Roofbase: Scaling New Heights

Roofbase: ScalingNewHeights

Somuchhashappenedwithin thebusinesssinceRoofbase

Swanseaopenedtheirdoorsin March2017.Todaywehavea networkofninebranches,five BusinessDevelopment Managers(BDMs),a SpecificationSpecialist,an InternalProductTrainer,anda robustpersonaldevelopment programme,alongwith85 peoplewhoarepartofthe Roofbaseteam.

Thisbrochureisasteptowards strengtheningourinternal communicationandensuringeveryone staysinformedofourcollective achievements.

Ihopeyouenjoyreadingthis publicationandtakingintheincredible journeywe'vesharedtogether.Your dedication,resilience,andinnovative spirithavemadeRoofbasethesuccess storyitistoday.Thankyouforbeingthe heartandsoulofthiscompany.

Now,let'sturnthepageandstepinto thefuturetogether.Iamconfidentthat withyourcontinuedcommitment,we willreachevengreaterheightsin2024 andbeyond.

SteveLloyd,ManagingDirector RoofbaseLimited

Aroundthebranches

Throughout 2023 our branches were kept busy with a consistently high footfall that increased from an average of 389 in 2022, to 431 in 2023.

Providing great customer service isn’t just about the time spent serving customers over the counter and on the phone. It’s also about maintaining the right stocks of the right products, making sure that staff members have the correct skillset and a high level of product knowledge, maintainingareliabletransportfleet,

RoofbaseSwansea

Swansea were delighted to win the roofing tender last year for supplying Swansea City Council and are grateful to Craig Nicholson for his help in winning the contract. Joe Mahoney was another Swansea team member deserving of mention, as he was promoted from his yard role to a sales positionwithinthebranch.

Swansea installed new racking last year, ready to add Cembrit Plank to their stock profile. They also invested in two new trucks fortheirdeliveryfleet.

RoofbaseAshtonVale

Ashton Vales have been expanding their warehouse racking to free up valuable space in their yard, allowing them to carry higher stocks of roof tiles and other core products. The additional racking is also in preparation for extending their roofline rangethisyear.

completing on-time deliveries, and much more.

Yet despite managing all of this on a daily basis, all nine branches implemented changes and improvements during the year. Here is a summary of some of those activities.

RoofbaseGloucester

Gloucester unveiled their new training room in 2023 and have already held a number of customer training courses, with more lined upfor2024.

The branch expanded their EPDM range and saw their sales of the product grow as a result. They also installed new racking to house their roofline range, which has resulted in improved merchandising for the products.

RoofbasePlymouth

Plymouth continued their strong VELUX sales in 2023. The branch has become known locally for having a large stockholding of VELUX products, and this has helped them become not only Roofbase’s highest selling branch of VELUX, but also one of the highest sellers of VELUX inSouthWestEngland

RoofbaseExeter

Having identified liquids as a growth market, Exeter increased their stocks and improved their merchandising of the product range. They were also delighted to gain their first solar sale in January, after Exeter’s Charlie Johns worked closely with Solar BDM Matt Rodrigues to securethebusiness.

The customer is delighted with the products and services and looks set to provideExeterwithrepeatSolarbusiness.

With a full range of roofline stocks, and the expertise of Gary Dawson, their inhouse roofline expert, Exeter remained strong on their sales of roofline products in2023.

RoofbaseBristol

Bristol have been busy installing new racking and mezzanine flooring and adding 30 new bays for roofline products. This has been part of a warehouse restructure to increase stocks and visibility of insulation, liquid roofing products, and their roofline range It has helped them create a tidier, wellmerchandised shop area, and as Bristol General Manager Gary Bush said, ‘a tidy shopmotivatespeopletobuy.’

As well as the warehouse restructure, Bristol were busy recruiting staff in 2023, and this year they will be investing in training, development, and team bonding, to ensure seamless integration, knowledge transfer, and a culture of continuous improvement, propelling the branchtoevengreaterheights.

RoofbaseCardiff

Cardiff expanded their range of single ply, timber and torch on felts in 2023 and are lookingtoincreasetheirliquidrangethisyear. They are also installing new racking for their PVC products, as part of their endeavour to improve the merchandising of roofline products.

Another development in 2023 saw the Wales National Roofing Training Group (WNRTG) relocate to Roofbase Cardiff’s premises. This movealsosawLesleycombineherWNRTGrole with her new position as Roofbase Training Manager.

RoofbaseLeicester

Leicester have new racking on order as part of a yard and warehouse restructure that will see them increase their product offering, includingtheadditionofnewrooftileranges

Towards the end of 2023 Leicester installed directional signs at the junction of New Star Road and the busy A563. The branch is at the end of a cul de sac, so the signs have helped to increase their visibility and have resulted in newcustomersvisitingthebranch.

RoofbaseSwindon

In 2023, Roofbase Swindon opened the doors to their new dedicated training room They have already held several product training sessions for their customers with more plannedforthisyear.

To keep up with their ever-growing customer base, the Swindon team welcomed a new HGV driver,withanew18-tonnetruckarrivingsoon. Swindon are also expanding their roofline range, with new profiles and colours being takenintostock.

Under the direction of Flat Roofing BDM Ken Giddins, the Roofbase Flat Roofing Range continues to grow. Here are some of the key areas of growth we have seen over the past year.

November 2022 saw the beginning of the partnership between Soprema and Roofbase. Starting with Roofing Merchant torch on felts, the range developed during 2023, and now includes single point insurance backed guarantee systems and the Versitex range of PVCsingleplymembranes.

The Sikaplan roof assured PVC single ply membrane range was offered to Roofbase in partnership with Sika in 2022. Now all Roofbase branches sell the Sikaplan range from stock, and they all have newly trained Roof Assured installers amongsttheircustomerbase.

Now offering BroofT4 compliance, TRC EPDM has transformed the Roofbase sales of EPDM membrane. This has resulted in a huge rise in demand for in-branch EPDM training from an ever-diverse customerbase.

Chesterfelt, manufacturers of bituminous torch on, and pour & roll products, have been purchased by Soprema, giving Soprema a UK manufacturing base. As Chesterfelt was already widely stocked in the Roofbase branches, this acquisition by Soprema has helped to further strengthen an already strong Roofbase/Sopremapartnership.

WhytheRoofbaseLiquid RangeisMakingWaves

Led by Liquid Roofing BDM

Stanway, Roofbase has expand range of Liquid Roofing Coatin the extent that we now carry the most comprehensive ran the UK and over the last cou years has grown to become on not the, leading stockist in the Coatingsmarketplace.

Partnering with several of the largest UK manufacturers

Roofbase can offer all types of Liquids from PU’s to Modified GRP’s toPMMA’s.

As main distributors and stockists for SIKA, RESTEC AND LRS, Roofbase partners with these market leading companies to offer the complete service to the professionalcontractor.

All our products carry BBA, BDA, FM and/or NHBC approvals and we can offer manufacturer backed guarantees of up to 25 years depending on the product selected.

Whether a project is a few square meters or several thousand square meters, Roofbase can offer the right product, the right advice, and a full back up service to ensure projects are successful andprofitable.

RoofbaseSolarRange: MoreChoices,MorePower

The sun is shining brightly on the future of sustainable energy, and Roofbase is riding thewave!

Marley Solartile has been a cornerstone of our success in this growing market, and under the guidance of Solar BDM Matt Rodrigues, we have expanded our solaroffering.

We are excited to announce that joining Marley Solartile in the RoofbaseSolarRangeare:

BMIin-roofPVSystem: providingseamless integrationwithexistingor newroofsforasleek,lowprofileaesthetic. Lower-costbracketed system:Makingsolarpower accessibletoawider audiencewiththisbudgetfriendlyoption.

Thisisjustthebeginning!

Weareconstantlyinnovating,withevenmore solarproductsinthepipeline.

TheRoofbaseInsulationRange

ExpandswithCustomerFocusedInnovations

As our Sales Manager for Insulation, Nicki Brodie was busy in 2023 working with suppliers and Roofbase branches to ensure that we had a comprehensive product range to meet the needs of our target audience; smaller contractors and loft conversionspecialists.

The insulation range includes Foil Pitched Roofboards, which we carry extensive stocks of, and can offer very competitive pricesofthispricesensitiveproduct.

We also have three Multifoils available, from Actis, Superfoil and TLX. Nicki expects these to play a big part in our business as an alternative to PIR boards, solving issues for renovations and extensionswhenspaceisatapremium.

As Nicki continues to ensure our product range is second to none, Tapered Insulation will be promoted within our business in 2024, and Nicki will be organising product training at Kingspan’s factory in Hereford by the middleoftheyear.

Nicki is also keen to make it easier for Roofbase staff to help our customers choose the right insulation product for each project. To help with this she has been compiling a Building Regulation Brochure which will be available for staff at all branches. Once complete, this brochure will allow our teams to provide the answer when customers ask what product they need in order to achieve a particular u value on a project. The brochure will also include an installation guide, which will include details about airgaps, batten placement, and other helpful information. This will be an extremely useful tool, and one which is in line with our determination to provide the bestpossibleservicetoourcustomers.

As well as being the Roofbase go to insulation person, Nicki is involved with the Raise the Roof Group, taking part in events like walking over the O2 to show empowerment to all and that anything is possible!

Led by Building Materials BDM Chris Bartlett, our range of glazing products is continuing to expand. The established VELUX range is joined by renowned brands like Coxdome, Whitesales, Korniche, and Mardome, to offer a vibrant mix of skylights, rooflights,androoflanterns.

For VELUX products, 2024 will see us focus on the VELUX Certified Installer Scheme. This prestigious programme equips our valued customers with the knowledge, skills, and confidence to excel in VELUXinstallations.

UnveilingtheNextChapter:

TheRooflineRe-launch

Chris is also leading the re-launch of the Roofbase Roofline Range. Building on our solid foundation in fascia, soffit, and gutter systems, we will be offering a wider roofline range, including sleek anthracite options, as well as enhanced inbranch merchandising, and a dedicated marketing push to bringagreaterfocusonourrooflineoffering.

2024 will see Roofbase ente e-commerce market, with products leading the charge exciting initiative will open to wider markets unlocki wider geographic reach catering to customers beyon traditional channels, all them to easily purchase our products.

IntroducingtheRoofbase SpecificationDivision

An exciting development for 2024 is the opening of the Roofbase Specification Division. Headed up by Kevin Robinson, the specification team will carry out full condition surveys on large projects throughout our regions and will move us intothemarketforlargerprojects.

With over 22 years of specification knowledge, as a specifier and a contractor, Kevin’s experience within the industry is vast. This knowledge is key to identifying which product is most suited to the project andtheenduserbudget.

Through this initiative, Roofbase welcomes a new segment of customers – larger project owners – while continuing to serve ourvaluedsmallercontractors.

Trainingforall

At Roofbase, we believe everyone deserves the chance to flourish. That's why we partnered with Rhodes Training & Development in 2022 to offer comprehensive training programs across all levels. The courses provided ranged from essential skills like Merchandising and Customer Service to advanced strategies like Account Management, Problem Solving, and InfluencingSkills

No barriers, endless possibilities: "There are no barriers to training at Roofbase," says Mags Donovan, Director at Rhodes. "Everyone, regardless of position, has access to professional development." This commitment to fostering growth sets us apart, and in 2024, we will continue the journey with exciting new courses like IT Training, Mental First Aid, and CommunicationSkills.

BuildingKnowledge:TheRoofbaseTrainingAcademy

Providing training sessions to keep our customers up to date with the latest products and installation techniques has always been a priority at Roofbase. And in 2023 we were delighted to announce that Lesley Hughes MIoR joined usinthenewroleofRoofbaseTrainingManager.

Many of you will have known Lesley from the WNRTG (The Wales National Roofing Training Group), and she is now combining her WNRTG role with her new Roofbase position. Lesley is based at Roofbase Cardiff, which as well as being the new base for the WNRTG, is the Centre of Excellence for The RoofbaseTrainingAcademy.

Lesley brings a wealth of experience and knowledge of roofing industry training, and has built strong relationships with industry leaders, decisionmakers,andpotentialclients. Shehasalreadyincreasedtherangeoftraining courses we offer our customers and will continue to develop our training offeringin2024.

ElevatingtheRoofbaseBrandwith Multi-ChannelMarketing

2023 was a year of Roofbase taking over your feeds! With over 25,000 social media posts and 200,000 emails landing in inboxes, we successfully increased brand awareness and further helped establish Roofbase as a trusted name in the industry.

We also reached 42,000 website visitors, driving over 200,000 website page views, and generated 2 million words ofcontent.

Now, in 2024, we're shifting gears. While brand awareness remains crucial, our focus is on product-specific campaigns, price focussed posts, and promoting our training offering.

We have introduced a broader colour pallet, with each productrangestandingoutinitsowncolour.

Leveraging our extensive network of social media channels,