Connector Newsletter Sept 2023

19th September was National Family Business Day!

National Family Business Day is a day to share stories and successes, the best part about being a family business and memorable milestones.

It’s a day to highlight the great work done by family businesses across Australia. We have so many outstanding family businesses across the north and several of those are regulars at our breakfasts.

Family businesses have made a huge contribution to our local economy, so help celebrate and championing family businesses today and everyday! And even more importantly as we move into the festive season spending period.

Business insurance is an investment in your future

Having the relevant insurance in place allows business owners to protect their operations in case anything goes wrong – from property damage or personal injury, to a cyberattack.

Join Resilient Ready for a discussion about business insurance, as part of a series of in-person and online sessions are running from through to October 2023.

Register now: https://tinyurl.com/4mxcsu5c

How can CUSP help your business …

Navigating the digital world as a small business owner can be challenging, especially when it comes to cyber security.

The Cyber Uplift Step Program (CUSP) is specifically designed to help South Australian businesses with under 20 employees, or majority family-owned, take that first (or next step) with confidence.

As part of South Australia’s Small Business Strategy 2023 – 2030, through CUSP businesses will have:

• Your own Cyber Coach to guide you step-by-step

• A personalised roadmap to suit your business and needs

• Proactive protection for an immediate security boost. Learn more and start your journey now: https://www. cybercollaboration.org.au/cusp

What is the real cost of Work Health and Safety Failures?

(Taken from SAFE WORK SA prosecutions list https://www. safework.sa.gov.au/enforcement/prosecutions to illistrate the importance of training young staff, adequate guarding and safe systems of work)

Finger amputations lead to $180K fine for trailer company

Glenn Farrell v LC Investing Pty Ltd/As Basic Trailers 27/03/2023

An Adelaide trailer manufacturer has been fined $180,000 after a young worker lost five fingers in only his second week in the job.

The 18-year-old suffered partial finger amputations to both index and middle fingers and to his left ring finger while working with an inadequately guarded guillotine in November 2020.

His Pooraka-based employer LC Investing, trading as Basic Trailers, was fined $180,000 in the South Australian Employment Tribunal last week following a SafeWork SA investigation.

His Honour Deputy President Stephen Lieschke initially imposed a $300,000 fine, before applying a 40 per cent reduction as a result of contrition and an early guilty plea.

Basic Trailers pleaded guilty to the guarding offence under Section 32 of the Work Health and Safety Act 2012.

Protect your assets if leasing, renting, or hiring out goods

A PPSR registration lets others know that you are claiming a security interest in the goods when you are selling on retention of title terms or when hiring, renting or leasing out goods for more than two years.

This is particularly helpful for businesses and sole traders in areas such as construction who frequently sell, lease or hire out plant and machinery, either separately or as contracts of works.

With a valid registration, you are in the best position to get your goods, or their value back, if your customer doesn’t pay or goes out of business. + A valid registration on the PPSR may also put you ahead of other creditors should your customer default or go broke.

Remember: A retention of title clause (indicating that title remains with you until goods are paid for in full) in your contract or invoice no longer protects you on its own. Make sure you back up your contracts by registering your interest on the PPSR.

For more information www.ppsr.gov.au/education-hub/ppsrand-your-business

Business advice & assistance starting a business

Aluminium Plus is a local company in Salisbury South established in 1998. From awning and shop-front windows to stainless steel, multi-fold or decorative security doors, and even custom-orders, Aluminium Plus provides high quality, attractive and secure windows and doors. It is now owned by Shane and Mel Spher who both got a clearer view about doing business when they attended a Polaris Business Fundamentals Workshop. Mel also attended Women In Business events to hear others’ stories and experiences with their businesses. Inspired, informed and ready as can be, they bought Aluminium Plus in 2019.

Transitioning into small business owners, Shane and Mel quickly got to know its inherent customs and practices, and eventually sought guidance to clear the way for greater growth. They signed up for a marketing program with Polaris and found that extremely helpful in learning how to promote the business and set up a website.

They then joined Mentoring for Success for more personalised support. Over the last nine months, their mentor has been guiding them across all aspects of their business, particularly with how to build a winning team, manage staff, prepare for expansion and get systems in order with good budget control and financial reporting.   Click here to watch the Alumiuminiu Plus Video.

Aluminium Plus has maintained and developed their reputation with glowing feedback on their quality products, hassle-free delivery, excellent service, and in-depth knowledge. Growth has been steady, and they are in good form to begin their expansion soon.

Visit the Polaris Centre’s website for more information about our mentoring packages.

The power of a remarketing strategy

Written by Bec Retz, Bec Alison Marketing

Remarketing, also known as retargeting, is where you target potential customers who have visited your website without making a purchase, a booking or completing an enquiry form. By remarketing you are keeping your brand at the front of your customers’ mind for when they are ready to convert.

It will boost sales/leads and reclaim any lost opportunities. Here are some strategies you can use in your business to help remarket.

1. Dynamic Remarketing:

With this strategy, you tailor your ads to individual user behaviour. Instead of showing generic ads to everyone, dynamic remarketing allows you to display the exact products or services that users viewed on your website. This level of personalisation can be incredibly compelling, as it reminds users of their specific interests and increases the chances of conversion. This is great for product based businesses.

2. Abandoned Cart Remarketing

It targets customers who added items to their shopping carts but didn’t complete the purchase. You can send reminders via email or paid ads to direct these potential customers back to finalise their purchase.

3. Email Remarketing

Email remarketing involves sending personalised emails to users who visited your website but didn’t convert. These emails can highlight the products or services that users showed interest in and provide a clear call to action. Email remarketing is an effective way to re-engage users and gently guide them back to your website.

Remarketing isn’t just about boosting sales; it’s also about nurturing relationships with potential customers. By delivering timely, personalised messages, you can build trust and brand loyalty, making remarketing an integral part of your overall marketing strategy.

Are you looking for strategies to take your customer from aware to converted?

Reach out to Bec Alison to discuss how I can help your business, visit becalison.com.au to find out more.

Rotary Helps Ukraine

PBA-FM is turning 40!

Saturday October 7

PBA FM will be holding an open day, and inviting you, their community, to come and check out what they’re all about.

From Midday on October 7 there will be a sausage sizzle out the front of the Station on Wiltshire Street, Salisbury (for a cost), and you will have the opportunity to be shown through their studios.

You can also meet some of the regular presenters. Pick up a sticker, a membership form or even information about getting your organisation promoted on air.

Rotary New DawnUkraine project update

Rotary clubs from South Australia (D9510) are running a direct assistance project to reinstate health facilities (destroyed by war) in Ukraine - Odesa. #rotaryinternationalimpact

August 2023 – update New Dawn – Rotary – Ukraine Project

The Multi Club D9510 Ukraine Project team is pleased to report good progress on a number of projects during August 2023 Medical Centre No 2. (Under Construction)

The second of three modular Medical Centres, built in Odesa for a regional community in East Ukraine is now complete and ready for transport to the selected site. This project demonstrates the capacity of Rotarians (in District 9510 Australia and District 2232 Ukraine) and our project partners, New Dawn (Odesa) to deliver Humanitarian Aid, on the ground in Ukraine. This Medical Centre supported by the local Health Authorities will provide Medical Services to a community of 10,000 people. This Facility will become operational in early September.

We are grateful for all the donations received from Rotary Clubs, Individuals and organisations who are supporting our New Dawn -Rotary - Ukraine Crisis project.

To get local updates on the project or to help Rotary by making a tax deductible donation - click here https://tinyurl. com/8bznkyce

Are you in the SA Product and Services Directory?

The Office of the Industry Advocate provides a free online directory available to all South Australian businesses to showcase their products and services.

This comprehensive directory serves as a crucial tool for government procurement staff, project planners and head contractors. By utilising this directory they can easily discover SA businesses capable of tendering for projects or becoming integral components of the supply chain for large-scale projects. And the best thing is, this resource is available free of charge.

To register your business, head to: https://www. industryadvocate.sa.gov.au/sa-product-and-service-register/ register-your-business

Supplied by NBB: trestle, table cloth and chairs.

Exhibitor pull up banners, promo materials, giveaways, business card draw, etc and a 2 minute promotion of their business

June to December available (excl. October), 1 booking per business per calendar year

$100 Enquiries on the day with Toni Anne.

Meet those who support your business!

At our October Northern Business Breakfast, we partner with the Salisbury Business Association as the Salisbury Business Showcase Main Event.

As always, we will have a guest speaker and great networking opportunities, but will also be showcasing government agencies and Council services that are here to support your business.

We have invited the following to host an Expo Table during the breakfast for you to come and have a chat with each of them about how they can support your business.

• Brand South Australia – Buy SA. For SA.

• City of Salisbury Polaris Business Development Centre

• Equal Opportunity SA

• Office for Small and Family Business

• SA Police Sgt Jackie McDonald – Salisbury Police Station

• SA Small Business Commissioner

Matt Burnell MP

The NBB October Networking Event

Wednesday 25th, October 2023 6:45am coffee 6:45am – 8:30am. Salisbury Community Hub, Level 1, 34 Church Street, Salisbury Fourth Wednesday of the month.

Month Date Format Subject to change

October Wednesday, 25th 7am Breakfast

November Wednesday, 22nd 7am Breakfast

Dec Wednesday, 13th (TBC) 6pm Cocktail

January No breakfast

February Wednesday, 22nd 7am Breakfast

March Wednesday, 27rd 7am Breakfast

April Wednesday, 24th 7am Breakfast

June Wednesday, 26th 7am Breakfast

July Wednesday, 24th 7am Breakfast

August Wednesday, 22nd 7am Breakfast

September Wednesday, 25th 7am Breakfast

$30 (Or $55 for two people) includes a keynote speaker, food, prize draws and networking. Book your tickets via Eventbrite.

When Should a Business Outsource?

Trying to do everything yourself can lead to feeling overwhelmed and distracted. Should you consider outsourcing functions in your business?

As a business owner, it can seem tempting to do everything. However, with burnout an increasing problem for business owners, should you consider outsourcing to lighten the load?

The benefits of outsourcing can be multiple; from relieving the burden on existing staff to getting access to specialist skill sets.

Trying to be a jack of all trades may seem to be a money-saving strategy on the surface, but actually it can backfire. Overwork can cause stress in relationships, mental and even physical health issues.

Also, taking on too many different types of tasks can mean that you don’t have enough headspace left to focus on important things, like building customer relationships, setting goals, and developing new products or marketing plans. Outsourcing can provide huge benefits which free you from the day-to-day quagmire to think and execute more strategically.

What Can I Outsource?

It can be overwhelming to know where to start – but a good rule is to think about the aspects of running your business that you enjoy the least.

I’d suggest making a list of the top three things you’d rather not be doing on a daily basis, and then identifying whether these can be easily transferred to a third party.

This particularly applies to tasks that require specialist knowledge, such as search engine optimisation (SEO), bookkeeping, graphic design, social media, and Google ads management.

Some tasks are so specialised that you feel like a duck out of water and on such a steep learning curve, it’s overwhelming. That’s the time to think about outsourcing to the specialists.

Or, if you’re taking so many routine calls after hours or when you’re trying to do other work, you might want to look at call centre services that can manage your calls 24/7.

And while it’s possible to offshore some tasks, the compliance burden still sits with your business.

It’s important to note you can’t outsource compliance. You need to take responsibility for managing your outsource vendor relationship and ensuring they have the appropriate frameworks in place to protect your customer data. If something goes wrong, the buck stops with your business, not the outsourcer.

Where to Start

Once you’ve decided what to outsource, here are a few tips for finding and working with the right partner.

1. Finding a partner

• Understand all the options available – such as a freelancer (a sole operator) or an agency

• Ask for personal recommendations from your network

• Otherwise, try googling businesses who’ve worked in your industry. Read reviews and ask for examples of past work

• Meet with them and decide whether they’re a good fit for your business

• Have a clear idea of what you need and brief them comprehensively.

2. Working with a partner

• Draw up a contract and clearly agree on the scope of work and budget

• Provide meaningful feedback, and give them a chance to improve if you’re not happy with their work

• Ensure they’re aware of all your policies and procedures, such as your social media policy and code of conduct. Story reprinted from www.mybussiness.com.au

Polaris Update - Save the date!

Friday 24th November

9.30am – 2.30pm

Sferas on the Park – Modbury

The Polaris Business Development Centre will host its inaugural Women in Business Conference on Friday 24th November, and they’ll be announcing the program details and guest speakers very soon.

Follow: https://www.facebook.com/ThePolarisCentre

FREE Guide to Paying Employees Correctly

Working out the correct amount to pay an employee is no easy feat. There are so many things to consider: Are your employees covered by an award or an agreement? Do you understand minimum pay rates and the National Employment Standards? And what about things like allowances, overtime, penalty rates and super?

When it comes to pay and employment conditions you must comply with all the relevant laws – regardless of how many people you employ. Get it wrong and you could face hefty penalties.

My Business have created a free guide to ensure you stay on the right track.

Download it now workplace-guide-to-paying-employeescorrectly.pdf (mybusiness.com.au) and learn about:

• how to pay your people correctly

• awards, agreements and employment contracts

• allowances, penalty rates and other entitlements

• tax and superannuation

• record-keeping and reporting

• pay slips and rosters

Great FREE ResourceThe Ultimate Guide to In-Person Events

Whether you’re planning a small face-to-face onsite, a largescale conference, or anything in between, this guide has everything you need to create a successful and memorable inperson event that delivers results.

Filled with practical tips and insights that will help you plan, organize, and execute successful in-person events, this eBook will help you achieve your event goals and exceed your attendees’ expectations.

Inside, you’ll learn:

• Tips for choosing the right venue for your event

• Strategies for promoting your event and driving attendance

• Best practices for creating memorable onsite experiences

• How to ensure accessibility at your event

• How to measure the success of your event

Download it for FREE at https://tinyurl.com/y53n2erz

FREE Wellness Expo

The City of Salisbury’s ‘Be Active - Find Your Why’ Wellness Expo is just around the corner.

Discover your motivation, connect with like-minded individuals, and explore various activities through ‘have-a-go’ sessions. Connect with health experts & stall holders from Arthritis SA, Blue Fit (Rec centres), City of Salisbury Centres, COTA Strength for Life, Face Dementia, Greenspace (Golf), Heart Foundation Walking, John st Pharmacy, My Ride Salisbury, Walking SA and more.

Plus special guest speaker, Mr South Australia, SA Media legend and Bike SA patron Keith Conlon. ++ Door & Special draw prizes, including an early bird attendee draw.

Heart Foundation / Walking SA walk or a Cycle Salisbury Ride with Keith Conlon at 1pm followed by a delicious FREE afternoon tea at 2pm.

Thursday 5 October | 9.30am to 3pm | Jack Young Centre, 2 Orange Ave, Salisbury

For more information visit https://lnkd.in/dqMdSUjN