brand guidelines
where modern meets timeless architecture
hello
Welcome to the Boulevard at Hollowdale by Greencity Homes. Imagine crafting your own sanctuary, a place that reflects your unique style and taste. With a Greencity Design Specialist by your side, you can personalize every detail— from the finishes in your kitchen, dining room, bedrooms, to the elegance of your bathrooms.
Sweeping floor plans offer expansive spaces, inviting your creative visions to flourish. Greencity lays the foundation, and when the time comes, your personal touch brings it to life. Oversized EV garages, radiant-floor heating in kitchens, with floating islands and powder rooms, luxurious primary suites with private decks and indulgent four-piece baths, and ample room for guests await. Every detail has been thoughtfully designed, making this community a true oasis.
Located in Everett’s Fairmont neighborhood, this community is tucked into the residential pocket known for its quiet, suburban atmosphere and well-established homes. Characterized by treelined streets and a close-knit community feel, it’s a popular choice for growing households and individuals seeking a peaceful living environment. Conveniently located near local amenities, parks, and schools, this location offers a blend of convenience and tranquility.
primary logo spacing
logo
In most situations where the full logo can be used, it should be used - Print, Web, Marketing Materials / Collateral.
taglines
• Live the Line Between Style and Ease
• Built for How You Live Today
• Your Path. Your Pace. Your Place.
• Everyday Living, Elevated
logo spacing
Clear space around the logo is necessary for any and all marketing materials.
The “B” can be used to determine clear space. This is the minimum spacing that is acceptable when using any version of the logo.
PRIMARY HEADLINE (H1)
Subheadline (H2)
Body Copy
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H1:
headlines - bold (Tracking 25)
B C D E F G H I J K L M N O
P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0
Bangla
H2: subhead - regular (Tracking 0)
A
a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0
Proxima Nova
Body Copy - Regular (Tracking 5)
mood board
The sea has long been associated with luxury, evoking a sense of opulence and tranquility. Luxury brands often draw inspiration from the sea, incorporating its symbolism to convey a sense of sophistication and exclusivity. The vastness and allure of the ocean symbolize limitless possibilities and a retreat to serenity, resonating with the idea of luxury as an escape from the ordinary. Additionally, the sea’s connection to exploration and discovery aligns with the adventurous spirit often associated with luxury lifestyles. The use of sea-related symbols in luxury branding, such as waves or marine motifs, reinforces the connection between the sea and the high-end, creating a visual language that communicates a luxurious and refined identity.
