INSTANT RESULTS (DRAG STRIP) VS. SUSTAINABLE & SCALABLE RESULTS (LE MANS) In the sections ahead, I’m going to cover each of the four components of the growth systems in detail. But as you’re reading, it’s important you think about something: What kind of engine am I trying to build? That’s right, we’re going back to car racing analogies. But stay with me, because this is important. The fundamental mechanics of a powertrain are fairly similar, but there is a big difference between what you find in a Ferrari and what you find in a homemade go-kart. Some engines are designed for short sprints, others for sustained high speeds. Some are known to be reliable, and some are, well, pieces of shit. For all intents and purposes, let’s assume we are building a growth engine (i.e, a fully powered growth system) that is practical, safe, reliable over time, and capable of sustaining high speeds for the long haul. Think Le Mans more than drag strip. The most common questions I receive from entrepreneurs and CEOs tend to be focused on how to build a phenomenal growth system capable of winning Le Mans tomorrow. This focus on instant results isn’t really surprising. After all, I know firsthand that driven entrepreneurs and CEOs are oftentimes biased toward action and want results
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