Ray Algar, Oxygen Consulting, UK May 2014
Doing well by doing good
What is the purpose of your organisation?
Excellence
Discovery
Heroism
Altruism
? Why does this business exist?
Excellence
Discovery
Heroism
Altruism
Heroism: The world can follow. Energised by a desire to create significant global change
Excellence: Pursing perfection. Energised by a desire to create and strive for higher standards
Discovery: Founders are curious and want to re-invent industries. Energised by a desire to explore and seek out the new
Altruism: Serving the needs of others. Energised by a desire to help people reach a sense of ‘happiness’
Moral compass of some businesses is bust
Connecting with stakeholders
‘Impacted ‘Impacted by by or or impacts impacts the the business’ business’
A community will care about a club if the club cares about the community
A community will care about a club if the club cares about the community
Beyond superficial acts of charity
‘The Institute demonstrates to our members that philanthropy is not a small and peripheral part of our company, but a fundamental part of it’
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‘Nothing is more efficient than a supermarket. We feel obliged to use our efficiency for the greater good’ Steve Burd Safeway CEO !
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‘Nothing is more efficient than a supermarket. We feel obliged to use our efficiency for shareholders’ Steve Burd Safeway CEO !
l a b o l g e h t e r Inspi s s e n t fi d n a health s t i s s e n r a h industry to o t e s o p r u p c i altruist r e t a e r g e t a e r c t c a p m i l a i c o s
oxygen-consulting.co.uk