DISCOVER A NEW LEVEL OF MARKETING EXCELLENCE
PRESENTED BY
Brian Zabel
A PREVIEW OF
BRIAN ZABEL
LUXURY IS AN EXPERIENCE, NOT A PRICE
Brian is one of the most professional and dedicated Realtors I have ever met. He single-handedly dealt with the sale of my home during one of the most difficult transactions after my divorce. He was able to employ his expertise and vast experience to ensure my home was sold in minimal time for the price I was asking. He knows how to coordinate numerous resources and, at the same time, satisfy both the seller and buyer. He is an awesome asset and sets the benchmark for other agents to follow
-TODD H.
MEET BRIAN ZABEL
Brian is a highly experienced and dedicated REALTOR® who relentlessly pursues his clients’ dreams and goals as if they were his own. Brian has an in-depth knowledge of the local real estate market and is able to guide, advise and educate his clients extensively regarding current market trends, effectively empowering them to make well-informed decisions regarding their real estate needs.
As your preferred REALTOR® of choice, Brian’s goal is to exceed your expectations in every way. Open communication, outstanding customer service, extensive knowledge of the current market, and care for his clients with proven results have earned him a reputation as a trusted and respected expert in the local market.
As a Certified Luxury Home Marketing Specialist, member of the ONE LUXE division of Realty ONE Group, and Guild Member of the Institute for Luxury Home Marketing, Brian is always on the cutting edge of marketing, utilizing the latest tools and resources to help his clients achieve their goals.
Outside of real estate, Brian is an avid cyclist, enjoying road, mountain, and gravel biking as often as he can. When he's not on his bike, Brian also enjoys hiking, watching movies with his wife, Amy, and spending time with their son, Jack and daughter, Emma. Brian also enjoys outdoor cooking, spending time with family and friends around the pool, and attending as many concerts as he can fit into his schedule.
FULL-SERVICE REAL ESTATE
When you hire Brian Zabel, he will become your home’s premier specialist:
MARKETING MANAGER
• Showcasing your property with the finest marketing
• Developing and implementing a customized marketing plan
• Researching and developing an appropriate pricing strategy that meet your goals
• Communicating regularly, so you stay informed
CLOSING MANAGER
• Provide full time transaction coordinator services to ensure contract timelines and contingencies are met
• Liaising with all parties in the transaction, such as escrow officer, loan officer, cooperating agents, etc.
• Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly
• NEGOTIATOR
• Keeping your best interests as first priority
• Presenting and negotiating with potential buyers or their agents on your behalf
• Advising you on the merits of each offer
CONCIERGE
• Providing you access to referral partners that may be needed, such as home inspectors, interior designers, staging companies, painters, handymen, cleaning services, landscapers, moving services, and more
DEDICATION & COMMITMENT
Buying or selling a home is the largest transaction most of us will ever make in our personal lives, and it can be a very complex, emotional, and time-consuming experience. Brian is dedicated to making certain that YOU come away completely satisfied.
We initially decided to have Brian represent us and list both our home and lot in Litchfield Park due to his market expertise. As the process went on, we quickly discovered he far exceeded any other Realtor we’ve worked with. Brian’s creativity and high communication put him in a league all his own."
-CHRIS & CHRISTY O.
Brian was amazing through the entire sale process. He set up appointments with photographers and stagers, advised me on how to get the most out of each showing and kept me informed of any feedback he received. Once my house went under contract, the sale became difficult (due to a buyer situation), and Brian was there every step of the way, keeping me informed. He was professional, helpful, and just plain amazing. I would recommend him to anyone looking for a Realtor. -MELODY M.
Brian was wonderful. His work was impeccable. He went above and beyond our expectations. We would absolutely recommend Brian to any of our friends who are selling or buying a home. -GREG & BELINDA
C.
Brian is the best! As far as customer service is concerned, he is the best! Always answered every one of my calls, replied to e-mails & text messages right away, always was on top of things whether it was the evening or weekend. He helped me understand my options & let me make the decisions. I highly recommend him.
-CARRIE & EDDIE B.
MY MISSION
My mission is to provide each client with quality and professional real estate services by using my knowledge, expertise, and sense of service to center the whole process around the client's goals and best interests. With honest consultation and integrity of my actions, I hope to earn your trust and your business for years to come.
VISION STATEMENT
My vision is to be the only real estate professional in your mind to handle all your residential real estate needs in the Valley of The Sun. My hope is to serve as your trusted consultant for your primary residence, as well as investment properties and second homes. If your sights are set on a community outside of the Phoenix area, I hope to continue serving your needs there with my network of real estate professionals around the country.
WHAT MAKES ME DIFFERENT
Client satisfaction is everything. I use my experience, education, and background to bring strategy and professionalism to every transaction to serve my clients the best I can to meet their goals. I go beyond just buying and selling properties by continually learning and monitoring market conditions and applying that knowledge to the advantage of my clients.
THE BRANDS BEHIND
YOUR AGENT
We had the pleasure of working with Brian Zabel as our Realtor, who represented us when we sold our existing home in Goodyear and bought our new home in Litchfield Park. Brian possesses all the attributes necessary to be an excellent Realtor: he knows the local market inside and out; his experience in the mortgage industry is invaluable; he is diligent, helpful, and very responsive with clients. Brian is both professional and personable. We have since recommended Brian to numerous friends and clients in the West Valley, and we highly recommend him to assist with your real estate needs without reservation.
-KIM & PATRICK M.
THE UNBROKERAGE
At Realty ONE Group, we’re a family of equals who are proud of each other and what we are building and creating alongside ONE another. The success of our ‘coolture’ is supported by our philosophy that everyONE has a voice. By sharing a common passion with a positive attitude and igniting WOW experiences, we’re creating raving fans who fuel our dynamic ‘coolture’ as we paint the globe gold as ONE.
The goal of every Realty ONE Group real estate professional is to provide phenomenal and seamless service for their clients to ensure the transaction will be a success from start to finish. We do this by providing unmatched yet accessible technological tools and behind-the-scenes support that allows them to engage and feel empowered when representing you and your listing.
THE ONE LUXE BRAND
ONE Luxe professionals are the embodiment of sophistication and world-class service. With access to ONE-of-a-kind elite marketing assets and global reach, the ONE Luxe brand takes a distinctive approach to marketing high-end properties. The reputation spans beyond a designation through the Institute of Home Luxury Marketing. ONE Luxe professionals are dedicated to making each transaction a hightouch, stress-free experience.
WHAT DOES ONE LUXE OFFER?
ONE Luxe professionals recognize that luxury is an emotional pleasure provided by something that offers exceptional comfort, taste, and satisfaction. Through the ONE Luxe brand, we offer buyers and sellers a world-class, authentic, ONE-of-a-kind experience with knowledgeable sales professionals, white-glove service, distinctive marketing, and a host of exclusive opportunities.
REALTY ONE GROUP CARES
No matter how big or small, giving back is a part of our coolture. It’s who we are as a company. And because of that, we created ONE Group Cares Inc. — a 501(c)3 organization that serves as the charitable entity for our ONE family committed to #GiveONEBack and appreciating the communities where we live, work, and play.
ONE DAY
Our CEO, Kuba Jewgieniew, founded Realty ONE Group on May 1st. Each year on our anniversary, we celebrate the generosity of the human spirit, marking our founding by giving back.
ONE TREE PLANTED
We only have ONE Planet. We have to do our part to preserve it. Join Realty ONE Group in our mission, with ONE Tree Planted, to plant more trees, contribute to reforestation, and make a difference around the world.
LUXURY EXPERTISE
The Institute for Luxury Home Marketing is the premier independent authority in training and designation for real estate agents working in the luxury market. The Institute exists to provide resources, training, and guidance to its members. The goal is to ensure that real estate professionals are able to provide high-quality service to discerning buyers and sellers of luxury homes.
Working with an agent who is certified in luxury marketing is critical as you look to maximize the exposure of your home. Members of The Institute, like Brian, actively seek out the latest information in marketing strategies, stay on top of changing marketing conditions, and know how to handle the special needs of an elite clientele and their exceptional properties.
MARKETING STRATEGIES FOR
YOUR HOME
Brian was our Realtor when we sold our house in Litchfield Park due to a corporate relocation. He provided excellent advice and knowledge during this time. He promptly answered questions and was there whenever we needed him throughout the process of selling our home. Brian even takes the time to check on how we are doing with the purchase of our new house in another state!! I would highly recommend working with Brian when selling your home! He truly cares.
-CRIS & MIKE H.
DETERMINE YOUR HOME'S VALUE
My objective is to sell your home:
› FOR THE HIGHEST POSSIBLE PRICE
› IN THE SHORTEST AMOUNT OF TIME
› WITH THE MOST FAVORABLE TERMS
Prior to implementing any marketing strategies, it is critical to go through a process of discovery — determine the fair market value, survey the current market conditions, and review the variety of factors that will help us prepare your home for sale.
Selling homes requires a tremendous level of expertise, strategy, and exceptional marketing to target the right buyers, which is the key to maximizing the true value of your home.
INFLUENCES ON YOUR HOME'S VALUE
With any marketing strategy, it is important to research the market conditions that are currently influencing home values.
“Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer. What a property is truly worth (whether that is higher or lower than the selling price) and what prospective buyers are willing to pay for it is known as the “Fair Market Value” — as buyers are influenced by the following criteria:
• Location of the property
• Condition of the property
• Buyer demand
• Available inventory
• Prices of similar properties on the market
• Recent sales of competitive properties
• Availability of financing
MAXIMIZING FAIR MARKET VALUE
Typically, market conditions are not in your control, but choosing to use an agent with extensive experience in the local market, a respected reputation, and who implements a proven, comprehensive marketing strategy could make all the difference in maximizing the true value of your home.
These key factors affect the sale of your home and are, for the most part, in your control:
MARKET FACTORS:
• List Price
• Condition
• Upgrades
• Staging & Preparing for Sale
• Marketing the Home
• Sale Price
CONTROLLED BY:
• Seller
• Seller
• Seller
• Seller
• REALTOR®
• Market Conditions/Buyer
MARKETING FOR MAXIMUM EXPOSURE
Selling your home can be a very exciting experience, but it can also be an emotional one. As a luxury real estate professional, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive resources.
Together we will:
• Prepare for the “Window of Opportunity”
• Discuss "The Three Ps": Presentation, Promotion and Price
• Leverage the attributes of your location
• Highlight your home’s features through professional photography
• Showcase your home to the market through professional and strategic marketing
• Maximize the exposure of your home through our extensive network
• Leverage the brokerage’s reputation and recognition
• Cooperate and communicate to maintain your home’s perception of value
• Promote your home locally, nationally, and internationally
• Maximize your home’s web exposure
• Prepare your home so that it is always ready to be shown to potential buyers
• Discuss and review a Comparative Market Analysis of your home - understanding current market conditions is essential to marketing your home
• Finalize your sale
• Find your next dream home
THE WINDOW OF OPPORTUNITY
The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when it is new on the market. In order to capitalize on this window, it is crucial that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy implemented to further increase exposure.
MAKING THE MOST OF INITIAL INTEREST
MARKETING YOUR LOCATION
According to real estate convention, the three most important criteria to consider when buying a property are LOCATION, LOCATION, LOCATION.
In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street, well before settling on a specific home.
Understanding your location’s positives and negatives is important when determining the price and in marketing your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned – one person’s displeasure can be another’s delight!
PREPARING YOUR HOME
First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximize its value. Together, we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that you view it with critical objectivity, and whether it needs simple changes or major repairs, these should be addressed before the home is listed. Whether in print or on the web, listing photos are often the first impression that a potential buyer will receive. Professional photographers understand how to use lighting and composition to highlight the best features of your home.
PROFESSIONAL PHOTOGRAPHY
DIGITAL TOOLS
Using current technology helps showcase the true essence of your property and its environment, especially for potential buyers who don't live in the area. Lifestyle videos, 3D virtual tours, and aerial drone footage provide a realistic depiction of the intended space and livability.
HOME STAGING
According to The National Associate of REALTORS®, 82% of buyers’ agents say that staging makes it easier for buyers to visualize the property as their future home. Staging the living room was found to be very important for buyers (46%), followed by staging the primary bedroom (43%), and staging the kitchen (35%).
PROFESSIONAL AND STRATEGIC MARKETING
Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the internet and multiple listing service. It needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item — launched on the market with maximum impact to create the best exposure and reach the right buyers.
SIGNAGE
The yard sign is one way to show your home is for sale. It's fast, effective, and easy to spot. An elegant and professional yard sign helps create a great first impression.
SHOWINGS
Broker tours and open houses provide an opportunity for other real estate agents to see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers.
SOCIAL MEDIA
Marketing your home across various social media platforms is a powerful way to instantly expose your home to an extremely large pool of potential buyers.
LUXURY ADVERTISING
For luxury homes, simply advertising locally is not sufficient — these unique homes need exposure to the elite and discerning. Your home will be showcased to these affluent buyers through national and international marketing as well.
VIRTUAL TOURS/ ONLINE VIDEO MARKETING
Creating a digital experience and footprint is an integral part of advertising in the 21st century.
WEB EXPOSURE
97% of buyers look at homes online as their first step in the home-buying process. This trend will only increase over time. Placing your home online allows the home’s exposure to be seen locally, nationally, and internationally, whether it is on a computer, tablet, or cell phone.
NETWORKING & REFERRALS
Real estate agents have a large database at their disposal, especially their networks with other agents. Referrals are especially important in the luxury market, as you want to work with a wellrespected agent with an extensive network of contacts.
LUXURY MEMBERSHIPS
Working with an agent who is certified in luxury marketing is critical as you look to maximize the exposure of your home. Knowledge, expertise, and inside access to a high-end client base is key.
PROFESSIONAL PRINTING & DIRECT MAIL
While your home is being marketed for sale, I will be constantly monitoring inquiries from buyers and agents, agent previews, buyer showings, open house activity, and market conditions. Utilizing high-quality print materials to promote your homes features and attributes is one of the most powerful ways to market your home and make a lasting impression on potential buyers and their real estate agent.
Your neighbors will be first to tell their friends and family about your home — they already love their community, so they are your biggest advocates. Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within close proximity to their present home.
A PLATFORM FOR 24/7 WEB EXPOSURE
With 97% of home buyers beginning their search on the internet, we want to ensure that your home will receive maximum online exposure. As part of my marketing plan, your home will receive unparalleled exposure to consumers and real estate professionals across the globe through my extensive online partnerships.
SHOWING THE HOME
Your home needs to be “show ready” at all times, which can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items removed, space created, and a plan implemented for the best times to show the home; then the final prep and inviting touches are easy to add around your busy schedule.
Every buyer will be pre-qualified. During the showing, a licensed agent will be present to ensure that the features and nuances are showcased and explained to maximize the perception of value.
MARKET ANALYSIS
While your home is being marketed for sale, I will be constantly monitoring inquiries from buyers and agents, agent previews, buyer showings, open house activity, and market conditions. We will communicate on a regular basis to make sure you are always aware of what is happening with activity and market conditions.
Selling your home is important; therefore, it is equally important to ensure that its sale potential is maximized whether that requires further changes to showcase your home more effectively, having additional open houses, changing the price point, increasing the marketing exposure, or understanding the potential of multiple buyers.
FINALIZING THE SALE
A myriad of details must be attended to before the sale becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all of its moving parts.
Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.
NEXT HOME
Brian is amazing to work with, very professional and down to earth. He listens to what you are looking for and takes the time to make sure you see everything you need to make the right decision when purchasing a home. He clearly cared about our needs with each home purchase and worked tirelessly to help us find the right home. We have worked with Brian to purchase three homes, and we would highly recommend him to my family and friends.
-LIZ & JAY W.
LOCATING THE RIGHT PROPERTY
If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home.
As a home buyer, it takes more than just searching for a home on the Internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge to open the right doors.
DEFINING YOUR GOALS AND OPTIONS
In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline.
• Where are you thinking of moving — local or out of state?
• What is an appropriate budget to accomplish your goals?
• What do you and your family need from your next home?
• Are you looking for a turnkey or renovation property?
• What are your essential requirements during our search?
• Are there any financial considerations?
• When is the ideal time for you to move?
This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is worth to you.
MY COMMITMENT TO YOU
When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough, objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited.
And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.
I promise to treat you with respect and compassion, to listen to you and understand your situation so that I can customize the experience to you. I promise to always keep your best interests in the forefront of my mind and to apply my passion for this industry to see you succeed with your goals.
THANK YOU
I’d like to thank you for giving me the opportunity to present this preview of the marketing services I can offer you and your property.
I would be honored to help you with the sale of your present home, the purchase of your next home, and all your future real estate needs. Because I'm not just providing a service, I'm building a relationship. Please let me know when I can be of service.
Call me before you make any important real estate decisions – you’ll be glad you did.
Brian Zabel
