William Haas Listing Book

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Your Real Estate Professional DISCOVER THE South Florida LIFESTYLE YOU DESERVE!
withWilliam Haas
A PREVIEW OF WILLIAM HAAS

MEET WILLIAM HAAS

Discover The South Florida Lifestyle You Deserve!

I am a dedicated real estate professional who strives for excellence in serving my clients. My utmost passion lies in fulfilling YOUR dreams, regardless of their scale. My journey began with achieving the Eagle Scout designation in the BSA, followed by earning a BS in Marketing from Fairleigh Dickinson University and a Doctor of Chiropractic from Life University. I have diligently invested in my education, and as YOUR agent, I promise to go above and beyond to accomplish your objectives.

The distinctive business model of EXIT Realty has equipped me with comprehensive training in all aspects of the real estate industry. This includes expertise in negotiation, marketing and pricing strategies, effective communication, understanding personality types, overcoming objections, qualifying potential buyers, and, most importantly, successfully closing transactions. I have access to a network of professionals who can assist with every aspect of buying and selling homes.

Continuing education is a fundamental belief that I uphold in my profession. Giving back to the community has always been a significant part of my life, and I am dedicated to continuing this practice throughout my career.

As a seasoned BI-Coastal Real Estate Professional, I have experience in the Ft. Lauderdale/Wilton Manors & Naples/Marco Island locations. I am also a top-producing agent who works diligently with both buyers and sellers. My exceptional track record allows me to provide an unmatched level of service, setting me apart from others in the industry. Whether you are purchasing or selling, I am the agent for you!

If your next real estate venture takes you to a different county, state, or even country, I can still assist you through my extensive network of five-star real estate professionals worldwide. Allow me the opportunity to help you achieve your real estate goals! When purchasing/selling a home with me a portion of my commission is donated back to the local community.

P.S. — My canine companion’s name is Simon, Dog House Specialist!

I prioritize integrity, honesty, professionalism, ethics, responsiveness, and loyalty. Text: DISCOVERSOFL to 85377 for my mobile business card.

HOME M ARKETING INSTITUTE F OR LUXURY
TOP PRODUCING AGENT WORKING WITH SELLERS AND BUYERS! WILLIAM HAAS, SIMON, Real Estate Professional Dog House Specialist 954.496.1878 AgentWNH@gmail.com www.HaasHomesFlorida.com Text: DISCOVERSOFL to 85377 for my mobile business card! 4850 Tamiami Trail N, Suite 301 Naples, FL 34103

FULL-SERVICE REAL ESTATE

When you hire William Haas and his team, they will become your home’s:

MARKETING MANAGERS

» Showcasing your property with the finest marketing

» Developing and implementing a customized marketing plan

» Providing the information necessary, so that the seller can make an informed pricing decision

» Communicating regularly so you stay informed

LIAISON MANAGERS

» Introducing new buyers to your property

» Pre-qualifying the buyers to avoid time wasters

» Providing you with timely updates on viewings and feedback

NEGOTIATORS

» Presenting and negotiating on your behalf with potential buyers

» Advising you on the merits of each offer

» Always keeping your best interests as first priority

CLOSING MANAGERS

» Providing information to the buyer in a timely manner

» Liaison with your lawyer/notary and delivering necessary documentation

» Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly

CONCIERGE

» Providing you with access to experts, including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home display, painters, handymen, home inspectors, and moving services

DEDICATION & COMMITMENT

Will did an outstanding job. It's hard to find Realtors like him in South Florida. He was patient, never pushy, very responsive, and always caring in the beginning stage of finding our home. He gave us his honest input, helping us to avoid bad deals. When we placed an offer to the home we got, he worked really hard behind scenes with his team to complete the deal on time and with excellence. I hope you choose him because he will make your process as smooth as could be.

Will was a consummate professional at all times, coordinating the photo shoot to brochures printing to final closing paperwork. Got a full cash offer in first day and closed shortly thereafter.

Will Haas found a non-represented home for me in Fort Lauderdale. He negotiated with the seller (below asking price) a great deal on a house at the Coral Ridge CC in a terrific location. I am very happy with the transaction and the service provided.

Will was hands-down one of the best Realtors we’ve ever worked with (and we’ve worked with quite a few over the years). From his knowledge of the area, the lending process, his communication and responsiveness, his negotiating skills, etc., he came through for us when we needed him! I would highly recommend Will as a South FL real estate agent.

Will was the third Realtor I worked with when I was looking to buy a home. Until I met him, had given up my search and was frustrated with previous Realtors. Will was the right man to help me give it another try. He made the home search fun again. I have since purchased a second home using him as my Realtor. I like that he is low pressure. He is honest, trustworthy, responsive, knowledgeable, ethical, and supportive with a process that is difficult to navigate at best. He had good connections to other professionals and gave appropriate recommendations for home inspectors and loan officers.



THE

POWER OF EXIT REALTY OF NAPLES AND ITS GLOBAL NETWORK

EXIT REALTY OF NAPLES

Not only is it imperative to choose the right agent, it is just as important to know why they have chosen to work for a specific brokerage. What a brokerage offers to both the agent and their clients in terms of service levels and products is also key to maximize the success of selling and buying a home.

Founded in 1996 by Chairman Steve Morris, EXIT Realty Corp. International is at the forefront of a new paradigm that has changed the landscape of the real estate industry. Joining Morris at the helm is COO Erika Gileo and Co-Chair Tami Bonnell, and together they head up an unrivaled leadership team, strategically situated throughout the continent to help EXIT associates achieve their highest potential.

Unmatched sales training designed to remove and eliminate inhibitions and anxieties, state-of-the-art technology for the real world as well as a unique, empathy oriented, single-level residual formula fostering an environment of “handme-down wisdom” are the tools needed for absolute success.

EXIT Realty believes that good agents are born, and great agents are trained.

SPIRIT OF EXIT

Through the Spirit of EXIT Dollar-for-Dollar Matching Program, EXIT offices and associates can raise money for local, approved, registered charities and apply to EXIT’s head office to have those funds matched from the company’s pledged pool of funds. A portion of every transaction fee collected by EXIT Realty Corp. International is applied to its charitable fund.

$

5,500,000 TO CHARITY

To date, EXIT Realty Corp. International has pledged more than $5,500,000 to charity. We have sponsored 19 Habitat for Humanity home builds in Canada and the U.S. and participated in a community revitalization project and the Jimmy and Rosalynn Carter Work Project.

A portion of my commission from each transaction is donated to a local charity.

“Many of our real estate professionals are involved at a grassroots level in their communities, and through the Spirit of EXIT Dollar-for-Dollar Matching program, they’re able to double the impact of the funds they raise where the needis greatest in their own backyards. We’re so proud to support their local efforts.”

MY COMMITMENT TO YOU!

1. Loyalty

2. Confidentiality

3. Obedience

4. Full Disclosure

5. Dealing honestly and fairly

6. Accounting for all funds

7. Skill, care, and diligence during the transaction

8. Presenting all offers and counter offers in a timely manner, unless a party has previously directed a licensee otherwise in writing

9. Disclose all known facts that materially affect the value of the residential real property and are not readily observable

LOCAL REACH, INTERNATIONALLY CONNECTED

MORE THAN 30,000 PROFESSIONAL REALTORS

OVER 700 INTERNATIONAL LOCATIONS

GOOD AGENTS ARE BORN, GREAT AGENTS ARE TRAINED

EXIT Agents Get The Best Training.

» Using the internet to market your listings globally

» Effective negotiating in your best interest means more dollars in your pocket

» Short Sale marketing, negotiating, and processing

» Obtaining the offer and getting from contract to close

» Overcoming buyer objections

» Prospecting for and attracting qualified buyers, both locally and globally

» Writing effective purchase and sale contracts

» Marketing homes to create maximum activity on your listings

» Merchandising and staging homes to create visual punch

I am continuously taking real estate educational courses, allowing me to provide more skills in the ever-changing market. I am also trained in critical negotiation skills, resulting in more money in your pocket!

A FOCUS ON YOUR HOME

MARKETING FOR A NEW LEVEL OF EXCELLENCE

THE OBJECTIVE

Our mutual objective is to sell your home:

FOR THE HIGHEST POSSIBLE PRICE › IN THE SHORTEST AMOUNT OF TIME › WITH THE MOST FAVORABLE TERMS

Prior to implementing any marketing strategies, it is critical to go through a process of discovery — determining the fair market value, the barometer of current market conditions, and reviewing the variety of factors that will help us prepare your home for sale.

Together with the seller, I will design a custom marketing and pricing strategy. Both are designed to get the home sold for the absolute highest price in the shortest time and with the best terms possible.

TEAL IS THE NEW GREEN

At the forefront of an ongoing green real estate movement, EXIT Realty is turning over a new leaf with our innovative and eco-minded initiative called “Teal is the New Green.”

This program is built to benefit real estate professionals and their clients alike, so when people think green, they think of EXIT Realty. Our agents are empowered with the latest technology and resources to be green home ambassadors and to help reduce the footprint left behind during the real estate transaction process.

GREEN SUPPLIERS & PARTNERS

EXIT’S Ancillary Network features companies that offer technology and resources to assist agents in becoming proficient green REALTORS® .

SMART SIGNS™

The new evolution of lawn signs allows full access to listing details through a simple text from a smartphone.

PAPERLESS TRANSACTIONS

With e-signature capabilities expanding across North America, EXIT real estate transactions are less about trees and more about convenience and portability for all.

MOBILE BUSINESS CARDS™

This next-generation business card allows agents to market themselves quickly and easily through text messages and smart phones instead of on paper.

DIGITAL MARKETING & CONTACT MANAGEMENT

EXIT agents can take their listing and business promotion and ad campaigns beyond printed media to reach the ever-growing online consumer marketplace.

CONCIERGE SERVICES

» Strategically price your home

» Perform at a single-agency of representation

» Arrange professional photos to be taken of your home

» Share my design experience for home staging tips

» Craft a marketing and advertising plan to sell your home

» Advertise your home on over 2,700 websites to potential local, national, and international buyers

» Create your home’s own website

» Create strategic postcard mailings

» Provide custom property descriptions on each photo included on the MLS

» Create professional property brochures

» Host broker open houses

» Conduct public open houses

» Professional “SMART” signage

» Present you home at the exclusive “Marketing Madness” REALTOR® event

» Confirm all showings to avoid unnecessary upheaval of your family’s day

» Be present at all home showings

» Provide a personalized guided tour of your home to

buyers (most buyers want a lifestyle, not just a home)

» Ensure that your home is in pristine showing condition

» Arrive 15-30 minutes early to showings, should buyers arrive early

» Pick up buyers from the airport when flying in to view your home

» Request feedback from all showings

» Tracking market trends in your neighborhood during the selling process

» Quick responsive communication so you are always up to date

» Weekly market and statistical updates on your home

» Qualify potential buyers before showing your home

» Use my negotiation expertise to obtain the best offer with the best terms possible

» Review purchase offers with you

» Oversee every step of the real estate transaction

» Coordinate inspection, appraisal, & contingency dates

» Keep your family safe throughout the process

» Bring your transaction to a close!

Í Please note this a not complete list but a general guideline to demonstrate the level of service provided when you entrust your home with me. Not all may apply to every particular home or situation.

THE WINDOW OF OPPORTUNITY

The “Window of Opportunity” is the period in which your home will receive maximum exposure — typically when your home is new on the market.

To capitalize on this window, it is crucially important that your home is ready for sale, priced at fair market value, and prepared to showcase its features and attributes. I will also implement a marketing strategy to increase your home’s exposure.

MAKING THE MOST OF INITIAL INTEREST

TIMEONMARKET (Weeks) - Graphic for Illustrative Purposes Only12345678910111213 A CTIVITY (Amount of Interest )

MARKETING YOUR LOCATION

According to real estate convention, the three most important criteria to consider when buying a property are: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street, well before settling on a specific home.

Understanding your location’s positives and negatives are important to know when determining price, but are actually very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned — one person’s displeasure can be another’s delight!

PREPARE TO PRESENT YOUR HOME

First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximize its value — together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home is, it is important that you view it with critical objectivity and whether it needs simple changes or major repairs, these should be addressed before the home is listed for sale.

PROFESSIONAL PHOTOGRAPHY

Photography must reflect your property. Whether in print or on the web, these photos are often the first impression that a potential buyer will receive.

A photoshoot is the time when a home must shine — both figuratively and literally. A fully prepared home that is clean and tidy with clear sightlines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited.

Take advantage of new technology to showcase the true essence of the property within its environment, especially since your buyer is likely to be from outside your local area. Lifestyle videos provide a realistic depiction of the intended space and livability.

PROFESSIONAL & STRATEGIC MARKETING

Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the internet and the local real estate listing service. It needs to be a carefully prepared, strategically implemented plan.

Your home must become a highly prized item, launched on the market with maximum impact, to create the right exposure and reach the right buyers.

POWER OF NETWORKING

Through my Realtor networks, we mobilize the entire real estate community, an army of over one million Realtors nationally, this creates more activity on your home; more activity on your home means a faster sale and more money for you.

THE EXIT SMART SIGN

When a buyer sees an EXIT Realty lawn sign and texts EXIT to 85377, my state-of-the-art system uses geolocation positioning on the buyer’s mobile phone to determine which listing is being inquired and then instantly returns information about the listing to the palm of their hand.

GEOLOCATION

With geolocation, buyers can get the information they want by simply sending a text, agents are instantly notified, and sellers can see marketing in action — and this technology is available at no cost! The listing will also be available for view on www.EXITrealty.com.

PROFESSIONAL & STRATEGIC MARKETING

PUBLIC & PRIVATE SHOWINGS

Broker tours and open houses are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important.

CUSTOM PROPERTY WEBSITE

Your property has its own dedicated page on the brokerage site providing in-depth property information, high quality photographs, virtual tours, valuable community information, and lead and information capturing tools.

FULL COLOR BROCHURES & FLYERS

Promotional materials that feature your home and mailed to your neighbors, potential buyers, and other real estate professionals is one of the most powerful ways to spread the message that your home is for sale.

LUXURY MEMBERSHIPS

Working with an agent who is fully certified in luxury marketing is critical as you look to maximize the exposure of your home. Knowledge, expertise, and access to a unique and targeted network are second to none.

A PLATFORM FOR 24/7 WEB EXPOSURE

With nearly 95% of home buyers beginning their search on the internet, we want to ensure that your home will receive maximum online exposure. As part of my marketing plan, your home will receive unparalleled exposure to over 2,700 websites across the globe through my extensive online partnership.

» The typical buyer sees 11 homes before deciding to buy

» That means there are 10 other homes in competition with yours

» Less than 5% of homes sell through an open house

» Less than 3% of homes sell through all the various print advertising

SHOWING THE HOME

Your home needs to be ‘show ready’ at all times — this is difficult to balance if you are still living in the home. However, ensure the preparation is done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy for us to add around your busy schedule.

Each and every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the value of perception.

HOME WARRANTY

Statistics show you can sell your home faster and for a higher price with a Home Warranty.

Increase selling price 2.2% 96.4% Reduce selling time 15% 94.2% 81.4 days 95.7 days Increase selling odds 29% 74.1% 37.7%

MARKET ANALYSIS

A market analysis report is compiled from a system that tracks your showings, all real estate professional and buyer feedback, as well as my marketing effectiveness on your home. This report provides you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.

FINALIZING THE SALE

A myriad of details must be attended to before the sale becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts.

Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and to keep things on schedule.

FULL SUPPORT

I am backed by a wonderful support team that is available 24 hours a day, 7 days a week.

ONE STOP-SHOPPING

A loan officer is available 7 days a week to our clients and associates. Any buyer presenting an offer on your home can be pre-approved at no cost. This will ensure their ability to purchase your home. All closings are done in our office. Competitive rates on all insurance products are available to our client.

DISCOVER A NEW LEVEL OF MARKETING TO FIND YOUR NEXT HOME

FINDING YOUR NEXT HOME

If you are looking to buy another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home.

In the world of real estate, it takes more than just searching for a home on the internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors.

EXCLUSIVE REAL ESTATE NETWORKS

STRATEGIC ONLINE SEARCH TECHNOLOGY

INSIDE LOCAL KNOWLEDGE & CONNECTIONS

SUPERIOR PROSPECTING CAPABILITIES

DEFINING YOUR GOALS & OPTIONS

In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline.

» Where are you thinking of moving — local or out of state?

» Do you have a budget?

» What do you and your family need from your next home?

» Are you looking for a turnkey or renovation property?

» What are your essential requirements during our search?

» Are there any additional financial considerations?

» When is the ideal time for you to move?

This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.

LOCATING YOUR NEXT PROPERTY

When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market.

A comparison chart and thorough, objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited.

And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.

On behalf of myself and my team, I’d like to thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property.

I’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service.

Call me before you make any important real estate decisions; you’ll be glad you did.

954.496.1878 | AGENTWNH@GMAIL.COM | www.HAASHOMESFLORIDA.com
DISCOVERSOFL TO 85377 FOR
MOBILE BUSINESS CARD
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Copyright© August 2023

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