JOHN PARKER
ECOMMERCE & ADVERTISING
PHOTOGRAPHY FOR THE DRINKS INDUSTRY
JOHN PARKER
John Parker is a distinguished London based advertising photographer renowned for his captivating still life, portrait, and location shots for some of the worlds most iconic brands. With an eye for detail and a talent for storytelling, John has earned international acclaim, including multiple Cannes Lions and D&AD awards, as well as numerous honours from the Association of Photographers (AOP).
His portfolio boasts a rich diversity of global clients, ranging from luxury automotive giants like Audi and Mercedes to household names such as Coca-Cola, Nike, and British Telecom. John’s work in the drinks sector is especially celebrated, where he brings beverages to life with a refined touch, showcasing them in vibrant and engaging ways. His artistry transcends photography, creating an immersive experience that resonates with audiences and elevates brands.
Combining technical expertise with creative vision, John continues to push the boundaries of commercial photography, consistently delivering compelling visual narratives that captivate and inspire.
MIXED BRAND CAMPAIGN
ECOMMERCE PHOTOGRAPHY
John Parker’s diverse portfolio demonstrates his ability to seamlessly transition between bold advertising campaigns and refined product photography for eCommerce stores. This collection brings together a variety of brands, showcasing both the artistry and technical skill required to make each product shine.
In his advertising work, John creates striking visuals that leave a lasting impression. From the golden glow of a beer bottle in a sun-drenched scene to the elegant simplicity of premium spirits, his images evoke the brand’s core identity while telling a compelling story. The careful use of light and shadow in each shot draws attention to the product’s unique qualities, ensuring it stands out in any setting.
For eCommerce photography, John shifts to a clean, focused approach, designed to present each product in its best light. Whether it’s the sleek contours of a glass bottle or the refreshing condensation on a cider, every detail is meticulously captured to ensure these products are not only visually appealing but ready to convert browsers into buyers.
From eye-catching advertising to crisp eCommerce visuals, John Parker’s photography elevates each brand, making sure it speaks to both the consumer and the market with clarity and impact.
COCA-COLA CAMPAIGN
In this campaign, John Parker showcases the timeless appeal of Coca-Cola, capturing its iconic bottles in a way that immediately evokes refreshment and familiarity. Whether it’s the classic Coca-Cola, the light option, or the zero-sugar alternative, each image highlights the distinct identity of the brand while maintaining the universal allure that Coke has perfected over the decades.
From the droplets of condensation on the glass to the rich amber liquid within, John’s photography brings out the essence of the brand – energising, refreshing, and instantly recognisable. His lens captures Coca-Cola as more than just a beverage; it’s a symbol of shared moments, from casual gatherings to memorable celebrations. With his expertise in lighting and composition, John elevates this global brand, making it feel both intimate and universally appealing.
JOSE CUERVO CAMPAIGN
With every shot, John Parker highlights the dynamic spirit of José Cuervo, the world’s most iconic tequila. From the bold partnership with the Rolling Stones, where rock and tequila collide, to the timeless margarita that’s a staple at celebrations, these images capture the brand’s versatility and vibrance.
John’s photography draws attention to the detail in every drop, from the condensation on the bottle to the perfectly mixed cocktails ready to enjoy. Whether it’s a scene set on rustic wood or the sleek, cold touch of metal, his work brings José Cuervo to life in any setting, making the brand feel authentic, bold, and unforgettable.
Through his lens, John elevates the brand’s story, making it not just a drink but a celebration of flavour, history, and moments that matter.
CARLSBERG CAMPAIGN
With each image, John Parker encapsulates the essence of Carlsberg as more than a drink – it’s an experience. From the crisp pop of a freshly opened bottle to the golden pour of a perfectly chilled pint, Carlsberg becomes a symbol of togetherness, refreshment, and timeless appeal.
Whether it’s the icy coolness of Carlsberg Extra Cold, inviting friends to “Join the Club,” or capturing the casual elegance of a shared moment, John’s photography brings the brand’s values to life. He expertly crafts scenes that speak to camaraderie and quality, resonating with audiences who value good company and unforgettable moments.
Through his lens, John elevates every brand to a symbol of shared experiences, setting the stage for life’s best moments.
John Parker’s campaign for Adelscott captures the bold essence of this whisky-malt beer through striking and inventive imagery. By merging unexpected elements with the iconic bottle, John highlights the unique character of Adelscott - a beer that blends tradition with innovation.
The collection uses contrasting visuals to evoke both strength and subtlety. The industrial touches suggest precision and craftsmanship, while the playful, lighter elements reflect the beer’s surprising effervescence and refinement. These images collectively portray Adelscott as a brand that isn’t afraid to break boundaries, offering a beverage that’s as daring as it is sophisticated.
Through this creative exploration, John positions Adelscott as a product for those seeking something beyond the ordinary, inviting consumers to experience a beer that challenges conventions and celebrates the fusion of beer and whisky.
BRING YOUR BRAND TO LIFE WITH
JOHN PARKER
From advertising campaigns that resonate with consumers to eCommerce photography that showcases your product in the best possible light, John’s process is meticulous and refined. Each photoshoot is a collaboration that starts long before the camera is even picked up. John works closely with clients, preparing products to perfection and ensuring every aspect of the shoot is tailored to highlight your brand’s unique identity.
With an unwavering focus on precision, John understands the nuances that make drinks photography an art form - from capturing the perfect glisten of condensation on a cold bottle to the rich colours and textures that entice customers. His professional studio setup, combined with decades of expertise, ensures flawless results every time.
Your brand deserves to be seen, remembered, and celebrated. With John Parker, you’ll not only get highquality visuals - you’ll get photography that elevates your brand above the rest.
LET’S CREATE SOMETHING EXTRAORDINARY TOGETHER.
Ready to Book? Let’s Talk.
Whether you’re planning your next big advertising campaign or need striking product photography for your online store, John is ready to bring your vision to life.
Contact John today to schedule your consultation:
+44 7979 967 295
mail@johnparker.biz
www.johnparker.biz
Telephone +44 7979 967 295
Email mail@johnparker.biz
AWARDS
CLIENTS
AA (Automobile Association), Adidas, Ancestry, Aqua Fresh, Audi, BMW, Barclay Bank, Benson & Hedges, Barclay Bank, British Airways, British Gas, British Telecom, Cadburys, Canon, Ceasar Pet Foods, Citroen, Comcast, Credit Suisse, Deutsche Bank, Dunhill, Financial Times, Ford UK, General Electric, HSBC, Harvey Nichols, Honda, IBM, Ikea, Johnson & Johnson, Kleenex, Liberty Science Centre, Lloyds Bank, Magistral, Marks & Spencer, Marlboro, Mars, McCain, Mercedes, NSPCC, Nescafe, Nike, Ocean Spray, Olay, Palmolive, Pedigree, Quantas, Renault, Royal Mail, Skype Video, Smithwicks, Sony, TD Bank, Telewest, UBS, United Nations, Visa, Volkswagen, Voltaren, Volvo, WH Smiths, Yellow Pages