Chad Fonder | LUXURY Listing Book - QIP

A

PREVIEW OF OUR TEAM

WHO YOU WORK WITH MATTERS

Chad, a Green Bay, WI native, made the move to Sarasota, FL in 2005 and fell in love with the warm climate, vibrant community, and the inviting waters of the Gulf of Mexico. With over 35 years of entrepreneurial experience, Chad is a seasoned business owner who brings his passion for helping people, marketing expertise, and operational excellence to the realm of real estate. As the founder of the Suncoast Luxury Team, Chad is driven by the desire to establish a lasting legacy for his family and contribute to a thriving, high-caliber team.

Angie Nichols Fonder, a Florida resident for over 40 years, is a seasoned healthcare professional with roots in Charleston, West Virginia. Recognizing the trust her clients place in her, Angie strives to surpass their expectations daily. Graduating from Manatee High School, State College of FL, and The University of South Florida, Angie has accumulated over 30 years of experience in the healthcare field, earning her ADN in Nursing and RCS in ultrasound. Owner of “Suncoast Clear Image,” a mobile ultrasound company specializing in cardiac and vascular ultrasound.

Angie brings discipline, problem-solving skills, team management, and a strong work ethic to her real estate career. Specializing in residential buying and selling, with a focus on new construction properties, luxury resales, and real estate consulting for investing, Angie believes in a philosophy of transparency and integrity as the foundation for successful

business relationships. Beyond the office, Chad and Angie enjoy boating, and fishing, and cherish moments with their family and beloved fur babies Jake and Scout.

Under Chad’s leadership, the team achieved an impressive $20M in sales volume last year, earning accolades for their high-quality concierge service. His proficiency in marketing, communication, negotiation, and organization sets the stage for a concierge-style approach to assisting clients in their quest to find their dream home or sell their property. Chad and Angie combine their diverse skills, experience, and genuine care for others to provide a comprehensive and exceptional real estate service to their clients.

Chad and Angie have also been designated as Global Luxury Property Specialists by Coldwell Banker which are the top agents serving the luxury homes segment of the market. As well as Guild Status from ILHM, the Institute for Luxury Home Marketing.

Combining our team’s technical skills along with Coldwell Banker Realty’s social platform where we are ranked #1 Online as well as the #1 Most Influential Real Estate Brand on Social Media as well as #1 in Brand Name Recognition make us the winning team!

Patrice@SuncoastLuxuryTeam.com

PHOTO TBD

FULL-SERVICE CONCIERGESTYLE LUXURY REAL ESTATE

When you hire the Suncoast Luxury Team, we will become your home’s:

MARKETING MANAGERS

• Showcase your property with the finest marketing

• Develop and implement a customized marketing plan

• Determine the best price in line with market forces

• Communicate regularly so you stay informed

LIAISON MANAGERS

• Introduce new buyers to your property

• Pre-qualify the buyers to avoid time wasters

• Provide you with timely updates on viewings and feedback

NEGOTIATORS

• Present and negotiate with potential buyers on your behalf

• Advise you on the merits of each offer

• Always keep your best interests as first priority

CLOSING MANAGERS

• Provide information to the buyer in a timely manner

• Only accept certified bank drafts

• Liaise with your lawyer/notary and deliver the necessary documentation

• Facilitate answers, resolve any issues during the closing process, and ensure the process is completed seamlessly

CONCIERGE

• Provide you with access to experts, including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors, and moving services

DEDICATION AND COMMITMENT

JUST ASK OUR CLIENTS:

o In our entire 40 year career of building estate level custom homes, we have never had a more professional, enthusiastic, and effective real estate professional than Chad. From the day he listed right through the closing, he was on top of everything. He helped with staging, showings, home inspections, and even touch-ups. He has become a friend. We will definitely use him again.

Harry & Brenda G.

Thank you Chad! I wasn’t sure about using a Realtor on the sale of my property. Driving around nice neighborhoods in Sarasota i saw Chad’s “for sale” signs on many beautiful properties, so I figured he was doing something right. All it took was one phone call to click with him. He listed my house for a price that i thought was a little aggressive and I trusted him. We were under contract in less than 30 days. I was surprised and very happy about that. We closed in less than 60 days since the house was listed and I know i have a Realtor for life. It paid off trusting Chad. I think you should too. Thanks again Chad!

MARCO M .

The best Realtor we have ever worked with! We could not be any happier that we chose Chad as our Realtor. From beginning to end it was a fantastic experience. We were moving from out of state so we needed Chad to do a lot of things above and beyond for us. There was never any hesitation when he was going the extra mile. Chad is amiable, knowledgeable and professional. Without the slightest trepidation I would recommend Chad to anyone and everyone.

DANNY S . —

PHOTO TBD

DETERMINING THE VALUE OF YOUR HOME

Our mutual objective is to sell your home:

› FOR THE HIGHEST POSSIBLE PRICE

› IN THE SHORTEST AMOUNT OF TIME

› WITH THE MOST FAVORABLE TERMS

Prior to implementing any marketing strategies, it is critical to go through a process of discovery — determine the fair market value, survey the current market conditions, and review the variety of factors that will help us prepare your home for sale.

Selling luxury homes requires a different level of expertise, strategy, and exceptional marketing to the right buyers, which are key to maximizing the true value of your home.

The best price obtainable for your home will ultimately be determined by the dynamics of the market, including factors such as

› LOCATION

› BUYER DEMAND

› FINANCING

If the asking price of a property increases beyond fair market value, the pool of potential buyers decreases the number of showings and the percentage of qualified buyers viewing your home.

PHOTO TBD

MARKETING FOR MAXIMUM EXPOSURE

Selling your home can be a very exciting experience, but it can also be an emotional one. As real estate professionals, we have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with our knowledge, expertise, effective marketing strategies, and extensive resources.

Together we will:

• Prepare for the “Window of Opportunity”

• Leverage the attributes of your location

• Prepare and present your home ready for sale

• Highlight your home’s features through professional photography

• Showcase your home to the market through professional and strategic marketing

• Maximize the exposure of your home through our extensive network

• Leverage the brokerage’s reputation and recognition

• Cooperate and communicate to maintain your home’s perception of value

• Promote your home locally, nationally, and internationally

• Maximize your home’s web exposure

• Prepare your home so that it is always ready to be shown to potential buyers

• Discuss and review the market’s analysis of your home — feedback is essential to knowing the perceived value and potential for negotiation

• Finalize your sale

• Find your next dream home

THE WINDOW OF OPPORTUNITY

The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when it is new on the market.

In order to capitalize on this window, it is crucial that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase exposure.

MARKETING YOUR LOCATION

According to real estate convention, the three most important criteria to consider when buying a property are LOCATION, LOCATION, LOCATION.

In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street well before settling on a specific home.

Understanding your location’s positives and negatives is important when determining price and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a difference in how a home is marketed, when it’s shown, and how it is positioned — one person’s displeasure can be another’s delight!

PROFESSIONAL AND STRATEGIC MARKETING

PROFESSIONAL PHOTOGRAPHY

Whether in print or on the web, photos are often the first impression that a potential buyer will receive. Professional photographers use lighting and composition to highlight the best aspects of your property.

VIRTUAL 3D TOUR + FLOORPLANS

Using 3D virtual tours and aerial drone footage helps showcase the true essence of the property and its environment by providing potential buyers with a realistic depiction of the intended space and livability.

PROPERTY WEBSITE

A professionally designed website specific to your property will be created and can be easily shared via email and social media.

PHOTO TBD

PROFESSIONAL AND STRATEGIC MARKETING

ONLINE PROPERTY TOUR

A professionally produced online tour will accompany the property website, complete with video and photo slideshow.

EXCLUSIVE LOOK

With this powerful online marketing platform, I can showcase your extraordinary property to brokers within our company in minutes for greater exposure, before it even hits the MLS.

BROKER OPEN HOUSE

To ensure that your property is front and center in the local real estate community, topperforming brokers will be invited to a private reception at your home.

PRINT ADVERTISING

Eye-catching property advertisement in Estate Living of Sarasota Magazine, Haven, or other local magazines. *Based on price point/location.

PRINTED BROCHURES AND POSTCARDS

Showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition. Promotional materials that feature your home and are mailed to your neighbors, potential buyers, and other Realtors are some of the most powerful ways to spread the message that your home is for sale.

PROFESSIONAL AND STRATEGIC MARKETING

JUST LISTED E-FLYER

An e-flyer will be created and sent to an exclusive network and database of professional contacts to increase your home’s visibility to potential buyers.

ONLINE PROMOTION

Professionally produced, promoted, and personalized video promoted on our team YouTube Channel.

TARGETED ONLINE ADVERTISING

Targeted marketing to potential buyers online through various social media platforms.

PROFESSIONAL AND STRATEGIC MARKETING

EXTENSIVE ONLINE EXPOSURE

Your home will receive unparalleled exposure to consumers and Realtors worldwide through our extensive digital marketing:

Posted on the most visited real estate websites that can be viewed across the globe

ListHub Global –provides brokers and agents the opportunity to market their listings internationally

Shared to the national network of luxury agents through our Institute for Luxury Home Marketing

Membership

Your property will have its own website

E-blasts sent via Bombbomb to the top Realtors in the area

Ads strategically targeting feeder markets

Exposure in the Wall Street Journal, Mansion Global, Barron’s Group, and LuxuryRealEstate.com, if applicable

Expertly designed social media posts

Boosted posts and videos on Facebook, Instagram, and YouTube

SHOWING THE HOME TO PROSPECTS

Your home needs to be ‘show ready’ at all times, which can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items are removed, space has been created, and a plan is implemented for the best times to show the home; then, the final prep and inviting touches are easy for us to add around your busy schedule.

Every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the perception of value.

MARKET ANALYSIS AND FINALIZING THE SALE

Our market analysis is compiled from a system that tracks your showings, all Realtor and buyer feedback, as well as the effectiveness of our marketing efforts on your home. This report provides you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.

A myriad of details must be attended to before the sale becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that we are here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.

SEARCHING FOR YOUR NEW HOME

If you are looking to buy or sell another property, let our knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home.

In the world of luxury, it takes more than just searching for a home on the internet, so allow our extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors.

DEFINING YOUR GOALS AND OPTIONS

In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline.

• Where are you thinking of moving — local or out of state?

• Do you have a budget?

• What do you and your family need from your next home?

• Are you looking for a turnkey or renovation property?

• What are your essential requirements during our search?

• Are there any financial considerations?

• When is the ideal time for you to move?

This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.

PHOTO TBD

THE POWER OF COLDWELL BANKER GLOBAL LUXURY

THE POWER OF COLDWELL BANKER

When the prestige of the Coldwell Banker name aligns with the expertise of today’s leading luxury real estate masters and the reach of an international network in 41 countries and territories, the extraordinary is possible.

BRAND POWER

GLOBAL CONNECTIONS

A LEADER IN LUXURY

MARKETING MASTERS

MARKET EVALUATION

EXPERIENCED REPRESENTATION

The Coldwell Banker brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world. Through a master franchise network located in 41 countries, we offer unmatched services in their local languages.

100,000+ MILLION+

2,900 OFFICES

41 COUNTRIES & TERRITORIES

Finding a discerning buyer for a one-of-a-kind property takes ingenuity - and an expert command of today’s online area. The Coldwell Banker Global Luxury program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers. Luxury properties that are marketed through the program will enjoy immediate syndication through a comprehensive network of prominent real estate websites, including WSJ.com, JamesEdition.com, RobbReport.com UniqueHomes. com, and international websites through ListHub Global*.

The social media landscape is yet another global stage where the beauty of your home may be put on display. Powered by a dedicated and expert social content team, the networks under the Coldwell Banker Global Luxury banner are among the most widely used sites today, delivering a unique perspective on fine living and fine homes all over the world.

HOMES & ESTATES READERSHIP

HOMES & ESTATES

55,000+ PER ISSUE

• Direct-mail distribution to the WealthEngine® Demi-Billionaire List of individuals with a minimum net worth of $500 million. Plus, distribution to the top clients of Coldwell Banker Global Luxury agents, and Coldwell Banker Realty offices worldwide.

UNIQUE HOMES MAGAZINE

100,000+ PER ISSUE

• Homes & Estates magazine is inserted into Unique Homes, which is distributed worldwide and has been published for more than 50 years

THE WALL STREET JOURNAL

300,000+ PER ISSUE

• Insertion into subscriber copies of the Friday edition of The Wall Street Journal in top ZIP codes in major metropolitan areas

DIGITAL

100,000+ PER ISSUE

• Digital editions are mailed to a targeted group of affluent consumers and subscribers of the Coldwell Banker Global Luxury blog

OUR COMMITMENT TO YOU

When helping you look for a property, we will make recommendations based on our experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough, objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited.

And when you find that perfect home, we will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, we will protect and represent your best interests.

THANK YOU

We’d like to thank you for giving us the opportunity to present this preview of the marketing services we can offer you and your property. We would be pleased to assist you with the sale of your present home and the purchase of your next home and the next one, because we’re not just providing a service, we are building a relationship. Please let us know when we can be of service.

Call us before you make any important real estate decisions — you’ll be glad you did.

- Chad & Angie Fonder AND THE SUNCOAST LUXURY TEAM