Jon Burke - 2180 Wood Acres Drive CMA

AN INTRODUCTION

Dear Mark and Holly,

Please find the following information on your luxury property at 2180 Wood Acres Drive.

Typically, when creating a market valuation I compare your home against similar properties that are currently listed, pending, or sold within the last 90-120 days in the same geographic area or neighborhood (~1 mile radius from the property).

Please let me know when you would like to discuss this valuation further. Your home is truly spectacular! It will take a Broker experienced in selling Eugene luxury homes – I pride myself on being the best resource for luxury home real estate in the area.

I’m ready to help you get it sold. Thank you!

— Jon Burke, Team Burke | Triple Oaks Realty

90896 DIAMOND RIDGE LOOP SOLD BY TEAM BURKE

THE POWER OF TRIPLE OAKS REALTY

MEET JON BURKE

My wife Cheryl and I raised three daughters ages 23, 25, and 27 in Eugene. My oldest daughter, Kelsie, was on the dance/cheer team at Oregon State University and graduated in 2017. She is now a marketing coordinator for Tilson Homes in Austin, TX. My middle daughter, Shawna, played softball at Oregon State University and graduated in 2019 and now is a second grade teacher in Austin, TX. My youngest daughter, Lauren, played softball for the University of Texas and graduated in 2022. We raised out kids here in Eugene and both my parents and in-laws live in the Eugene area.

Personal Achievement

Top 1% Sales in Lane County since 2012

FULL-SERVICE LUXURY REAL ESTATE

When you hire Jon, he will become your home’s:

MARKETING MANAGER

• Showcase your property with the finest marketing

• Develop and implement a customized marketing plan for your home

• Determine the best price in line with market forces

• Communicate regularly, so you are informed

SOCIAL MEDIA MANAGER

• Posting your property across various social media platforms for instant exposure to an extremely large pool of potential buyers

LIAISON MANAGER

• Introduce new buyers to your property

• Pre-qualify the buyers to avoid time wasters

• Provide you with timely updates on viewings and feedback

NEGOTIATOR

• Present and negotiate on your behalf with potential buyers

• Advise you on the merits of each offer

• Keep your best interests as first priority

CLOSING MANAGER

• Provide information to the buyer in a timely manner

• Facilitate answers, resolve any issues during the closing process, and ensure the process is completed seamlessly

CONCIERGE

• Provide you with access to experts, including builders, landscapers, interior design / home staging, painters, handymen, and moving services

DEDICATION AND COMMITMENT

Just Ask Our Clients:

“Jon was with us every step of the way. We went through a very difficult sale with lots of hoops as first time homebuyers. His expertise and connections were invaluable. We were able to purchase in our dream neighborhood and are now renovating it to make it our dream home. We will continue to use Jon as we buy and sell homes. If you are reading this, wondering if you should buy or sell, please pick up the phone and call Jon!”

“Jon took the time and effort to provide us with a stress-free home buying experience. My wife and I couldn’t be happier with his professionalism, his ability to manage expectations, and his impeccable communication. We would recommend him to anyone looking for a home.”

OUR MISSION

Triple Oaks Realty is a boutique brokerage that provides first-class, professional real estate services in the Eugene/Springfield/Lane County area. Our principle service is to provide our clients a network of agents with direct access to the Multiple Listing Service (MLS). Our clients choose to list and purchase homes with TOR because of our highly skilled professionals, marketing capabilities, and our commitment to establishing a successful partnership with our clients, staff, title companies, and lenders.

PREMIER LUXURY SPECIALIST

The Institute for Luxury Home Marketing exists to provide resources, training, and guidance to its members. Their goal is to ensure that real estate professionals possess the unique skills necessary to meet and exceed expectations for today’s most discerning luxury buyers.

As a Certified Luxury Home Marketing Specialist, Jon Burke has undergone extensive training and documented performance in the luxury residential market. This achievement grants him access to exclusive benefits and resources available nowhere else in the industry.

2892 POWDERHORN STREET SOLD BY TEAM BURKE

DETERMINING THE VALUE OF YOUR HOME

THE OBJECTIVE

Our mutual objective is to sell your home:

For the highest possible price › In the shortest amount of time › With the most favorable terms

Prior to any marketing strategies being implemented, it is critical to go through a process of discovery - determining the fair market value, understanding the barometer of current market conditions, and reviewing the variety of factors that will help us prepare your home for sale.

Selling luxury homes requires a different level of expertise, strategy, and exceptional marketing to the right buyers, which are keys to maximizing the true value of your home

MAXIMIZING FAIR MARKET VALUE

The following key factors affect the sale of your home and are, for the most part, in your control.

Typically, market conditions are not in your control but choosing to use an agent with extensive experience in the local market, a respected reputation, who implements a proven comprehensive marketing strategy could make all the difference in MAXIMIZING THE TRUE VALUE OF YOUR HOME.

MARKET FACTORS:

Price

Terms

Condition

Marketing Programs

Value

CONTROLLED BY: Seller Seller Seller

REALTOR®/Triple Oaks Realty

Buyer/Market Conditions

3990 SPRING BOULEVARD LISTED BY TEAM BURKE

COMPARATIVE MARKET ANALYSIS

FOR 2180 WOOD ACRES DRIVE

OVERVIEW

2180 WOOD ACRES DRIVE | EUGENE, OR 97401

PROPERTY DETAILS

City: Eugene

County: Lane

Neighborhood: Cal Young

PROPERTY FEATURES

Type: Single-Family

Year Built: 1965

Stories: 1

Garage: Attached

Acres: 0.34

School District: 4J Eugene

Elementary School: Willagellespie

Middle School: Monroe

High School: Sheldon

Bedrooms: 4

Total Baths: 3

Full Baths: 2

Half Baths: 1

Total Sq. Ft.: 2,725

SUGGESTED LISTING PRICE

There is currently one home Pending Sale for $850,000. There have been 11 comparable homes sold in the last 12 months ranging in price from $720,000 to $1,047,500.

OTHER SOURCES OF AUTOMATED VALUES TO TAKE INTO ACCOUNT

Please note that online valuations are not the most accurate source for local neighborhood information, but nonetheless offer a ‘snapshot’ of the overall market county-wide.

ZILLOW.COM

REDFIN.COM

REALTOR.COM

$818,000

$759,000

$899,500

After careful consideration of the data and considering the present market conditions, I would recommend the following valueassuming the primary bathroom renovation is completed and new quartz countertops are installed in the kitchen:

Recommended List Price: $975,000

LIST PRICE/SALE PRICE COMPARISON

85180 BOOMER ROAD LISTED BY TEAM BURKE

MARKETING FOR MAXIMUM EXPOSURE

Selling your home can be a very exciting experience, but it can also be an emotional one. As a real estate professional, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive brokerage resources.

Together we will:

• Prepare for the “Window of Opportunity”

• Leverage the attributes of your location

• Prepare and present your home ready for sale

• Highlight your home’s features through professional photography

• Showcase your home to the market through professional and strategic marketing

• Maximize the exposure of your home through our extensive network

• Leverage the brokerage’s reputation and recognition

• Cooperate and communicate to maintain your home’s perception of value

• Promote your home locally, nationally, and internationally

• Maximize your home’s web exposure

• Always prepare your home so that it is ready to be shown to potential buyers

• Discuss and review the market’s analysis of your home — feedback is essential to knowing the perceived value and potential for negotiation

• Finalize your sale

• Find your next dream home

THE WINDOW OF OPPORTUNITY

The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when your home is new on the market.

In order to capitalize on this window, it is crucially important that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase its exposure.

Making the Most of Initial Interest

A CTIVITY

(Amount of Interest )

12345678910111213

TIMEONMARKET (Weeks)

- Graphic for Illustrative Purposes Only -

3033 SUMMIT SKY BOULEVARD SOLD BY TEAM BURKE

MARKETING YOUR LOCATION

According to real estate convention, the three most important criteria to consider when buying a property are: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street well before settling on a specific home.

Understanding your location’s positives and negatives are important when determining price, and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned — one person’s displeasure can be another’s delight!

PRESENTING YOUR HOME

First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximizing its value — together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home is, it is important that you view it with critical objectivity, and whether it needs simple changes or major repairs, these should be addressed before the home is listed.

PROFESSIONAL PHOTOGRAPHY

Photography must reflect your property. Whether in print or on the web, these photos are often the first impression that a potential buyer will receive. A photo shoot is the time when a home must shine — both figuratively and literally. A fully prepared home that is clean, tidy, with clear sight lines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited.

Take advantage of new technology to showcase the true essence of the property within its environment, especially if your buyer is from outside your local area. Lifestyle videos, 3D walk-throughs, and aerial drone photography can provide a realistic depiction of the intended space and livability.

PROFESSIONAL AND STRATEGIC MARKETING

Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the internet and Realtor listing service — it needs to be a carefully prepared, strategically implemented plan.

Your home must become a highly prized item, launched on the market with maximum impact, to create the right exposure and reach the right buyers.

YARD SIGNS AND DIRECTIONAL SIGNAGE

The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home.

PUBLIC AND PRIVATE SHOWINGS

Broker tours and open houses are ways that real estate agents can see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers.

LUXURY ADVERTISING

For luxury homes, local advertising is not sufficient — these unique homes need exposure to the elite and discerning. We showcase your home to these affluent buyers through various luxury publications that are distributed regionally as well as nationally.

NETWORKING AND REFERRALS

Real estate agents have a large database at their disposal, particularly their networks with other agents. Referrals are especially important in the luxury market, as you will want to work with a well-respected agent with an extensive network of contacts.

DESIGNATIONS AND MEMBERSHIP

Working with an agent who is fully certified in luxury marketing is critical to maximizing the exposure of your home. My knowledge, expertise, and access to a unique and targeted network are second to none.

WEB EXPOSURE

95% of buyers look at homes online as their first step in the home buying process. This trend will continue to increase over time. Placing your home online allows the home’s exposure to be seen locally, nationally, and internationally, whether it is on a computer, tablet, or cell phone.

VIRTUAL TOURS / ONLINE VIDEO MARKETING

Creating a digital experience and footprint is an integral part of advertising in the 21st century.

PROFESSIONAL PRINTING AND DIRECT MAIL

The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition. Professional promotional materials that feature your home and are mailed to your neighbors, buyers, and other Realtors are some of the most powerful ways to spread the message that your home is for sale.

Your neighbors will be first to tell their friends and family about your home — they already love their community so they are your biggest advocates! Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within close proximity to their present home.

35379 Mckenzie View DriVe | SpringfielD

Presented by Jon Burke

Presented by Team Burke

Presented by Jon Burke

Presented by Team Burke

A PLATFORM FOR 24/7 WEB EXPOSURE

With over 95% of home buyers beginning their search on the Internet, we will want to ensure that your home will receive maximum online exposure. As part of my marketing plan, your home will receive unparalleled exposure to consumers and Realtors across the globe through my extensive online partnerships.

SHOWING THE HOME

Your home needs to be ‘show ready’ at all times — this can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy for us to add around your busy schedule.

Every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the perception of value.

90554 DIAMOND RIDGE LOOP SOLD BY TEAM BURKE

85124 CLOVERDALE ROAD LISTED BY TEAM BURKE

MARKET ANALYSIS

The market analysis report is compiled from a system that tracks your showings, all Realtor and buyer feedback, as well as my marketing effectiveness on your home. This report provides you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.

FINALIZING THE SALE

A myriad of details must be attended to before the sale becomes final including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts.

Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.

I’d like to thank you for giving me the opportunity to present this preview of the marketing services I can offer you and your property.

I’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service. Call me before you make any important real estate decisions,