Sabrina Díaz's Graphic Design Portfolio (2022)

Sabrina A. DÍaz Rubio GRAPHIC DESIGNer

Copyright © 2022 by Sabrina Díaz

All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by law. For permission requests, contact the publisher.

EXPERIENCE

GRAPHIC DESIGNER The Coaching Spot, LLC 2020-2021

• Created & designed various materials for digital & print.

• Selected colors, fonts, images, and layouts.

• Managed multiple projects within design specifications.

• Determined voice & messaging for graphic design pieces.

• Created visualizations aligned with the message of the project.

GRAPHIC DESIGNER GRUPO 35 2021-2022

• Designed various materials for digital & print.

• Selected colors, fonts, images, and layouts.

• Ensured project completion promptly with a quality product.

• Advised best practices & optimizations throughout process.

• Collaborated with fellow designers to develop new approaches.

• Designed more expressive graphics for the company.

• Worked with a wide range of media & graphic design software.

• Created direction for the company within brand guidelines.

• Managed multiple projects within design specifications & budget restrictions.

• Determined voice & messaging for visual design pieces .

• QA designed for errors.

• Implemented feedback & changes whenever possible.

• Created visualizations that conveyed accurate messaging.

• Designed and strategized for the following companies: La Samaritana, First Medical Cann, Metro Pavia Health System , La Enoteca, Indoor Environmental Consultants, Nature’s Pharm a & Vesuvius (Mexico)

FREELANCE

BACHELORS IN GRAPHIC DESIGN (SCHOOL OF DESIGN, UNIVERSITY OF ANA G. MÉNDEZ)

Prolific 04

BRIEF DESCRIPTION

Prolific is a skincare brand seeking to transform people’s skin by providing calmness and balance with it’s natural ingredients, while replenishing your skin.

The logo concept and key visuals applied are minimalistic, to represent the desired message of the brand, which is providing calmness and balance. In addition, the use of colored marble patterns attracts a mature audience and provides a sense of satisfaction, which the client will get after using these products.

prolific pf

prolific pf

Secondary Logo

Sūmo

BRIEF DESCRIPTION

The inspiration for this project came from wanting to experiment with illustrations as one of the key concepts of the brand. Sūmo is a japanese takeout concept that experiments with bold colors and a mascot who represents the brand, making it stand out since it is not your typical japanese restaurant branding.

Su mo Su mo Su mo Su mo Su mo S

u m o

Su m o

S

u m o

Sour Burst

BRIEF DESCRIPTION

Sour Burst is a brand of a creative drink, which has a flavor of gummy bears. For this branding process, the logo was created with a swirl effect in order to give the public a sensation of mixed flavors and candy. It’s bold, bright colors represent the sour flavors, and the illustrations are fun in order to attract a gummy bear lover audience, since it is not a drink for everybody.

BRIEF DESCRIPTION

Gooey is a cookie baking concept that is tailored to make the audience feel fun and warm, hence the bright colors and the funky designs. Their main goal is to make the “gooiest” of cookies and showcase that in their media, making their audience crave them.

Campaign: Psychosis

BRIEF DESCRIPTION

This campaign was created for the Mental Health Awareness Month and is dedicated to the education and prevention of psychosis.

Myths of the Norsemen 15

BRIEF DESCRIPTION

The purpose of this project was to choose a book and redesign it’s cover pages (front & back) and 10 of it’s pages, selecting a different typographic style than the original. In addition to this, I created it’s branding campaign.

Campaign: NIKA Beauty

BRIEF DESCRIPTION

NIKA Beauty is a local business that offers diverse beauty treatments but specializes in laser hair removal. It stands out from other businesses because of it’s greek and eclectic aesthetic.

Travel Buddy 18

BRIEF DESCRIPTION

Travel Buddy is a UX & UI system that serves as a breathtaking catalog of places you would like to visit. In addition, it provides you with everything you need to know, including activities, gastronomy, history, etc. You can bookmark your favorite places and it notifies when there are offers available, so instead of having many tabs opened in your computer, you can have it all organized in one system.

Cookify

BRIEF DESCRIPTION

The purpose of this project was to develop a UX & UI design that simplifies an experience of a user’s day to day life. I created “Cookify”, an app that provides recipes with the ingredients the user already possesses at home, simplifying their experience of cooking by saving them money, not wasting groceries and staying at the comfort of their own home.

Redesign: Tetra App

BRIEF DESCRIPTION

Tetra app was designed for aquarists or people who enjoy keeping an aquarium or fish tank. The app’s purpose is to help maintain the tank’s health, as well as provide information needed to facilitate the process. Although the concept and purpose of the app is was well thought, it has not been projected in the best way and hasn’t been updated for years. This is why I decided to give it a twist and create new useful features, as well as a modern look.