Ray White Media Dominance

Page 1

RAY

WHITE SELLERS HAVE AN UNFAIR ADVANTAGE

Our group has the loudest voice in the media. Ray White is the go to for market commentary and data by every media outlet in Australia and New Zealand. Our inhouse PR team won 45% of all media share of voice in September against all other brands.

(Source: iSentia September Report 2023).

RAY WHITE IS A PR MACHINE

COVERAGE BY SHARE OF VOICE

Customers consume media every second and Ray White dominates the media with 45% of media share of voice compared to all our rivals.

(Source: iSentia September Report 2023).

RAY

Ray White is the go to for commentary and data by every media organisation in Australia and New Zealand. Our PR team is plugged in and won 45% of all media share of voice in September.

(Source: iSentia September Report 2023).

WHITE CONTROLS THE PROPERTY CONVERSATION COVERAGE BY ORGANISATION
VOLUME Ray
45%
PRESS RADIO TELEVISION ONLINE NEWS 1,200 0 2,400 3,600 4,800 6,000
White Ray White
Share of Voice

Conne cting you with 12.5 million ustralian’s every month 1

Ray hite - Robina

Premiere +

Get a better result at e ery step

Pre-mar e Build demand early with the most engaged buyers Sales Agent

‘Coming Soon’ uyer notifi cation

Target realestate com au’s most engaged consumers with a noti i cation , promoting your property as ‘coming soon’ to mar et

‘Coming Soon’ Premiere listing

on realestate.com.au

Build interest in your property be ore it hits the mar et .

‘Coming Soon’ exposure on property.com.au

35 Riverview errace  3  2  22 m House $ 260 000 - $1 300 000 Ray hite - Robina Sho / 86 Robin own Centre rive Robin Q d 4226 Sales gent $1 260 000 - $ 300 000 35 Riverview errace  3  2  22 m 2 House
property to a new audience on property com au
Promote your

Premiere +

Get a better result at every step

On Market A

Unlimite d Premiere listing on realestate.com.au

Move your property faster, and get a be er result with a remiere listing

2.3 Number o en uiries compared with a Standard listing . 2

eBrochure Buy

Target buyers in their inbox, as soon as they show intent in properties li e yours

Audience aximiser All

Target relevant buyers , across thous ands of websites and apps 56 on average4

Increase property page views by

Listing Bump

Bump your listing to the top of the search results , when it suits you. 3 Exposure on property.com.au

Increase your property ’s exposure with additional features on the new property.com.au.

listing and reach even more buyers
mplify your
35 iverview Terrace $1 260 000 - $ 300 000    H ySho 2 / 86 R b a entre rive Sale Agent
3 Rivervie erra e 3 Rivervie erra e  3  2  22 m 2 House $1 260 000 - $1 300 000 View property det ils
View roperty 35 iverview Terrace  3   gent FOR SALE 35 iverview Terrace  3  2  2 gent Sales Agent
ielsen igital Media atings (Monthly Tagged), ct 21 – ec 21 (average), 2+, igital (C/M), text , realestate com au vs omain, ni ue Audience

Gold Listing

Maximise your budget with this high performance upgrade

Get serious with marketing your property.

Drive greater exposure, engagement and performance and put yourself in a great selling position with a Domain Gold listing.

Higher search position

With about 3 in 5 Australians not going past the first page of search results, give your listing a better chance to get on page one.1

Higher exposure

Over double the listing views for Gold compared to a Basic listing.2

Higher engagement

Almost triple the enquiries for Gold compared to a Basic listing.2

Higher performance

An average 34% less time in market for Gold compared with a Basic listing.2

What does this mean?

More eyes on your listing and more interest creates competition, helping you sell for a better price.

Second highest ranked listing in your suburb and region.3

Larger listing card for greater prominence.

Larger images to highlight your property’s best features.

Exclusive solutions only available with a Domain Platinum listing:4

Early Access

Get eyes on your property before you even list, with no upfront fee.

Dream Homes

Put your home in the spotlight across Domain and Nine Publishing which includes the Sydney Morning Herald, The Age, Brisbane Times and WAtoday.

Domain Extend

Drive property seekers to your listing by combining Domain’s search insights with Google, YouTube and Nine’s digital

Get your property in front of the 9.4 million Australians on Domain each month.5 Give your property a better opportunity to be seen by the right people at the right time. Speak with your agent about a Domain Gold listing to help sell your property today.

Domain.com.au

Platinum Listing

The premium listing for the highest exposure and maximum impact

Deliver the very best for your property.

Whether it’s standing out in a competitive market, maximising your reach or tapping into our extended media audience, a Domain Platinum listing’s benefits are far-reaching.

Leading search position*

With 3 in 5 Australians not going past the first page of search results, give your listing the best chance to get on page one.1

Highest exposure

3.9x more listing views for Platinum compared to a Basic listing.2

Greatest engagement

4.9x more enquiries for Platinum compared to a Basic listing.2

Best performance

An average of 44% less time in market for Platinum compared with a Basic listing.2

What does this mean?

More eyes on your listing and more interest creates competition, helping you sell for the best price.

Rank above all other listing types in your suburb and region.*

Complimentary refresh each week to ensure your listing is always top of mind.

Largest listing card available to stand out from the crowd.

Unlimited large images to highlight all your property has to offer.

Complimentary eBrochure connects you with Domain’s engaged audience.

Gain access to solutions exclusive to Platinum to extend your reach and give your property the edge in your market.3

Early Access

Get eyes on your property before you even list, with no upfront fee.

Dream Homes

Put your home in the spotlight across Domain and Nine Publishing which includes the Sydney Morning Herald, The Age, Brisbane Times and WAtoday.

Domain Extend

Drive property seekers to your listing by combining Domain’s search insights with Google, YouTube and Nine’s digital audience.

Give your property the best opportunity to be seen and sold on Domain. Speak with your agent about a Domain Platinum listing today.

Platinum listing on your computer Platinum listing on your phone
Get your property in front of the 9.4 million Australians on Domain each month.4
Domain.com.au

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.