We have very low employee turnover, which speaks volumes about our work atmosphere, as well as engaged and satisfied members. We strongly believe that a happy team will result in more happy members. —MARINA SANCHEZ McEVOY, member services director, Bahia Principe Privilege Club
THE BAHIA PRINCIPE PRIVILEGE CLUB PORTFOLIO La Romana, Dominican Republic Grand Bahia Principe La Romana Luxury Bahia Principe Bouganville
Building relationships The Privilege Club also succeeds because its employees are highly fulfilled, Sanchez McEvoy says. Because they tend to stay with the company a long time, employees are able to share with members that same feeling of satisfaction. “We have very low employee turnover, which speaks volumes about our work atmosphere, as well as engaged and satisfied members,” she says, citing the results of guest satisfaction surveys that are completed at the end of a stay at any Bahia Principe location. “We strongly believe that a
happy team will result in more happy members.” From the company’s beginnings, in 2010, the Privilege Club has been affiliated with RCI—every one of the club’s locations has received the RCI Gold Crown Resort® Award distinction—and Sanchez McEvoy points to this relationship as an advantage for Privilege Club members. “All members are affiliated with RCI complimentarily for the first two years of membership,” she says. “After that they can choose to remain RCI® subscribing members. Many of our members really enjoy this aspect of their membership and like to exchange their weeks to access destinations outside the Caribbean and Spain. The range of destinations available to our members allows them to use the Privilege Club for all their travel needs.” As for the future of Bahia Principe Privilege Club, the Luxury Bahia Principe Baby Beach will open in Aruba at the end of 2016. “We are really excited to be able to offer a new destination to our members,” Sanchez McEvoy says. “Bahia Principe Hotels & Resorts has an expansion strategy in place, and we hope Aruba will be the first of many new destinations.”
Bahia Principe Privilege Club members get access to an array of exclusive benefits, including: An on-site Privilege Concierge, who can assist with any requests; a designated Privilege Beach, where members never have to worry about getting a good spot; a membersonly Privilege Lounge; and Privilege Suites, furnished with VIP amenities.
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PHOTOS COURTESY BAHIA PRINCIPE PRIVILEGE CLUB; VEER
25 all-inclusive resorts in the world by TripAdvisor in its 2014 Travelers’ Choice awards.) The all-inclusive program is popular with members for a number of reasons, Sanchez McEvoy says: “It allows guests to unwind and not worry about carrying a wallet. It makes it easy to stick to a budget while on vacation. It is lovely to sit at a first-class à la carte restaurant and simply get up and leave at the end of dinner—no bill or tips to calculate.” In addition to convenience, value is an important part of the equation. And of course if guests choose, they can add on any spa treatments and excursions or try their luck at the casino.