HOW TO SHOW UP AS YOUr BEST AUTHOr SELf

The energy you bring to your content and your personal author brand will make or break your success. Authentic authority, a positive mindset, and energy - all of these things matter - maybe more than you think. Let’s get into it!

All of these things are true:

1. Becoming a bestselling author is hard work and stressful.

2. To become a bestselling author, you must put yourself out there in a way that resonates with your audience and it needs to be consistent.

3. That same energy and passion must also come through in your content.

Who you are in your book, on your social media accounts, as a podcast guest, in TV interviews must all align. This is how your audience will find you and then connect with you.

If the overwhelm and the stress of the million tasks on your to-do list come through in the way you market your book and personal brand, your audience will be turned off, no matter how great your message is. If there is some sort of inconsistency in your energy and passion between any one of the mediums I mentioned above, your message won’t resonate.

The expression “phoning it in” comes to mind here. You are required to show up, authentically, and in a positive impactful way.

The authors who bring their own kind of infectious energy are always the ones we see skyrocket in their success. They are passionate about their topic and they are enthusiastic about what they’re saying, whether it’s the first time or the 500th time. And it doesn’t matter where they’re saying it. Could be chapter one of their book or on a morning news show.

If your energy is right, every person reading or listening to you will feel like you are speaking directly to them and their life experiences.

A Few Things You Can Do:

• You will have days where your energy is higher and you are in the zone - use those days to write, record short videos for social media or engage with your audience online.

• Develop a process to mentally prepare yourself for the activity you’re about to take on. Practice a breathing exercise, choose a mantra and focus on that before you begin. You will find something that works well for you and use that as a strategy to boost your energy.

• Spend time planning and scheduling, to reduce stress and maximize time on tasks that are not content-related. Block schedule admin tasks weekly or biweekly (actually put it on your calendar) and stick to it. This will free up larger chunks of time that you can settle into content creation, engagement and connection with your audience.

Ultimately, you will write like you feel. If you feel depleted, lacking energy, or stressed, it will come through in your content. If you’ve noticed your content is sometimes missing the mark, or the feedback you’ve received on your book is inconsistent - it’s time to focus on your energy. This is how you show up as your best author self, over and over again, all the way to bestseller status.

Tracy Hazzard is a seasoned media expert with over 2600 interviews from articles in Authority Magazine, BuzzFeed, and her Inc. Magazine column; and from her multiple topranked videocasts and podcasts like The Binge Factor and Feed Your Brand – one of CIO’s Top 26 Entrepreneur Podcasts. Tracy brings diverse views from what works and what doesn’t work in marketing, branding and media from thought leaders and industry icons redefining success around the globe. Tracy’s unique gift to the podcasting, marketing, and branding world is being able to identify that unique binge-able factor – the thing that makes people come back again and again, listen actively, share as raving fans, and buy everything you have to sell.