Portfolio 01

My name is Raihan Iqbal Wirawan, known as Ray Dikarta as my nickname. I'm a graphic designer actively developing since 2020 as a freelancer, I love helping people through design. I have set core values about brands, including logos, visual identity, and marketing design, based on the client's objective. I'm very interested in what is invisible in design, i.e., how design can aect human psychology and its impact on people.

To assist content making, I extensively taste visual content in the same field, such as videography and photography. I also love fine arts, such as traditional illustrations and drawings. A cup of coee, on mood music playlist, and some art is great to inspire, relax and feed my mind.

Raihan Iqbal Wirawan / Ray Dikarta

mail.raydikarta@gmail.com

+62 8133 8989 089

issuu.com/raydikarta behance.net/raydikarta

instagram.com/raydikarta

linkedin.com/in/raydikarta

EXPERIENCE

LOGO & VISUAL IDENTITY DESIGNER

Responsible for branding manager and marketing communications director in creating visualidentity design. Creating logo options, visual identity designs, and their application to digitaland printable products. Carry out quality control on logo design with actual application on the desired media.

Creating standards and restrictions in applying logos ensures consistency in every digitaland printable product.

SOCIAL MEDIA CONTENT DESIGNER

Designing Instagram content with educational themes according to the target audience.

Creates special event designs for Instagram posts to join the celebrations day. Seek information about public interests related to resource development, and make informative designs about it.

GRAPHIC DESIGNER, CAMERA PERSON

Looking for clients who need to oer design services such as visual identity, logo, social media design, posters, and banner campaigns based on the problems they face, then working on the project according to the brief that has been approved bythe client.

Operate multimedia equipment such as cameras and switchers at certain events. Responsible for the visuals that appear on the streaming host or are recorded. And also perform hardware management such as cables, loading equipment, and uninstalling equipment. Make a beautiful and memorable cinematic video for a couple at theirwedding.

CAMERA PERSON

Operating and managing multimedia equipment such as cameras and switchers in various event.

EDUCATION

MULTI MEDIA TRAINING CENTRE

Camera person, studio streaming and recording, director of photography, film making, technicaldirector, floorplan drawer

VOCATIONAL HIGH SCHOOL 1 KLATEN

CORELDRAW

Graphic design, fundamental of design, applied design, image editing, photography, video editing, videography

SOFTWARE

Logo design, visual identity design, merchandise design, social media design, poster design, banner design, business card design, cover design, layout design, icon design, illustration

ADOBE LIGHTROOM

Retouching images, toning on images, scaling images, cropping images, making presets forvarious images

ADOBE PREMIERE PRO

Footage mapping, trimming video, masking video, object motions, video caption, simple toning on footage

ADOBE PHOTOSHOP

Mockup design, masking objects, adding texture and brush on objects, cropping images, manipulate images

FIGMA

Landing page design, simple web design, masking objects

ADOBE AFTER EFFECT

Making simple object motions

VMIX

Manage input-output source for audio-video streaming, operating stream on-network

OBS STUDIO

Manage input-output source for audio-video streaming, operating stream on-network

LANGUAGES

BAHASA INDONESIA

BAHASA INDONESIA

U.S ENGLISH

U.S ENGLISH

PERSONALITY

- Native

- Native

- Basic

- Basic TRAITS

Perfectionist, creative mind, quick learner, love challenges, melancholy, individual/teamworkfriendly

INTERESTS

Traditional drawings, arts, generative arts, illustrations, posters, analog photography, layout designs, poems, music, pets, cooking, cryptocurrencies, NFT’s

LIFESTYLE

Nature life, simple, minimal,

EFFORTIVE STUDIO

Range

Cases Brief

Regional

Due to the pandemic invading the world, most businesses turn to digital marketing to keep the company stable. The use ofsocial media as an eort to market products and services has developed rapidly, but the resources of socialmedia specialist workers are limited.

Eortive Studio was created to help the business development community and startups enter the world of digital marketing. In addition, we are also here to develop a corporate image with branding so that the company has competitiveness and competence. Eortive Studio is a regional-based design studio which oers branding and social media marketing design with great concept and creativity, dierent work for every client based on their case and the size ofthe audience.

Concept

Build a brand based on the regional culture that brings the value of professionalism and perseverance through a simple and minimal visual image that makes it easier for the audience to understand and believe in the goals ofEortive Studio.

The Ethnic Storyline

The monogram logo is inspired by the shape of Kayon, which describes the complex philosophy of Javanese culture. This logo carries the lowercase letters E and S (negative space), representing the initials ofthe company name. Eortive Studio oers flexibility in working on the project depending on every client's case and problems, formed as a curved line in the logo Another curved line represents business branding and marketing development. The overall logo shaped arrows up, which means supporting other companies to grow up as the objective ofEortive Studio.

S TRUCTURES

SAFE AREAS & GRIDS

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Avoid logo cropping

OURASTORY

Scopes Logo, Visual Identity

Range

Cases Brief Concept

Worldwide

Along with the rapid development of business and marketing, the high market demand for social media management has become the centre of attention of the community Social media management services create a market with a broad segmentation, apart from market needs.

Ourastory is digital marketing agency focused on Instagram marketing. Created by case, many companies don’t have any control over their social media. With passion and intelligence, Ourastory creates a digital marketing team oering social-media management services and trac control on socialmediathrough in-depth research.

Build a simple and memorable logo with universal placement, also able to be modified with other unique themes.

Story

2021, June, we decided to open the Ourastory, a creative agency for marketing developers in social media. Our direction is to help the business people and their companies, bring them into digital marketing and advertising, and grow them. Our work is online based so that we can get worldwide customers. We will take conversations with customers through the brief, concept, and another one through the online meeting. Ourastory is independently-owned social media design agency which develop social media design project. We focused on Instagram advertising and marketing design, social media design consultation, also content uploading management. Our partners' structure is unique, built from many core values and integrated. There are all creative creators. We believe that great design cannot happen without unity ofdiversity, passion, and intelligence.

Direction

Our goal is to help companies grow in digital marketing and expose them to their audience, so they have to expand the market range ofproducts or services. We workwith the client as professionally We make a creative ideafrom a client briefand represent it as excellent and valuable design works so that we can solve the problem gradually. As simple as we help a client to develop their company better through professional social media design and management. We also develop the Ourastory The social media marketing developer is not enough to grow up the companies. Another direction is to make a brand architecture of Ourastory. Kept the one-point focus on helping companies grow up, Ourastory willexpand the field to brand startup makers.

OURASTORY GUIDELINES BOOK

Ourastory Visual Identity | 2021

by Raihan Iqbal Wirawan

Essence

The team structure lets us do work and generate a professionally qualified output to serve. Client satisfaction is our passion. They can save time out of work with no worries. Just take Ourastory for their social media management. We oer an easy way to grow up social media, condense the trac to accounts and make a bigger audience forthe product or service.

Tagline

Position

The Ourastory is an aordable service of social media design and management. We take up all brief, improve it, and serve it perfectly Involve clients every work, research their social media problem, and we will solve it intelligently. Receive consultation on design issues and open a solution for it with no more worries. Our team consists offriendly people.

Our tagline represents that Ourastory always communicates well with clients. Help the project be done with no more worries. And grow the company better. We kept the customers chill with friendly service but understood them deeper and better. As it is known, Ourastory is not just a social media design agency We also oer design consultations, inviting customers to telltheir stories.

The tagline will appear in major of Ourastory’s social media content. It can be hashtags, images, animations, and so on. People can trust the tagline, so we push it on all appearances. We also use the tagline for marketing strategy, advertising, campaign, and others.

“Share Your Story”

ourastory

A logo is very important for a brand. It will appear as a “face” from the brand. It means that logo is the first thing seen by the people. The logo must be simple and memorable so people can easily identify the company

For that reason, Ourastory creates a logo to make company initials. Ourastory named the logo “Yura.” The logo is made from merged lowercase font spelled “ur,” and covers it with a square shape that conveys trust. The “ur” word is made from the word “your” and “our.” It represents unity between Ourastory and customers. The merged font of “ur” is created from Manrope Semibold font. The logotype is made from the Manrope font family

They use Manrope Semibold on “oura” and Manrope Light on “story.” A lowercase font makes our logo font. It means the empathetic culture and also size when we started. The black and white colors used on the logo represent neutrality and professionalism.

SAFE AREAS

GUIDELINES

ourastory

ourastory ourastory

RULES

The square background is customable. Ourastory can change it to another color, background pattern, image, also motions based on celebrations and events. But stillfixed on the rectangle shape. The merged lowercase is also customable. But restricted to color inside Ourastory’s color palette. This letter cannot be changed to another shape or any additionalelements. Keep the contrast on logo.

Manrope Semibold Manrope Light

Manrope font family used for visual assets of Ourastory. It’s might be social media content, animations, stationery. It’s also used for heading (Manrope ExtraBold), subheading (Manrope SemiBold), and bodytext (Manrope Regular).

What we do will be right back. We love our clients, so we always understanding them by the tone of voice. Ourastory has three touchpoints by the social media: Instagram, WhatsApp, and meeting software. This combined tone of voice make a great relationship between Ourastory and customers.

To avoid costumer doubt, we never use bad sound to all our touchpoints instrument. Also to keep the Ourastory brand imagery on people. Bad tone of voice can influence the customer’s psychology, and they can make bad conclusion to the Ourastory Unfortunately, the customer has gone.

R19 G19 B19 #131313

R255 G255 B255 #FFFFFF

R144 G144 B144 #909090

R224 G224 B224 #E0E0E0

Ourastory uses 1:1 banner, 4:5 banner, and 16:9 banner size for Instagram Post. Use 9:16 banner size for Instagram Stories, Instagram Reels and IGTV

On implementation, Ourastory add some tag information or copyright to lead the reader to the source. It’s might be company name, tagline, segment, contact, or hashtags. The space guide used to keep the visual elements consistant in any order

META CORPORATION

Scopes Logo, Guidelines

Range

Cases

The annual event held by the 7th-semester student of Multi Media Training Center for the last simulation of the broadcasting experience. They are supposed to learn to manage a corporation and run it by the reality in the broadcasting realm professionally. As a newcomer company, Meta Corporation encountered several obstacles, including an unrecognized product and market expansion constraints.

Brief

Meta Corporation is a broadcasting institution that houses three departments, including Meta Television, Meta Radio and Meta News which carries the mission of changing and developing the broadcasting system. Present educational, inspirational, and innovative programs to be given to the public.

Concept

Build the brand architecture of Meta Corporation, which brings the development value ofbroadcasting. With a dierent theme everyyear, to gain brand awareness in a short period is to create a combination logo. A pictorial mark contains the value of the corporation, and a wordmark contains the name of the corporation. The logo must be applicable both for a digital and printable product.

INSPIRED BY THE METABALL

SYMBOL OF CONNECTIVITY AND ADAPTIVITY

The combination mark is used for digital and printable products of Meta Corporation. This logo appears in a major of Meta Corporation's identity if possible. The wordmark can quickly gain awareness from people but doesn't support the scaling to more minor

The logo is made with the basic shape of 3 circles depicting three departments under the auspices of Meta Corporation. The pattern forming to pointing arrow up represents the movement and development as the value of Meta Corporation. The overall meaning of the logo is that the three Meta Corporation departments bravely and optimistically adapt to make positive changes.

The monogram is used for the digital and printable products of Meta Corporation. This logo is used if the primary logo doesn't fit the screen product by scaling. A monogram's advantage is that it is more straightforward than the combination mark and easy to get. Also able to scale down forwebsite icons or apps.

Meta Corporation houses three departments, i.e., Meta News, Meta Radio, and Meta TV. Each department has its logo taken from the modified logo of Meta Corporation and has dierent logo placements. The brand architecture of Meta Corporation was built to expand the target audience. Also, dierent programs from each department can take part in it.

COLOR SELECTION

For printable or digital product such a digital television logo on dark major background.

For printable or digital product such a digital television logo on light major background.

For printable or digital product such a digital television logo to avoid the distraction. Can add transparacy up to 25% for digitalscreen.

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DOWNLOAD META CORPORATION APPS

Meta Corporation Profile

Meta Corporation’s profile picture and the icon will appear in the social media profile and apps icon. The combination of colors with darken background gave serious vibes.

Meta News Department Profile

Meta Newsroom profile picture and icon will appear in the social media profile and website icon. The combination of primary red color with light background gave actualvibes.

TOTTIA

CONTEST

Scopes Logo, Key Visual (Imagery)

Range

Logo Brief

- Numeric elements or sum 5

- Ostrich

- Elements ofletter C

- Italian vs Indonesian culturalvalues

Palette Brief

- Dark Blue and White (2 colors)

- Italian and Indonesian flag colors

Tone & Manner - Exclusive, Mature, Simple, Modern, Straight Forward

Target Market -Age 18+

- SES B toA

- Men & Women

- Indonesia

- MallLocations, Oces, Tourist Destinations

The logo concept is taken from the brief by combining two elements: the letter C and the number 5 (in roman). Arranged based on the theme, namely the combination of Italian and Indonesian cultures from the classic or ethnic side, which makes a logo with a traditional pattern with a modern, elegant and simple image. Equipped with a supergraphic taken from the logo pattern to enrich the variety in the printable and digitalproducts design.

R17 G48 B102 #113066

R237 G239 B245 #EDEFF5

PLACEMENTS

CRAVER KING

CONTEST

Scopes Logo, Key Visual (Imagery)

Range

Logo Brief

- Lettering / Hand Lettering

- Numeric elements or sum 5

- Elements ofletter C

- Crown - King /RoyalFamily

Overall Brief

- Red key color

- Multicolor

- Retro / Vintage

Tone & Manner Cheerful, Pleasant, Fresh

Target Market -Age 18+

- SES B toA

- Men & Women

- Bars, Resto, Tourist Destinations, Modern Markets

- Beer Lovers, Social-Goers

PLACEMENTS

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