Create a Lead Magnet that Draws in Readers

Now the how. How do you create a lead magnet from your book? It’s pretty simple:

1. Choose one chapter from your book. It’s best if it is focused on a particular topic and goes deep.

2. Copy/paste that chapter into a new document.

3. Create a mini e-book from that chapter.

4. Give it a title that connects to your main book but is still different enough to distinguish it as a separate title. (Note: you will need a separate ISBN for this e-book if you put it out for sale.)

Creating content usually freaks people out. If you have written a book, you may be thinking, “What? I have to create even more content? I’ll never be able to leave my computer!”

It seems like an overwhelming task.

But what if I told you that creating content is as simple as repurposing the content you already wrote into your book.

Yep. That’s right. No need to recreate the wheel. I’m going to start with the why, and then I’ll show you the how.

It’s a common misconception that people read something once, and then they’ve “got it.” That really isn’t true. As a former teacher, I can attest to that! In fact, people need to read and/or hear something between seven and ten times before it starts to sink in.

This is such good news for you as a content provider. It means you can use the same materials over and over, in different ways, to get your information out there. Plus, it’s kind of fun to think up new ways to present the same materials: videos, blogs, memes, social media posts… use your imagination and have some fun with it!

5. Create a cover that uses your brand colors and the fonts from your main book but is also different enough to distinguish it as a separate book.

6. Put the e-book up on your website as a freebie in exchange for their email address.

7. You can make it a PDF and have it available only on your website if you want to create exclusivity.

8. You can also get a dedicated URL to lead readers to that lead magnet on your site. Always make it easy to find your books!

And that’s pretty much it. If you want to find out more about creating content from your book (even if you haven’t written it yet), check out www.

ILoveContentCreation.com

Kristy Boyd Johnson is an award-winning children’s author, and has ghostwritten over 30 books for entrepreneurs over the years. She is a sought-after developmental editor and transformational book coach. She recently launched Starseed Journey Retreats because she can’t imagine anything better than being a beautiful location with beautiful people who want to reconnect with their deepest selves through writing.