Rayovac Extra Brochure - USA 2023

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The power to hear
Your Complete Battery Programme

The benefits of selling batteries

Batteries are a key part of customer loyalty

All hearing aid users require batteries for their devices, this necessary repeat purchase is a driving force for customer retention.

Why sell hearing aid batteries?

Easy add on sale to drive additional revenue

Lock in customers and consumers all year round

Continuous need-driven purchase

Strong battery sales = strong device sales

Consumers want the reassurance of a quality product that they know will work time and time again, combined with an easy and reliable option to replenish their batteries. RAYOVAC is a go to provider of high quality hearing aid batteries around the world, ensuring availability for your customers will encourage their continued custom.

This continued demand for batteries encourages a relationship where providers can support customers and consumers with their expert knowledge. Regular contact through a valued and trusted relationship is a generator of repeat business and a tool for growth.

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Battery Selling Guide

Encouraging loyalty from your customers is key, and gaining loyalty through battery purchase is a great foundation for your overall device business.

Display Location

Prompt your customers to purchase by making sure that your battery display is in a visible location such as the reception desk.

Stock Rotation

Don't forget to put the newest stock to the back, so the older stock is consumed first. Prompt

Every customer is a potential battery customer, don't forget to ask them if they need batteries.

Promotions

Encourage impulse purchase with compelling promotions and make sure they're clearly communicated within the store.

Questions

Be the device and battery expert for your customer.

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No hearing aid battery lasts longer*

RAYOVAC’s formulation and manufacturing process gives consumers even more of the performance they seek.

The ideal blend of power, performance and reliability. Featuring up to 9% more battery life**, up to 5 more hours of wireless streaming and excellent performance across a wide range of temperatures.

Sound FusionTM Technology Includes:

Highly Conductive Fusion

A revolutionary improvement to the polymer network inside each battery allows increased cathode connectivity and gives the active ingredients more space to boost performance.

Increased Universal Power

Engineered for greater cell stability across a wide range of temperatures, Sound FusionTM Technology provides even more consistent power.

Optimized Manufacturing Process

An innovative blending methodology improves anode reaction efficiency and helps maximise the ingredients which power every single battery.

* RAYOVAC brand only. Based on ANSI/IEC performance tests. ** ROV Batteries, size 312 vs. leading competitor based on IEC Wireless test, Tested Jun. 2021-Sept 2021 at >8 months of age. *** ROV Batteries, size 312 vs. leading competitor based on IEC Wireless test, Tested Jun. 2021-Sept 2021 at >8 months of age. rayovac.eu The power to hear more

The full package

RAYOVAC’s hearing aid battery packaging is easy to use, secure and portable. Our packaging features include:

Ergonomic Tabs

Long tabs designed to help the user handle the battery more precisely while each tab is individually colour-coded for easy identification.

Perforated Card

Thick and durable perforated card to allow separation of the bottom dial of batteries to make carrying spare batteries discrete and easy.

Optimised Dial*

Secure, moulded dials make accessing the batteries effortless. Batteries are securely held in every pack.

Vibrant Merchandising

Consumer-focused designs mean the packaging and materials stand out to maximise sales opportunities.

Double Dial**

Extra security with a double dial, along with a ratchet feature and raised cells to make turning the dial easy.

Various Pack Sizes

Available in a variety of pack sizes providing consumers with convenience and flexibility, whatever their needs.

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*versus prior EXTRA packaging design. Premium packaging format. UK manufactured products. **ZAP packaging format. North America manufactured products.

Quality built in

An intimate knowledge of the needs of your customers is an essential component of success for your business. Hearing aid battery consumers want reliability, power and convenience to give them the Power to Hear More every day. With RAYOVAC® EXTRA you can provide:

• The latest innovative technologies

• Reliable performance time after time

• Over 100 years of manufacturing expertise in every battery

The RAYOVAC® EXTRA program

In choosing RAYOVAC, you are opting for more than just a battery, you'll also receive:

The latest innovative formulation with RAYOVAC Sound FusionTM Technology

A strong globally recognised brand with over 110 years of heritage and experience

The highest quality and safety standards with over 250 checks

Business building tools and assets

MORE THAN 250 QUALITY CHECKS

Impactful merchandising options

WIRELESS APPROVED PRODUCT GUARANTEE

9001 / 14001

4 YEAR SHELF LIFE

First class service rayovac.eu

You will find useful product information for all items in the portfolio on the following pages.

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ISO

Europe, Middle East & Asia Pacific - 12 pack

Europe - 6 pack

Latin America (exc. Brazil) - 6 pack

Part Number Description Pack Barcode 10AUX-6XEMF E301831400 Size 10, 6 Pack 96178249 13AUX-6XEMF E301831200 Size 13, 6 Pack 96178225 312AUX-6XEMF E301831300 Size 312, 6 Pack 96178232 675AUX-6XEMF E301831100 Size 675, 6 Pack 96178218
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Part Number Description Pack Barcode 10AUX-6XELAT E301839300 Size 10, 6 Pack 5000252050308 13AUX-6XELAT E301839100 Size 13, 6 Pack 5000252050285 312AUX-6XELAT E301839200 Size 312, 6 Pack 5000252050292 675AUX-6XELAT E301839000 Size 675, 6 Pack 5000252050278
SKU
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power
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Part Number Description Pack Barcode 10AUX-6XEBRA E301843900 Size 10, 6 Pack 5000252093855 13AUX-6XEBRA E301843700 Size 13, 6 Pack 5000252093770 312AUX-6XEBRA E301843800 Size 312, 6 Pack 5000252093817 675AUX-6XEBRA E301843600 Size 675, 6 Pack 5000252093732 Brazil
6 pack Japan - 6 pack SKU Part Number Description Pack Barcode 10AUX-6XEJPMF E301829800 Size 10, 6 Pack 96178324 13AUX-6XEJPMF E301829600 Size 13, 6 Pack 96178300 312AUX-6XEJPMF E301829700 Size 312, 6 Pack 96178317 675AUX-6XEJPMF E301829500 Size 675, 6 Pack 96178294 Asia Pacific
6 pack SKU Part Number Description Pack Barcode 10AUX-6XEAMF E301830200 Size 10, 6 Pack 96178287 13AUX-6XEAMF E301830000 Size 13, 6 Pack 96178263 312AUX-6XEAMF E301830100 Size 312, 6 Pack 96178270 675AUX-6XEAMF E301829900 Size 675, 6 Pack 96178256
SKU
-
-
SKU Part Number Description Pack Barcode 10AUX-12XEMF E301831000 Size 10, 12 Pack 96178362 13AUX-12XEMF E301830800 Size 13, 12 Pack 96178348 312AUX-12XEMF E301830900 Size 312, 12 Pack 96178355 675AUX-12XEMF E301830700 Size 675, 12 Pack 96178331
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& Canada - 6 pack SKU Part Number Description Pack Barcode 10AE-6A E302395801 Size 10, 6 Pack 012800585058 13AE-6A E302399701 Size 13, 6 Pack 012800525089 312AE-6A E302404101 Size 312, 6 Pack 012800525119 675AE-6A E302407901 Size 675, 6 Pack 012800525140
& Canada - 8 pack SKU Part Number Description Pack Barcode 10AE-8A E302396101 Size 10, 8 Pack 012800525065 13AE-8A E302400001 Size 13, 8 Pack 012800525096 312AE-8A E302404401 Size 312, 8 Pack 012800525126 SKU Part Number Description Pack Barcode 10AE-6ZMBR E302395900 Size 10, 6 Pack 7896009762321 13AE-6ZMBR E302399800 Size 13, 6 Pack 7896009762338 312AE-6ZMBR E302404200 Size 312, 6 Pack 7896009762352 675AE-6ZMBR E302408000 Size 675, 6 Pack 7896009762369
Republic - 8 pack
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US
US
Dominican

Packaging Hierarchy

The below packaging configuration is an example of how your batteries come packaged, based on a pack of 6. For information regarding other pack sizes or weights and volumes please contact your sales representative.

Pack

6 cells per pack

Shipper

10 outers per shipper = 6000 cells per shipper

10 packs per inner = 60 cells per inner

Pallet

Up to 7 shippers per layer (42,000 cells)

Up to 6 layers per pallet

10 inners per outer = 600 cells per outer

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Up to 42 shippers per pallet (252,000 cells)

Standard 6pk configuration for Europe, Middle East, Asia Pacific and Latin America. Other packaging configurations are available on demand. Contact your Sales Manager for more information.

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Inner
Outer
Pack Inner
*Image for illustrative purposes only.
Outer Shipper Pallet

We've got it covered

In an increasingly competitive landscape, it is more important than ever to stand out with professional and engaging brand assets. Having engaging marketing materials can increase consumer awareness and drive impulse purchase. RAYOVAC provides a suite of assets to help you build your business. These assets include:

• Online product page templates, designed to help you build professional and informative web pages

• High resolution logos and product images

• Professional brochures and sell sheets

• Impactful point of sale displays

Visit the RAYOVAC Asset Portal to download www.rayovacportal.com

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allowing you to live your life to the full, day after day.

Display Stands

SKU Part Number Description

Available in Europe, Middle East and Asia Pacific.

EXTRA6PERSPEX 09200 946 006

• EXTRA branded display

• Frosted Perspex, 6 hook

Accessories

ROV4CARD 09200 945 003

• RAYOVAC branded display

• Cardboard, 4 hook

Available in North America. Order via your sales representative.

F726PHA

• RAYOVAC branded display

• Perspex, 8 hook

Quickly and easily tests all zinc air hearing aid batteries. Includes a handy key chain for carrying and storage compartment for two spare batteries. Available in Europe, Middle East and Asia Pacific.

SKU Part Number Description

ROVTESTER 09260 945 401 • Blister carded product

• 4 pcs in an inner

• 6 inners in an outer

• MOQ = 4pcs

Discreetly carries up to three batteries. Includes key chain for convenience.

ROVHABCAD 09210 945 821 • Blister carded product

• 4 pcs in an inner

• 6 inners in an outer

• MOQ = 4pcs

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EXTRA6PERSPEX F726PHA ROVTESTER ROVHABCAD ROV4CARD

Factors affecting battery life

There are many factors that affect how long a hearing aid battery lasts, below are some of the most common. All these factors combine to make a person’s hearing loss experience as unique as a person’s “fingerprint”.

The natural environment

Dryness

As humidity is reduced, batteries may dry out reducing the battery life.

Temperature

As temperature is reduced, hearing aid battery voltage is lowered, which reduces battery life.

High Humidity

As humidity increases batteries may take on moisture, interfering with the natural discharge expansion.

Altitude

As altitude increases the percentage of oxygen in the air is reduced. This can cause the battery to reach the endpoint earlier.

An individual’s hearing loss

The more severe hearing loss is, the more amplification is required. This increases the current therefore reducing battery life.

Sound environment

Surrounding noise can affect battery life. A battery will drain less in a library versus a restaurant or rock concert. Avoiding having the volume "maxed out" will also help to avoid premature battery drain.

Device differences

The more advanced the aid is, the more power is required. Features in today’s digital instruments like wireless streaming, bluetooth connection and noise cancellation all require high current to function.

Current demands (mAh) on hearing aid batteries depending on the features used:

4.32mA

Streaming Radio

4.28mA

Microphone Streaming

4.27mA

Bluetooth Phone

3.17mA

Wireless Programming

1.94mA

Average Hearing Aid

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rayovac.eu ©2023 Energizer. RAYOVAC and EXTRA are trademarks of Energizer and its related subsidiaries. WF-1491745 For more information, please contact your Sales Manager or email HABmarketing@energizer.com

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