Make Money Online Magazine Issue 1

Page 22

WHAT IS AFFILIATE MARKETING? Affiliate marketing, also known as performance-based marketing, is a particular type of marketing arrangement. With this tactic, you can earn a commission by promoting other people or organisation’s products or services to your own readers or customers. Producers offer promoters a financial incentive for this referral since the strategy helps potential customers find out about and pay attention to wares. Affiliate marketing revolves around a revenue-sharing concept, in that the promoters earn money once the producers earn revenue from a sale.

HOW DOES IT WORK?

If you decide to become an affiliate, you might choose a single item to promote, if it’s a best-selling one, or link to a variety of goods and services. (Most people advertise numerous things.) The idea, though, is to choose wares you know your audience will want to hear about and be interested in spending money on.

The process of affiliate marketing works by referrers finding, of their own accord, a product or service they like, or being approached by the producer to become an affiliate. Promoters mention a product or service on a website or blog and link to the relevant page where consumers can go to learn more and then place an order.

As an affiliate, you’ll be told up front how much money you will earn for each click and sale. Usually, the commission is calculated on a percentage basis, based on a certain amount of the profit the seller receives. If, after some time, you’ve been bringing a company decent sales, it’s worth asking if you can receive an exclusive, higher commission rate, or a special discount to offer to your readers to help increase clicks.

When someone clicks on the affiliate link and makes a purchase of the offering (either straight away or within around 30-days, typically), the promoter earns a commission. This occurs after the merchant confirms the sale is legitimate, too.

Most affiliate marketing operates through an affiliate network service. An affiliate network is a third- party entity designed to connect producers and promoters. This business handles the administration and payment side of the transactions.

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