Podmatch is YoUr avenUe To Being Booked

As a podcast host, I can tell you there is nothing more annoying than the email solicitations I receive from publicists and booking agencies who present their clients to be booked on my podcast. I read through the emails and reject 99.9 percent of the potential guests. The main reason is that the guest is not a good fit for my show. It is even worse, because I feel like the publicist or booking agent has never listened to my show and is just throwing spaghetti at the wall to see what sticks. In other words, they can go back and tell their clients that we attempted to book you on “x amount” of shows, even though the shows are not the right fit. This model doesn’t serve their clients or my show.

Then along came Alex Sanfillipo and Podmatch.

Podmatch is a service that matches podcast hosts with podcast guests. There are two ways to get booked. The first way, is automatic matching from the service. The host can see the resume and determine if they would like to book the match. This is great because Podmatch has presented some good matches. Just this morning, I logged in a had a match for a woman who teaches how to get into literary contests. That is a great match! I reached out and invited her to appear on the show. The second way is for potential podcast guests to reach out and present themselves. So far, I have only invited one person from this list. While some great people have reached out, they were not a good fit for the show. https://podmatch.com/signup/superbrand

Juliet Clark is a six- time author, speaker and podcaster who has spent the last twenty years helping authors, coaches, speakers, and small businesses all over the world build expert audiences.

She started out as a mystery novelist and is best known or her books Gypsy, Granny Heist, and Dead by Dawn, and Pitchslapped. At age 46, she received a black belt in Tae Kwon Do and is an avid hiker and golfer.

As many as 4 million books are published every year. We’re facing economic instability. There are no new ideas…

All that negativity could stop a would-be author before they even start. But you are different. You have what it takes to see it through. You also know that publishing your book is not the end of the line. You need to promote it too. That is how book sales happen.

The reality is your book is probably not the only one ever written on the particular subject in which you are a subject matter expert. It might be the 50th or the 5000th. How you go about marketing your book will be the linchpin for skyrocketing sales.

One trap authors often fall into is following a cookie-cutter plan with their marketing. Some self-appointed expert says “do this” and everyone does it. However, implementing the exact same methods will not help your book stand out in a crowded space. Forging your own marketing path will.

Every author needs a marketing foundation – messaging, social media, email marketing, and so much more – but it must be authentic to you, your brand, and your mission to be effective.

For example, my client Carey wrote a part-how-to book, partmemoir on a very sensitive topic. Because of the nature of the subject matter, we co-created a marketing plan that offered her audience guidance and support without the “bro marketing” shock value that we so often see on social media. As a result, her re aders were so engaged with her message, and book sales naturally followed. We did not try to replicate what other “gurus” have done. We listened to the needs of her audience.

Your audience will tell you what they want to hear from you. Here are some ways to find out what that is:

• Create a survey using Survey Monkey, Jotform, or Google Forms

• Add a poll on social media

• Send a hand-raiser email with a call to action that is simply “reply to this email”

• Ask your clients and former clients

• Read reviews of your book and similar books

• See what people post on your competitors’ social media accounts

Once you’ve determined what your messaging should be, start sharing posts and emails that offer value, prove your credibility, and invite people to buy your book. You will see that messaging plus consistency is the formula for book-sales success.

Wish you had a book marketing strategy to help you sell more books? I would love to chat with you. Schedule your call at contentstrategycall.com.

Melanie Herschorn wants to make your book and brand sparkle online. As a content marketing strategist for coaches, consultants, and speakers worldwide, she’s on a mission to support and empower her clients to create clear messaging and content that shines a light on their individual experience, skillset, and books. With her unique combination of entrepreneurship, award-winning journalism and PR experience, Melanie guides her clients to attract and nurture leads and position themselves as industry experts. She also loves to provide book marketing tips on her show, AUTHORity Marketing LIVE!