Rayne Clinical Nutrition | FAQs

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FAQs

TABLE OF CONTENTS RAYNE NUTRITIONAL PHILOSOPHY What is different about using whole food?

What else does this mean for our food?

Ingredient Sourcing Are Rayne diets gluten free?

Are Rayne diets GMO free or Organic?

Why veterinary exclusive?

Veterinary Diets Vs Retail Diets

REVOLUTIONIZING VETERINARY NUTRITION Who formulates Rayne diets?

What testing is done on Rayne products?

Purity of novel protein diets

RAYNE AND THE ENVIRONMENT How are we minimizing our carbon footprint?

What is recyclable?

Do we use BPA?

CANADIAN COMPANY, CANADIAN VALUES What makes us Canadian?

Where is Rayne made?

Why isn’t everything made in Canada?

How can I access Rayne in the USA?

RAYNE NUTRITIONAL PHILOSOPHY

RAYNE BELIEVES IN PROVIDING NUTRIENTS, NOT ADDING THEM.

WHOLE FOOD FOR THE WHOLE FAMILY.

RAYNE NUTRITIONAL PHILOSOPHY: Ingredients matter!

Rayne’s fundamental nutritional philosophy is to provide as many nutrients as possible from whole food ingredients, adding less, supplementing less. Ultimately, your dog or cat has certain nutrients they need every day to meet their needs, promote their health, and improve their longevity. WHERE those nutrients come from matters!

There are many interactions between micro nutrients that your pet will miss out on if their diet is lab engineered and designed to provide everything through supplements and additives.

WHAT MAKES OUR FOOD WHOLE FOOD? (Whole food and kibble? How?) Rayne diets start with whole foods, fresh meat and vegetables, to deliver the best nutrition to your pet. Although our kibbles look like...well...kibble they are hiding their whole food roots. Our kibble is extruded, like other kibbles on the market, the difference is the ingredients going in. Using more fresh, whole foods and less powders and meals results in an end diet that has gone through less processing, less cooking, and provides more nutrients from the ingredients going in, relying less on supplementation.

Our wet/canned diets look different than many products on the market – when you open a can you will smell the rich flavour and see meat and vegetables.

WHAT IS DIFFERENT ABOUT USING WHOLE FOOD?

Whole food diets will look visibly different batch to batch and can to can. You may see differences within your bag of kibble - lighter or darker kibbles, higher or lower densities which impact kibble size and shape – this is all a reflection of the whole food ingredients going into these products. Our expert manufacturing teams are monitoring throughout production, making minute adjustments to minimize changes in colour, shape, and texture, but whole food diets will always vary in appearance – just like the ingredients themselves! Through extensive testing of our ingredients, testing throughout production, and comprehensive finished product analyses, we know we are providing your pet with a nutritionally consistent product in every scoop of kibble and every spoonful of wet food, but we don’t (and won’t!) add any chemical colours or stabilizers to make the look uniform. Whole food diets SHOULD look different, just like your own food :).

INGREDIENT SOURCING Producing diets of the highest quality starts with a commitment to sourcing ingredients of the highest quality.

With the exception of a few highly specialized ingredients, Rayne sources all ingredients from North America and NEVER sources any ingredient or component from China.

The only ingredients sourced outside North America are: KANGAROO – 100% of the world’s supply of kangaroo comes from humane population control in Australia.

ARE RAYNE DIETS GLUTEN FREE? Yes, Rayne diets are gluten free.

RABBIT – to ensure a consistent, high quality supply of a protein, it must be one that is being raised for human consumption – this ensures sufficient supply to be able to only accept high quality meat. In North America we tend to keep rabbits as pets, not for food, and there are very few rabbit meat breeders. Rayne sources the rabbit for our novel protein diets from Europe (Italy and France), countries where rabbit is a common staple in the human diet.

TAPIOCA – this highly digestible, unique carbohydrate can only be grown in Thailand.

ARE RAYNE DIETS GMO FREE OR ORGANIC? Rayne does not use any GMO ingredients. We do not (today) use organic ingredients. Our goal is always to balance availability of high quality supply with reasonable cost – and in today’s environment we can not achieve both by using organic ingredients.

RAYNE NUTRITIONAL PHILOSOPHY

WHY VETERINARY EXCLUSIVE? Rayne strongly believes the veterinary team is your best source for a nutritional recommendation. Your veterinary team has knowledge of the fundamentals of nutrition, of the needs of dogs and cats, and (most importantly!) the needs of your individual pet! They have your pet’s medical history, they know about any breed predispositions that could be a risk for your pet they know all the pets in the household, and they can work with you to determine the best diet for your pet.

They are as committed to your pet’s health as you are!

VETERINARY DIETS VS RETAIL DIETS Veterinary diets are the most highly tested, closely monitored products on the market. The precise nutritional information available about veterinary diets is NOT available with products outside the veterinary channel. This information helps your veterinary team determine what the best option is for your pet. Products in the retail/big box/grocery market do NOT go through the same ingredient testing, production testing, or finished product testing. Retail/big box/grocery diets may change their ingredients run to run based on price or availability, while veterinary diets remain consistent. It is often unknown who formulated diets in lines outside the veterinary channel. Veterinary diets are formulated by nutrition and animal health experts.

REVOLUTIONIZING veterinary nutrition with whole food; the expertise behind Rayne products

A PhD nutritionist reviews the goal formulation and begins to select which ingredients will provide the end nutrients the internist wants.

Rayne diets are formulated through the collaboration of some of the top experts in animal health and nutrition.

The formula is complete and ready for test runs!

This is a long process with a lot of back and forth, but the end result is a diet that the entire team is very excited to bring to the market!

A board certified veterinary nutritionist reviews the nearly final formula to give her advice, suggestions, and comments.

Other experts will be brought into the formulation process to help make decisions on which ingredients to use. For example, when developing a novel protein diet, a dermatologist will be consulted to guide protein and carbohydrate choices.

STEP THREE

STEP FIVE

A veterinary internal medicine specialist designs the goal “key parameters” for a diet – this is the ideal range of amount of protein, fat, phosphorus, etc. As board certified specialists, the internists working with Rayne are familiar with caring for the most complex and challenging cases. They are keenly aware of the role in the medical management of patients, and in keeping healthy pets happy and healthy.

STEP FOUR

STEP TWO

STEP ONE

WHO FORMULATES RAYNE DIETS?

REVOLUTIONIZING VETERINARY NUTRITION

WHAT TESTING IS DONE ON RAYNE?

Like many other veterinary diets on the market, Rayne diets are formulated to meet AAFCO standards. With extensive testing of incoming ingredients, collaborations of experts in diet formulation, and thorough finished product analyses, Rayne diets are bringing your patients and your pets precise nutrition designed to feed multiple medical conditions as well as happy/ healthy dogs and cats. The experts involved in Rayne have done extensive clinical research and have peer reviewed, published trials. For a comprehensive list, please visit the website: www.raynecanada.ca

PURITY OF NOVEL PROTEIN DIETS Rayne built our initial reputation on the success of our extensive and comprehensive novel protein line. To feed your most sensitive pets and patients, Rayne needed to provide the purest line of novel protein diets on the market.

Before making a novel protein diet we halt production completely, shut down and clean the entire line. This comprehensive cleaning program includes 40 steps and 60 check points to ensure the line is clean and there is no risk of cross contamination.

We have developed the only line of novel protein diets that do NOT have added animal fat (no chicken, beef, or pork fat coat the outside of the novel protein kibbles) and introduced the use of dried algae as an omega 3 fatty acid source to ensure no other protein was being introduced into these pure, simple diets.

RAYNE AND THE ENVIRONMENT

HOW ARE WE MINIMIZING OUR CARBON FOOTPRINT? The largest contributor to the carbon footprint of making pet food is ingredients: how they are sourced, how they are processed, where they are shipped to.

Rayne has a commitment to environmental sustainability that extends to manufacturing Rayne products. Wheat gluten is a common ingredient in many pet foods (not in ANY Rayne diets).

Much of the wheat used in pet food is grown in the Canadian prairies. This wheat is then shipped AROUND the world to China to be processed into wheat gluten, then shipped back to North America to be used in human and pet food (!!). In addition to not using highly processed ingredients, such as wheat gluten, Rayne believes in sourcing ingredients locally to minimize our carbon footprint and environmental impact.

WHAT IS RECYCLABLE? All of our cans and trays are recyclable.

DO WE USE BPA? We do not use BPA in our packaging materials.

RAYNE AND THE ENVIRONMENT

CANADIAN COMPANY, CANADIAN VALUES WHAT MAKES US CANADIAN? Rayne is 100% Canadian owned and managed. We were created to support Canadian veterinary practices and help take care of pets from coast to coast. Several of our products are made in Canada. We use MANY Canadian ingredients. All of our marketing materials and packaging are printed in Canada.

WHERE IS RAYNE MADE? Where Rayne products are made is all about WHO can make Rayne products! Our highly specialized, unique, whole food diets are challenging to make! The pet food industry grew out of a desire to use “leftover” ingredients to make affordable daily rations.

Rayne has different goals! We needed to find manufacturing partners who had the expertise and equipment to work with fresh meat and vegetables, instead of industrial, ground, highly processed ingredients.

WHY ISN’T EVERYTHING MADE IN CANADA? Today several of the Rayne products are made in Canada – and tomorrow there will be more.

We are partnering with manufacturers who are expanding and innovating so they will be able to work with fresh ingredients.

HOW CAN I ACCESS RAYNE IN THE USA? Although Rayne Canada and Rayne USA are separate entities, they are collaborative in many ways. The formulas for the diets are the same on both sides of the border – and for those owners traveling (or moving!) to the USA, they can access their Rayne food simply by contacting Rayne Canada – we will connect you with our USA counterparts.

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REACH FOR RAYNE | CONNECT WITH US RAYNECANADA.CA

RAYNE BELIEVES IN PROVIDING NUTRIENTS, NOT ADDING THEM. WHOLE FOOD FOR THE WHOLE FAMILY. Rayne’s fundamental nutritional philosophy is to provide as many nutrients as possible from the whole food ingredients, adding less, supplementing less.

REACH FOR RAYNE | CONNECT WITH US RAYNECANADA.CA