Technology + People + Process
May 24
2018
Best ways to overcome eCommerce Challenges!
Over a million consumers shop online every day making ecommerce a rapidly growing industry on a global scale. Setting up an online store isn't easy in a market where people rely on personal experiences more than look and feel of the website. With days to come, consumers will only shop with a finger click. Ecommerce is shaping the entire retail industry with consumers shopping everything online; researchers estimate the ecommerce market to grow more than $1 trillion soon. However, with the increase in the usage of smartphones, cart abandonment has also increased. This has resulted in huge losses incurred by retailers. Although it seems that ecommerce industry is flourishing daily, there are several challenges that affect it and retailers struggle to address them. How can retailers overcome these ecommerce challenges?
Choosing a Flexible Technology It is always difficult to let go legacy based systems and move to a more updated/ new technology. However, today retailers need to adapt themselves to new CMS like Sitecore, Kentico etc that would help you to organize entire content in a precise manner on a single platform and allow you to create best customer experiences. These technologies have proved to offer ROI for ecommerce stores. You need to determine the best tool or platform that is a good fit for your requirements. You need to first analyze your business requirements to ensure that the technology you invest in will be agile, reliable, scalable, and robust. Flexible technology will help you answer to all kinds of market trends faster than your competitors.
Support Global sales Targeting global audiences, creating campaigns accordingly will help you create a better global presence. When working on your sales plan, you can look into the growing economies that are dominating the ecommerce market. With IoT, Machine learning, AI we are being connected to the consumer more quickly and in numerous ways. These new technologies can offer large expansion opportunities to places across the globe.
Being Mobile-friendly first Before building a desktop website, you should build mobile site, as consumers are no longer searching for your products sitting in front of the desktops. They can view your site from anywhere and anytime. Retailers need to understand the importance of using a mobile-first design approach as it provides a better cross-platform customer experience. These cross-platform tools capture the imagination of the audience through a mobile-friendly user interface and display content accordingly making the sites more personalized. It ensures that the store is always fast and responsive. It makes your store feel trustworthy.
Creating a seamless brand experience To make your customer loyal, you need to share a consistent message across multiple channels and offer a seamless experience to them. You need to integrate all your resources to offer the best solutions to the customer. You need to keep on upgrading your site as and when necessary. This will keep the customers engaged in your site and they shall be more loyal. You need not compromise on brand quality, all the devices, be it mobile, tablets, desktops everywhere you brand should be displayed in a single manner. Inconsistency increases distrust.
Integrating Analytics