PHOTOS: COURTESY CIBOLA VISTA RESORT AND SPA
then, Grzywna says, Bluegreen continually works to ensure that this level of service is maintained. “We continue our associates’ training and development through immediate feedback from online post-stay surveys that allow us to identify and address areas of opportunity. We also have a quality assurance process that allows us to measure our performance against our own standards.” Western exposure “The overall business relationship with Neil and Cibola Vista has been rewarding,” says Terry A. Dodd, senior vice president of development services at Bluegreen. The resort provides “an excellent opportunity to continue to improve our westward presence, improve our sales locally, balance our demand away from the summer in other locations and provide our 190,000 club owners with a highly amenitized resort location,” he says. “And the occupancy rates this summer truly exceeded our expectations.” Dodd credits Bluegreen’s enduring relationship with RCI as well. “RCI has been part of Bluegreen Vacation Club
since 1994 and has been a constant part of our success.” While it’s important for Cibola Vista to celebrate and value the region’s past, the resort’s leaders are also focused on the future. Right now Cibola Vista has 248 units and plans to expand to 480. The latest phase of development will add 40 more units along with an eventsport lawn and a maintenance campus, as well as water features throughout the resort. Subsequent phases will see a new restaurant, an orchard of fruit trees, new meeting spaces and a new check-in facility. Finally, a neighboring property has been zoned for timeshare and approved for an additional 240 rooms. “Our continued goal is to become the premier Western-themed destination in the United States,” Cumsky says. While 16th-century Spaniards may never have found their treasure, owners and guests at Cibola Vista Resort and Spa will definitely look forward to a rewarding desert experience every time they visit.
AMENITIES AT A G L A N C E : • Adult pool and hot tub • Lagoon pool with a vortex pool and hot tub • Waterslide • Barbecue grills • Fire pit • Horse corral • Cactus garden • Cowboy town
INSIGHT
fee-based resort management, marketing sales and design expertise to developer clients. Service is at the heart of what it provides, according to Ada Grzywna, senior vice president of resort operations for Bluegreen. “The service is extremely personal,” she says. “People live and breathe the passion and vision the developer exudes….From the resort’s concept to service delivery, every detail has been taken care of to ensure that guests have great experiences.” While Cibola Vista’s desert location makes it special, it also offers its own unique challenges. “With Cibola Vista being one of the few resorts in this area of Arizona, we recruit many of our associates from the retail service environment rather than a resort environment,” Grzywna says. “We train those without prior experience in the tenets and practices of hospitality, and we immerse all associates in the Bluegreen culture and brand of hospitality.” To ensure an excellent experience, Cibola’s employees do not come in contact with guests until it is certain that they can deliver the service that guests expect and deserve. Even
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