Mark Witte | Listing Book | 10x22 LB

TENACITY + INTEGRITY + TALENT

"We've got your i's dotted and t's crossed"

HELP YOU FIND YOUR WITH MARK WITTE & THE WITTE TEAM

A PREVIEW OF MARK WITTE

YOUR LUXURY REAL ESTATE PROFESSIONAL

TREAT YOUR TRANSACTION as if you were my OWN FAMILY.

I don't take the responsibility of representing you lightly and will

MEET MARK WITTE

I began my entrepreneurial career selling roses roadside at 16—from there, I’ve never looked back. As a successful executive in the mortgage, insurance, tech, and real estate sectors, I have gathered a unique and universal wealth of financial and industry market knowledge, allowing me to comprehensively negotiate optimal transactions for each of my clients.

My resume as a proven leader runs deep. My executive experience as a CEO, CRO, and Senior VP of several successful national software and mortgage companies has given me the ability to recognize profitable and beneficial opportunities on both sides of the table. As a ten-year veteran of the real estate industry and a proud resident of both Laguna Beach and Lake Tahoe, I can offer in-depth insight into local neighborhoods and luxury properties. I’m a dully licensed agent in Nevada and California, specializing in the coastal communities in Southern California as well as the lake and surrounding areas of Lake Tahoe.

DEDICATION & COMMITMENT

“I’ve purchased five homes in my life, and Mark is the most professional, proactive, and easiest Realtor to get a hold of that I’ve ever worked with. The entire process was far from easy, but Mark stayed on every detail the entire way.

"Mark was amazing from start to finish! My wife and I were first time home buyers and had no clue what to expect. He made himself available at any time for even the smallest questions. He went above and beyond. Thanks to Mark, we now own!"

-SARA HARPER

“Mark is an excellent listener and understood our needs and always accommodated our schedules and answered all of our questions. He is an excellent agent and is continuing to work with us after the sale and goes above and beyond.”

“More than thankful to have Mark and his team help me! Not only did they help me buy my first home but my second home as well in the area I wanted to live in. Mark and his team were fast and efficient and made the home buying experience great.”

-RON & HEIDI

-TODD MESNIK

-ULISES LOZANO

FULL-SERVICE REAL ESTATE

When you hire Mark Witte, he will become your home’s premier specialist:

MARKETING MANAGER

• Showcasing your property with the finest marketing

• Developing and implementing a customized marketing plan

• Researching and developing an appropriate pricing strategy that meet your goals

• Communicating regularly, so you stay informed

NEGOTIATOR

• Presenting and negotiating with potential buyers or their agents on your behalf

• Advising you on the merits of each offer

• Keeping your best interests as first priority

CLOSING MANAGER

• Providing information to the buyer in a timely manner

• Accepting only certified bank drafts

• Liaising with your lawyer/notary and delivering the necessary documentation

• Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly

CONCIERGE

• Providing you with access to experts, including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors, and moving services

THE BRANDS BEHIND YOUR AGENT

MARK WITTE & THE WITTE TEAM

From the beginning, The Witte Team was founded to be different by putting people over profits while focusing on what matters most in a real estate transaction. YOU. Real Estate is serious business, and we don’t take the responsibility lightly.

We are a team with a true mission of providing a higher standard of accountability in Real Estate. This begins with a value system and ethos of living by a moral code grounded in kindness, honesty, and integrity.

While we provide cutting-edge technology, tools, and resources to streamline your transaction, our focus remains on timely guidance and protecting your privacy and interests before, during, and after the transaction.

The Witte Team’s desire is that your time with us is positive, enriching, and an experience you will never forget! Mark

Witte

WHAT MAKES US DIFFERENT

• Market your home and get you top dollar.

• No BS. Provide hardcore, effective, and comprehensive marketing across all available marketing channels.

• Always be accountable to you and your family. Follow through with our commitments.

• Provide cutting-edge technology and tools to help educate and inform you throughout the entire sales process.

• Give expert pricing advice by drawing on years of experience.

• Inform you about recent comparable property sales and help analyze your potential competition.

SELLER SERVICES: BUYER SERVICES:

• Always be accountable to you and your family. Follow through with our commitments.

• Provide cutting edge technology to search, communicate, and present real estate opportunities.

• Find you off-market opportunities utilizing our vast agent and personal network, connections, and community relationships.

• Get useful local knowledge and understand the local market conditions.

• Partner with the best stagers and renovation contractors to help prepare your home to secure the best price.

• Advise you on the nuances of timing your sale.

• Provide useful local knowledge to help you understand the local market conditions and trends.

• Guide you through every step of the selling journey while protecting your interests and privacy throughout the transaction.

• Continue to support and be a resource for all your real estate needs after the sale of your property.

• Guide you through every step of the buying journey while protecting your interests and privacy throughout the transaction.

• Write competitive offers that help stand out in a competitive marketplace.

• Coordinate contracts and documentation.

• Continue to support and be a resource for all your Real Estate needs in the future after the purchase or lease of your property.

EXP REALTY

Just as it is imperative to choose the right agent, knowing why they have chosen to work for a specific brokerage is important. What a brokerage offers to both the agent and their clients in terms of service levels and products is also key to maximizing the success of selling and buying a home.

eXp Realty is committed to supporting Mark Witte and his clients with the highest level of service through their extensive marketing and networking platforms, innovative technology, and commitment to their community.

OUR PHILOSOPHY

The success of the eXp Realty philosophy and its commitment to the community has enabled eXp Realty to become one of the world’s fastest growing brokerages. Founded in 2009, we are now in 14 countries around the world with a community of over 60,000 real estate professionals, all connected through our unique cloud-based platform, eXp World.

eXp Realty is dedicated to providing highly sophisticated marketing platforms, strategies, and solutions — they believe that whether you are buying or selling, their name should immediately signify that you are working with professionals who have integrity, ethics, and quality service.

• No. 1 independent brokerage in closed transactions for the year (511,859)

• No. 1 in transaction sides in the U.S. (397,138)

• No. 1 in year-over-years sales volume (187.3 Billion)

• No. 4 for residential home sales in United States

• Operate in 17 countries worldwide

• Sixth consecutive year rated as best place to work by Glassdoor

MARKETING STRATEGIES

DETERMINING THE VALUE OF YOUR HOME

My objective is to sell your home:

› FOR THE HIGHEST POSSIBLE PRICE

› IN THE SHORTEST AMOUNT OF TIME

› WITH THE MOST FAVORABLE TERMS

Prior to implementing any marketing strategies, it is critical to go through a process of discovery — determine the fair market value, survey the current market conditions, and review the factors that will help us prepare your home for sale.

Selling luxury homes requires a different level of expertise, strategy, and exceptional marketing to target the right buyers, which is the key to maximizing the true value of your home.

INFLUENCES ON HOME VALUE

With any marketing strategy, it is important to research the market conditions that are currently influencing home values. “Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer.

What a property is truly worth (whether that is higher or lower than the selling price) and what prospective buyers are willing to pay for it is known as the “Fair Market Value” — as buyers are influenced by the following criteria:

MARKETING FOR MAXIMUM EXPOSURE

Selling your home can be an exciting experience, but it can also be an emotional one. As a luxury real estate professional, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive resources.

Together we will:

• Prepare for the “Window of Opportunity”

• Leverage the attributes of your location

• Prepare and present your home ready for sale

• Highlight your home’s features through professional photography

• Showcase your home to the market through professional and strategic marketing

• Maximize the exposure of your home through our extensive network

• Leverage the brokerage’s reputation and recognition

• Cooperate and communicate to maintain your home’s perception of value

• Promote your home locally, nationally, and internationally

• Maximize your home’s web exposure

• Prepare your home so that it is always ready to be shown to potential buyers

• Discuss and review the market’s analysis of your home — feedback is essential to know the perceived value and potential for negotiation

• Finalize your sale

• Find your next dream home

THE WINDOW OF OPPORTUNITY

The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when it is new on the market.

In order to capitalize on this window, it is crucial that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy implemented to further increase exposure.

MAKING THE MOST OF INITIAL INTEREST

MAXIMIZING FAIR MARKET VALUE

Typically, market conditions are not in your control, but choosing to use an agent with extensive experience in the local market, a respected reputation, and who implements a proven, comprehensive marketing strategy could make all the difference in maximizing the true value of your home.

These key factors affect the sale of your home and are, for the most part, in your control:

MARKET FACTORS:

• Price

• Terms

• Condition

• Marketing Programs

• Value

CONTROLLED BY:

• Seller

• Seller

• Seller

• Realtor ®/Brokerage

• Buyer/Market Conditions

MARKETING YOUR LOCATION

According to real estate convention, the three most important criteria to consider when buying a property are

LOCATION, LOCATION, LOCATION.

In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street well before settling on a specific home.

Understanding your location’s positives and negatives is important when determining the price and in marketing your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned – one person’s displeasure can be another’s delight!

PREPARING YOUR HOME

We prepare and present your home in a manner that will create “hype” around your home. The more we do before putting your home on the market will ensure you receive top dollar for your property and take care of any issues that can become problematic during the escrow process. The more we do before putting your home on the market will ensure you receive top dollar for your property and reassure you that we will take care of any issues that can become problematic during the escrow process.

We have a comprehensive list of resource specialists, tradesmen, and subcontractors who can do anything and everything for you to help this process become as seamless as possible (any work requested needed or requested will be an additional cost). We provide a staging consultation to ensure your property is shown to the absolute best of its ability to help you end up with more offers, better term,s and a higher price for your home!

Just ask us for a list of anything you need! We can provide an all-inclusive service to help to organize and maintain any project you need, including but not limited to: stagers, window cleaners, gardeners, painters, handymen, landscapers, specialized tradesmen, electricians, termite inspectors, home inspectors, appraisers, and much more.

CLIENT CARE

We’ll be your partner as we work together to get you the best price in a timely fashion. As your partner, we offer our expertise to help you make good decisions about the sale of your home and avoid costly mistakes. It starts with making sure your home is presented to its best advantage:

• 360 degree picture virtual walkthrough

• Floor plans and measurements both inside and outside

• In-depth analysis and expert advice on pricing strategy for optimal results

• Free consultation with professional Home Designer / Stager

• Free basic staging with professional Home Designer/ Stager

• Professional staging services as needed to attract buyers (optional full staging available at extra charge)

• Free Digital Marketing Specialist to maximize online presence

• Checklist of recommended changes to your home to ensure optimal pricing

• List of reputable vendors for any work required

• Meeting with Marketing Specialist to identify your home’s upgrades and features that you as the homeowner find important

• Synched lock box to track Realtor showings and elicit feedback the next business day, which is then sent to you to keep you in the loop

While we market your home, we know you want to be informed and involved. To keep communications flowing, we’ll:

• Send a report on our marketing efforts and results twice a week

• Inform you of any market changes, mortgage rate fluctuations, sales trends, absorption rate, or any other factors that may affect the value or marketability of your home

• Provide you marketing materials to share with your neighbors, connections and on your persona Facebook page and other social media sources (Twitter, LinkedIn, TikTokInstagram, etc.)

HIGH QUALITY MARKETING MATERIALS

The quality of marketing materials representing your home has a huge impact on how it is perceived in the marketplace. To position your home in its best light, we provide:

PHOTOGRAPHY

Professional photography to capture interior and exterior images

VIDEOGRAPHY

Professional videography to create a high-definition 2 to 4-minute virtual property tour with a description of your home

LUXURY BROCHURES

A high quality, full color four-page brochure featuring your home

SIGNAGE

Luxurious lawn sign with solar lighting, our highly recognizable The Witte Team logo, and a customized texting feature directed to your home’s website

INDIVIDUAL PROPERTY WEBSITE

• Printable brochures

• Photo gallery

• Virtual tour

• Property map

• Reports for out-of-town buyers showing nearby amenities, school scores and distance, community information, city demographics, and a “contact me” button

MOBILE RESPONSIVE

All materials are mobile responsible

ONLINE MORTGAGE CALCULATOR

Online mortgage calculator to help buyers decide if they can afford to purchase your property (website and mobile app)

SEARCH ENGINE OPTIMIZATION (SEO)

Real estate agents have a large database at their disposal, especially their networks with other agents. Referrals are especially important in the luxury market, as you want to work with a wellrespected agent with an extensive network of contacts.

TAPPING INTO THE POWER OF SOCIAL MEDIA

Leveraging the virality and reach of social media, including, Linkedin, Facebook, Twitter, TikTok and Instagram we can pinpoint and communicate with potential buyers based on their location, interests, demographics, and psychographics.

• Pre-market information to potential buyers currently searching with Coming Soon campaign

• Virtual property tour added to our YouTube channel with description crafted to enhance search engine optimization

• Boost target market paid advertisement on social media featuring the property tour video, which generates over 50,000 views, comments, likes and shares

• Creating cookies on the backend of the marketing to capture target audience

• Online syndication that includes Realtor.com, Zillow, Trulia, Facebook, YouTube, Twitter, Craigslist, Oodle, HotPad, Backpages, and Oolx with weekly posts and updates to keep your home in top spots

• Paid listing enhancements to keep your property in prime position on these sites

• Back-end access to major real estate sites to create unique, attractive postings that are more accurate than MLS information

• Paid ads through Adwerx (Adwerx technology identifies and analyzes online consumer behavior to target potential buyers looking in your area, even if they are hundreds of miles away)

• Weekly Facebook Ad campaign exclusively to people who are categorized with an “Interested in Moving” residential profile per Facebook Analytics

• Instagram posts about your home to reach the millennial market

• Contests and giveaways on social media promoting your home’s virtual tour

• Virtual tour and photos on www.TheWitteTeam.com with a description written to enhance search engine optimization

• Constant analysis of online traffic data to tweak your campaign to increase traffic and conversion rates

• Craigslist ads posted locally and out of the area twice per week.

• Immediate follow-up to online interest or inquiries by phone or by sending video response via text or email

• Target market potential buyers to determine who is the most likely buyer willing to pay the highest price both locally and out of the area

A PLATFORM FOR 24/7 WEB EXPOSURE

With 95% of home buyers beginning their search on the internet, we want to ensure that your home will receive maximum online exposure. As part of my marketing plan, your home will receive unparalleled exposure to consumers and real estate professionals across the globe through my extensive online partnerships.

TRADITIONAL MARKETING ELEVATED TO NEW HEIGHTS

Though we are experts at online and social media marketing, we don’t ignore traditional methods that are still effective. In our campaign, we also:

• Send direct mail and email flyers about your home to our database of clients

• Contact Homes By The Witte Team, centers of influence, i.e., family, friends, community leaders, and past clients for potential buyers

• Mass mail an 8.5x11 colored glossy “Coming Soon” postcard to approximately 500 to 1,000 people in your specific neighborhood

• Hand deliver high quality, four-page colored brochures to 100 immediate neighbors with a “Pick Your Neighbor” letter attached and text feature

• Four-page colored brochures featuring your home’s highlights

• Mass mail “Just Listed” cards to your neighborhood and target areas with multiple homes

• Send mass mailers with your home and other available properties to local neighborhoods approximately 30,000 sent once per month

• Hire a service to make calls to surrounding neighbors promoting the features and lifestyle benefits of your home

SHOWING THE HOME

Your home needs to be “show ready” at all times, which can be difficult to balance if you are still there. However, we must ensure preparations are done up front — unnecessary items removed, space created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy for me to add around your busy schedule.

Every buyer will be pre-qualified. During the showing, a licensed agent will be present to ensure that the features and nuances are showcased and explained to maximize the perception of value.

ENGAGING THE REAL ESTATE COMMUNITY

Through our massive online and social media campaigns, we access thousands of buyers directly. But we also take pains to engage the real estate community.

• Cooperate with all Real Estate companies in Orange and surrounding counties using multiple MLS services

• E-flyers sent to local and out of area agents with QR Code feature that brings them directly to your home’s website

• Promote your property directly to the top 10,000 Realtors in all four surrounding counties (Orange, San Diego, Riverside, and LA)

• Contact preferred lenders for any prospective buyers in their network

• Email “Just Listed” e-flyer with links to your home’s website to thousands of local affiliates and partners in our database

• Announce price reductions to our national network of real estate agents

• Send property specific information to our internal buyers’ agents who receive hundreds of inquiries monthly

• Contact agents to request feedback after home is shown, which we then forward to you

• Perform a reverse prospecting search to identify prospective buyers in MLS

BEHIND THE SCENES

While all this activity is happening, we’re also working behind the scenes to make sure your home gets the most exposure so it sells at the best price in a timely manner. We also gather all information necessary to ensure a smooth transaction.

To that end, we:

• Immediately send video responses to buyer leads via e-mail and text

• Improve the marketing of any under-performing marketing campaigns by analyzing, and viewing results of campaigns

• Meet weekly with the team to keep on top of each step in the marketing campaign of your home

• Price the property correctly the first time to widen the window of buyer showings

• Reassess pricing if online traffic is not converting into offline tours

• Answer any questions that arise throughout the transaction via our full staff of specialists

• Use infra- red technology of Supra Lockbox to monitor agent showings to get fast feedback

• Research ownership and deed type from Title Company

• Research property’s current land use, zoning, deed restrictions and easements

• Research tax records to verify full and complete legal information is available to prospective buyers and buyer’s agent on MLS printout

• Verify that your property is free of all liens

MARKET ANALYSIS

My market analysis is compiled from a system that tracks your showings, all Realtor and buyer feedback, and the effectiveness of my marketing on your home. This report provides you with an indepth analysis and a comprehensive list of actions, recommendations, and objectives.

FINALIZING THE SALE

A myriad of details must be attended to before the sale becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all of its moving parts.

Once the sale of your home is pending, we stay proactive, not reactive, tomake sure the process goes smoothly and efficiently by:

• Verification with agent and lender to ensure buyer is properly qualified, ready and able to purchase (verified employment, reviewed taxes, bank statements, credit report, 1003, etc.) before accepting the offer

• Bi-weekly communication via e-mail about status and progress of sale

• Text message and e-mail reminders to you about appointments and deadlines of escrow, seller disclosures, buyer inspections, appraisal report, buyer final walk through, signing loan documents, and final closing documents

• Constant communication w/ cooperating side agent and Lender to give accurate feedback to seller about status of loan, and escrow

Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.

GUIDING YOU HOME

LOCATING THE RIGHT PROPERTY

If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home.

In the world of luxury, it takes more than just searching for a home on the Internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors.

EXCLUSIVE LUXURY NETWORKS

STRATEGIC ONLINE SEARCH TECHNOLOGY

SUPERIOR PROSPECTING CAPABILITIES

DEFINING YOUR GOALS AND OPTIONS

In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline.

• Where are you thinking of moving — local or out of state?

• Do you have a budget?

• What do you and your family need from your next home?

• Are you looking for a turnkey or renovation property?

• What are your essential requirements during our search?

• Are there any financial considerations?

• When is the ideal time for you to move?

This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is worth to you.

MY COMMITMENT TO YOU

When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough, objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited.

And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.

I promise to treat you with respect and compassion, to listen to you and your situation so that I customize the experience to you. I promise to always keep your best interests in the forefront of my mind and to apply my passion for this industry to see you succeed with your goals.