Annual Report 2018 - 2019

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Belgrade Theatre Review of the Year 2018/2019



“a show jam-packed with laughs, joy, great songs, colourful sets, sparkling costumes and the occasional touching moment”

CHAIRMAN’S LETTER It has been an ambitious and successful year for the Theatre. Work has started on developing a major project that will be delivered in partnership with City of Culture Trust for 2021. These are exciting times and it’s rewarding to see that the work that the Theatre has been doing in recent years in diversifying its programme, audiences and the way it works, will all be coming together.

work both in the Theatre’s auditoria and in the community. There have been many memorable productions, but taking over the Coventry Evening Telegraph Building to deliver a large-scale participation piece – City Final, has to be my highlight. Such ambition drawing so many members of the community together; this showed what we’re capable of achieving with the right resources in place.

Plans to deliver our 2020 Capital Redevelopment Project have also proved fruitful. It’s so important to make sure that we have a building and resources ready to give visitors to Coventry in 2021 the positive lasting impressions we want them to leave with. It will take some time, and see us covered in scaffolding and slightly adjusting how we operate, but I promise the results will be worthwhile. Thank you to everyone who has supported us in raising the initial funds to help make this all possible.

There is so much more that I could mention, like the on-going work to become a greener theatre, the hub for talent development, including Springboard companies, all the work done to welcome people with access needs, plus our commercial work making us more self-sufficient, but it’s the people behind the scenes that help drive all of this forward that I really do need to mention. Thank you to everyone who helps keep this Theatre such a vibrant place to work and visit, especially its hard working team of staff.

All of this has been alongside delivering an extremely busy year of

Stewart Fergusson Chairman

Nativity the Musical

Birmingham Mail on Nativity the Musical

Together, with the diverse communities across Coventry and the region, we aim to enrich and fundamentally change people’s lives for the better through theatre. FROM OUR ARTISTIC DIRECTOR & CHIEF EXECUTIVE It has been another productive year in which we’ve presented 127 different productions enabling the Theatre to serve and develop a wide range of audiences. We produced or co-produced eight professional shows (six of which toured), including four premieres, plus four Community productions including the large scale site specific Coventry Evening Telegraph show - City Final. On our B2 stage we told local stories with We’ll Live and Die in These Towns by Geoff Thompson with music by The Enemy’s Tom Clarke, we presented our first East Asian story Under the Umbrella by Amy Ng, receiving much positive media coverage, and Octopus Soup! by Jack Milner & Mark Stevenson added some light-hearted comedy to the season. The humour continued in our alternative Christmas show – Over the Top by Nick Walker. Shows for families and young people included Noughts & Crosses by Malorie Blackman co-produced with Pilot Theatre also in B2 and on our Main Stage Billionaire Boy by David Walliams, co-produced with Nuffield Southampton Theatres and Nativity! coproduced with Birmingham Rep Theatre. Plus our pantomime this year was Sleeping Beauty by Iain Lauchlan in association with Imagine Theatre, which smashed all previous box office records. We continue to extend our reach to under-represented communities.

This work has included a supper, Tranz Talkz, and The Twisted Tale of Hansel & Gretel created by Open Theatre and integrating learning disabled actors. We welcomed several new Springboard Companies; Maokwo who work with migrant artists, Underground Lights who work with homeless people and people with mental health issues, and Richard & Rishard a diverse-led and integrated learning disabled theatre partnership. They join existing Springboard members Shoot and New English Opera. We also supported local diverse-led dance company Ascension Dance and worked In-Association with Springboard-graduated, black-led company Strictly Arts to present Freeman which toured Internationally, and with Second Generation to present Save Our School Dinners …. Jamie. All of this work puts us steadily on the path to 2021 for our year of City of Culture. Thank you all for joining us on this journey and your continued support. Hamish Glen Artistic Director & Chief Executive

“a truly uplifting show, with an electric score, and its roots firmly in the earth of its origins. A treat for fan and newcomer alike” Musical Theatre on We ‘ll Live And Die In These Towns

We’ll Live and Die in These Towns

The Belgrade Theatre's vision:


In our landmark building, across the region, the UK and online, we will use theatre to entertain, inspire, share the city’s stories, uncover hidden histories and unleash the creativity in our communities. FROM OUR EXECUTIVE DIRECTOR

Our overall turnover has increased by 7% to £6.2m including earned/ raised, £182k specifically to support our Community, Education and Talent Development programmes by enabling additional projects. Throughout the year we have delivered 466 performances of 127 different productions and attracted audiences of 210,171 to shows, events and conferences (175,171 to shows alone). The Theatre’s trading subsidiary Belgrade Theatre Enterprises grew to £1.6m representing 26% of turnover. Several strands now make major contributions – our

commercial set building arm Belgrade Production Services (BPS), Catering, and Events and Conferencing. Commercial work in community and education continues to increase our impact in this area as well as making a financial contribution to our charitable objectives. Our £5m 2020 redevelopment programme centres on expanding the Theatre’s footprint and the refurbishment of the Main Stage auditorium to ensure the Theatre is City of Culture 2021 ready. Works are taking place during the summers of 2019 and 2020, minimising the closure period, and to be complete for City of Culture 2021. These are times of economic uncertainty, but with good levels of reserves in place and a strong and dedicated team of staff, we are confident that the future is bright.

Joanna Reid Executive Director

“Octopus Soup! Easily earns its laughs” The Stage on Octopus Soup!

Octopus Soup!

I’m delighted to report that this year we have continued to improve on our Earned vs Grant ratio and are now proudly 75.5% Earned (up from 46.4% in 2008/09) proving that the Belgrade’s business model continues to prove itself to be flexible and robust and ensures that we can continue to offer a high quality programme of work for the city and region despite pressure on public funding resources.

UNLEASHING THE CREATIVE POWER OF THE CITY >New Work >Talent Development >Participation & Education

of theatre I have seen this year and a masterpiece of succinct storytelling” on Under The Umbrella

FROM CLICK SPRING We continue to deliver a broad reaching open-access workshop programme, reaching some of the hardest-to-reach groups. In 2018/19 we ran 12 regular youth workshop programmes and five regular programmes for adults (including a 50+ programme / work with those with early onset dementia). Our schools programme continues to support the place of drama in schools, including 11 Career Development Events. Our Talent Development programme, focusing on underrepresentation in the sector, was boosted by Sustained Consortium funds – as well as supporting an 18 month placement for a Producer of East Asian heritage, we offered four Assistant Director roles, two directing opportunities for emerging youth talent, one Disabled Artist Residency and opportunities for eight writers of colour (Critical Mass) & 16 producers - four BAME, five disabled (China Plate’s The Optimists). We also offered two non-graduate apprenticeships, one Graduate Internship, 13 university placements and 12 week-long work experience placements.

Justine Themen Deputy Artistic Director

Under The Umbrella

In Autumn 2018, the Belgrade launched Click Spring, a rebrand of its work in the areas of participation, talent development & new work, in recognition of the growth of its programme in these areas. This ethos instigated a refresh of the Belgrade brand to reflect the organisation’s commitment to increasingly embedding this work across its programme. This was reflected during the course of the year by the range of new productions to emerge in this area: City Final (a large-scale site-specific community production in the old Coventry Evening Telegraph Building involving over 100 diverse community participants of all ages, made possible by Great Places funding); Rise (our Young Company’s 2017 production celebrating the potential of a diverse group of young women, which performed at Birmingham’s By, With, For Festival of European Youth Theatre in Summer 2018); Room to Grow (our annual Theatre in Education piece about the transition from Primary to Secondary School); Under the Umbrella by Amy Ng (our first home-produced show with an East Asian narrative, which emerged from the Sustained Trainee Regional Producers programme); and end of term sharings including What We See In Darkness (National Maths & Science College) and Blank (LifeStage).

“Quite the best piece

Click Spring 6 productions 20%

of participants from priority postcode areas

40 performances 13,471 participation opportunities

The Stage on City Final

Blank Room to Grow


1101 workshops 28 performances in schools

What We See In The Darkness

“There’s real poignancy in the way that individual stories are superimposed onto the architecture of the building which reported them”

Springboard Companies

Our Springboard companies in 2018/19 were: New English Opera, Nasreen Akhtar Khan, Noctium Theatre, Shoot Festival & Strictly Arts Theatre Company. 2019 members are: Underground Lights, Gertrude , Maokwo, Radical Body & Richard & Rishard.

City Final

The Belgrade Theatre acts as a Hub for local creatives. As part of this process we have established the Springboard initiative which supports early stage artists and companies to develop to the next chapter of their careers; offering performance and office space, mentoring, communications and fundraising support.

Our Year in Figures

175,171 tickets sold

423 127 performances

“It’s an absolute must-see for theatre goers of any age who love upbeat, feel-good musicals” What’s On Stage on the award-winning Billionaire Boy the Musical


210,046 tickets for shows, events and conferences

40% concession tickets 41% tickets to people living in priority postcode areas 407 free tickets for under 26 year olds

(Disabled, Unemployed, Students, Children, Seniors, Passport to Leisure)

North - 6,214 Coventry City -15,057 South - 4,189 Other - 6,469

35,051 total number of bookers


46% 14% 21%

Billionaire Boy the Musical

Where our customers came from

Helping Ourselves The Theatre works hard to develop and diversify its income streams, creating commercial set building via Belgrade Production Services (BPS), commercial workshop programmes for children, young people and adults, and also developing Events & Conferencing. Catering was brought in-house in March 2016.

Breakdown: Box Office 42.2%, Enterprises* 25.9% Fundraising & Sponsorship 3.3% Other** 8.3%*incorporates income earned by Belgrade Production Services, Catering, Conferencing &

Muddy Stilettos on Over The Top

Events, Commercial Workshops and ices/merchandising **includes co-production income, hires, programmes & Theatre Tax Relief.

The amount each £1 of CCC funding generated which rises to £9.55 with ACE funding. The amount of additional & existing sources of commercial income earned, totalling £8.63m since 2007. 100%

90% 70% 60% 50% 40% 30%

% Earned/ Grant Income




Earned Income







10% 2012-13

£7.0 £6.5 £6.0 £5.5 £5.0 £4.5 £4.0 £3.5 £3.0 £2.5 £2.0 £1.5 £1.0 £0.5 £0.0


Annual Turnover in £m

75.5% £7.29 £1.63m

The amount of income the theatre now earns.

“Fresh, funny, festive and feminist”


Grant Income

Belgrade Production Services (BPS), our commercial set building arm, builds sets for Belgrade productions that are seen in other theatres as well as building sets for numerous other companies around the country.

BPS retains a pool of skilled workers in the city and in 2018/19 provided almost 21,680 hours of work for freelance/casual carpenters, welders, props makers, scenic artists and wardrobe technicians, in addition to the Belgrade’s core staffing.

Over The Top


Community Cohesion “Just sat on my own and ate lunch in the lobby of the

Belgrade. It struck me that having been around the world several times I’ve never sat in a place with such an eclectic mix of people from all classes, abilities, races, sexualities, ages, cultures and backgrounds. Absolutely magical place”

“a gritty show that really leaves you thinking ” Sixty9Degrees on the award-winning Noughts & Crosses

Tom Clarke, The Enemy


school pupils attended performances.


pupils saw our TiE show Big School aiding the transition from primary to secondary school.


disabled tickets purchased plus 3,400 carer tickets.


Theatre in Education was born at the Belgrade in 1965 and became a world-wide movement.


participative arts activity ensures wide access, helping develop confidence and skills.

A Greener Belgrade 20.7%

decrease in gas & electricity use over the last 10 years.

plastic cups saved from landfill, by replacing plastic cups with biodegradable Vegware. “Belgrade plastics are not plastic” almost all have been replaced with biodegradable alternatives including straws, takeaway cutlery and salad bowls. We continue to re-use, repair, rethink, reduce, refuse and recycle. Further information on our Environmental Policy can be found at

Noughts & Crosses


Photographs: Robert Day, Manuel Harlan, The Other Richard, Joe Bailey & Nicola Young

Thank you to our supporters The Belgrade Theatre Trust is a registered charity (number 219163)* and relies on support we receive from generous individuals and organisations. Those who support our work enable us to continue to develop our artistic, community, educational and talent development work – so thank you.


raised in donations, grants and corporate support - enabling us to provide amazing opportunities, including;


Belgrade LifeStage places for young people.

907 174

Making Memories tickets for local families in need.

engagement opportunities for older people.



local schools received our Big School tour for year 6 pupils (kindly supported by the Ernest Cook Trust).

workshop programmes for youth and community groups.

8,714 which

Sleeping Beauty


work placement hours including apprenticeships of

8112 are intern hours.

In addition to our individual members and corporate supporters, the Belgrade Theatre gratefully acknowledges financial support from the following Trust and Foundations in 2018/19:017/2018;

Board Members:

For more information, please visit:

*We are committed to being open, honest and transparent – adhering to the Fundraising Promise and

Belgrade Theatre Trust (Coventry) Limited (A company limited by guarantee)

the independent regulator of charitable fundraising.

Mr S Fergusson, Chairman Ms Sheila Bates Mr G W Brooke-Taylor (resigned Feb 2019) Cllr Roger Bailey Mr Paul Carvell Mr Nathan Dodzo Mr W H Glen LLB Ms Annette Hay Cllr Tim Mayer (resigned July 2019)

Mr A F Pollock Ms K J Reid BA Hons Mr A C Skipper Ms Rebecca Warwick Mr Jon Wilby Honorary Ambassadors: Mr David Burbidge Mr David Shortland

Company Secretary and Executive Director : Ms K J Reid BA Hons Chief Executive and Artistic Director: Mr W H Glen LLB Funding Body Representatives entitled to attend Board meetings: Arts Council England West Midlands - Mr Tom Wildish (Relationship Manager), Coventry City Council - Mr D Cockcroft (Assistant Director, City Centre & Development Services) Charity registered number 219163

Company registered number 593331

Registered office: Belgrade Theatre Belgrade Square Coventry West Midlands CV1 1GS

Coventry’s vibrant producing & presenting theatre.

THE IMPACT OF PUBLIC INVESTMENT 2018-19 The Belgrade Theatre is a charity. Public funding received from Arts Council England, Coventry City Council, fundraising from various Trusts and Foundations, and Charitable and Business Sponsorship, enables us to leverage considerably more from earned income generated through ticket and other sales.

£595k + £291k was paid in net VAT payments

We worked with over


was paid in Tax and NI

= £886k

artists from the UK’s talent pool in the creative industries



directly paid to Government


people experienced a live performance at the Belgrade Theatre



Spent on gross payroll, creating full or part time employment for over 275 people

equivalent value of press coverage


We attracted


Our average ticket price of £15.49 meant our tickets were affordable & accessible

£209,044 in philanthropic support


apprenticeship posts making 30 since 2009 &


work placement hours

We earn


of our income Up from 46% in 08/09

Economic Impact



worth of local economic impact


children, young people & aged 50+ participated in workshops, and


tickets for children and young people sold

Cultural & Social Impact


Printed on FSC paper


Coventry City Council grant

leveraging £942k Arts Council grant