DOCUMENT Strategy Hot Companies 2022-2023

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THE 2022-23





Say bye to inter-departmental silos with better collaboration and experience management


Is your CX hurting due to inefficient departmental silos? Are you struggling with managing complex customer communications? Are you wondering how to make transactional communications more contextual and personalized? FCI, has you covered — all of the above and more on a single platform! We welcome you to experience state-of-the-art communications and experience management with Varta is an enterprise application solution for centrally designing, managing, and delivering high-volume personalized service communications across multiple delivery channels. The platform can operate in Batch, Ad-Hoc, or On-Demand, catering to different communication types and offers the following functional capabilities:  Design: A modular and effortless platform that offers a simple drag & drop user interface to manage template design & rationalization, version control, security, and approval workflows. It allows the user to visually augment communication designs with personalization, images, and graphs.  Data Exchange & Integration: Varta can simultaneously ingest multiple data files from multiple systems of record. It enables bi-directional integration, which lets the user update the data, stored in external sources.  Process: The user can automate and orchestrate the document generation process from data gathering to various output formats such as PDF, HTML 5, personalized video, or print files. This fosters a highly scalable infrastructure for managing production loads, enabling the management of different languages, and parsing input data in real-time.  Distribute: A facile drag & drop user interface to manage the accelerated distribution of communications across multiple channels (email, SMS, WhatsApp, pURL, chat, etc.) while taking customer channel preferences into account.  Track & Report: Logging customer preferences and link clicks, real-time tracking & reporting of delivery, bounce, and open rates across channels, and retaining conversation trails for individual customers, this system is fronted by an integrated dashboard that customers can use to directly monitor and manage job status. Now get rid of inefficient communications silos, empower your business users, reduce IT dependency and deliver superior experience throughout the customer journey lifecycle.


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