DOCUMENT Strategy Hot Companies 2022-2023

Page 16

THE 2022-23






The path to loyalty and growth Buying habits and expectations have changed. Customers and employees today want quick access to all the information they need. Organizations that can connect that information and provide smooth employee and customer journeys through communication-centric digital experiences gain an advantage. Yet, many organizations maintain disparate systems and departmental data silos that lead to disjointed, overly complex, and frustrating experiences. Give customers and employees new reasons to engage and stay loyal with relevant, communication-centric digital experiences that are frictionless, omnichannel, datadriven, and highly personalized. Shift to total experiences Companies today struggle with a cross-functional dilemma fueled by data silos and disconnected systems. Marketers want to generate demand, build brand value, and drive conversions. Operations, customer service, and other support teams strive to streamline transactions, communicate clearly and manage compliance complexity. A total experience strategy brings all departments together with customers in a shared digital experience. Modernize experiences Customers expect seamless, frictionless digital experiences. Employees want to resolve customer issues quickly and easily. Meet both needs with a single, cloud-based platform that works across all departments, channels, and touchpoints, eliminating data silos, automating and digitizing processes, and optimizing employee experiences for greater efficiency. Evolve from CCM to CXM Research shows that customer experience leaders grow revenue faster than laggards, cut costs, reduce risk, and charge more for their products. Pushing past traditional CCM to a whole CXM experience allows customers to integrate communications, messaging, data insights, and information into a single platform to deliver consistent, engaging, relevant customer journeys and experiences. About OpenText OpenText can help you confidently tackle the most complex digital transformation initiatives. With the world’s most complete and integrated Customer Experience platform, we empower our customers to organize, integrate and protect data and content as it flows through business processes inside and outside their organization.

Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.