COLOR Agent Onboarding

CRAFTING YOUR PERSONALIZED BIO SITE

Visual Framework

1. COLOR SELECTION

Colors have the immeasurable power to inform our mood, our emotions, and our thoughts. They also convey energy, personality, and attitude.

This is why color selection matters when it comes to creating assets that help to form your brand identity. We have created this guide to convey some of the basics of color theory to better inform your selections.

STEP 1.

COLOR SELECTION

Your Color Selection Process is fairly simple given that each Sotheby Agent Bio Site is designed around the Sotheby International Brand Guidelines.

This means that your Bio Site will reflect the Sotheby Brand while still incorporating aspects of your unique and individual brand presence.

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This resource is developed to help you select which companion color best represents you. We have curated a number of options for you to choose from. All of the following selections have been chosen with the principles of color theory in mind.

Let’s take a look.

TINT PALETTE (1A)

A tint is created by mixing white to any pure color. These selected tints were produced by adding white to Sotheby’s blue, also known as Oxford Blue. This color combination offers a confident presence.

Sotheby Water

Sotheby Water: 1a

#ABD3FF

#002349 #666666 #FFFFFF #1F2122

TINT PALETTE (1B)

A tint is created by mixing white to any pure color. These selected tints were produced by adding white to Sotheby’s blue, also known as Oxford Blue. This color combination offers a confident presence.

Sotheby Burst

Sotheby Burst: 1b

#49A0FF #002349 #999999 #FFFFFF #1F2122

COMPLEMENTARY PALETTE (2A)

Complementary colors sit opposite each other on the color wheel. When a complementary color is selected, strong contrast and great vibrancy is the result.

Sotheby Bold: 2a

#002349

#FFFFFF #1F2122

#999999

Sotheby Bold

#004896

COMPLEMENTARY PALETTE (2B)

Complementary colors sit opposite each other on the color wheel. When a complementary color is selected, strong contrast and great vibrancy is the result.

Sotheby Earth

Sotheby Earth: 2b

#666666

#964E00 #002349 #FFFFFF #1F2122

SPLIT COMPLEMENTARY PALETTE (3A)

Split complementary colors are derived by choosing colors adjacent to the base hues’ complementary color, this results in a palette that combines contrast with harmony.

Sotheby Moss: 3a

#002349

#FFFFFF #1F2122

#666666

#939600

Sotheby Moss

SPLIT COMPLEMENTARY PALETTE (3B)

Split complementary colors are derived by choosing colors adjacent to the base hues’ complementary color, this results in a palette that combines contrast with harmony.

Sotheby Red

Sotheby Red: 3b

#999999

#960200 #002349

#FFFFFF #1F2122

TRIADIC PALETTE (4A)

Triadic colors are formed by selecting three equidistant hues on the color wheel, the result is a color selection that is evenly balanced creating a lively, vibrant combination.

#002349

#FFFFFF #1F2122

#489600

#999999

Sotheby Olive

Sotheby Olive: 4a

TRIADIC PALETTE (4B)

Triadic colors are formed by selecting three equidistant hues on the color wheel, the result is a color selection that is evenly balanced creating a lively, vibrant combination.

Sotheby

Sotheby Jazz: 4b

#666666

#960048 #002349 #FFFFFF #1F2122

Jazz

ANALOGOUS PALETTE (5A)

Analogous colors are situated next to each other on the color wheel, this means they share similar undertones, when paired together they provide a deeply restful and comforting energy.

#002349

#FFFFFF #1F2122

#666666

#009396

Sotheby Cyan

Sotheby Cyan: 5a

ANALOGOUS PALETTE (5B)

Analogous colors are situated next to each other on the color wheel, this means they share similar undertones, when paired together they provide a deeply restful and comforting energy.

#999999

#020096 #002349 #FFFFFF #1F2122

Sotheby Vibe

Sotheby Vibe: 5b

TETRADIC PALETTE (6A)

Tetradic hues are equidistant from each other on the color wheel. This approach delivers both strong contrast and harmonious interplay resulting in visual depth and an energy that conveys versatility.

Sotheby Spring

Sotheby Spring: 6a

#002349

#FFFFFF #1F2122

#666666

#00964E

TETRADIC PALETTE (6B)

Tetradic hues are equidistant from each other on the color wheel. This approach delivers both strong contrast and harmonious interplay resulting in visual depth and a versatile energy that conveys versatility.

#999999

#63002F #002349 #FFFFFF #1F2122

Sotheby Wine

Sotheby

Wine: 6b

Color is a sort of mid-point between pure light and pure darkness.

THANK YOU!

We appreciate your thoughtful consideration in reviewing your BioSite color options. As we continue, your attention to detail will be pivotal as we refine your brand identity. Thank you for investing your time and energy into this crucial stage of brand development. Together, we're shaping a brand presence that will leave a lasting impression on your audience.

NATHAN CABOT HALE