Words from our friends at Lifetime: We’re proud to announce the expansion of our winter 2015 collection through a brand new collaboration with L1 Premium Goods. L1 is known for their team driven designs, commitment to quality and what we believe is one of the most well put together men’s and women’s outerwear collections in the industry. We also share a commitment to working with unique and creative individuals that represent both brands. This collaboration was a natural decision for us since we share a common longtime Collective member in Jon Kooley. Both L1 and Lifetime share the fundamental beliefs that when a group of unique individuals come together to represent a brand only great things can happen. The L1 team’s workwear inspired designs have an extensive list of features, custom trims and details and that are the product of a group of people who put their heart into their work. This effort of progress is led by creative director, snowboarder, motorbike enthusiast and all around great human Jon Kooley. Alongside Jon, L1 has also collaborated with another Lifetime Collective member, graphic design, artist and illustrator Jesse Williams. The 2015 collection we will be introducing together includes two jackets with vintage and heritage street style detailing that goes beyond the mountains to anywhere you might find yourself after you finish riding. This collection, made possible by friendship and collaboration, is all about what feels and looks good on you. Come as strangers leave as friends.
-Reid Stewart, Lifetime Co-Founder
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