RCHS 2015 Annual Report

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2015 ANNUAL REPORT

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OUR MISSION:

The Rock County Historical Society Enriches and Engages the Communities of Rock County, Wisconsin through Preservation and Dissemination of the Unique History and Heritage of Our Area.

OUR VISION:

A place that defines the essence of Rock County, Wisconsin; its people, places and achievements during its rich past. A destination that serves to bridge past to present by using history as a tool to offer relevant, educational and entertaining experiences.

OUR VALUES: Education

Authenticity

Entrepreneurialism Preservation

Play & Discovery

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CONTENTS Director's Message..................................................4

Year in Review .........................................................5 Special Events .........................................................6

Education.................................................................8 Archives....................................................................9 Development ........................................................10 Membership...........................................................12 Volunteer & Internship Program ..........................13 Special Projects .....................................................14

Operations .............................................................15 2015 Financials ......................................................16 Marketing & Rentals..............................................17

Collections .............................................................18 Staff and Board .....................................................19

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Director’s T The planning and design seemed endless, yet our focus was toward the light at the end of the tunnel.

message

This T resounding thought was ever present as the Historical Society embarked on another plan, this one much different from the newly launched Strategic Plan of 2014. The Campus Master Plan, S created this past year, rivals its predecessor in content and visualization while providing the nuts and bolts of how our collection of sites and yet to be cultivated landscape will transform into an iconic destination for Rock County.

The Plan is similar to an onion, peeling back layer after layer of detail as the needs of our sites, landscape, operations and most importantly, our visitors are addressed, for the present and the future. Once complete, the Plan will make the collection of six sites into a cohesive History Campus, a process that has caught the attention of our current supporters, new converts and the Wisconsin museum community. Moving forward, it will serve as the blueprint in helping us be entrepreneurial, with a focus on our goals and metrics to gauge our success.

As the year moved forward, we added two key position to our staff team, Volunteer/Intern Program Manager & Development Manager; positions solely devoted to resource development and with the Society's expected growth in the coming years, the need will never be greater for human and financial resources. A changing current within the Society during the past year was to think differently about how we present and offer history to the community.

By embracing an entrepreneurial and social mindset, our team is dedicated to improving the quality of life and economic development in Rock County. It may seem difficult to see how history can make these connections or provide this value, but museums and historic sites like ours are quickly adapting this trend to stay relevant and sustainable.

2015 will be remembered by taking the path of courage and confidence with the belief in something not yet complete.

Thank you for your belief in us and for your support in the exciting year to come!

Sincerely,

Michael Reuter

Executive Director

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Over the past year, the Rock County Historical Society offered new tours,

educational programs and events for visitors from all walks of life, both inside and out of Rock County, Wisconsin. All of these

activities were made possible through the

Society’s many generous donors, members and sponsors.

The following pages detail the

accomplishments and growth of the

Historical Society in each department.

Year in Review 5

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Special Events Annually our events are designed to

Opening New Doors April 2015

engage our traditional audiences while

attracting a new generation of visitor. By

incorporating more hands-on experiences,

skill building and entertainment, visitors walk

away educated, improved and directly see the value of history in enhancing the quality

Our past, present and future was commemorated at our gala celebration, while publicly unveiling our 15-year Strategic Plan.

of life.

58th Annual

August 2, 2015

Wisconsin’s longest running outdoor art festival! The 58th

Annual Tallman Arts Festival featured over 100 artists from all over the Midwest specializing in countless mediums.

Sustainability through Art was this year’s theme, many

enjoyed the “Green” themed activities, featured artists who used sustainable materials, live music, great food, kids’

activities, live auction, and more!

June 28, 2015

Hosted on the North Lawn with the backdrop of the Lincoln-Tallman House, our Light the Way kick-off spurred community interest and sponsorship in

illuminating our historic gasoliers and sconces, while

enjoying the rich food of Chef Rafe and the music of the Rock River Philharmonic.

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Chill on Oak Hill October 14, 2015

Sherry Thurner spooked and surprised guests as she guided them through the rows of graves and tombstones in Oak Hill Cemetery. Over 800 people expressed interest in this compelling event through social media!

Historic House Gala September 12, 2015

Dr. John Haye cordially opened his majestic residence to Society supporters as we honored this year's House Tour participants, while auctioning off tickets to support the construction of our Campus Core.

Whiskey, Wine A N D H O L I D AY C H E E R December 6, 2015

35th Annual Historic House Tour September 13, 2015

Attendees came and marveled at half a dozen of Janesville’s prettiest porches, fanciest facades, and grandest gables, many dating from around the 1920s!

The Historic House Tour featured a tour through multiple fine houses in the historic district of Jefferson Ave and Bostwick Ave.

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Many enjoyed the magical ambiance and cheer of the holiday season at our holiday open house! Wine and Whiskey helped the Historical Society complete its Light the Way campaign while guests enjoyed wine and whiskey pairings with hearty appetizers.

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Education Here at the Rock County Historical Society we highly value learning, especially when it’s done in fun, innovative ways. In 2015, RCHS embarked on many fronts to make our collective history more relatable, accessible, and downright enjoyable to everyone. We were fortunate to have two awesome summer interns who helped us design and implement new programming, some of which you will have the chance to experience this year. We are excited for the course we are currently on and we cannot wait to show you everything we have planned in the years to come!

SO HOW SUCCESSFUL WERE WE IN 2015? THESE NUMBERS SHOULD HELP YOU GET A BETTER PICTURE. 635 third grade students visited the Frances Willard School 19 History Campers came and experienced local history 301 people went on our Walking Tours around Janesville Over 100 people came to the October, Chill at Oak Hill program

ROCK COUNTY HISTORICAL SOCIETY

VISIT BELOIT

A new, hands-on, free geocaching program, Cache Quest, was created in partnership with Visit Beloit to create and place multiple historic caches around the Beloit and Janesville communities. By using geocaching, an interactive, team building activity, the Society is diving head first into a new strategy of using history to engage new audiences.

rooted in discovering the odd, A new, hands-on exhibition roote unique and special collections of Rock County, Caches & Curious offered that and so much more! The history of how the first museums were created was offered as a framework, but it was the natural, American and local history collections that were on display that captivated and educated audiences of all ages.

Over 40 historic Rock County locations were logged on “the clio”, a new walking tour app we use 33 Cache Quest caches were placed all around Rock County 1 awesome new exhibit, Caches and Curios went up

A new partnership between the Society and local artists created Art with Heart, an arts awareness and social benefit program that uses art to further the mission of a Rock County nonprofit in need. In its inaugural year, Art with Heart supported the mission of Project 16:49, a nonprofit focused on finding shelter for homeless teens. Through the sale of youth art at the Tallman Arts Festival, Art with Heart raised $1,000 towards this important mission.

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archives Home to 10,000 images and over 50,000 documents, scrapbooks and

family mementos, the Charles Tallman Archives is Rock County's primary resource for the public to dig up their family's roots, discover the past of

their historic home or simply foster a deeper appreciation for family history.

During the past year, the archives has expanded its services and products,

offering photo reproduction and historic house kits for the general public to use and enjoy for a variety of purposes.

Moving forward, the archives and its dedicated corps of volunteers

continues to provide exemplary customer service, while keeping an eye on emerging trends in the archival and genealogical filed in order to

connect its customer and researchers to new resources and historic materials.

3,500

3,593

$5,600

VISITORS

VOLUNTEER

TOTAL REVENUE

RESEARCHED Their Family History

HOURS

from archival services and products.

were Spent Aiding Customers & Cataloging Collections

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Development Support and success of the Rock County Historical Society comes from a diverse group of community support.

Our Membership is the bedrock of our existence in their belief of our mission; the City of Janesville has been a steadfast supporter of our stewardship of the Tallman site, Rock County government believes in the broader County narrative, and our new relationships with the Business Community opens new doors to a previously untapped group of supporters.

Our Annual Appeal program provides critical operational support to keep our doors open and programs staffed while offering engaging and educational experiences. We honor the contributors to this program below: $10,000 and above BMO Harris Bank Elizabeth and Alan Dunwiddle Fund Janesville Foundation Nowlan and Mouat Charitable Trust Prent Corporation Studer Foundation Theodore Batterman Family Foundation William Wright $1,000 to $9,999 Alliant Energy Robert Duecker Claremont Jackman Foundation Tom Jeffris Jeffris Family Foundation Jim and Ann Johnson Marion and Robert Lietz Fund MacFarlane Pheasants McClelland Fund Rowland and Audrey McClelland Mercy Health System Carolyn Mowbray Parker Foundation Charles Rydberg Seneca Foods Siron Foundation William Wartman Wisconsin Humanities Council $500 to $999 Blackhawk Bank First National Bank Harris Ace Hardware Tobin and Oakleigh Ryan Joan Ryan $499 and Under Mr. and Mrs. Thomas K. Ahern John E. Anderson Raymond and Virginia Anderson

Daniel and Karen Atwood Annette Austin David and Sonjia Bagley Douglas Batty Albert Bennett Peter Bentley Sharon Bishop Jane Bordner Sue Braden Dave Briske Donald Brovick Whitey and Leslie Brunsell Dale and Mary Buchholz Lindsay Callender Bradley Cantrell Rosemary Fleming Cash Sally Cheever Joyce Dodge Dennis Dooley Nancy Belle Douglas Melita Downing Leonard Eager Ardy Eddy Laurel Fant John S. Haye Donna Herzfeldt Richard Hodge Hufcor, Inc. Patricia Hughes Gloria Huschka Judith Jaggard Johnson Bank Vicki Johnson Deborah King Yvonne Koball Beverly Koch Arra Lasse Alfred and Nancy Lembrich Bradley W. Losching Dr. Steve and Melissa Lyon Jack and Joan Malin Douglas and Nancy McDonald

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Kathryn and Patrick McDonald Family Charitable Fund Thomas McDonald Bill McKelvy James and Kristin Meier Robert and Vivian Miller Tamara Mitchell Carla Olson Dolores Otto Camilla Owen Mitchell Pelsue, DDS Bonnie Prochaska Michael Spoon and Hannah Roach Anne Roe Cheryl Rogers Leora Stavn Frank and Martha Scott Diana Shadel Don Schieve Earl Schultz Dr. Patrick and Terri Sitorius Charles Smith Harris Thacher Susan Thompson Thomas and Kathy Thostenson Julie Unbehaun Rita Walker Kay Ward Jacqueline Webb Roberta Wickham Gloria James Ziegler In-Kind $500 Jax Custom Printing Mary Terry Design Meridian Ed & Larry's Fast Service Vacuum Cleaners Novak Networx Best Events Catering Flooring & More

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During 2015, the Historical Society continued to strengthen old and forge new relationships with the business community in Rock County through its annual sponsorship program. By offering Brand Recognition and Employee Benefits, the program soared, securing over a dozen businesses that provide financial and in-kind support.

CURATOR LEVEL

HISTORY BUFF

RESEARCHER

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Lisa Karr Photography

HISTORIC 100

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Membership

Members are the bedrock of support for the Historical Society. With this commitment, they get exclusive access to our new tours, exhibits and programs.

A revised Membership Level structure and new marketing collateral offers even more incentive to support the Historical Society in the year to come.

Thank you to all of our members who supported us in 2015 at across all of our levels.

Abraham Lincoln Ruth Ann Potts Matt & Molly Ryan William Tallman Willa Bagley Oakleigh & Tobin Ryan Henry Janes Daniel Atwood Kathy Boguszewski Bradley Cantrell James Lyke Rowland McClellan David Ryan Dr. Patrick Sitorius Carol Smith Historian Winfred Bold Ellsworth Brown James Cripe Melita Downing Jean Guritz Jeannine Hanson John S. Haye Dr. Thomas Haye Dennis James Britten Langfoss Diane Miller Anda O'Connell Patricia Reynolds Hannah Roach Cheryl Rogers Don Sartell Earl Schultz Frank Scott Terry Sheridan Pete Skelly Gary Smith Greg Smith Family Stephen Adams Den Adler Raymond Anderson Larry Barton

Individual Maddie Adams Maggie Bromley Mary Buelow Lori Cassels Robert Duecker Lorna Helling-Spoden Joshua Hickman James Hurley Vicki Johnson Nancy Kopp Michael McGinnis Dorothy McNall Kirsten Mortimer Carol Roherty Virginia Saltzman Marion Schumacher W. W. Schwartzlow Diana Shadel Betsy Smith Edna Thorp

John Bauwens DDS Donald Beutin Arica Bock Roberta Bradley Donald & Terry Branz Anthony & Kay Briski G Richard Cope David Cress John Decker Ron Delaney Will Everts David & Julie Feingold Dan Fredricks Diane & Paul Fuller David Gibb Cynthia Grantz Marlene Grundman James Hay Robert Heeman Dale Henning Craig Holden Jonathan Hopkins Patricia Hughes Gee Gee Jannene Arra Lasse Tim Maahs Nancy McDonald Dana McKelvy Dr. Katsumi Neeno Joan Neeno Larry Nitz Hiram Nowlan Donald C Persons David Schollmeier Everett Scott Tom Skinner Susan Speth Martin Stabb Keith Steinbeck Mary Terry James Thorpe Julie Unbehaun Pam Van Brocklin James Viney William Vogt Jackie Wood

Senior/Student Barbara Anderson Donna Arndt Donna Bader Faye Bidwell Suzanne Bill Barbara Bobzien Dave Briske Lillian Brown Mary Butts Norma Carlson Rosemary Fleming Cash Jane M. Colby Ken Conner Marianne Dean Katherine A Demrow Dolores Dilley Nancy Belle Douglas Elayne Drenckpohl Barbara DuBois Deanna Frank Mary Frei Ray Freiwald Eugene Gibbs Karen Goelzer-McKaig

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Naomi Hackbarth Kathleen Harrison Marsha Havertape Margaret Henke Sandy Heuerman Virginia Hirsch Grace Jackson Lynne Jacobsen Joan Jorgensen Sally King Nancy Larson Will Gloria Lentz Sue Ellen Madere Barbara Mara Pam McGill Paulette Melvin Jean Moore Patricia Mork Gerald Mueller Michael A. Perry Marthea Riley Marlene Roessler Betty Schoenenberger Susan Schroeder Peggy Schutt Roger Schwartz Francis Seefeldt Ella Selby Richard Selje Kay Sharpe Richard Snyder Jane Stamm Leora Stavn Don Stoker Shirley Swanson Walden Thiede Patricia Thom Anne Thomas Susan Thompson Kathy Thostenson Sherry Thurner Kaaren Torkelson Jacqueline S Webb Nancy Welch Roberta Wickham Paul Wixom Nanci Zigler

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Volunteer and Internship Program For almost 70 years, RCHS has relied on the passionate, dedicated work of volunteers to preserve and interpret the history of Rock County. As we move into an exciting new chapter of our development and growth as an organization, our volunteers are a large part of our plans for the future.

To ensure that our volunteers and interns receive the training and support that they need as the organization grows, RCHS hired their first Volunteer and Internship Program Manager, whose sole focus would be volunteers and interns.

Because of our volunteer’s efforts in 2015, we gave over 100 tours of the Lincoln-Tallman House, helped 675 people discover their own history in the Archives, welcomed over 3,500 people to our special events, and shared the rich history of Rock County with 435 local school children. Giving over 6,000 hours, our volunteers have supported us with their talents and the gift of their time.

In turn, RCHS is able to give back to the community; below are just two examples of our many volunteers, and what they both give as well as receive from RCHS:

Toni • One of the regular Front Desk Volunteers, Toni, is not only a cheerful resource, she is also an example of the kind of opportunity our Volunteer Program can provide to the

community. In her time here, Toni has advanced her skills in office management, and plans to take classes this fall to earn her Associates degree. Because of her dedication and tenacious perusal of new tasks, we as a staff were able to help her grow, and to give her new projects that challenged her to learn new skills.

Jonathan • When Jonathan arrived at RCHS, he knew that he wanted to contribute, but was unsure of where he would fit into our program. After talking with the Education Curator, we decided to create a role for him that would allow him to be a part of our volunteer team, but also help him to further his own plans of earning his Masters in Public History.

With Jonathan’s help, we were able to develop content for our Help Wanted tour, and he now has a deeper understanding of tour development as well as a very personal experience with museum work.

Both Jonathan and Toni exemplify the power of our program in the community – RCHS is a place where people can share and gain skills, as well as connect with others. Our volunteers help the RCHS staff to reach their goals and also allow us to give back to the Rock County community in meaningful and powerful ways.

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VOLUNTEERS 190 individuals 4 groups

VOLUNTEER HOURS 5,924 hours

INTERNS 3 Summer Interns 3 Collections Interns 2 High School Interns

INTERN HOURS 1,300 + hour

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Special Projects

STER PLAN CAMPUS MA

Campus Master Plan We

focused

our

resources

on

one

overriding project, the Campus Master Plan. The first main goal out of our Strategic

Plan, the Plan was created with numerous

contributions from a variety of RCHS stakeholders, in partnership with Madison

based architecture firm, Vandenwalle &

Associates. Its purpose was simple, to provide innovative design concepts to the

site that complimented the qualities of architecture and landscape to create a

stunning, yet functional history campus.

Through six overlays and five site plans, the

Campus Master Plan defines detail and depth in the campus' vision while blending

the historic and contemporary features.

The Campus Master Plan is in the blueprint

from which physical changes to the campus will occur.

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operatons The day to day operations of a five building campus is vast, and after not

having an Operations Manager on staff for the majority of 2015, it became clear that having someone to head that department was necessary.

Although I had been doing many various operational duties to fill voids, I was

officially offered the position of Operations Manager in January 2016. Despite

there being no official department head, and me being out of the office for four months on maternity leave, the department had a successful 2015.

In the Gift shop we added 16 new and diverse items and generated a revenue of $3,802.38

We had 168 members renew their RCHS memberships, and 28 new members join, for a total membership revenue of $10,810

Although the road construction on Jackson Street impacted our visitor metrics

in the summer months, we had over 1000 school children through the house,

along with 2000 general guests, for a total revenue of $11,522.50. We could

not have welcomed this many school children and guests to the campus

without our wonderful interpreters, both paid and volunteer. They all have a

passion for the Lincoln-Tallman House that makes them invaluable in providing guests with a memorable tour of our campus!

GIFT SHOP

MEMBERSHIP

VISITORS

Revenue $3802.38

New members 28...................$2065

School Tours......1043 students

Number of new items.....16

Renewing members 168.....$10,810

Tallman Tours........2000 guests

Total Revenue $12,875

Revenue $11,522.50

35TH ANNUAL HISTORIC HOUSE TOUR AND GALA With a diverse offering of architectural styles, the homes of the Jefferson and Bostwick neighborhoods provided an interesting and memorable house tour in 2015.

LINCOLN TALLMAN INTERPRETERS Without our Interpreters, the rich history of the Lincoln-Tallman House could not be shared with hundreds of volunteers each year. Thank you for you for sharing its story!

Victoria Ames Rachel Cunningham Samantha Gartner Betty Gilbert 15

Judy Gilmore Oakly Good Lynne Jacobsen Brianna Koerth Joanna Morris

Jim Romenesko Rita Walker Jim Dumkee

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2015 Financials STATEMENT OF ACTIVITIES 2015 Support and Revenue by Source

Public support ............................................................. 50,578.99

Public support - restricted use ................................ 194,639.50

County contributions ................................................... 9,243.80

Service revenue from the City of Janesville ................ 45,000 Event and exhibit revenue, net ................................ 93,542.44

Membership dues and admissions........................... 28,307.90

Investment return............................................................. 455.85

Archives ......................................................................... 4,274.23

Other .............................................................................. 7,776.59

Total revenue......................................................... 433,819.30

2015 Expenditures

Wages and benefits................................................. 221,355.89 Event and Exhibit Expenses ....................................... 44,876.71

Office expenses ............................................................ 8,319.07

Insurance ....................................................................... 9,101.00

Marketing and communication............................... 17,187.36 Maintenance and repairs ........................................... 7,811.36

Telephone, utilities, and IT.......................................... 34,072.75

STATEMENT OF FINANCIAL POSITION

Professional fees ........................................................... 6,400.00 Archives ......................................................................... 1,414.44

ASSETS

Other .............................................................................16,666.63

Cash and certificates of deposit ........................... 391,282.61

Expenditures - restricted use ................................... 246,008.95

Investments.................................................................. 39,063.00

613,214.16

Inventory .........................................................................4,393.00

Property and Equipment...................................... 1,018,034.30

Depreciation ............................................................... 50,293.00

TOTAL ASSETS ....................................................... 1,452,772.91

Total expenditures ............................................... 663,507.16

LIABILITIES AND NET ASSETS

Accounts payable and accrued expenses ........... 30,178.84

Net Assets ......................................................................................

Unrestricted ............................................................. 902,323.07

Temporarily restricted ............................................ 459,317.00

Permanently restricted ............................................ 60,954.00

Total Net Assets....................................................... 1,422,549.07 TOTAL LIABILITIES AND NET ASSETS...................... 1,452,772.91

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Marketing & rentals

The Marketing and Outreach Coordinator, Meghan Walker, had her first intern in the summer of 2015. An wonderfully

creative and innovative person, Bonnie Willison brought so many great ideas to the table that the different social

media channels that RCHS was marketing through saw an incredible increase in followers over the course of a single

month. The official RCHS Facebook page averaged 10-20 “likes” per month and, after Bonnie devoting 40 hours a

week to marketing specifically through social media, RCHS saw 100 new “likes” for each month that Bonnie was interning.

Meghan also got to test new marketing waters in 2015.

Using a portion of the $5,000 funds from a JACVB Tourism Marketing Grant, Meghan explored bus and television advertising for the first time for the Holiday Tours of the

Lincoln-Tallman House and for the Tallman Arts Festival.

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2015 was the most successful year of rentals yet with 5

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first-ever Halloween party held in the furnace room of the

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weddings, 3 private parties, and 1 business special event. A Lincoln-Tallman House has opened the gates for more themed private parties to be had!

2015 - 100 NEW “LIKES” Successful year of rentals 5 WEDDINGS, 3 PRIVATE PARTIES, AND 1 BUSINESS SPECIAL EVENT. FIRST-EVER Halloween party 17

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Collections Artifacts and archival materials from all corners of Rock

County were donated in 2015 to help preserve our

county’s history. 88 donations were received including a Beloit Adam’s Korn Kurls advertisement, a Bergen

postcard and a variety of other items representing

Clinton, Evansville, Janesville, Johnstown and Milton.

20 loans were brought in for the Caches and Curios exhibit, including the changing featured collection of

the month.

An outgoing loan to the University of

Wisconsin - Rock County allowed 700 visitors to see

Lincoln related items in their library from our collection.

700 88 DONATIONS VISITORS 20 LOANED ITEMS representing Rock County

experienced RCHS collections at UW Rock County

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for Caches & Curios

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Staff People are what drive great organizations.

Without a passionate and dedicated staff, the mission of the Rock County Historical Society could not be fulfilled. Our Board of Directors thanks you for your steadfast commitment to better the communities of Rock County through the lessons of our past.

Amanda Strobel Wise Volunteer & Internship Program Manager

Laurel Fant Curator/Collections Manager

Michael Reuter Executive Director

Keighton Kos Operations Manager

Meghan Walker Marketing & Outreach Coordinator

Nathan Fuller Education Curator

Nancy McDonald Development Manager

Ruth Anderson Development Archives Manager

BOARD OF DIRECTORS

Tim Maahs President

Lisa Kim Secretary

DuWayne Severson Treasurer

Anda O’Connell Emeritus

Jackie Wood Emeritus

Nicholas Osborne Rock County ExOfficio

Brian Schweigl City of Janesville ExOfficio

Kathy Boguszewski Trustee

Jim Carney Trustee

Jeni Lindstrom Trustee NOT PICTURED: Joe Knilans Trustee

Carolynn Mielke Trustee Matt Ryan Trustee

Molly Ryan Trustee

Greg Smith Trustee

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Paul Stengel Trustee

Bill Vogt Trustee

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426 N. Jackson Street Janesville, WI 53548 www.rchs.us

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