Technology + People + Process
Apr 25
2018
2018 Trends to watch out for in Mobile App Development!
Mobile apps have always made great contributions to many businesses in various ways. It is considered as an additional benefit for a company's marketing and business development efforts. However, it has now become an essential aspect of the business because of its increased usability, meeting customer’s demands while building brand awareness and helps in improving sales. Mobile app development is ever growing. With over 200 billion free mobile apps downloaded in 2017 last year alone, a rise for these downloads is expected to continue for years to come. Long established businesses and start-ups have realized that adopting mobile app strategy in no longer an investment but a requisite to survive in the global market. Today, even the most popular brands in the market are using mobile apps for building brand awareness, increasing sales and for direct marketing.
Internet of Things (IoT) and Wearable Devices IoT is touching all industries quickly and in no time, we shall see IoT associated to the smallest of things we do. With an expected growth of $157 billion in 2017 to $ 660 billion in 2021 IoT seems be just growing to newer heights. Similarly, market of wearable devices is growing too, with a whopping CAGR of 49.7% in 2017-2023. Majority companies are focusing on smart watches and Fitness apps as they think the key to reach their customers quickly is through wearable devices.
Improved Search function through Accelerated Mobile Pages Gone are the days when it used to take long waiting time for web pages to load. Thanks to Google, with AMPs, developers can now create beautiful website and apps that load quickly, have lower bouncing rates and work with high performance across multiple mobile devices. AMP is also expected to offer increased visibility to the apps.
Android Instant Apps Users have an advantage of using these apps, as they do not need to download them. These apps are open to all developers and support the latest version of Android 5.0 (API level 21) through Android 8.0 (API level 26). You just need to search an app in the Play Store and click “Open App.” You can also directly move to a specific activity within an app that you did not install. Another benefit of these apps is that they save mobile space, as you do not need to download them and keep them.
Mobile App Security is must As data breach threats increase, App developers are investing more in cyber security and safeguarding their apps. These security measures will focus more on AI based security systems, ID authentication, Biometric verification systems, mobile app VPN, data encryption etc. Developers can plan to make apps more secure before they even launch them in the market.
Blockchain is much more than you imagined As digitization is the key to all business, keeping a digitized repository of records will help businesses to have more secured network of business transactions. Blockchain will change how you exchange information with customers or businesses through smart contracts. Will also help in creating faster transaction resolution to save time and money.