Systematic Growth

Page 48

CONCLUSION So now you have the framework to implement a growth system that will increase sales in a sustainable and scalable way. There are certainly other ways to get numbers that look good on paper, and that maybe (if you’re lucky) won’t blow anything up right away. But if you are looking for reliability with those numbers, then the approach I’ve outlined here is your best bet. Now, I want to reiterate that this wasn’t intended to be a paint-bynumbers template. This is the framework I use with clients, but we always end up with a unique approach to this framework because every engine may use the same laws of physics, but the configurations and parts make a dramatic impact. Every car is different. Likewise, every company, industry, and phase in the growth curve requires fine-tuning to have maximum impact. Several variables can have a big impact on how well a growth system operates, namely the Environment in which you are operating (which I refer to as culture) and the Direction in which you are headed (which I refer to as strategy). These two elements are also part of the framework I use with clients (and conveniently make the full system’s acronym JACKED), but given the importance and scope of each, they will get their own books subsequent to launching this one. Suffice it to say, even a growth system with perfectly designed components

48


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.
Systematic Growth by Ray Green - Issuu