WHAT THE HELL IS A GROWTH SYSTEM?
I’m so glad you asked! When I say growth system, I’m talking about: A system through which the core operational components of a business can be optimized to convert effort into growth via increased sales. That’s a simple enough defi-
When I say growth system, I’m talking about: A system through which the core operational components of a business can be optimized to convert effort into growth via increased sales.”
nition, but let’s break it down further:
• Oxford def ines growth as, “the process of increasing in physical size.” The primary output we’re looking to boost is sales, both in volume and value. There are, of course, ways to increase revenue without increasing sales, but when we’re talking about business growth we’re effectively talking about business sales in one form or another. And the assorted processes and personnel involved in sales are the “core operational components” we’re focused on optimizing.
11
