,250

$350

0

$0

$261K

$0

0

$0

$780

$100

10

$1,000

$35

350

$12,250

$350

150

$52,500

$1,500

0

Mar '19

$514K

$0

0

$0

$780

$100

20

$2,000

$35

450

$15,750

$350

200

$70,000

$1,500

4

Apr '19

$640K

$0

0

$0

$780

$100

30

$3,000

$35

450

$15,750

$350

225

$78,750

$1,500

6

May '19

$1.2M

$0

0

$0

$780

$100

40

$4,000

$35

450

$15,750

$350

250

$87,500

$1,500

6

June '19

$1.2M

$0

0

$0

$780

$100

50

$5,000

$35

450

$15,750

$350

300

$105K

$1,500

8

July '19

$1.7M

$0

0

$0

$780

$100

60

$6,000

$35

600

$21,000

$350

300

$105K

$1,500

8

Aug '19

$1.7M

$0

0

$0

$780

$100

80

$8,000

$35

650

$22,750

$350

300

$105K

$1,500

8

Sept '19

$1.8M

$0

0

$0

$780

$100

120

$12,000

$35

650

$22,750

$350

300

$105K

$1,500

8

Oct '19

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. or ideas with third parties without the express written consent of the plan author.

$402K

0

Unit Sales

Totals

$0

Premier Bundle

$780

Unit Prices

$390K

Pre-Sale Bundle 500

$100

Unit Prices

Unit Sales

0

Unit Sales

$0

$35

Unit Prices

Sponsored Content

350

Unit Sales

$12,250

$350

Unit Prices

Native Content Advertising

0

Unit Sales

$0

$1,500

Unit Prices

Category Page Top Banner

0

0

Unit Sales $1,500

Feb '19

Jan '19

Revenue

2019 REVENUE WITH MONTHLY DETAIL)

$2M

$0

0

$0

$780

$100

120

$12,000

$35

750

$26,250

$350

300

$105K

$1,500

9

Nov '19

$1.8M

$0

0

$0

$780

$100

167

$16,700

$35

771

$26,985

$350

355

$124K

$1,500

10

Dec '19

AGE -- 31 40 PPAGE

$13.3M

$0

0

$0

$780

500

$390K

$100

697

$69,700

$35

6,271

$219K

$350

2,680

$938K

$1,500

67

2019

J

an

F

eb

9

'1

M

' ar

19

$45,918

$1,145

$11,273

$33,500

Jan '19

A

19

' pr

$45,918

$1,145

$11,273

$33,500

9

'1

Feb '19

M

ay

'1

9

$45,918

$1,145

$11,273

$33,500

Mar '19

Ju

ne J

y ul

9

'1 A

ug

9

'1 Se

19

' pt O

ct

9

'1 N

ov

9 '1 D

ec

9 '1

$45,918

$1,145

$11,273

$33,500

Apr '19

$45,918

$1,145

$11,273

$33,500

May '19

$45,918

$1,145

$11,273

$33,500

June '19

$45,918

$1,145

$11,273

$33,500

July '19

$45,918

$1,145

$11,273

$33,500

Aug '19

$45,918

$1,145

$11,273

$33,500

Sept '19

19 20

$45,918

$1,145

$11,273

$33,500

Oct '19

$0

$5M

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. or ideas with third parties without the express written consent of the plan author.

Totals

Content Curators

Direct Mail Premier Conversion

Production

Professional Content

Community Contributions

9

'1

Direct Costs

$0

$200K

$10M

$15M

$600K

$400K

$20M

$800K

2019 DIRECT COSTS WITH MONTHLY DETAIL)

$45,918

$1,145

$11,273

$33,500

Nov '19

20 20

22 20

$613K

$1,150

$11,273

$33,500

$567K

Dec '19

21 20

AGE -- 32 41 PPAGE

$1.1M

$13,745

$135K

$402K

$567K

2019

23 20

n

Ja

'1

$15,000

$12,498

$12,498

$15,000

$12,498

$12,498

$133K

$258K

$318K

($19K)

$371

$7,828

33

Feb '19

ay M

9

'1 n Ju

e

9

'1 Ju

ly

9

'1 g

Au

9

'1 Se

19

' pt O

19

' ct ov

N

9 '1 D

ec

9 '1

$15,000

$12,498

$12,498

$133K

$258K

$318K

($12K)

$7,902

$7,828

33

Mar '19

$15,000

$12,498

$12,498

$133K

$273K

$333K

($4,674)

$15,568

$8,283

33

Apr '19

$15,000

$12,501

$12,501

$133K

$258K

$318K

($394)

$19,394

$7,828

33

May '19

$15,000

$12,501

$12,501

$133K

$258K

$318K

$16,265

$36,053

$7,828

33

June '19

$15,000

$12,501

$12,501

$133K

$273K

$333K

$17,068

$37,311

$8,283

33

July '19

$15,000

$12,501

$12,501

$133K

$258K

$318K

$27,903

$50,833

$7,828

33

Aug '19

$15,000

$12,501

$12,501

$133K

$258K

$318K

$26,370

$52,750

$7,828

33

Sept '19

19 20

$15,000

$12,501

$12,501

$133K

$266K

$325K

$28,794

$56,008

$8,056

33

Oct '19

$0

$20M

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. or ideas with third parties without the express written consent of the plan author.

Team (22.2)

Business Development

Distribution Team (15)

Content Production &

Marketing/PR Team (15)

Team (8)

$133K

$403K

Salaries and Wages

C-Level & Managemen

$463K

Personnel Expenses

($12K)

33

Jan '19

Ap

9

1 r'

$12,189

9

Net ProďŹ t Per Employee

a

M

1 r'

Revenue Per Employee

b Fe

9

'1

$12,222

9

Average Salary

Head Count

Personnel

$0

$500K

$40M

$60M

$1.5M

$1M

$80M

$2M

2019 PERSONNEL WITH MONTHLY DETAIL)

22 20

$15,000

$12,501

$12,501

$133K

$1.3M

$1.3M

($9,774)

$53,733

$37,667

34

Dec '19

21 20

$180K

$150K

$150K

$1.6M

$4.3M

$5M

$89,080

$402K

$130K

33.08

2019

23 20

AGE -- 33 42 PPAGE

continued on next page...

$15,000

$12,501

$12,501

$133K

$258K

$318K

$31,630

$59,326

$7,828

33

Nov '19

20 20

$59,581

$59,581

$59,585

$59,584

$20,000

$50,000

$15,000

June '19

$463K

$318K

$318K

$333K

$318K

$318K

$333K

$59,585

$7,500

$7,500

$20,000

$50,000

$15,000

July '19

$59,584

$20,000

$50,000

$15,000

Aug '19

$59,585

$20,000

$50,000

$15,000

Sept '19

$318K

$318K

$325K

$59,584

$7,500

$20,000

$50,000

$15,000

Oct '19

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. or ideas with third parties without the express written consent of the plan author.

Totals

$59,581

$20,000

$50,000

$15,000

May '19

$59,585

$20,000

$50,000

$15,000

Nov '19

$7,500

$20,000

$50,000

$15,000

Dec '19

$318K

$1.3M

$59,584

$59,581

$7,500

$7,500

$20,000

$50,000

$15,000

Apr '19

Employee-Related Expenses

$7,500

Search Engine Consultants

$20,000

$50,000

$15,000

Mar '19

$1M

$7,500

Social Media Consultants

$20,000

$50,000

$15,000

Feb '19

Commissions, G&A (0.82)

$150K

$50,000

$15,000

Jan '19

The Richards Group

Finance (14)

Support Teams - HR,

(15.8)

Digital Development Team

Personnel

2019 PERSONNEL WITH MONTHLY DETAIL)

AGE -- 34 43 PPAGE

$5M

$715K

$1M

$30,000

$30,000

$370K

$600K

$180K

2019

$299K

Totals

19 ay M

9

'1 n Ju

e

9

'1 ly

Ju

9

'1 g

Au

9

'1 Se

19

' pt O

19

' ct N

ov

9 '1 D

ec

9 '1

$289K

$1,250

$707

$67,000

$6,200

$32,333

$125K

$41,667

$15,000

Feb '19

$289K

$1,250

$707

$67,000

$6,200

$32,333

$125K

$41,667

$15,000

Mar '19

$289K

$1,250

$707

$67,000

$6,200

$32,333

$125K

$41,667

$15,000

Apr '19

$289K

$1,250

$707

$67,000

$6,200

$32,333

$125K

$41,667

$15,000

May '19

$289K

$1,250

$707

$67,000

$6,200

$32,333

$125K

$41,667

$15,000

June '19

$289K

$1,250

$707

$67,000

$6,200

$32,333

$125K

$41,667

$15,000

July '19

$289K

$1,250

$707

$67,000

$6,200

$32,333

$125K

$41,667

$15,000

Aug '19

$289K

$1,250

$707

$67,000

$6,200

$32,333

$125K

$41,666

$15,000

Sept '19

19 20

$289K

$1,250

$707

$67,000

$6,200

$32,333

$125K

$41,666

$15,000

Oct '19

$0

$10M

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. or ideas with third parties without the express written consent of the plan author.

$1,250

Software as a Service (SAAS)

$707

$10,000

Factual Data Supply

Cloud Server/AWS

$67,000

$6,200

$32,333

$125K

Mobile Display Ads

Email Marketing

Billboard Advertising

Radio Advertising

$41,667

r' Ap

Direct Mail Advertising

19

' ar M

$15,000

9

OďŹƒce Space

b

Fe

'1

Jan '19

n

Ja

9

'1

Expenses

$0

$100K

$20M

$30M

$300K

$200K

$40M

$400K

2019 EXPENSE WITH MONTHLY DETAIL)

$289K

$1,250

$707

$67,000

$6,200

$32,333

$125K

$41,666

$15,000

Nov '19

20 20

22 20

$289K

$1,250

$707

$67,000

$6,200

$32,333

$125K

$41,666

$15,000

Dec '19

21 20

AGE -- 35 44 PPAGE

$3.5M

$15,000

$8,484

$10,000

$804K

$74,400

$388K

$1.5M

$500K

$180K

2019

23 20

n Ja

9

'1

b

Fe

9

'1

M

' ar

19

19

r' Ap M

ay

9 '1 ne

Ju

9

'1 ly Ju

9

'1 g

Au

9

'1 Se

19

' pt O

19

' ct N

ov

9 '1 D

ec

9 '1

$0

$200M 19 20

20 20

21 20

Feb '19

Feb '19

Mar '19

Mar '19

Apr '19

Apr '19

May '19

May '19

June '19

June '19

July '19

July '19

Aug '19

Aug '19

Sept '19

Sept '19

Oct '19

Oct '19

CONFIDENTIAL--DO DONOT NOTDISSEMINATE. DISSEMINATE.This Thisbusiness businessplan plancontains containsconfidential, confidential,trade-secret trade-secretinformation informationand andisisshared sharedonly onlywith withthe theunderstanding understandingthat thatyou youwill willnot notshare shareits itscontents contents CONFIDENTIAL orideas ideaswith withthird thirdparties partieswithout withoutthe theexpress expresswritten writtenconsent consentof ofthe theplan planauthor. author. or

Investment Capital

$1.5M

$1.5M

Amount received

Supplemental

Jan '19

Financing

& Pre-Sale Revenue

$1.5M

$1.5M

Amount received

Sponsorship Capital Raised

Jan '19

Financing

Nov '19

Nov '19

22 20

Dec '19

Dec '19

Explore.US will primarily seek to earn the startup capital, $1.5M, from Sponsorships and Pre-Sales. A supplemental Private investment fund is available for use as well.

($2M)

$0

$400M

$600M

$4M

$2M

$800M

Cash at year's end

$6M

Projected cash in 2019

2019 FINANCING WITH MONTHLY DETAIL)

AGE -- 36 45 PPAGE

$1.5M

$1.5M

2019

$1.5M

$1.5M

2019

23 20

FINANCIAL PLAN FORECAST KEY ASSUMPTIONS 1. 5,000 Communities exist in the United States which will benefit the most from the Explore.US Community model.

Over 18,000,000 business listings exist within the 5,000 communities. Explore.US will reach all communities and business listings within 10 years of operation.

2. Over 3,000 Communities will participate in Explore.US with their own Explore.US Community website within 5 years of operation.

3. Explore.US will beta test and start operations in Texas in 2019. Then expand nationally in 2020. Community participation growth is expected as follows: 1. 2019 - Texas ONLY - 378 Communities Participating (90%) 2. 2020 - National Launch - 1,500 Communities Participating (30%) 3. 2021 - National Growth - 2,000 Communities Participating (40%) 4. 2022 - National Brand - 2,500 Communities Participating (50%) 5. 2023 - National Maturity - 3,000 Communities Participating (60%) - We believe new community growth will slow after 5 years until we reach 100% participation from target communities by year 10.

4. The value of Explore.US Premier membership at $100 per year is attractive to at least 15% of business owners in the united states. Premier membership benefits summary: More attractive business listing and placement, opportunity to be featured in Explore.US content and more high-value advertising opportunities.

5. Premier membership and all advertising revenue will grow at the following rates in the communities we serve: 1. 2019 - 15% of Texas Communities, 76,380 Businesses 2. 2020 - 05% of National Communities, 285,000 3. 2021 - 10% of National Communities, 760,000 4. 2022 - 15% of National Communities, 1,425,000 5. 2023 - 20% of National Communities, 2,280,000 6. Explore.US will contribute an average of $5,000 annually to communities in the form of scholarships and other forms contributions which directly enrich the lives of the community members we serve. All contributions are disbursed annually in December.

7. Explore.US will network with High Schools and local government organizations to determine Explore.US community contribution recipients.

8. Explore.US will network with High Schools to offer select students the opportunity to become Community Contributors for their Explore.US Community websites. The selected Community Contributors will be eligible for Explore.US scholarships and exclusive opportunity to build a portfolio of published videos and article prior to graduation.

9. Explore.US assumes Google, Youtube, Facebook, Twitter, and Instagram do not make drastic changes to their core algorithms.

1. Explore.US content is specifically designed, deployed, and measured to ensure maximum Search Engine Algorithm match and maximum consumption and shareability on mobile devices.

2. Explore.US assumes consumers will continue to use Search Engines and Social Media to discover, consume, and share information across all devices.1. 2019 - 0%

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

PAGE - 47

REVENUE BY MONTH

REVENUE REVENUE REVENUE BYBY MONTH BYMONTH MONTH

EXPENSES BY MONTH

EXPENSES EXPENSES EXPENSES BYBY MONTH BYMONTH MONTH

NET PROFIT (OR LOSS) BY YEAR

NET NET NET PROFIT PROFIT PROFIT (OR (OR (OR LOSS) LOSS) LOSS) BYBY YEAR BYYEAR YEAR

FINANCING FINANCING FINANCING FINANCING USE USE USE OF OF FUNDS OF FUNDS FUNDS USE OF FUNDS Initial Initial Initial funds funds funds raised raised raised will will be willbe used beused used for for the forthe following thefollowing following purposes: purposes: purposes:

Initial funds raised will be used for the following purposes: • Internal • •Internal Internal Team Team Team Acquisition Acquisition Acquisition (34 (34 total (34total total in 2019): inin2019): 2019):

• Internal Team Acquisition (34 total in 2019):

• Chief • •Chief Chief Level Level Level Leadership Leadership Leadership Chief Level Leadership • •Teams: • •Teams: Teams: Marketing, Marketing, Marketing, Content Content Content Production, Production, Production, Business Business Business Development, Development, Development, Digital Digital Digital Development, Development, Development, Support Support Support Staff Staff Staff

• Teams: Marketing, Content Production, Business Development, Digital Development, Support Staff

• Contract • •Contract Contract Labor: Labor: Labor: • The • •The Richards The Richards Richards Group Group Group - Brand - Brand - Brand andand Digital andDigital Digital Strategy Strategy Strategy Development Development Development • Contract Labor: • •Search • •Search Search Engine Engine Engine Optimization Optimization Optimization Management Management Management Manage - Manage - Manage website website website content content content andand SERP. andSERP. SERP. The Richards Group - Brand and Digital-Strategy Development • •Social • • Social Social Media Media Media Management Management Management Manage Manage Manage social social social sentiment sentiment sentiment for for Explore.US for Explore.US Explore.US network. network. network.

Search Engine Optimization Management - Manage website content and SERP. • •Professional • •Professional Professional Content Content Content Creators Creators Creators - -Supplement - Supplement - Supplement community community community content content content contributors contributors contributors Social Media Management Manage social sentiment for Explore.US network.

• Content •Content Content Curators Curators Curators - Outsourced - Outsourced - Outsourced Content Content Quality Quality Quality Control Control Control Agents.

Agents.

Agents.

Enforce Enforce Enforce Explore.US Explore.US Explore.US content content content rules rules rules andand and •• Professional Content Creators - Content Supplement community content contributors regulations. regulations. regulations.

• Content Curators - Outsourced Content Quality Control Agents. Enforce Explore.US content rules and regulations.

• Data, • •Data, Data, SAAS, SAAS, SAAS, & Cloud/AWS &&Cloud/AWS Cloud/AWS

• Data, SAAS, & Cloud/AWS

• Data • •Data Data management, management, management, Business Business Business & Visitor &&Visitor Visitor Record Record Record Management, Management, Management, Communication Communication Communication Management Management Management

• Data management, Business & Visitor Record Management, Communication Management

• General • •General General labor labor labor for:for: for:

• General labor for:

• Domain • •Domain Domain development development development (Design, (Design, (Design, media, media, media, andand Coding): andCoding): Coding): • Explore.US • •Explore.US Explore.US - 5 Pages, - 5- 5Pages, Pages, (State (State (State directory, directory, directory, Featured Featured Featured Content, Content, Content, B2BB2B Secure B2BSecure Secure Checkout, Checkout, Checkout, Contact Contact Contact US, US, About US,About About US)US) US) • Domain development (Design, media, and Coding): • ExploreSTATE.com •••ExploreSTATE.com ExploreSTATE.com 50- Pages 50 - 50Pages Pages directory, Featured Content, B2B Secure Checkout, Contact US, About US) Explore.US - 5 -Pages, (State • ExploreSTATE.com/CITY •••ExploreSTATE.com/CITY ExploreSTATE.com/CITY -- 25,000+ 25,000+ - 25,000+ Pages Pages Pages - (Content - (Content - (Content & Directory) &&Directory) Directory) ExploreSTATE.com 50- Pages • ExploreSTATE.com/CITY/CATEGORY •••ExploreSTATE.com/CITY/CATEGORY ExploreSTATE.com/CITY/CATEGORY - 100,000+ -Pages 100,000+ - 100,000+ Pages Pages Pages & Directory) ExploreSTATE.com/CITY - 25,000+ - (Content • ExploreSTATE.com/CITY/CATEGORY/SUBCATEGORY •••ExploreSTATE.com/CITY/CATEGORY/SUBCATEGORY ExploreSTATE.com/CITY/CATEGORY/SUBCATEGORY - 500,000+ - 500,000+ - 500,000+ Pages Pages Pages ExploreSTATE.com/CITY/CATEGORY - 100,000+ Pages

• ExploreSTATE.com/CITY/CATEGORY/SUBCATEGORY - 500,000+ Pages

SOURCES SOURCES SOURCES OFOF FUNDS OFFUNDS FUNDS

SOURCES OF FUNDS

Explore.US Explore.US Explore.US will will seek willseek seek $1.5M $1.5M $1.5M in private ininprivate private investment investment investment from from from members members members of the ofofthe board. theboard. board.

Explore.US will seek $1.5M in private investment from members of the board.

PREMIER PREMIER PREMIER BUNDLE BUNDLE BUNDLE PRE-SALES PRE-SALES PRE-SALES

PREMIER BUNDLE PRE-SALES Explore.US Explore.US Explore.US networks networks networks through through through community community community centered centered centered organizations organizations organizations such such such as Chambers asasChambers Chambers of Commerce, ofofCommerce, Commerce, Convention Convention Convention andand Visitors andVisitors Visitors Bureaus Bureaus Bureaus to promote totopromote promote Premier Premier Premier Advertising Advertising Advertising bundles bundles bundles to their tototheir their members. members. members.

TheThe Premier ThePremier Premier Pre-Sale Pre-Sale Pre-Sale bundle bundle bundle includes includes includes twotwo years twoyears years of Premier ofofPremier Premier Explore.US networks through community organizations such asa Chambers ofheader Commerce, Convention and Visitors Listings, Listings, Listings, $500 $500 $500 in Native ininNative Native Content Content Content CPC CPC CPC credit, credit, credit, 3centered sponsored 3 3sponsored sponsored content content content pieces, pieces, pieces, andand and category a acategory category header header ad ad for adfor 12for months.

12 12months. months.

TheThe The Bureaus toare promote Advertising bundlesChambers, toChambers, their members.

The Premier Pre-Sale bundle includes two years of bundles bundles bundles are valued arevalued valued at Premier $1,600 atat$1,600 $1,600 worth worth worth of advertisings. ofofadvertisings. advertisings.

Chambers, CVBs, CVBs, CVBs, and and participating and participating participating business business business association association association members members members will will willPremier receive receive receive the the bundle the bundle at $780, at at$780, $780, if purchased if ifpurchased purchased withwith a with discount a adiscount discount code code code prior prior prior to January totoJanuary January 2019 2019 launch launch launch inheader Texas ininTexas Texas and and 2020 and 2020 launch launch launch in The inin bundles Listings, $500 inbundle Native Content CPC credit, 3 sponsored content pieces, and a2019 category ad for2020 12 months. remainder remainder ofat US. of$1,600 ofUS. US. worth of advertisings. Chambers, CVBs, and participating business association members will receive the areremainder valued bundle at $780, if purchased with a discount code prior to January 2019 launch in Texas and 2020 launch in remainder of US.

Explore.US Explore.US Explore.US will will contribute willcontribute contribute non-dues non-dues non-dues royalties royalties royalties to Chambers, totoChambers, Chambers, CVBs, CVBs, CVBs, andand business andbusiness business associations associations associations whose whose whose members members members participate participate participate in inin the the Explore.US the Explore.US Explore.US Premier Premier Premier Bundle Bundle Bundle Pre-Sales.

Pre-Sales.

Pre-Sales.

Explore.US Explore.US Explore.US will will extend will extend extend the the royalty the royalty royalty contributions contributions contributions into into 2020 into 2020 2020 for for Texas for Texas Texas communities. communities. communities.

Explore.US will contribute non-dues royalties to Chambers, CVBs, and business associations whose members participate in the

Explore.US Premier Bundle Pre-Sales. Explore.US will extend the royalty contributions into 2020 for Texas communities.

CONFIDENTIAL CONFIDENTIAL CONFIDENTIAL - DO-NOT DO - DO NOT DISSEMINATE. NOT DISSEMINATE. DISSEMINATE. This business This This business business planplan contains plan contains contains confidential, confidential, confidential, trade-secret trade-secret trade-secret information information information and and is and shared is shared is shared onlyonly with only with the with the the understanding understanding understanding that that you that you will you not willwill share not not share its share contents its its contents contents or ideas or or ideas with ideas with third with third parties third parties parties without without without the express the the express express written written written consent consent consent of the of plan of the the plan author. plan author. author.

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

PAPA GE PA GE -GE 38 - -38 38

PAGE - 48

5 YEAR PROJECTIONS Net profit in 2019

Net profit by year

$3M

$400M

$2M

$300M

$1M

$200M

$0

$100M

Projected Profit & Loss Revenue Premier Membership Unit Sales Unit Prices Community Directory Listing Unit Sales Unit Prices State Website Advertising Unit Sales Unit Prices Community Top Banner Unit Sales Unit Prices Community Lower Banner Unit Sales Unit Prices Category Page Top Banner Unit Sales Unit Prices

20 19 20 20 20 21 20 22 20 23

'1 9

$0

D

ec

'1 9 ov

N

Se pt '1 9 O ct '1 9

'1 9

Au g

Ap r' 19 M ay '1 9 Ju ne '1 9 Ju ly '1 9

19 ar '

M

'1 9 Fe b

Ja n

'1 9

($1M)

2019

2020

2021

2022

2023

$13.3M

$81.8M

$202.9M

$352M

$590.2M

$7,638,000

$28.5M

$76M

$142.5M

$228M

76,380

285,000

760,000

1,425,000

2,280,000

$100

$100

$100

$100

$100

$3,175,000

$7,125,000

$19M

$35.6M

$57M

127,000

285,000

760,000

1,425,000

2,280,000

$25

$25

$25

$25

$25

$603,000

$6,750,000

$9,000,000

$11.3M

$13.5M

134

1,500

2,000

2,500

3,000

$4,500

$4,500

$4,500

$4,500

$4,500

$167,500

$937,500

$2,500,000

$4,687,500

$7,500,000

67

375

1,000

1,875

3,000

$2,500

$2,500

$2,500

$2,500

$2,500

$100,500

$562,500

$1,500,000

$2,812,500

$4,500,000

67

375

1,000

1,875

3,000

$1,500

$1,500

$1,500

$1,500

$1,500

$938,000

$5,250,000

$14M

$26.3M

$42M

2,680

15,000

40,000

75,000

120,000

$350

$350

$350

$350

$350

$219,485

$4,819,500

$8,400,000

$15.8M

$20.2M

6,271

107,100

168,000

315,000

403,200

$35

$45

$50

$50

$50

$69,700

$5,670,000

$36M

$67.5M

$138.2M

Unit Sales

697

18,900

72,000

135,000

172,800

Unit Prices

$100

$300

$500

$500

$800

$390,000

$22.2M

500

28,500

Native Content Advertising Unit Sales Unit Prices Sponsored Content

Pre-Sale Bundle Unit Sales

continued on next page

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the CONFIDENTIAL DOyou NOTwill DISSEMINATE. This business confidential, trade-secret information and is shared only with the understanding -that not share its contents or plan ideascontains with third parties without the express written consent of the plan author. understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

PAGE - 49 PAGE - 39

STATEMENTS PROJECTED PROFIT AND LOSS

Projected ProďŹ t & Loss Unit Prices Premier Bundle

2019

2020

$780

$780

$0

$0

2021

2022

2023

$36.5M

$45.6M

$79.3M

Unit Sales

0

0

7,600

9,500

11,400

Unit Prices

$0

$0

$4,800

$4,800

$6,960

Direct Costs

$1,118,021

$12.7M

$17.3M

$15.6M

$14.9M

Community Contributions

$567,000

$2,250,000

$3,000,000

$3,750,000

$4,500,000

Professional Content Production

$402,000

$9,000,000

$12M

$9,000,000

$7,200,000

Direct Mail Premier Conversion

$135,276

$1,171,000

$1,820,800

$1,969,000

$2,094,400

$13,745

$248,548

$473,425

$887,671

$1,136,219

$12.2M

$69.2M

$185.6M

$336.4M

$575.3M

92%

85%

91%

96%

97%

Operating Expenses

$8,499,713

$41.7M

$51.7M

$67.9M

$89.1M

Salaries & Wages

$4,304,833

$15.3M

$23.6M

$35.8M

$54.5M

$1,600,000

$1,600,000

$1,600,000

$1,600,000

$1,600,000

Marketing/PR Team (15)

$150,000

$900,000

$900,000

$900,000

$900,000

Content Production & Distribution Team (15)

$150,000

$900,000

$900,000

$900,000

$900,000

Business Development Team (22.2)

$180,000

$1,620,000

$1,620,000

$1,620,000

$1,620,000

Digital Development Team (15.8)

$180,000

$1,140,000

$1,140,000

$1,140,000

$1,140,000

Support Teams - HR, Finance (14)

$600,000

$900,000

$900,000

$900,000

$900,000

The Richards Group

Content Curators Gross Margin Gross Margin %

C-Level & Management Team (8)

$370,000

$500,000

$1,500,000

$1,500,000

$2,500,000

Social Media Consultants

$30,000

$180,000

$360,000

$480,000

$560,000

Search Engine Consultants

$30,000

$180,000

$360,000

$480,000

$560,000

Commissions, G&A (0.82)

$1,014,833

$7,367,055

$14.3M

$26.2M

$43.8M

Employee Related Expenses

$715,000

$1,765,000

$1,765,000

$1,765,000

$1,765,000

OďŹƒce Space

$180,000

$480,000

$480,000

$480,000

$480,000

Direct Mail Advertising

$500,000

$5,990,000

$7,320,000

$8,650,000

$9,980,000

$1,500,000

$4,375,000

$5,000,000

$6,812,500

$8,250,000

$387,996

$4,000,000

$5,400,000

$7,250,000

$9,200,000

$74,400

$564,000

$564,000

$564,000

$564,000

Radio Advertising Billboard Advertising Email Marketing

continued on next page...

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the CONFIDENTIAL DO NOT DISSEMINATE. This businessorplan contains confidential, trade-secret information and is shared the understanding-that you will not share its contents ideas with third parties without the express written consent of theonly planwith author. understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

PAGE - 50 PAGE - 40

STATEMENTS PROJECTED PROFIT AND LOSS

Projected Profit & Loss

2019

2020

2021

2022

2023

Mobile Display Ads

$804,000

$9,000,000

$7,200,000

$6,000,000

$3,600,000

Factual Data Supply

$10,000

$86,000

$96,000

$96,000

$96,000

$8,484

$144,000

$258,000

$468,000

$594,000

$15,000

$54,000

$54,000

$54,000

$54,000

$3,683,451

$27.4M

$133.9M

$268.5M

$486.2M

$736,690

$5,485,980

$26.8M

$53.7M

$97.2M

$10.4M

$59.9M

$95.8M

$137.2M

$201.3M

$2,946,761

$21.9M

$107.1M

$214.8M

$389M

22%

27%

53%

61%

66%

Cloud Server/AWS Software as a Service (SAAS) Operating Income Income Taxes Total Expenses Net Profit Net Profit %

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the CONFIDENTIAL DO you NOTwill DISSEMINATE. This business contains confidential, trade-secret information and is shared the understanding -that not share its contents orplan ideas with third parties without the express written consent of the only plan with author. understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

PAGE - 51 PAGE - 41

PROJECTED BALANCE SHEET

Projected Balance Sheet Assets Current Assets Cash Accounts Receivable Liabilities & Equity Liabilities Current Liabilities Accounts Payable Income Taxes Payable Sales Taxes Payable Equity Paid-In Capital

2019

2020

2021

2022

2023

$4,918,511

$26M

$135.1M

$353.4M

$750.3M

$4,918,511

$26M

$135.1M

$353.4M

$750.3M

$4,918,511

$26M

$135.1M

$353.4M

$750.3M

$0

$0

$0

$0

$0

$4,918,511

$26M

$135.1M

$353.4M

$750.3M

$471,750

$1,576,305

$7,200,828

$14.3M

$25.8M

$471,750

$1,576,305

$7,200,828

$14.3M

$25.8M

$0

$0

$0

$0

$0

$415,421

$1,371,684

$6,693,628

$13.4M

$24.3M

$56,329

$204,621

$507,200

$879,948

$1,475,610

$4,446,761

$24.4M

$127.9M

$339.1M

$724.5M

$1,500,000

$1,500,000

$1,500,000

$1,500,000

$1,500,000

$946,761

$19.3M

$122.8M

$334M

$21.9M

$107.1M

$214.8M

$389M

Retained Earnings Earnings

$2,946,761

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the CONFIDENTIAL DO you NOTwill DISSEMINATE. This business contains confidential, trade-secret information and is shared the understanding -that not share its contents orplan ideas with third parties without the express written consent of the only plan with author. understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

PAGE - 52 PAGE - 42

PROJECTED CASH FLOW STATEMENT

Cash flow in 2019

Cash flow by year

$3M

$400M

$2M

$300M

$1M

$200M

$0

$100M

Projected Cash Flow Net Cash from Operations Net Profit

20 19 20 20 20 21 20 22 20 23

$0

D

ec

'1 9

'1 9

N

ov

'1 9 Se pt '1 9 O ct '1 9

Au g

Ap r' 19 M ay '1 9 Ju ne '1 9 Ju ly '1 9

ar '1 9

M

'1 9 Fe b

Ja n

'1 9

($1M)

2019

2020

2021

2022

2023

$3,418,511

$23M

$112.7M

$221.9M

$400.5M

$2,946,761

$21.9M

$107.1M

$214.8M

$389M

Change in Accounts Receivable

$0

$0

$0

$0

$0

Change in Accounts Payable

$0

$0

$0

$0

$0

$415,421

$956,263

$5,321,944

$6,729,877

$10.9M

$56,329

$148,292

$302,579

$372,748

$595,662

Net Cash from Financing

$1,500,000

($2M)

($3.6M)

($3.6M)

($3.6M)

Investments Received

$1,500,000 ($2M)

($3.6M)

($3.6M)

($3.6M)

$0

$4,918,511

$26M

$135.1M

$353.4M

Net Change in Cash

$4,918,511

$21M

$109.1M

$218.3M

$396.9M

Cash at End of Period

$4,918,511

$26M

$135.1M

$353.4M

$750.3M

Change in Income Tax Payable Change in Sales Tax Payable

Dividends & Distributions Cash at Beginning of Period

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

PAGE -- 43 53 PAGE

PROJECTED REVENUE

$2M

$800M

$1.5M

$600M

$1M

$400M

$500K

$200M

Revenue

20 19 20 20 20 21 20 22 20 23

$0

D

ec

'1 9

'1 9 ov

N

Se pt '1 9 O ct '1 9

'1 9

Au g

Ap r' 19 M ay '1 9 Ju ne '1 9 Ju ly '1 9

ar '1 9

M

Fe b

Ja n

'1 9

'1 9

$0

2019

2020

2021

2022

2023

$7,638,000

$28.5M

$76M

$142.5M

$228M

76,380

285,000

760,000

1,425,000

2,280,000

$100

$100

$100

$100

$100

$3,175,000

$7,125,000

$19M

$35.6M

$57M

127,000

285,000

760,000

1,425,000

2,280,000

$25

$25

$25

$25

$25

$603,000

$6,750,000

$9,000,000

$11.3M

$13.5M

134

1,500

2,000

2,500

3,000

$4,500

$4,500

$4,500

$4,500

$4,500

$167,500

$937,500

$2,500,000

$4,687,500

$7,500,000

67

375

1,000

1,875

3,000

$2,500

$2,500

$2,500

$2,500

$2,500

$100,500

$562,500

$1,500,000

$2,812,500

$4,500,000

67

375

1,000

1,875

3,000

$1,500

$1,500

$1,500

$1,500

$1,500

$938,000

$5,250,000

$14M

$26.3M

$42M

Unit Sales

2,680

15,000

40,000

75,000

120,000

Unit Prices

$350

$350

$350

$350

$350

$219,485

$4,819,500

$8,400,000

$15.8M

$20.2M

6,271

107,100

168,000

315,000

403,200

$35

$45

$50

$50

$50

$69,700

$5,670,000

$36M

$67.5M

$138.2M

Unit Sales

697

18,900

72,000

135,000

172,800

Unit Prices

$100

$300

$500

$500

$800

Premier Membership Unit Sales Unit Prices Community Directory Listing Unit Sales Unit Prices State Website Advertising Unit Sales Unit Prices Community Top Banner Unit Sales Unit Prices Community Lower Banner Unit Sales Unit Prices Category Page Top Banner

Native Content Advertising Unit Sales Unit Prices Sponsored Content

continued on next page...

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

PAGE PAGE -- 54 44

PROJECTED REVENUE

Revenue

2019

2020

$390,000

$22.2M

Unit Sales

500

28,500

Unit Prices

$780

$780

Premier Bundle

$0

Unit Sales Unit Prices

Pre-Sale Bundle

Totals

2021

2022

2023

$0

$36.5M

$45.6M

$79.3M

0

0

7,600

9,500

11,400

$0

$0

$4,800

$4,800

$6,960

$13.3M

$81.8M

$202.9M

$352M

$590.2M

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the CONFIDENTIAL DO you NOTwill DISSEMINATE. This business contains confidential, trade-secret information and is shared only with the understanding -that not share its contents orplan ideas with third parties without the express written consent of the plan author. understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

PAGE - 55 PAGE - 45

PROJECTED DIRECT COSTS

$800K

$20M

$600K

$15M

$400K

$10M

$200K

$5M

Direct Costs

$0 20 19 20 20 20 21 20 22 20 23

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ec

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$0

2019

2020

2021

2022

2023

Community Contributions

$567,000

$2,250,000

$3,000,000

$3,750,000

$4,500,000

Professional Content Production

$402,000

$9,000,000

$12M

$9,000,000

$7,200,000

Direct Mail Premier Conversion

$135,276

$1,171,000

$1,820,800

$1,969,000

$2,094,400

$13,745

$248,548

$473,425

$887,671

$1,136,219

$1,118,021

$12.7M

$17.3M

$15.6M

$14.9M

Content Curators Totals

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the CONFIDENTIAL that - DOyou NOTwill DISSEMINATE. business confidential, trade-secret information and is shared only author. with the understanding not share itsThis contents or plan ideascontains with third parties without the express written consent of the plan understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

PAGE - 56 PAGE - 46

PROJECTED PERSONNEL COSTS

$2M

$80M

$1.5M

$60M

$1M

$40M

$500K

$20M $0 20 19 20 20 20 21 20 22 20 23

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'1 9

$0

Personnel

2019

2020

2021

2022

2023

Head Count

33.08

109

109

109

109

Average Salary

$130,134

$140,248

$216,294

$328,096

$499,872

Revenue Per Employee

$402,091

$750,867

$1,861,284

$3,229,128

$5,415,083

Net ProďŹ t Per Employee

$89,080

$201,320

$982,552

$1,970,395

$3,568,766

Personnel Expenses

$5,019,833

$17.1M

$25.3M

$37.5M

$56.3M

Salaries and Wages

$4,304,833

$15.3M

$23.6M

$35.8M

$54.5M

$1,600,000

$1,600,000

$1,600,000

$1,600,000

$1,600,000

Marketing/PR Team (15)

$150,000

$900,000

$900,000

$900,000

$900,000

Content Production & Distribution Team (15)

$150,000

$900,000

$900,000

$900,000

$900,000

Business Development Team (22.2)

$180,000

$1,620,000

$1,620,000

$1,620,000

$1,620,000

Digital Development Team (15.8)

$180,000

$1,140,000

$1,140,000

$1,140,000

$1,140,000

Support Teams - HR, Finance (14)

$600,000

$900,000

$900,000

$900,000

$900,000

The Richards Group

$370,000

$500,000

$1,500,000

$1,500,000

$2,500,000

Social Media Consultants

$30,000

$180,000

$360,000

$480,000

$560,000

Search Engine Consultants

$30,000

$180,000

$360,000

$480,000

$560,000

Commissions, G&A (0.82)

$1,014,833

$7,367,055

$14.3M

$26.2M

$43.8M

Employee-Related Expenses

$715,000

$1,765,000

$1,765,000

$1,765,000

$1,765,000

$5,019,833

$17.1M

$25.3M

$37.5M

$56.3M

C-Level & Management Team (8)

Totals

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

PAGE -- 47 57 PAGE

PROJECTED EXPENSES

$400K

$40M

$300K

$30M

$200K

$20M

$100K

$10M

Expenses

$0 20 19 20 20 20 21 20 22 20 23

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ec

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'1 9

'1 9

$0

2019

2020

2021

2022

2023

OďŹƒce Space

$180,000

$480,000

$480,000

$480,000

$480,000

Direct Mail Advertising

$500,000

$5,990,000

$7,320,000

$8,650,000

$9,980,000

$1,500,000

$4,375,000

$5,000,000

$6,812,500

$8,250,000

$387,996

$4,000,000

$5,400,000

$7,250,000

$9,200,000

$74,400

$564,000

$564,000

$564,000

$564,000

Mobile Display Ads

$804,000

$9,000,000

$7,200,000

$6,000,000

$3,600,000

Factual Data Supply

$10,000

$86,000

$96,000

$96,000

$96,000

$8,484

$144,000

$258,000

$468,000

$594,000

$15,000

$54,000

$54,000

$54,000

$54,000

$3,479,880

$24.7M

$26.4M

$30.4M

$32.8M

Radio Advertising Billboard Advertising Email Marketing

Cloud Server/AWS Software as a Service (SAAS) Totals

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

PAGE - 58 PAGE - 48

PROJECTED FINANCING

Projected cash in 2019

Cash at year's end

$6M

$800M

$4M

$600M

$2M

$400M

$0

$200M

Financing Amount received Sponsorship/Investment Capital

2019

2020

D

2021

20 19 20 20 20 21 20 22 20 23

'1 9

$0

ec

'1 9

N

ov

'1 9 Se pt '1 9 O ct '1 9

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Ap r' 19 M ay '1 9 Ju ne '1 9 Ju ly '1 9

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'1 9 Fe b

Ja n

'1 9

($2M)

2022

2023

$1,500,000 $1,500,000

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

PAGE -- 49 59 PAGE

W W W. E X P L O R E . U S