Rayovac Marketing 101 - EUHA 2023 - EN

Patients have plenty of choice when it comes to selecting a hearing care professional, so its key that you use all the tools available to stand out in a crowded market place. Therefore, integrating marketing into your growth strategy is key to differentiate you from the competition and boost your audiology business.

Marketing allows hearing healthcare professionals to:

Target new patients

Promote impulse sales

Maintain long-lasting relationships with patients

Keep them top of mind when the customer is making their next device purchase

Increasing consumer retention rates by 5% increases profits by 25-95%.*

Helping you stand out in a crowded market place

As a hearing care professional, you can choose to: Focus on a traditional marketing strategy, such as advertising, promotional activities or POS displays. Embrace digital transformation and use social media to promote your practice and increase sales.

Whatever your strategy is, RAYOVAC is committed to provide you with the knowledge, resources, and dedicated support to enable you to grow your business through the power of marketing.

An effective marketing strategy aligned with sales objectives can lead to 32% increase in year-over-year revenue growth.**

Dedicated business builder support

RAYOVAC partners can have access to a dedicated business builder programme which includes a whole range of materials and support designed to START AND GROW your battery business, ATTRACT new patients, RETAIN existing patients and ENCOURAGE patient loyalty.

Retention Tools: Eye-catching materials encourage additional sales and keep customers loyal. These include displays, brochures, sell sheets, POS materials and more.

Education Tools: Raise awareness and provide information about RAYOVAC® hearing aid batteries to customers with our Q&A document, Hearing Aid Battery Life Guide.

Growth Tools: Take advantage of some great tools to increase visibility and gain repeat visits with promotional offers, our benchmarking tool and branded content and assets, available to download from our Asset Portal.

Mix and match these tools to create a unique marketing plan and drive your battery sales and encourage impulse purchases!

The RAYOVAC Digital Marketing Toolkit

RAYOVAC is empowering you to reach customers online and boost your business, through a toolkit that includes:

Images and icons: A suite of branded assets to help build website and online listing content.

Written content & HTML: Crafted specifically for online product page listings, this content accurately describes our products, technology and calls out consumer features and benefits.

Press Releases, blog articles and battery guide: Engage with your consumers to increase visibility on your hearing aid battery business.

Social Media & Google Ads: Reach new and existing customers with optimised content suitable for social media and Google Ads.

Sound Fusion™ Technology Video: Give your customers all they need to know about Sound Fusion™ with an engaging video.

For more information about RAYOVAC Business Builder Support or to book a dedicated consultation, please contact habmarketing@energizer.com