Sales Administration Associate Support Ray White Goulburn
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Lets get acquainted. Our people are our greatest investment. Ray White Goulburn has been servicing the Real Estate and property needs of Goulburn and the Southern Tablelands for over 30 years. The foundations that the business was built on are the same principles that we invest in today. There is no finish line, our active curiosity towards the future provides us with the challenge to innovate and improve. We lead the market, by offering a seamless experience for both vendor and purchaser. We are committed to investing in a team that strives for excellence and that embraces the learning opportunities that come with the strength of Australia’s no 1 selling brand. We are proud to welcome you to our team!
The purpose of this booklet is to provide a comprehensive onboarding experience that prepares you for your journey.
1. Overview of your role
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2. Workflow charts
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3. Renumeration
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4. Corporate Training
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5. Operating Platforms associate with your
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role
Last Updated:3/8/2023
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Overview of your role RWG Admin Support/Admin Associate/Prospector are an integral part of the sales process, each position focusing on a crucial element of the listing and selling of properties. The systems and processes we use to support the sales journey have been developed in accordance with our obligation under the Property and Stock agent ACT and the best business practices developed by our agency. Our processes are critical in developing trust and extending excellent customer service. Our client’s experience is what they will remember in years to come when selecting an agent.
Onboarding We are committed to ensuring that you reach your full potential and your individual career aspirations. The Agency Sales Admin support, Admin Associate, Selling Associate and prospector all provide you with the springboard to your ongoing future success. Depending on your goals and career aspirations the Agency Sales Admin support, Admin Associate, Selling Associate and prospector will help you develop the skills that are fundamental to the sales Process. We know from experience that it is imperative that you are not only competent in performing the tasks associated with this role, but you exceed in meeting the needs of your clients whilst performing these duties before progressing to the next stage. After meeting the competency of your position you could be provided with the opportunity to move into the next role associated with your career goals. The prospector - the art of communication, this is fundamental to becoming an Admin Assoc, Selling Assoc and ultimately a lead selling agent. We know that to enjoy a lasting career in the sales environment that you need to master the art of prospecting. RWG Admin provides you full exposure to the sales process and the skills required to meet the legal competence of the Property and Stock Agents Act. Admin Associate, provides you with the opportunity to refine your skills and build best business practices whilst supporting your lead agent to grow the breadth and width of their business. Selling Associate provides you the opportunity to sharpen the skill of negotiation. The opportunity to become an expert in any one of these roles or take the well planned next step in becoming a successful selling agent is in your hands. Definitions:
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Ray White Goulburn Administration Support
Performs administrative tasks associated with the sales process. RWG Admin support also facilitates all settlements for the Ray White Goulburn Team. RWG Admin Support is a central point that enforces compliance for the agency.
Admin Associate
Employed by a lead agent to perform the administrative tasks associated with the sales process. Depending on the requirements of the Lead Agent you may get the opportunity to perform Selling Associate tasks.
Selling Associate
You are undertaking components of the admin role, however depending on the needs of your lead agent will work with buyers and sellers. In most cases you will work with buyers.
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A team or individual engaged to support a lead agent to administer different aspects of the client’s sales journey.
Prospector
A team member engaged to prospect for new leads.
Prospecting
A team member engaged to build and nurture relationships with the view to obtaining appraisals to list and sell properties.
Etiquette in the workplace Respect for other Agents: If a walk-in lead is already working with another agent, respect that relationship and avoid poaching clients. Instead, provide the lead with general information and encourage them to discuss any specific concerns or questions with their current agent. Walk in leads: that do not have a prior relationship will be allocated to the next in line. the agency holds 20% of the split for providing the lead. Please note that it is at the discretion of the principal if he chooses to award a walk appraisal to a specific agent as opposed to the next in line. It is also a requirement that 2 agents attend. Buyers: are not owned by anyone, if a buyer is introduced through an open home, or any other marketing partners you cannot claim them as your lead. They have been introduced to the property by an extensive marketing campaign and brand recognition.
Database: Ray White Goulburn has a database of over 16,000 contacts, it is important to us that the data that we collect and enter into Vaultre is complete and clean. We ask that all completed appraisal sheets are handed to RWG Admin who will check for compliance to our procedure. If when checking the appraisal sheets the data provided is not complete your lead will be removed as the sales agent until you provide the correct information. Database nurturing: Contacts in your lead agent database must be personally connected with in a 6 month period, if you do not connect with a contact within a six month period an agent may connect with the client with the view to forming a relationship. Please note that all notes will be reviewed to determine a connection. Therefore, it is imperative that notes are placed on a contacts file. Merging: Before connecting with any contact please ensure that a merge has been completed on the contact. Please note that if two separate agents are connected to one contact the agent with the most recent communication or longest history of communication will be considered the lead. However please ensure you run this by the Sales Manager. Open Homes: If you represent a colleague at an open home, please refer to Buyers. Telephone Bidding at auctions: If you represent a buyer on the telephone at an auction, please refer to Buyers. Team: We will go further together is the ethos of the Ray White Goulburn team. Standing together and representing our brand is important, including being present at Weekly meetings and training activities and auction days. We are major sponsors of a number of community events and we ask that you participate in these events.
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Listing Workflow Start
Prospecting
Book appraisal
Comparative Sales
Listing Presentation
Check Agency Agreement is compliant
Prepare Digital folder in S Drive
Distribute Agency Agreement
Prepare Agency agreement & marketing campaign
Managing agent notified for rental properties
Prepare marketing invoice
VPA Admin: invoice vendors, ordering through & paying suppliers
Book photography, floorplan copy, property video & drones
Enter listing campaign into Vault
Ensuring council water, strata rates have been received
Prepare & send entry notices, intent to sell & photo consent
Facilitate photos being taken
Publish property to online portals
OFI's Buyer notes, vendor updates
Vendor report & admin support
Prepare new agency agreement before expiry
Negotiate Sale
Lead Agent Sales Administration / Associate 5
Marketing Workflow Start
Prepare window cards, DL flyers, brochures
Monitor campaign items as per marketing schedule
Create Just Sold DL flyers & distribute
Book Signs
Social Media
Prepare Open Home folders
Arrange Just Listed DL flyers & distribute
Ensure signboard is
Approve or request changes to marketing
installed
Arrange signboard removal
Lead Agent Sales Administration / Associate 6
Contracts Workflow Start
Request of contracts or contract prep for new listing
Prepare sale details to prepare contracts
Follow contract conditions throughout
Facilitate P&B and
Prepare sales advice or prepare contract
Email all parties involved: vendor, purchased & solicitor
or valuations
Liasing with all solicitors through to unconditional.
Ensure all details are entered into Vault
Update Vault & Trust Ledger accounts
Updating Vault all parties unconditional
Prepare for settlement
Pre settlement inspection
Hand over keys & settlement gift
Settlement confirmation, advise agent & confirm keys can be released
Arrange settlement gifts
Verify balance held for settlement and email settlement statement to all parties
Disburse funds from trust acount
Lead Agent Sales Administration / Associate 7
Settlement Workflow Start
Receipt deposit into Vault
Email trust receipt to purchaser
Confirm deposit held with solicitor
Prepare settlement funds from trust for disbursement
Prepare statement showing commission payable & balance to vendor
Call vendor to verbally confirm bank details
Email vendor requesting bank details to transfer balance of deposit
Calculate agent commission
Confirm settlement time on day prior
Email settlement statement to vendor & vendor's solicitor
Receive settlement confirmation
Prepare trust funds for dispursement
Complete settlement checklist
Advise vendors that funds have been dispersed
Sales Administration / Associate/ Office Sales Admin 8
Renumeration What is my remuneration package for the Sales Support Selling Associate? We work under the Real Estate Industry award. Depending on your previous industry experience you will commence on the award rate for your position. We are committed to providing our employees with the best training opportunities. This will commence with the completion of your Certificate of Registration and then after a qualifying period we will provide you with the opportunity to complete your Certificate IV in Real Estate Practises, Class 2 and Class 1. Lead Agents work on a debit credit system and are rewarded with a commission split. As a lead agent achieves different levels the split increases. An Elite Agent or Chairmans Elite Agent may partner with Ray White Goulburn to grow their capacity of their business by employing associates to perform varying tasks within the sales process to grow volume within the lead agent’s business. You will be provided with details of whether your role provides you with the opportunity to achieve a bonus and details of what is required to achieve the bonus. It is important that both Admin Associates and Selling Associates are aware that they are not entitled to commission splits. To prepare you for the sales environment and the debit credit systems that a lead agent operates you will be assigned KPI targets. These KPI provide you with an opportunity to receive a bonus. The KPI associated with the roles are as follows: Minimum 30 calls per day Minimum 5 booked appraisals per week Full file compliance Managing a buyer from introduction through to settlement To be eligible for the bonus system you will be required to provide your weekly call and appraisal list to evidence your calls. All checklists must be completed and will be checked for compliance. Please also note that a employee that is provided with the opportunity to receive the bonus system is not remunerated by an hourly rate for hours worked on a Saturday. The bonus system forms part thereof of the Saturday remuneration.
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Bonus Structure SALESPERSON
TASK
BONUS
Admin Associate & Selling Associate
On listings actively managed
$250
Selling Associate
Actively working with buyer, negotiation through to exchange
$500
RWG Admin, Admin Associate & Selling Associate
Referral incentive family & friends not already in database
Reduced family agency rate 2.2% or 5% of agency nett commission
RWG Admin, Admin Associate & Selling Associate
Loanmarket referral
20%
Admin Associate & Selling Associate
New management
50% of first week's letting fee
How can you secure appraisals? Complete your Nurture Cloud calls every day Complete your magic 50's Talking to prospective buyers at open homes Door knocking Friends & family that own property Join sporting and community events
Networking
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Training We aim to provide an inclusive and interactive training onboarding. We know that providing training is key to your success and at Ray White Goulburn we are committed to providing you with the best training our industry has to offer.
RAY WHITE GOULBURN ONBOARD Learning Principles:
Job Description, Supervision guidelines, process mapping, office orientation, task competency checklist, Peer support.
Who is it for?
All new staff
When it starts?
On commencement of employment
RAY WHITE GOULBURN PARTNER PLUS Learning Principles:
VaultRE – Navigation, Mobile App & Integrations, Properties, contacts, Automation & Bulk communication, Letter Actions, docusign, Acitive pipe, flikit over, Auctions live, V
Who is it for?
Associates, agents & administrative staff new to Ray White
RAY WHITE GOULBURN ACADEMY TRAINING Learning Principles:
Certificate of registration, CPD, Licensing courses
Who is it for?
All new staff
When it starts?
On commencement of employment
RAY WHITE IMMERSE Learning Principles:
Our newly created corporate induction day. Immerse, is for all new starters in all departments. There days will be run every six weeks at Ray White head office and will cover an introduction to: The power of the group, The white family and company structure, Speciality teams and corporate support Performance, property management, digital marketing, social media, public relations, customer experience, recognition and events.
Who is it for?
All new starters in all departments
When it starts?
Runs every six weeks
RAY WHITE COMPASS
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Learning Principles:
Building a pipeline, prospecting, OFI & buyer management, booking appraisals, pipeline management & vendor reports
Who is it for?
Associates & Agents new to the industry
When is it?
Three intakes a year starting in February, June & October
EMERGE Learning Principles: Pipeline, Listing Presentations, Closing and Objectives, Stock Management, Auction Mastery and Negotiation Who is it for? Agents averaging 10-30 sales per year When is it?
Two intakes each year, starting in February and August
PATHWAYS Learning Principles: Business Audit, Leadership, Communication, Profit, the business of Real Estate Who is it for?
Experienced agents, Premier status or above, looking to take their business to the next level
When is it?
Two intakes a year in each state, starting in February & August
ONE SYSTEM AND DIGITAL TRAINING Vault Basics:
The fundamentals of using VaultRE our CRM
Vault Advanced: How to run your business more efficiently with Vault
Who is it for?
Anyone new to Ray White
Who is it for?
Administrators, Office Managers, Principals
When is it?
The first Wednesday of the month, via Zoom
When is it?
The third Wednesday of the month, via Zoom
Welcome to Nurture Cloud
NurtureCloud Tips & Tricks
Who is it for?
Agents & Associates
Who is it for?
Agents & Associates
When is it?
Once a month, February - November, via Zoom
When is it?
Once a month, February - November, via Zoom
Managing my day with NurtureCloud Who is it for?
Agents & Associates
When is it?
Once a month, February - November, via Zoom
Tech Talk
Advanced NurtureCloud Who is it for?
Principals, Lead Administrators, Agents & Associates
When is it?
Once a month, February - November, via Zoom
Managing a changing market
Who is it for?
Principals, Administrators, Agents & Associates
When is it?
Once a month, February - November, via Zoom
Who is it for?
Principals, Agents & Associates
When is it?
Once a month, February - November, via Zoom
Vault Trust Accounting
Get ready for Real Estate of Origin
Who is it for?
Who is it for?
Principals, Administrators, Agents & Associates
When is it?
This session is run twice before each event, via Zoom
When is it?
Administrators responsible for managing trust through VaultRE Second Thursday of every month, via Zoom
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Operating platforms
Realestate.com.au
Domain
AllHomes
Digital Signing Platform
Canva Enterprise Graphic Design
Vault RE Sales
Nurture Cloud CRM
Pulse
myraywhite.com
Stockboard Management
EdAppRay White learn
Training & Events Calender - Ray White Training hub
Leads & Referrals
Ray White Whiteboard
Brand Central Print Elements
Homepass
Outfit digital and graphic design plaform
The Ray White Shop
Customer Experience - NPS
Pricefinder
Google Drive File Storage
Google Meet Virtual Meetings
Property Management
Ignite
Google Mail Inbox
SNUG - rental applications
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Google Calender
Agency Review Platform
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Ray White Goulburn 199 Auburn Street, Goulburn, NSW, 2580 T 02 4821 3788 E goulburn.nsw@raywhite.com www.raywhitegoulburn.com.au