The power of a remarketing strategy

Written by Bec Retz, Bec Alison Marketing

Remarketing, also known as retargeting, is where you target potential customers who have visited your website without making a purchase, a booking or completing an enquiry form. By remarketing you are keeping your brand at the front of your customers’ mind for when they are ready to convert.

It will boost sales/leads and reclaim any lost opportunities. Here are some strategies you can use in your business to help remarket.

1. Dynamic Remarketing:

With this strategy, you tailor your ads to individual user behaviour. Instead of showing generic ads to everyone, dynamic remarketing allows you to display the exact products or services that users viewed on your website. This level of personalisation can be incredibly compelling, as it reminds users of their specific interests and increases the chances of conversion. This is great for product based businesses.

2. Abandoned Cart Remarketing

It targets customers who added items to their shopping carts but didn’t complete the purchase. You can send reminders via email or paid ads to direct these potential customers back to finalise their purchase.

3. Email Remarketing

Email remarketing involves sending personalised emails to users who visited your website but didn’t convert. These emails can highlight the products or services that users showed interest in and provide a clear call to action. Email remarketing is an effective way to re-engage users and gently guide them back to your website.

Remarketing isn’t just about boosting sales; it’s also about nurturing relationships with potential customers. By delivering timely, personalised messages, you can build trust and brand loyalty, making remarketing an integral part of your overall marketing strategy.

Are you looking for strategies to take your customer from aware to converted?

Reach out to Bec Alison to discuss how I can help your business, visit becalison.com.au to find out more.