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“GRANDPA’S PORCH”
A porch is a place where families come together and in this case, we watch a Boomer with his grandkids. This spot demonstrates the ease and quality aspect of Glidden’s Porch and Floor paint.
GRANDPA’s VO: Every summer, my grandkids come over and spend all day outside “invading” my porch. (Shot of toddler making mud pies on the porch.)
VO: But this year I’m going to be ready for them. I went down to Walmart to grab a can of Glidden’s Porch and Floor paint. (Shot of the porch, Walmart
reusable bag with Glidden porch paint being pulled out of it.)
VO: Because it was self-priming, it only took one coat. And it’s durable, so I won’t have to worry about any future scuffs or scratches. (Shot of grandpa pushing toddler in a little toy car.)
VO: With Glidden, I got more than just the right color for my porch, I got a finish that can withstand my grandkids and all of our new adventures. (Shot of Glidden paint can on finished porch.)
“MOVING OUT” After high school, college students are faced with the scary, yet exciting, task of moving out of their parent’s house and into their new space. In this thirty second spot, we highlight a Millennial’s ability to re-purpose an otherwise out-dated piece of furniture and make it her own with Glidden paint. This spot will be streamed through Hulu, YouTube and in select cinemas throughout the length of our campaign.
VO: I’m off to college which means I finally get to move out of Mom and Dad’s.Thankfully, my parents helped me out by giving me their old dresser. Keyword: OLD. (A hand removes cardboard boxes to reveal an old dresser.)
VO: I wanted to make it more my style, so I went to Walmart and picked up a can of Glidden paint. (Hands seen picking up Glidden can out of Walmart reusable bag.)
VO: My dresser’s been through a lot in four years but looks just as good as the day I painted it. (Scenes of dresser being used as: dinner table, ironing board, computer desk & extra seating.)
VO: I’m packing up again for the big city and it’s definitely coming with me. With Glidden I got more than just color, I got a dresser that survived my college years. (Glidden paint can is revealed on top of a box.)