The White Report | Summer 2025

Page 1


TOP SALES

STANDOUT SALES THAT DEFINED THE YEAR P. 24

BEYOND PROPERTY

RAISING FUNDS TO STRENGTHEN OUR LOCAL COMMUNITIES P. 39

Welcome to the summer edition of the White Report for 2025

It has been a year of epic stories and record-breaking results.

Since joining the group in April, I have had a front-row seat to something truly special.

I’ve seen a network firing on all cylinders, pushing boundaries and redefining what’s possible in local real estate.

This edition showcases unforgettable stories that remind us real estate is about people, passion, and sometimes, a little Hollywood magic.

The standout feature is undoubtedly No. 33 The Movie - the group’s most audacious marketing campaign to date.

When we launched our "We bring the whole team" brand campaign, we didn't just talk about going above and beyond, we proved it.

Enlisting Hollywood legend Richard Roxburgh, award-winning director Nash Edgerton, and a 60-person film crew, Ray White transformed a Greenhills Beach property listing into a blockbuster production complete with a parachuting agent, wire stunts, and a $240,000 robotic camera arm used in The Matrix.

Agent Tiffany Perez from Ray White Sutherland Shire became an overnight sensation, landing gracefully in heels before cameras and performing Mission Impossible-style stunts.

This edition also highlights the auction moments that define careers.

From exceeding expectations through meticulous preparation, to an unforgettable auction for a hoarder's paradise. These stories showcase the artistry behind the hammer fall.

As the year closes, The White Report highlights the 14th annual "A Little Ray of Giving" campaign, with 352 offices supporting 223 local charities and collecting over 11,000 gifts.

Offices across the network are rallying for those in need, and the Christmas spirit shines through this edition (hint hint, take a look at our competition!).

As we get ready to take a break, we thank you for taking the time to read the stories which we have loved writing, and a massive shoutout to those in the network who have provided us with content.

From the media team, thank you for a wonderful year - see you in 2026!

Find Little Ray

We’ve hidden 10 Little Rays throughout this edition of The White Report. Find them all and email us at media@raywhite.com with which page numbers he’s on to go in the draw to win a $150 Ray White Shop voucher. The prize will be drawn in January.

Congratulations to Nick Given from Ray White Clayfield who won the Ray White cooler in the last edition.

Nina Clarke Contributor and Editor
Alex Tilbury Contributor and Editor
Isabelle Walker Contributor and Editor Felicia Willeam Designer
Cassandra Glover Contributor and Editor
Jaslyn Ackling Contributor
Georgia Holden Contributor
Sophie Bell Contributor
Ciara Sullivan Editor Sophie Murphy Contributor
Natalie Hortz Contributor
Francesca Selsby Editor

MILESTONE MOMENTS

My earliest memories

Ray, my grandfather, played a very central role in my earliest memories.

We lived quite close to my grandparents’ home and they were the perfect child minders when my parents engaged in their social world.

My memories are powerful because Ray was a fabulous storyteller.

So much so that I can remember begging my parents to organise their social life so I could spend as much time as possible at Ray's home, a traditional Queenslander in Toowong, an inner western suburb of Brisbane.

Ray’s stories always featured the young hero, Tommy Dodge, and the stories were all invariably about how Tommy Dodge saved the day.

Many stories come to mind: saving trains, saving people, saving pets, etc.

Ray had a long drawn out voice and the stories would resonate. Of course, it was not just me. It was my brother, Paul, and all of our cousins who would crawl into his bed as the stories just kept coming. No wonder he was a successful real estate agent! He was able to engage and entrance all of us to a point where he was the one grandparent that absolutely dominates all memories.

It’s amazing how the gift of storytelling weaves an extraordinary magic.

I suppose the realisation he was a real estate agent came from listening into adult discussion. And in the conversation with neighbourhood friends of my age, where we discussed what our parents did, I can remember one of my friends - David McCarthy - a year older than me, saying his father had the biggest photographic studio in Australia.

It was a shock, therefore, when I finally visited his father’s studio to find it had only three rooms.

Naturally, I bragged that Ray White was the biggest real estate agent in Australia and I was so excited to find that Ray White employed 16 people.

You can just imagine how very proud he'd be of how big and diverse the Ray White business has actually become today. We have more than 13,000 members across Australia, New Zealand, Indonesia and beyond.

Some incredible results, but not quite a clean sweep

Did it start back in 1902? The ritualistic dissection of our monthly results. There has been 1,476 months since Ray’s first month at The Shed, and I am guessing that not one passed without the “what did you think of the month?” question being asked and debated at length throughout our corridors.

Some months come dressed with excitement and energy and promising fine returns, while others come with caution and tension. High hopes are often left hanging, just as our worst fears are often misplaced. Sometimes the activity across our markets rhyme, sometimes they jar. Whilst it may only be a few weeks or so, we have so much predictive data now on what our monthly results might be, the final numbers are always received with a strange mix of apprehension and excitement.

And what do you look for first when the results are finalised? What makes a great month? And especially what makes a record month? We all have our favourite metrics, and things we look for to reassure us that we are moving forward.

So let’s dissect October 2025.

Up until relatively recently, the number we sweated on most has been the value of unconditional sales for the month. In October we recorded $10.2 billion in sales - a new record for our group. The previous record was set back in 2021 in the peak of the COVID boom.

We achieved this PB despite our New Zealand members experiencing challenging conditions and reporting numbers well below their peak. Their sales results for October were a nice lift on September, and their determination to make the most of every opportunity was a key contributor in our group recording a PB.

While the sales value number sounds impressive, we don't bank the billions! Is the total commission written by our group a more important number? It's the primary determinant of our financial performance. It is also a product of our ability to negotiate our commission rates. In October 2025, we wrote $192 million in gross commission, our second best month ever. Damn…no record!

Given the long term trend of significant house price growth, especially in Australia, we must ask whether these records are just a result of us “riding” the market. Like taking credit for something that we didn't really contribute to?

Hence why many believe that the number of sales that we make each year is a more important number than the other two mentioned above. Making more sales requires more clients and more productivity, meeting more future customers, and creating capacity for continued momentum.

In October 2025, we sold 9,399 properties. So close, but it was our second best month.

We have written a lot in these pages on the importance we place on market share. Regardless of the state of the market, are we being more competitive in the market or less? So much confidence comes in our strategy and in our ongoing investment into our businesses when we are being more competitive and our market share is rising. Our market share position released in October is at an all time high (and while this is more than double the next largest group), it's not a record.

But even if it was a record, our market share data represents how we were competing three or so months ago. It is a bit of a lag indicator. In an industry where momentum can shift quickly, three months feels like a long time!

The insights from NurtureCloud are giving us the opportunity to find more lead indicators of our activity. To look at the effort we are putting in that will, over time, deliver the sales, the commission, and ultimately the market share. Appraisal numbers have always been a metric that many of our best operators refer to when assessing their productivity for the month and the position we are putting ourselves in for future listings and sales. We still have a lot of work to do to make sure we are recording all appraisal activity in NurtureCloud, but we can report that in the month of October we recorded 39,391 appraisals which eclipsed our previous best earlier this year. A PB!

Appraisals are the focus of Macca’s NurtureCloud Playbook, helping us understand how we can drive our appraisal volumes - making our smart calls, more OFIs, doing all of our call backs, and so on. Like appraisals, it is an effort metric and one that foretells future activity. We can now measure our total calls to customers. In October we made 1,060,281 calls. This is a PB, beating October by approximately 10,000 calls. The upwards trajectory of our total calls points to real leadership focus on this key metric.

One of the highlights of this year has been seeing big screens inside so many of our offices highlighting the key “effort” metrics - overall call numbers, OFI call backs, appraisal numbers and listings. These screens signal the importance our leaders are putting on these core activities.

All this analysis has been sales. What about our customer service, measured by our NPS scores? They were steady. Property management? That really deserves its own column, but we can summarise that our total properties under management at the end of October was 250,998, less than our peak recorded in May of 252,533.

So whatever way you look at it, it was a cracking month. A group record? Well that’s up to you to decide. For me, it was not quite that, but I’m hoping November will be!

But I know so many individual businesses in the group had a PB in October, and a huge congratulations to all of you.

As we come to the end of 2025, our 123rd year, it's a great opportunity to reflect on our highlights. What our group means to us all was best expressed at Connect in August. The powerful sense of camaraderie and friendship between over 3,000 members who were there was something that we won’t forget. We realised new initiatives during the year, including our new compliance leadership and framework designed to ensure we never lose sight of our responsibility to be proud of every transaction. The NurtureCloud platform continues to reshape our businesses. And the launch of the “We bring the whole team” language signals our intent to build more genuine, competitive advantage for our members at the listing table.

Some priorities will never change. The best technology, the best performance programs, the most useful economic insights, and so on, will have no traction if not supported by strong leadership at all levels of our network. That is why it was so important to see the continued evolution of our Nova programs and the responsibility many of our corporate teams have taken for them, including Next/ Future Leaders and succession planning.

On behalf of my family and our entire corporate team, I would like to thank everyone for their hard work and commitment throughout the year. It was a year we can be proud of our collective efforts. We wish everyone the best for the holiday season and look forward to making a strong start together in 2026.

We recently launched our biggest ever brand campaign with a bang.

The marketing campaign called ‘We bring the whole team’ was designed to showcase our scale, expertise and unique commitment which helps level up every client’s experience with us.

‘We bring the whole team’ is the brand platform that underpins everything we do.

When you work with us, you get the power of not just one agent but the whole group.

The collective expertise and knowledge of all our agents, plus our NurtureCloud technology, helps to unify all 14,000 members.

Add in our 123 years of auction leadership and the unique skills of our economics and Concierge teams then we have a very powerful advantage.

NurtureCloud enables all our sellers to have access to real-time updates, insights and feedback. The platform ensures our clients have full transparency when selling their property. With features like Pitch Mode, Vendor Portal and Smart Buyer Match, NurtureCloud uses real-time data to reveal to agents exactly who’s interested, track progress live, and connect each property with the most valuable buyers from across the entire group.

The campaign culminated in the biggest and best property video ever produced in Australia and New Zealand.

It truly is the most epic property video ever made. But how do you level up a property video?

We enlisted a gun creative agency called Rick Barry and they brought in some A-List Hollywood stars and film crews to help us.

Enter big screen legend Richard Roxburgh (pictured below), famous for Mission: Impossible 2, Van Helsing and Rake. He added some star power to the blockbuster-style film to help sell a family home in Sydney.

Award-winning movie director Nash Edgerton hand-picked the house and the agent that he wanted to help him bring to life the brief of the ‘We bring the whole team’ campaign.

Edgerton’s resume is impressive. He’s worked on some of Hollywood’s biggest films such as The Matrix and Star Wars.

He helped us turn an everyday property video into a tongue-in-cheek production packed with thrilling stunts and eye-popping views.

In the action-packed property video called, No. 33 The Movie, Roxburgh played a potential buyer who would do

whatever it took to spend a little more time in the beachside home he’s fallen in love with.

He co-stars with the home’s listing agent, our very own Tiffany Perez of Ray White Sutherland Shire, who parachuted into the film’s opening frame in heels before taking audiences on a tour of the stunning five bedroom home at 33 Shorebird Parade, Greenhills Beach.

Richard Roxburgh said: “This project seemed like a fun and creative way to help a couple sell their family home, a movie in miniature, drawing on the skills of Nash Edgerton and some madcap Hollywood nostalgia, including wire stunts, a screwball chase sequence and a pool plunge”.

The two-day production was created with a 60-person crew made up of some of Australia’s best film industry staff, stunt people and VFX artists who have worked on everything from The Matrix to Star Wars and The Fall Guy, bringing cinematic scale to a real estate listing like never before.

Behind the scenes

Crew of 60

342+ teas and coffees

15 parachute rehearsals

3 stunt doubles

2 security guards

120+ slices of lunch cake

1 non-poisonous spider called Wallace (He was most recently seen with Robert Iwrin in a Bonds ad!)

The opening shot, and some of the shots around the house were done using a robot arm called Stretch by D2 Motion, built by an Australian company that was one of the pioneers in building robotic arms for Hollywood movies. It’s been used in blockbusters like The Matrix, Gravity, Avengers: Endgame, Inception. Valued at $240,000

Reach: 5.5 million (across TV, print, digital and social media)

Views: 3.5 million (across TV, print, digital and social media)

Shares: 3,445 shares (social media)

Interactions: 8,196 (social media)

The campaign kit for agents to use, includes:

• Listing inserts

• Listing presentations

• DLs and print media

• Digital banners

• Social tiles with the No. 33 The Movie

The movie look and feel for any Ray White listing

Our star agent

Tiffany Perez

Ray White Sutherland Shire agent, Tiffany Perez described the whole experience of No.33 The Movie as “unreal”.

The top performing agent said she never expected to be chosen by Hollywood director Nash Edgerton to showcase her fantastic property for sale at Greenhills Beach.

“It’s been an honour and an absolute privilege to represent the group in such a unique marketing campaign - forever grateful! What an opportunity for our owners to amplify their campaign and truly put their beautiful home in the spotlight, and for me personally, what a crazy and once-in-a-lifetime experience,” Tiffany said.

“Meeting and working with Nash and the entire talented movie set crew has been an incredible experience that I will never forget.”

Tiffany said getting hoisted up quite high in the air and trying to land gracefully in heels in front of 50 people was definitely something new!

“Not to mention the Mission Impossible drop where I had a few close calls,” Tiffany said.

“The stunts were actually the best part, while putting on my actress hat and remembering my lines with the real deal Richard Roxburgh was a little daunting.”

Tiffany’s children were blown away by their mum’s star performance.

“My three-year-old daughter Kelsey screamed when she saw Mummy on the big screen, she kept talking about the scary spider on my back. My five-year-old son Parker was more interested in why Richard felt the need to jump over the balcony into the pool. He was also intrigued about how I was flying above the house at the end,” she said.

Tiffany had a lot of positive feedback from other agents, lots of laughs and encouragement from clients, local owners, even a client in Europe and friends in the UK.

“I have had messages from people I worked with 10 years ago, it really has gone viral," she said.

"Most people I see at open homes are asking if I parachuted! It’s hard to get a coffee without being teased about being a movie star!”

OUR LARGEST YET:

Elite Retreat 2025, Queenstown

This year marked a new chapter for our Elite performers, as we traded conference rooms for mountain air and gathered in Queenstown, New Zealand, for our largest-ever Elite event and our first in a retreat format.

More than 300 members of our Alan White Elite and Tony Fountain high performing agents came together to celebrate, connect and take a moment to pause. The goal was simple: to create space for genuine connection with others who understand what it takes to reach this level.

The retreat began with a welcome event, before sunrise breathwork led by world-record holder and mindset coach Blake Johnston, with a few brave attendees even diving into the icy waters of Lake Wakatipu. From there, participants experienced Queenstown in their own way through a diverse activity program - ziplining, yoga, hiking, indoor sky diving or taking it slow at the Amisfield Cellar Door.

The celebration dinner was a standout. An evening of conversation, laughter, and reflection before closing with a relaxed recovery brunch at Ayrburn, the perfect opportunity to look back on what had been a memorable few days.

This year, 573 members achieved Elite status across the group, including 140 first-time qualifiers. Each represents the best of our network, trusted professionals setting the benchmark for results and leadership in their markets. This retreat was designed to recognise that achievement while also reinforcing the community that makes it possible.

Queenstown reminded us that recognition is more than a moment on stage - it’s about shared experiences, the exchange of ideas, and the connections that continue long after the event ends. We look forward to celebrating our Chairman’s Elite qualifiers early next year in Bangkok, Thailand.

“The biggest thing I’m looking forward to is actually hanging out with all these people because you don’t get to do it often. We’re always with our family or our team and it’s so nice to be here with everyone from Australia. It’s so exciting, I can’t wait."

“Throughout the year you definitely get knocked down a lot so the fact that the Ray White team recognises people like ourselves and my peers for achieving what we have, it really stands out in our marketplace and it just makes you feel like you are contributing something bigger than just your own goals as well.”

“The program is very important because it’s more meaningful than simply having a plaque on the wall. You’re bonding with your team, connecting with others in the group, and showing recognition to your people. It motivates you to work hard throughout the financial year to reach a certain status. Ray White provides the platform to achieve that, and events like this are incredibly valuable. For us, team bonding is the biggest thing we hope to gain from it.”

Emma Moyle
Ray White Carpenter Realty

Elliott Placks consistently leads Sydney’s ultra-luxury market

For Elliott Placks, excellence isn’t an achievement, it’s a standard maintained daily across 22 remarkable years with Ray White.

As a Chairman’s Elite performer for 14 years in total, Elliott has transformed Sydney’s prestige property landscape, leading Ray White Double Bay’s 80-plus team members across five business divisions with unwavering vision and expertise.

Ray White Double Bay isn’t merely about transactions; it’s about crafting experiences, setting benchmarks, and celebrating the moments that define exceptional living.

Under Elliott’s leadership, this philosophy resonates through every interaction, every campaign, and every record-breaking sale.

This year has been nothing short of extraordinary. Elliott’s top 10 sales alone showcase why he’s regarded as Australia’s premier prestige property specialist.

Leading the charge was 11 Coolong Road, Vaucluse, a magnificent estate commanding north of $60 million, followed closely by 38 Vaucluse Road at $56 million and the prestigious 69 Wolseley Road, Point Piper at $55 million. Elliott Placks and Ashley Bierman also sold 69 Victoria Rd, Bellevue Hill for circa $50 million in November.

These aren’t just numbers; they represent landmark properties matched with discerning buyers, each transaction reflecting Elliott’s deep understanding of luxury real estate.

The impressive portfolio continues with 16 March Street, Bellevue Hill at $43 million and 22A Carrara Road, Vaucluse at $40 million, demonstrating Elliott’s dominance across Sydney’s most coveted addresses.

From Point Piper to Bellevue Hill, Vaucluse to Bronte, his reach extends across the eastern suburbs’ blueribbon locations, with sales including 19 Wunulla Road, Point Piper (circa $27 million), 69 Bulkara Road, Bellevue Hill ($25.5 million), 12 Bronte Marine Drive, Bronte ($22.65 million), 33 Vaucluse Road, Vaucluse ($22.055 million), and 22 Bulkara Road, Bellevue Hill ($19.325 million).

What distinguishes Elliott isn’t simply the magnitude of these sales, it’s his ability to consistently deliver exceptional results while nurturing a team culture that mirrors his commitment to excellence.

Over five business divisions, he’s cultivated an environment where innovation meets tradition, where market knowledge combines with genuine care for clients’ aspirations.

With 22 years of dedication, 14 years at the Chairman’s Elite level, and countless satisfied clients, Elliott embodies what happens when passion, expertise and integrity align.

At Ray White Double Bay, he’s not just selling Australia’s finest properties; he’s shaping the future of prestige real estate.

CHAIRMAN’S ELITE PERFORMERS

Growth is the lifeblood of our business. These new offices and leaders have joined or expanded with the Ray White family recently.

RWC Pacific Group, QLD

The newly formed RWC Pacific Group, directed and operated by thirdgeneration agent Jackson Rameau, is headquartered on the Gold Coast, just a few doors down from the established Ray White Main Beach and Ray White Bespoke offices led by Jackson’s mentor Michael Willems and mother Dayna Willems. The commercial and industrial HQ will work closely alongside these residential businesses, offering clients a truly integrated property service across both commercial and residential markets.

Ray White Charmhaven, NSW Ray White Barham, NSW

Kurt Bratby and Sean Pratt are proudly expanding their footprint on the Central Coast, opening their second Ray White office - this time in Charmhaven, a suburb that holds deep personal and professional meaning for the duo. Following the successful launch of their first office in Summerland Point just over a year ago, the move into Charmhaven marks the next major step in what the team calls “building something bigger.”

Ray White Bondi Junction, NSW

Ray White Eastern Beaches has marked another milestone officially opening Ray White Bondi Junction. After four years with Ray White, Eastern Beaches principal and head of property management, James Hayashi, together with directors Angus Gorrie and Nader Hotait, have a goal to grow market share and deliver results for their clients in Sydney’s renowned Bondi Junction precinct.

After two decades of independent operation in Barham, New South Wales real estate gun Lauren Polkinghorne has joined the Ray White network. She is eager to bring together local expertise with national backing in a move that promises exciting opportunities for the Murray River community. Lauren, who established the independent agency 20 years ago after working with another local agent, said the decision to align with Ray White was driven by shared family values and a commitment to community service.

Ray White Alstonville, NSW Ray White CRE, VIC

Ray White has announced an office in Alstonville, led by the dynamic team of Alex Gibbon and Dan Clark. Opening a new office in Alstonville was the next exciting chapter in their careers, with Dan, a sales specialist, taking on the joint role as selling principal of the new business alongside Alex, who is the principal of Ray White Casino | Kyogle.

Toby Campbell has taken the reins of Ray White CRE, the iconic real estate business in Melbourne's most coveted inner-city enclaves - East Melbourne and Collingwood. With over a decade of experience in the CRE operation, Toby Campbell was mentored by industry titan Paul Caine who built the OG real estate group from the ground up 30 years ago before his recent retirement.

When Ray White launched in WA in 1994, Ray White Cannington was one of the key businesses that started what is today the state’s number one business. Led by business owners Karen and Michael Smart, the business established themselves as market leaders locally, however it has been their influence on the broader group that has earned them significant recognition. The test of good leadership is developing the next generation and this has been evident with new business owner and son Cameron Smart taking over the reins of the business.

Ray White Cannington, WA

Ray White Malan + Co, QLD

Ray White Malan + Co has cemented its position as the Gold Coast's most innovative real estate group after expanding to include Ray White Runaway Bay and Paradise Point. Ray White Malan + Co now operates four offices from Paradise Point to Palm Beach with a combined staff of 150 people who manage more than 1,100 transactions a year for their clients. In addition to the expanded business footprint, corporate lieutenant Michael Andrews has become the CEO and partner of Ray White Malan + Co.

Ray White Palmwoods, QLD

Chevonne Rees, one of the Sunshine Coast hinterland’s most respected real estate professionals, has opened her own Ray White office in the heart of Palmwoods, with her husband and business partner, Brian Rees. Since settling on the Sunshine Coast seven years ago, Chevonne has spent the past six years servicing Palmwoods and its surrounds., and building a strong reputation within the Ray White Group.

Ray White Pacific Pines, QLD

Ray White Pacific Pines is entering a new era under the high-performing leadership of Ray White Alliance business owners Simon Finlayson, Jason Atkinson, and Brad Wilson. The trio, who opened Ray White Alliance in early 2024, bring a combined 50 years of real estate experience to the Pacific Pines business. It will be the third business alongside Ray White Coomera and Ray White Benowa, with all three offices operating as one group.

Ray White Fairfield, NSW Ray White Semaphore, SA

The Biasetto family has expanded their footprint in Western Sydney with the opening of Ray White Fairfield, their third office alongside established businesses in Wetherill Park and Cecil Hills. Led by principals Robert, Gloria, and Marcus Biasetto, the family brings more than 37 years of real estate experience to the new location.

Ray White Semaphore announced a significant partnership that brings together three of Adelaide's most respected real estate professionals. Kate Smith and Sherrie Stow have joined forces with Bianca Denham, creating a formidable alliance that promises to reshape coastal property services in the western suburbs.

Ray White Blockhouse Bay, NZ

Renowned local real estate agent

Kevin He and his partner Sunny Sun have kicked off the next step in their journey, opening Ray White Blockhouse Bay. Kevin has spent nearly two decades in real estate, with the majority of that time dedicated to serving Blockhouse Bay, Lynfield, and the surrounding suburbs. A consistent top performing salesperson for more than 14 years, Kevin is known for his energy, discipline and results-driven approach.

Ray White Bundaberg, QLD

Ray White Bundaberg selling principal and director Warren Hitzke is expanding his real estate business portfolio, having recently purchased an independent sales and property management business in Bargara. Excited about his second business venture in the coastal town, Warren will operate the business as Ray White Bargara Coastline.

WA

One of Western Australia's very best real estate agents, Edward Lim, has opened his own business, Ray White ELG based in Victoria Park, marking an exciting new chapter for the top salesperson. After a decade of exceptional performance in Perth's real estate market, Edward has established Ray White ELG to deliver an elevated client experience across Victoria Park, Burswood, and surrounding suburbs.

Ray White ELG,

Two minutes with

OUR TOP PROPERTY MANAGERS

What was your job before property management?

I was a dog groomer for six years before real estate. I started when I was 11!

What do you love about property management?

Problem solving! Most of the job is very straightforward, so I love it when there are issues that I can help solve.

What is your favourite way to unwind?

Time with my dogs and gym. I walk my two goldens twice daily and train every day after work with my partner, and it is the best distraction.

What is your advice to aspiring property managers?

It’s okay not to have every answer straight away, take the time to learn what you need to know, and the rest will follow.

What was your job before property management?

I was an optical dispenser with Specsavers for nearly 10 years.

What do you love about property management?

Love the unpredictability - every day brings something new, and with it the chance to learn, grow, and make a real impact.

What is your favourite way to unwind?

I’d love to say the gym or a book, but these days it’s mostly doom scrolling TikTok instead of the beach.

What is your advice to aspiring property managers?

Great property managers don’t just manage buildings - they connect people, solve problems, and create trust. Take the role seriously, not personally, and the rewards will follow.

What was your job before property management?

I was a property manager straight out of school, for five years before moving into other administration roles. When working in real estate sales support I realised I wanted to be where the action was and joined the team at Ray White Atherton as senior property manager.

What do you love about property management?

There are never two days the same, and the satisfaction of matching renters with their ideal new home is very rewarding.

What is your favourite way to unwind?

Weekend camping trips with friends and family is my favourite way to reset after a busy week.

What is your advice to aspiring property managers?

Keep your investors up to date at all times and document everything! Always treat renters with respect even during disputes - they can become buyers and investors bringing repeat business to your agency.

What was your job before property management?

I started out as an assistant store manager in retail, then moved into a FIFO role as site administrator with DTMT in Port Hedland. Later, I took on the facilities coordinator position with BGIS, supporting Qantas operations.

What do you love about property management?

Whether it’s assisting an owner with an investment decision or helping a tenant secure a place to call home, there’s genuine joy in being able to make a difference, even in the smallest way.

What is your favourite way to unwind?

Spending quality time with family and friends; there’s nothing more grounding than being surrounded by loved ones. I also enjoy cooking and baking. Faith and community play an important role in my life, so attending church and connecting with others is restorative.

What is your advice to aspiring property managers?

Understand the true scale and complexity of the role. You’re not just managing 200 properties, you’re overseeing a portfolio worth hundreds of millions of dollars. But more importantly, you’re managing people, relationships, and situations that can be emotionally and logistically complex.

CLAIRE

What was your job before property management?

Before stepping into property management, I managed our family hospitality business, working behind the bar and planning all events.

What do you love about property management?

I love that no two days are the same. You’re always solving different challenges, meeting new people, and learning something new.

What is your favourite way to unwind?

I love my homebody moments - tidying my space (and mind), popping the diffuser on, and watching One Tree Hill on repeat with my puppy cuddling me.

What is your advice to aspiring property managers?

The best advice I can give is to be prepared to learn fast and stay calm under pressure. Property management can be demanding, but it’s also incredibly rewarding when you see your hard work pay off in happy tenants and landlords, and thriving properties.

What was your job before property management?

I was working in retail. It taught me a lot about communication, patience, and handling things calmly.

What do you love about property management?

I genuinely enjoy the problem-solving side of property management. Finding practical solutions and helping things run smoothly gives me a real sense of satisfaction.

What is your favourite way to unwind?

I like to switch off by walking my dog Reggie, reading thriller or romance books, watching documentaries and traveling the world.

What is your advice to aspiring property managers?

Don’t be afraid to ask questions and learn from your colleagues. Property management can feel fast-paced and sometimes overwhelming, but with good communication and a genuine care for people, you’ll find your rhythm. Every experience, even the tough ones, teaches you something valuable.

What was your job before property management?

I was a hairdresser. That experience taught me the importance of communication, organisation, and providing exceptional service.

What do you love about property management?

I love that every day is different and that there’s always an opportunity to learn something new. Building trust with both owners and tenants, solving problems, and seeing positive outcomes.

What is your favourite way to unwind?

I like to switch off by spending time outdoors, catching up with friends and family, or relaxing at home with my husband and horses.

What is your advice to aspiring property managers?

Stay organised, stay calm, and communicate clearly. Property management can be challenging, but it’s also incredibly rewarding. Don’t lose your sense of humour along the way!

What was your job before property management?

Stay at home mum.

What do you love about property management?

The clients! Meeting all walks of life and helping owners and tenants.

What is your favourite way to unwind?

Spending time with my daughter.

What is your advice to aspiring property managers?

Anyone can be a property manager, but it takes someone with passion to be a great property manager.

ALYSHA KINNAIRD
MADDIE BLACKWELL

STARS

RIANNEN WEBBER

We have some nuggets of productivity gold, from our top administrators for the 24/25 FY across the group.

RAY WHITE MALAN + CO, QLD

My go-to is batching similar tasks together. For example, I’ll dedicate a block of time to responding to emails, another to making calls, and another to data entry. It really helps minimise context switching and keeps me focused.

CLARE SOUTHWELL

RAY WHITE RURAL CANBERRA / YASS, ACT

Keeping my inbox clear. As soon as an email comes in, if it requires action, I deal with it immediately; if it’s just information I might need later, I file it away. That way, every morning I start with only new emails that need my attention, and by the end of the day my inbox is empty, keeping everything organised and manageable.

REMI HARRISON

RAY WHITE LANGWARRIN, VIC

We use department specific agenda spreadsheets for sales, admin, and property management, where tasks are entered, logged, and updated. These are reviewed weekly in department meetings with the director and myself to ensure we stay focused and on track.

To stay productive day-to-day, we also start each morning by writing down three non-negotiable tasks that must be completed, even if nothing else gets done, the day is still a win.

CHARMAINE MELOSI

RAY WHITE WETHERILL PARK | CECIL HILLS | FAIRFIELD, NSW

In property management, introducing productivity systems that make outstanding tasks and priorities transparent across the department, ensuring everyone is aligned and accountable to their daily actions. In sales, we implemented a shared GCI and daily KPI dashboard that provides live performance data across our network/offices, creating a culture of transparency, self-management, and high performance.

KIARA SACCA

RAY WHITE NORWOOD | GRANGE | CAMPBELLTOWN | BURNSIDE, SA

I’m a big believer in small, high-impact wins. With AI helping in the background, whether it’s drafting templates, analysing information faster, or turning big projects into clear, visual action plans, we have more time to focus on the creative, peopledriven parts of the job. These quick wins build momentum and compound into bigger results!

MONH MONH LY

RWC WESTERN SYDNEY, NSW

Knowing where to spend my time and prioritising my workload. I personally use Monday.com to stay organised, delegate tasks, and see what can be automated - it helps me free up time to focus on ‘higher-priority’ work. I also share updates in Monday.com, so everyone in the team stays in the loop - it keeps communication clear, feedback quick and keeps projects moving more efficiently.

KATE MACCORA

RAY WHITE DALKEITH | CLAREMONT, WA

My productivity hack is very simple. I use lists religiously. And ensure that at the end of each day the tasks are either ticked off or moved to the next day.

RWC BOWLS INTO AUSTRALIA’S SUMMER OF CRICKET

Ray White Commercial’s national rebrand to RWC steps up a gear this summer, proudly announcing its commitment to leverage Australia’s Summer of Cricket via their national signage program, including the highly anticipated Men’s Ashes Series and a full calendar of men’s and women’s international fixtures.

Eighteen months after repositioning from Ray White Commercial to RWC, the campaign signals a major milestone in the brand’s evolution, providing a national platform to drive awareness and engagement beyond traditional commercial real estate channels.

“This is more than a financial commitment, it’s a statement,” said Ray White managing director Dan White. “We are dedicated to investing in RWC’s future, and cricket gives us the perfect stage to tell the market that Ray White Commercial is now RWC.”

Following the success of Ray White’s residential network through its AFL campaigns, the group identified cricket, and particularly The Ashes, as the ideal avenue to mirror that success for its commercial arm.

James Linacre, head of commercial at RWC, said the campaign is a critical move in extending the brand’s reach.

“You would be hard pressed to find a television or device in Australia that isn’t streaming cricket over summer.

We want to embed RWC in the national sporting consciousness, and align with a sport whose audience shares a strong synergy with our commercial client base,” he said.

Through a multi-layered campaign running from August 2025 through to March 2026, RWC will activate a widereaching national presence across cricketing fixtures featuring both the Australian men’s and women’s teams.

Ray White Group head of marketing, Todd Alexander, highlighted the strategic nature of the investment.

“This campaign allows RWC to connect with an audience that sits right within our commercial property

heartland. From national LED signage through partners MKTG, to over 5,800 mentions across SEN broadcasts, we’re ensuring the message is heard loud and clear, Ray White Commercial is now RWC,” Todd said.

“This campaign is a definitive move to entrench RWC’s new identity in the minds of the Australian public, across every boundary, innings and match highlight.”

“THIS CAMPAIGN IS A DEFINITIVE MOVE TO ENTRENCH RWC’S NEW IDENTITY IN THE MINDS OF THE AUSTRALIAN PUBLIC, ACROSS EVERY BOUNDARY, INNINGS AND MATCH HIGHLIGHT.”

MELBOURNE

The Leading Ladies of Real Estate event in Melbourne recently brought together some of the industry’s most inspiring women - leaders redefining what success, grit and growth mean in today’s property landscape.

Kicking off the afternoon was keynote speaker Sally O’Connell, CEO of Abercrombys, whose journey from investment banking to real estate leadership embodies resilience and reinvention. From navigating the sub-prime crisis to switching careers at 40, she proved that “change is not the obstacle - staying the same is".

For Sally, leadership isn’t about perfection or balance, but perspective.

“Life and leadership is not about balance,” she said.

“It’s about keeping a longer-term perspective on what really matters.”

ADELAIDE

The Leading Ladies of Real Estate: Canapés and Conversations event in Adelaide brought together 50 inspiring women for an evening of connection, insight, and purpose. Hosted by Teagan Earl, Ray White South Australia | NT sales performance specialist, the night celebrated the strength, leadership, and resilience of women across the industry.

In support of Share the Dignity, attendees heard from Bridy Bartsch, who shared how the organisation provides dignity to women and girls facing period poverty, homelessness, and domestic violence. With all proceeds from the event directed to

Her message was clear: “You need to be prepared to do the hard stuff to get where you want to go. I choose to do hard things – that is what makes me stronger.”

Jamie Mi, head of the international division at Kay & Burton, never planned a career in real estate.

A journalism graduate, a chance interview led her into the industry 16 years ago.

Today, she’s a leading international sales specialist who believes success is built on integrity and understanding people.

“One raise of your eyebrow can sour a deal,” she said.

“If you take price out of the equation and identify what’s most valuable, you will always succeed.”

Vivian Li of Ray White Wantirna shared her story of reinvention - from

high school teacher to successful agent. “Mistakes are the way to grow yourself and your team,” she said.

“I love being unbalanced and challenged.”

Together, these women reminded the audience that success in real

this cause, guests also took part in a fun “Guess How Many Tampons Are in the Jar” challenge, raising additional donations and offering the chance to win two bottles of wine.

The highlight of the evening was a thought-provoking panel discussion featuring marathon runner Jessica Stenson, two-time Australian Olympian and Commonwealth Games gold medallist, and Rachel Orchard, performance and talent coach at Volleyball Australia. Together, they

estate - and in life - rarely follows a straight path.

As Sally concluded, “You have to stay in motion and stay relevant. If you sit still, you will get left behind.”

explored themes of mental fortitude, overcoming doubt, discipline, dealing with setbacks, leadership, and worklife balance.

Their honest reflections on consistency, resilience, and personal growth deeply resonated with attendees, many of whom commented on the parallels between high-performance sport and success in real estate.

With the support of realestate. com.au as major sponsor, the event was a powerful reminder of what happens when women unite, to share experiences, empower one another, and make a meaningful impact both professionally and within the community.

SYDNEY

The final Leading Ladies event of the year delivered an unforgettable evening of honesty, reflection, and empowerment. The night opened with Sharon Fitter, who set the tone with warmth and authenticity. She spoke about growth, reflection, and owning every chapter of your story, not just the successes. She reminded the room to stay curious and open, sharing her mantra: “everyone that you meet knows something you don’t.”

Moderated by Bridgette Collis, the panel featured Ruma Mundi, a trailblazing real estate agent from McGrath NorthWest, and Ashley Van Deyk, a rising leader at Ray White Upper North Shore.

Ruma’s story is one of courage and determination. At 28, with a

BRISBANE

The Leading Ladies of Real Estate celebrated an incredible year with an intimate event at Bared Footwear’s Brisbane flagship store in Fortitude Valley. Kate Davies and Kiri Wills (CEO and head coach, respectively, of the Queensland Firebirds) inspired with insights on pressure, discipline and persistence, a true reminder that “you can’t be what you can’t see.”

It was a chance to thank our strongest supporters and reflect on a year of powerful connection. Nearly five years on, Leading Ladies is ready for greater impact, announcing a pink-tie gala with Ray White Queensland supporting The Lady Musgrave Trust and its vital work with vulnerable women and children.

Help us support the 14,000 homeless women in Queensland by spreading the word.

six-month-old and only six months’ experience in real estate, she bought her first business. “When I signed that contract, there was no turning back. I had finally backed myself without anyone holding my hand,” she said.

Raised in a military family in Kashmir,

Ruma learned early: “You’ve just got to keep moving forward.”

Ashley’s journey, though different, was equally inspiring. Starting in real estate as an assistant and moving her way up, she faced poor leadership before stepping into a hitherto undefined

leadership role. Her guiding principle: “Be who you needed when you were younger.” Now leading 30 associates, she creates space for celebration, learning, and resilience. “Associates don’t need a boss, they need someone to hold space for both the excitement and the disappointment.”

Both women shared lessons in boundaries, ambition, and self-belief. Ruma emphasised, “When you say yes to something, you’re saying no to something else.” Ashley added, “Your actions need to go in the direction of your goals.”

From entrepreneurship to mentorship, adversity to triumph, the panel demonstrated that leadership isn’t about perfection, it’s about courage, self-awareness, and backing yourself every step of the way.

/Aptronym/

ELSIE CORBY’S REMARKABLE JOURNEY

Elsie Corby’s story is one of resilience, ambition plus unwavering gratitude and hard work. A Rhodesian immigrant who arrived in Australia over 40 years ago with her husband and two small daughters.

They arrived with little more than hope and determination and to build a life.

Elsie has built a thriving real estate business alongside her son Doug, establishing Ray White Rockingham Baldivis in May 2015.

A high volume Chairman’s Elite level performer, Elsie has been winning awards for her sales performance for more than 20 years.

The Corby office is located in a family friendly and affordable area some 60km south of Perth, and the team is thriving as family values and mentorship form the foundation of their success.

When Elsie and her husband made the decision to emigrate to Australia, they were driven by a desire to escape political instability and create a better future for their two daughters.

They arrived with approximately $6,000, enough for a house deposit but little else.

Elsie recalls those early days with both humour and humility, describing how she purchased just four of everything: plates, cups, knives, forks, and towels. It was a modest beginning, but it instilled in her an appreciation that has never wavered.

“I’ve always been very appreciative that I have done well in real estate,” she said, knowing intimately how far she has come.

Before entering the real estate industry, Elsie was a stay-at-home mother while her husband built his surveying business.

When she eventually transitioned into real estate approximately 24 years ago, her journey with Ray White proved transformative. Her first day was, by her own admission, disastrous. She arrived at an empty desk with a phone and little guidance.

However, what she lacked in experience, she compensated for with determination and clear strategy.

Fresh from her course, Elsie recognised that prospecting was paramount. Dressed smartly with her leaflets in hand, she walked from house to house, offering appraisals to any homeowner she encountered. Her persistence paid off quickly, soon she was generating listings and establishing herself as a serious agent.

Elsie credits Ray White with more than just employment; she credits them with identifying her potential and providing the mentorship to help her reach it.

Famed trainer Myf Porter encouraged her to delegate household tasks and hire a personal assistant, recognising that Elsie’s talents could be better utilised elsewhere.

Through consistent training, guidance, and mentorship, Ray White invested in her development.

This support system proved invaluable, and Elsie has never forgotten the impact it had on her career trajectory.

Today, Elsie’s philosophy has shifted from personal achievement to nurturing others. She takes particular pleasure in seeing her office agents succeed, and she remains deeply conscious of how new team members are treated. Having experienced the challenges of starting from scratch, she ensures that her office provides comprehensive checklists and structured support so everyone knows exactly what is expected. Her focus has become mentorship and being a role model, giving back to others what Ray White gave to her.

Her family has flourished alongside her career.

Her son Doug is now her business partner and licensee, while her daughter Chantelle Howard and grandson Eli Sheridan, aged 29, are also in the sales team. This multi-generational involvement speaks to the values Elsie has instilled: hard work, integrity, and mutual support.

Reflecting on her remarkable journey, Elsie often marvels at what she has achieved.

The girl who arrived with nothing, carrying just the essentials for her family of four, has built a successful real estate business and a legacy of excellence.

She credits her success to three things: prospecting, hard work, and an unwavering belief that anything is possible.

When she describes Australia as “the lucky country,” she speaks from genuine conviction.

For Elsie Corby, that luck was earned through determination, vision, and the grace to help others along the way.

To her, the journey from Africa to Australia represents not just a change of location, but a transformation of dreams into reality.

Elsie's family business: Doug Corby (son), Chantelle Howard (daughter), Elsie Corby and Eli Sheridan (grandson).

Launches second edition of Regional Outlook

The Ray White Economics team has released the second edition of the Regional Outlook, a comprehensive analysis of the transformation occurring across Australia’s regional property markets.

Regional Australia encompasses more than the rural townships and farmland commonly associated with the term.

The report examines the full spectrum of markets beyond our eight capital cities - substantial coastal centres, established inland hubs, wine regions, mining towns, and agricultural communities. Each market operates according to distinct dynamics shaped by local industry, geography, and community character.

The team analyses eight distinct market segments to understand the forces driving regional success. Senior data analyst Atom Go Tian demonstrates how regional Australia has outpaced national markets, driven

by two powerful engines: affordabilitydriven lifestyle migration and commodity-based prosperity.

The report was shared via several national media outlets including The Australian and NewsCorp and contributed to around 90 TV, print and radio mentions.

Chief economist, Nerida Conisbee examines the compelling connections between commodity cycles and house prices, from wheat belt prosperity to cattle country’s growth and the dramatic boom-bust patterns in mining regions.

Head of research, Vanessa Rader explores the nuanced dynamics of wine country performance, revealing why production fundamentals outweigh prestige, the surprising economics of holiday home markets with extreme vacancy rates, and whether Australia’s iconic ‘Big Things’ influence local property values.

The report reveals regional house prices now represent 72 per cent of national levels, the closest this gap has ever been. This signals a fundamental shift where regional markets have developed sustainable economic foundations, representing genuine opportunities beyond metropolitan alternatives.

Recently, the Economics team brought the Regional Outlook directly to Townsville and Rockhampton through exclusive launch presentations, bringing commodity cycle analysis and regional market insights directly to Queensland audiences.

RAY WHITE TOWNSVILLE MANAGING DIRECTOR, SALES AGENT AND AUCTIONEER

"This is really good. This is so relevant to our community and it was lacking in the market and now Ray White is filling that gap."

NIKKY FAULKS

RAY WHITE KIRWAN PRINCIPAL

"With such market movement in Townsville, it was so beneficial for our office to see how Townsville benchmarked against other regional areas nationally. The regional outlook guide is a wonderful compilation of all regional markets and will be so valuable to share with our clients. Well done to the Economics team for proving all regional offices such a valuable resource.

GIOVANNI SPINELLA

OUR TOP SALES IN 2025

The Ray White Group has recorded an unprecedented year of property sales across Australia and New Zealand, with a whopping $145 billion worth of property changing hands, which showcases the company’s dominance in residential, marine, rural, and commercial real estate markets.

The $145 billion in sales reflects not just market leadership but the group’s commitment to exceptional service and understanding the unique stories behind every property.

Here are our top sales for the year.

Australia

11 COOLONG ROAD, VAUCLUSE, NSW
Agent: Elliott Placks
Office: Ray White Double Bay
Price: North of $60 million
38 VAUCLUSE ROAD, VAUCLUSE, NSW
Agents: Riki Tawhara and Elliott Placks Office: Ray White Double Bay
Price: $56 million
69 WOLSELEY ROAD, POINT PIPER, NSW
Agents: Adam Reichman and Elliott Placks
Office: Ray White Double Bay Price: $55 million

New Zealand

340H PAHOIA ROAD, WHAKAMARAMA

Agent: Ross Hawkins

Office: Ray White Orakei

Price: Undisclosed

31 PARITAI DRIVE, ORAKEI

Agent: Ross Hawkins

Office: Ray White Orakei

Price: $10.15 million

7 DROMORNE ROAD, REMUERA

Agents: Richard Thode and Rae Zhang

Office: Ray White Epsom

Price: $8.3 million

Rural

“JANERIN AGGREGATION”

126 MELROSE ROAD, BROOKSTEAD, QLD

Agents: Bruce Douglas and Matt Cleary

Offices: Ray White Rural Queensland and Ray White Rural Toowoomba

Price: $75 million

“GLENCOE STATION” MYOLA ROAD, BASALT, QLD

Agents: Matthew Geaney and Liam Kirkwood

Office: Ray White Geaney Kirkwood

Price: $35.5 million

“BRUCELYN & MT EMBY” 453 & 504 MOREDUN ROAD, BEN LOMOND, NSW

Agents: Andrew Starr and Lachlan Cullen

Office: Ray White Armidale

Price: $25 million

Commercial

3 FIGTREE DRIVE AND 6 HERB ELLIOT AVENUE, SYDNEY OLYMPIC PARK, NSW

Agents: Peter Vines, Victor Sheu, Ian Hetherington

Office: RWC Western Sydney and RWC

Capital Transactions

Price: Circa $90 million

Hotels

SKYE SUITES

300 KENT STREET, SYDNEY, NSW

Agents: Andrew Jackson

Office: HTL Property

Price: Circa $68 million

100 STERN ROAD, BELLMERE, QLD

Agents: Tony Williams, Mark Creevey, Matthew Fritzsche

Office: Ray White Special Projects (QLD)

Price: Circa $50 million

15-17 WAVERLEY STREET, SOUTHPORT, QLD

Agents: Mark Creevey, Christopher CznerickWojcicki, Michael Willems, Matthew Fritzsche

Offices: RWC Gold Coast and Ray White

Special Projects (QLD)

Price: Circa $30 million

337 CANLEY VALE ROAD, CANLEY HEIGHTS, NSW

Agents: Dan Dragicevich and Andrew Jolliffe

Office: HTL Property

Price: Circa $95 million

174-178 CABRAMATTA ROAD, CABRAMATTA WEST, NSW

Agents: Dan Dragicevich and Andrew Jolliffe

Office: HTL Property

Price: Circa $100 million

Projects

APARTMENT 8, BILLYARD AVE

ELIZABETH BAY, NSW

Agent: Eddie Mansour

Office: Ray White Projects NSW

Price: Circa $24 million

PENTHOUSE, 45 HALL STREET, BONDI BEACH, NSW

Agent: Eddie Mansour

Office: Ray White Projects NSW

Price: Circa $22 million

APARTMENT 402, 28 CROSS STREET, DOUBLE BAY, NSW

Agent: Eddie Mansour

Office: Ray White Projects NSW

Price: Circa $13 million

Marine

2010 SUNSEEKER 30M

Sourced and settled in Hong Kong

Agents: Tom Kutt and Brock Rodwell

Office: Ray White Marine

Price: Withheld

2026 FERRETTI 860

Being built in Italy to Melbourne client

Agent: Brock Rodwell

Office: Ray White Marine

Price: $15 million

2025 TECHNOHULL ALPHA 50

Built in Greece and delivered to Sydney to high-profile hospitality figure, the fastest tender on the harbour.

Agent: Brock Rodwell

Office: Ray White Marine

Price: $2.5 million

OUR TOP FIVE AUCTION STORIES

BIDDING WARS, RECORD PRICES, AND SURPRISE OUTCOMES:

The auctions they’ll always remember

In the world of real estate, few experiences rival the electric energy of auction day.

It’s where months of preparation, marketing expertise, and unwavering dedication culminate in those heart-stopping final moments before the hammer falls.

For our agents and auctioneers, every auction tells a story - of first-home buyers whose dreams hang in the balance, of families ready to embark on their next chapter, and sellers watching years of memories transition into new beginnings.

Below our members share their most memorable auction experiences - the ones that still give them goosebumps, the unexpected twists that kept everyone on the edge of their seats, and the lifechanging results that made it all worthwhile.

For Ray White Upper North Shore agent Jessica Cao, choosing her most memorable auction of the year was difficult.

“I have so many, it’s hard to choose,” Jessica said.

However, she said the auction of 10 Archbold Road, Roseville in NSW was definitely one to remember.

The property sold for $3.36 million with four registered bidders and a crowd of 70.

“It was 9am, raining, a Saturday, vendors had a failed campaign with another agency (I was on their first round shortlist but lost the listing to that agency), exhausted and didn’t expect much even though we had good feedback throughout the campaign,” Jessica recalled.

“The vendors didn’t even remember that I told them that they needed to be on site.

“When I called them at 8.55am to see where they were, they told me they went to Chatswood.”

Jessica said the auction started 10 minutes late because she and her team waited for the vendors to come back.

“They could not believe the huge crowd on site. They could not be happier that the house was sold, and sold for more than their expectations,” Jessica said.

“Every house has a right buyer and it deserves a good campaign.

“Past failure doesn’t define the product or the result can be achieved with the right strategies.”

She said since the successful auction, the vendors have become Ray White advocates.

“I am so happy that I could help them move on, they upsized smoothly,” Jessica said.

John Morris’s most memorable auction

For South Australian legendary auctioneer John Morris, calling the auction of 19 Tyrie Avenue, Findon in September was at the top of his list of most memorable auctions this year.

The four-bedroom property was marketed by Ray White Salisbury’s Justin Irving.

John said the sellers were about to clean the place up as their mother was a hoarder.

“They cleaned the place maybe every 18 months while she was alive but she would somehow still accrue a lot more stuff,” John said.

“Justin told them to sell the property ‘as is’, meaning they are buying everything - the land, the house, and all the belongings.”

He said there were 35 registered bidders, six of whom participated at the auction in front of a crowd of 150. The property sold for $1,339,000.

John said he streamed the auction from his Ray Ban Metas for the first time and was thrilled to see the auction covered “quite extensively” in The Advertiser and also realestate.com.au.

He said allowing the sellers to go ahead with the auction without the extra added pressure of having to clean up and style the property made the process easier.

“Justin knew that the majority of interested parties would be developers so the owners would have been throwing away money if trying to add value to the home,” he said.

Billionaire’s Gold Coast penthouse sells for $11m

A sprawling two-level Gold Coast holiday penthouse owned by property giant Harry Triguboff sold for a whopping $11M under the hammer in October.

The penthouse in the Silverpoint building at 51/3510 Main Beach Parade, Main Beach was marketed by Ray White Main Beach agent Robbie Graham and Ray White Bell Group chairman Andrew Bell, and sold in front of a crowd of 55 people.

“We were privileged to be entrusted with the sale,” Robbie said.

“It was an honour to represent the ‘King’ of Australian property in the sale of such a landmark Main Beach penthouse.

“It was a strong nation-wide marketing campaign working together with Andrew Bell.”

A Melbourne family, who were present at the auction, won the final bid and will now use it as their weekender.

Robbie said the family would undertake a major renovation of the penthouse.

The four-bedroom, five-bathroom penthouse spans 918sqm, with wide wraparound balconies, a private lift lobby, and one of the largest enclosed rooftop pools and entertaining terraces in the city, Robbie said.

He said Harry was on the phone from Sydney listening to the auction unfold.

“There was strong competitive bidding,” Robbie said.

“Bidding opened up at $6 million and it was strong from there.

“Harry was over the moon with the result and happy that after 35 years it has gone to someone to create their own memories.”

Kevin’s most memorable auction

Ray White The Bayside Group director and chief auctioneer Kevin Chokshi’s auction of 11 Crawford Street, Cheltenham was a standout moment for both his seller and team.

In September Kevin auctioned property in front of a crowd of 50.

The property sold for $2,013,000 with five bidders eyeing the site.

“From day one, the owner placed complete trust in our guidance - we provided tailored recommendations on key improvements and presentation enhancements to elevate the property’s appeal before going to market,” Kevin said.

“That proactive approach ensured the home launched in its very best light, generating strong engagement from the outset.”

Kevin said throughout the campaign, his team went above and beyond to nurture every buyer opportunity.

“One committed interstate buyer required additional support, and we delivered - organising personalised walkthrough videos, extra communication, and

flexible access to keep them fully connected to the home.

“Their involvement proved crucial on auction day, helping create competitive bidding that ultimately drove the price well beyond expectations.

“The energy in the crowd, the spirited bidding, and the exceptional final result made this auction truly memorable.”

Kevin said his seller was absolutely “over the moon” not just with the outcome, but with the entire experience.

“Crawford Street showcased the power of expert preparation, strong buyer relationships, and a strategy executed with care and confidence from start to finish,” he said.

Agent makes life changing phone call to cement client’s future

When Ray White Manukau agent Ash Singh listed a Papatoetoe unit of his client Alison, he knew this was an important sale for her, as she planned to make a move into a retirement village.

When the sale price was not quite stacking up, Ash did all he could to make sure Alison’s move was as smooth as possible.

“My client, Alison , is an older woman who was selling her unit to move into a retirement village,” Ash said.

“The property went up for auction, but paused for negotiation for around three hours at a price that wasn’t quite enough to meet the price of the property she’d purchased at the retirement village.

“I jumped on the phone to the village she’d bought in and managed to renegotiate her purchase price.

“That gave her the flexibility to accept the offer on her Papatoetoe unit, which meant she could go ahead with the sale and make her final move.”

Alison said: “Ash went above and beyond. Without him my house would not have sold. He explained everything at my speed, he didn’t push, and he settled all my doubts. I could not have asked for a better or nicer agent than Ash”.

ONE-OF-A-KIND PROPERTIES

The agents trading ordinary for extraordinary

While most real estate agents stick to suburban homes and city apartments, a select few have carved out niches in the extraordinary.

After almost 25 years’ at their much-loved Murray River clifftop home Ann and Grant Hall made the decision to downsize and move to a retirement community.

Their four-bedroom, two-bathroom property at 1129 Murrayview Road, Sunlands is just two hours from Adelaide and marketed by Ray White Riverland agents Greg Cram and Patrick Larkin.

Greg described the property as a “showpiece estate”.

“This is more than a home - it’s a lifestyle, a sanctuary, and a landmark address on the Murray,” Greg said.

Queensland home with private backyard airstrip hits the market

Retired airline employees Kenneth Saward and Denese Smith listed their ‘one-of-a-kind’ home in the Whitsunday region - with an 1,410 metre airstrip in the backyard.

The four-bedroom, two-bathroom home is in an airpark at Lot 4, 12 Air Whitsunday Road, Flametree, and just over the hill from Airlie Beach.

The property was marketed by Ray White Whitsunday principal Mark Beale.

Mark said the property was one-of-a-kind, and ideal for buyers seeking a permanent home or a fly-in fly-out base.

The Whitsunday Aviation Village Estate (WAVE) has 57 freehold landblocks and 30 leasehold commercial sites.

One-of-a-kind hinterland home with two private waterfalls for sale

Acreage properties on the Sunshine Coast are in demand with a $7 million property nestled in the hinterland with not one but two private waterfalls.

The five-bedroom, five-bathroom property is known as ‘Waterfall Retreat’ and located at 55 Trail Road, Maleny.

Ray White Maleny agents Allister Millican and Justin Smith marketed the 23 ha jaw-dropping property.

“I can’t think of any other properties in Australia where you can live next to two waterfalls,” Allister said.

Allister, who has seen an increase in demand for acreage properties, said Waterfall Retreat was just 2km from the heart of Maleny and was “far more than a home”.

“There is a 30 metre cascade over which the main residence is dramatically poised,” Allister said.

Versace apartment attracts interest worldwide

A Pyrmont apartment decked out in Versace attracted attention from buyers all over the world.

Located at 41/56A Pirrama Road, the apartment is being marketed by Ray White Everest Group agent Fan Li on behalf of his sellers who bought the apartment, already designed with Versace, 10 years ago.

“The original owners input the Versace design in the very beginning when it was built in 2008,” Fan said.

“It cost about $4 million to complete the Versace design, with all real Versace including the carpets and the fireplace. Even the intercom is Versace.

“There’s lashings of 24k gold from the bathrooms to the door handles.”

Fan said he had had enquiry from buyers outside of Sydney, including multiple continents.

“I have some enquiry from America from buyers who want these Sydney views. We also have another enquiry from Europe,” he said.

While the Versace design is certainly unique, it wasn’t necessarily a drawcard for many buyers.

“Some people don’t like Versace,” Fan said.

“But they are attracted to the views, the location, and the marina berth. They can always change the design.”

OUT OF THIS WORLD:

Historic telescope finds new orbit with local buyers

In what may be Australia's most astronomical property sale, the iconic Molonglo Observatory Synthesis Telescope and a satellite sold at auction for $1.25 million, proving the sky really is the limit.

The 84-hectare NSW property, complete with its cross-shaped 1.48km radio telescope, attracted interest from two distinct groups, according to Ray White Bungendore selling agent Ellie Merriman.

The property at 1152 Hoskinstown Road, Hoskinstown, was sold on 4 October.

Ellie said astronomy enthusiasts were captivated by nearly 60 years of scientific history, and local farmers eyed off some of the region's finest grazing land.

“The sale attracted considerable local interest, including parties with historical connections to the land, which was originally resumed by the government for the observatory's construction,” Ellie said.

The observatory, operated by the University of Sydney's School of Physics since 1965, was a pioneer in radio astronomy.

It mapped the entire southern sky through the Sydney University Molonglo Sky Survey, detected fast radio bursts, and trained generations of astronomers who lived in the on-site student quarters while conducting their research.

Retired in 2023 to make way for next-generation facilities like the Square Kilometre Array, the site includes a three-bedroom fibro cottage, student residence, administration building with offices, workshop, and a satellite dish.

"The new owners plan to use the property for grazing and cropping, with discussions underway about potentially restoring the decommissioned telescope and buildings," Ellie said.

No-reserve auction attracts huge crowd, fierce bidding

A Brisbane home sold for $1,532,500 at a no-reserve auction which attracted 33 registered bidders and a huge crowd of onlookers.

The property at 316 Buckland Street, Nundah was marketed by Ray White Clayfield’s Nick Kourparitsis in October and attracted plenty of media attention before and after the property sold under the hammer.

The property, in Nundah on Brisbane’s northside, included a three-bedroom, two-bathroom character home on an 820sqm block.

Nick used a “no reserve” auction strategy and said he would definitely do it again.

“This strategy has its merits and it definitely works to create competition,” he said.

Ray White Collective business owner and auctioneer Haesley Cush said he was ecstatic to see the seller get such a great result after putting his faith in the market and going with a no reserve auction.

The no-reserve auction was held at a packed Ray White Collective auction event at The Calile Hotel over the weekend with more than $47.5million in property sold as part of the event.

Unsusual and unforgettable commercial deals in 2025

In a year of record-breaking commercial transactions, several unique deals have captured attention for their rarity, location, and the remarkable properties involved. The media were certainly hungry for more too, with all of these receiving plenty of attention across the grapevine.

THE CLEVELAND COURTHOUSE QUEENSLAND

One of Brisbane’s most iconic waterfront properties, the Cleveland Courthouse, sold under the hammer for $4 million in a picture-perfect on-site auction that drew a crowd of more than 80 onlookers to Shore Street North.

The property was m arketed by Nathan Moore and Alex Sinclair from RWC Bayside through a robust four-week campaign. With Moreton Bay glistening at high tide and clear blue skies overhead, eight registered bidders gathered for what was one of the most anticipated Redlands auctions of the year. Built originally as a courthouse, the heritage-listed property is perched on a 1,290sqm site with more than 20 metres of direct bay frontage. In recent decades, it operated as a beloved hospitality venue, known for its period features, including timber floors, exposed brickwork, and a working fireplace.

THE RICHMOND MAZE TASMANIA

Trevor Fox and Tom Balcombe from RWC Tasmania successfully negotiated the sale of 13 Bridge Street, Richmond, home to the popular tourism attraction, The Richmond Maze.

The unique freehold hospitality and tourism property was acquired by an international buyer, following a competitive campaign that attracted significant interest from both local and offshore parties.

The sale price remains confidential. Positioned in the heart of Richmond, one of Tasmania’s most visited and photographed historic towns, the property is a rare and modern offering in the tourism space.

Featuring a purpose-built restaurant and café, landscaped gardens, and two distinctive mazes, the site has become a landmark for both visitors and locals alike.

A tiny and highly recognisable piece of Hastings Street real estate changed hands, with the standalone 8sqm kiosk at 8/18 Hastings Street selling for $1.105 million through RWC Noosa & Sunshine Coast.

The sale was negotiated by John Petralia and David Brinkley, who said the property generated strong interest thanks to its location, visibility and rare standalone structure in one of Australia’s most visited retail precincts.

“It might be one of the smallest structures on Hastings Street, but it’s certainly one of the most well known,” said John.

Originally used as a tour bookings booth, the kiosk evolved with the times, becoming home to various food-based businesses in recent years.

The new owners are a well-established coffee business with more than a dozen locations across three states.

HASTINGS STREET KIOSK, NOOSA HEADS QUEENSLAND

Judi can jump

She’s the Ray White Paddington agent who literally leaps into action after every sale.

Judi has turned post-auction celebrations into an airborne art form and her buyers and sellers love it.

While most real estate agents might pop a champagne cork or shake hands after a successful auction, Judi takes a different approach - she jumps for it.

The Ray White Chairman's Elite performer has become something of a local legend in Brisbane's western suburbs, not just for selling around 70 homes a year, but for her signature celebration: a post-auction photo jump that's become her trademark.

"It releases all the tension and energy - the build up that people get over an auction," Judi said.

"It's lovely to put the sold sticker up, but the jump? That's when the real celebration begins."

"What started as a spontaneous moment of joy has evolved into an anticipated ritual," Judi said.

"People ask if they can jump with me," she laughed.

"We talk about what we're going to do beforehand, and it's so much fun.

“There's even technique involved. You have to tuck your legs up. But what's hilariously funny is when it doesn’t work we look like we're on the toilet!"

"The timing debate is real," Judi said.

"We count to three - but do you jump on three or after three? It's become a running joke with Michael (Kleimeyer), who likes to outdo me - he's a champion at it,” she said.

“After more than nearly two decades in the business, these jumping photos have become such an institution that buyers and sellers now expect them.

“People don't just want to be on our Instagram - they're expecting it.”

Property comes full circle with Ray White

Ray White Upper North Shore agent Jessica Cao recently sold a home at 3 Pleasant Avenue, East Linfield, under the hammer for $4.98 million.

Her vendors had lived in the home for more than 30 years, after buying the home from Ray White in 1992.

They even found the old Ray White newspaper advertisement for the property from the time they bought it.

“We’ve been here almost 34 years and when you sell a house that’s been your family home for so long it’s hard to put a price on it, but we’re really happy with the result,” the seller said.

“We know everyone on the street and there were so many neighbours coming out to support us.

“Jess and her team were phenomenal. They did a great job and we’re really happy with the result.

“We sold our previous home by auction but the prices were quite different in 1992.

“We felt really positive vibes the whole way through and Jess made it look so easy even though we know she worked really hard!”

Jess said the property had come full circle with Ray White, after being sold by Ray White in 1992, and again more than three decades later!

Ray White Inverloch celebrates young talent at local soccer club

Ray White Inverloch has continued its commitment to supporting local youth sport with the presentation of the Rising Star Award at Inverloch Stars Soccer Club in September.

The Rising Star Award, established in honour of the soccer club's founding members, recognises a local club member who has demonstrated exceptional determination, team spirit and skill throughout the season.

Ray White Inverloch has sponsored this ongoing trophy and award for three years.

Principal Fiona McMahon-Hughes said: “The Rising Star Award is a great opportunity to recognise and encourage young people in regional towns”.

"We chose to sponsor this club because it helps to foster great relationships and encourages a wide range of ages to get involved in local sport for the benefits not only physically and mentally but also provides a safe space within the town."

Fiona said the annual award ceremony celebrates the achievements of talented young players while reinforcing the importance of community sport in regional Victoria.

“Inverloch Stars Soccer Club continues to be a vital part of the local sporting landscape, providing opportunities for players of all ages and skill levels to participate in organised sport within a supportive community environment.”

Ray White members bring the holiday spirit

With the holiday season fast approaching, we asked some of our members how they liked to spend their holidays.

Honestly, my favourite thing over the holidays is just being surrounded by my big, loud Italian family. There’s always way too much food, everyone talking over each other, and that warm chaos that just feels like home. Christmas Day is all about the lasagna, it’s non-negotiable in my household. We all pile around the table for hours, eating, laughing, and telling the same stories we’ve told a hundred times. It’s simple, but it’s my favourite part of the year.

We enjoy spending quality time with our families and watching our nine-year-old daughter open presents, sharing a nice bottle of shiraz with my father, simple stuff.

Our holiday traditions look a little different these days. With our children now grown and many with families of their own, we come together for a fun-filled Christmas lunch or dinner in early December. On Christmas Eve, instead of gifts, each of our children receives a personalised hamper filled with treats chosen just for them.

JOSEPH

The holiday season is a time for me to reflect on the last 12 months and plan ahead. Personally I like to slow down and break my routine which is very time oriented and on some days I do not even wear a watch. I love to enjoy good food with family and friends, soak up the sun and water and celebrate the year that was.

JESS NGUYEN

RAY WHITE MARSDEN

For me, the holidays are all about slowing down and spending time with the people I love. I really appreciate the chance to unwind - catching up with family and friends, sharing good food, and putting my feet up with a nice glass of wine. It’s those simple moments of connection and calm that make the season so special.

Ray White Rural's Vicki Pain marks 20 years of growth, grit and community connection

Ray White Rural is proud to celebrate 20 years of dedication from Vicki Pain, principal of Ray White Rural Dayboro | Eumundi.

Over two decades, Vicki has become known for her curiosity, resilience, and unwavering drive to stay ahead, thriving on challenge and innovation.

“I love being told I can’t do something, because then I go and do it,” Vicki said with a cheeky smile.

“The Ray White Rural brand keeps me challenged, energised and always learning.”

Vicki values the balance of being a local agent while being supported by Australia’s largest real estate network.

This combination of community connection and national strength has anchored her growth and motivated her through every milestone. Her energy comes from results, relationships, and seeing her team grow, reflecting her dedication to both clients and colleagues.

The expansion into Eumundi was a defining moment, and the team has since grown to 12, demonstrating her leadership and commitment to nurturing talent.

As a mentor, business leader, and grandmother, Vicki embodies grit, empathy, and heart, inspiring those around her.

Through every challenge and achievement, Vicki remains motivated by learning, connection, and the satisfaction of building something meaningful for her community and her team. Her 20-year journey is a testament to perseverance, passion, and the power of people.

Why

Lachlan

calls

the Royal Flying Doctor Service a ‘lifeline’

Life in the bush can be unpredictable, and access to urgent medical care is often a long way off.

Lachlan Cullen of Ray White Rural Armidale | Guyra had the foot peg of a motorbike go through his knee and the Flying Doctor Service was called.

Lachlan said he was stitched up at a neighbour's airstrip in the middle of the night thanks to the immediate care provided by the medical team.

In another instance, the Flying Doctor Service transported Lachlan’s chronically ill wife, just eight days postpartum, toward Broken Hill.

Along the way, an emergency stop at Milparinka saw the plane bogged on the airstrip, only to be pulled free by a front-end loader with patients safely on board.

The Ray White Rural brand keeps me challenged, energised and always learning.

"Out here in the bush, we’re a long way from help when things go wrong. The Royal Flying Doctor Service has been there for my family more than once, and I can tell you rural Australia is incredibly grateful,” Lachlan said.

“Without them, we’d be in real trouble. They’re not just a service, they’re a lifeline.”

He said his family’s personal experiences highlight how vital the Flying Doctor Service is for rural Australia.

“In remote communities, professional help is often hours away. Supporting this service ensures lives are saved when it matters most,” he said.

“Every donation helps keep the bush safe and connected to essential care.”

19 TH REAL ESTATE OF ORIGIN

RECORDS BROKEN, SPIRITS SOARING

From dawn to dusk on 14 October, the Ray White network across Australia and New Zealand united for the 19th annual Real Estate of Origin (REOO), a 12-hour performance marathon celebrating teamwork, energy, and results. Running from 8am to 8pm, this year’s event reached new heights, bringing together thousands of agents, property managers, and business development managers in a powerful display of collective effort.

The results were exceptional. The network made 127,593 calls and booked 14,439 appraisals; a recordbreaking performance and a new benchmark for the group. That’s one appraisal for every nine calls.

Queensland once again led the charge, securing top honours across residential, property management, and commercial with 5,492 appraisals. New Zealand followed with 4,710, and Victoria | Tasmania contributed 1,597, collectively driving momentum that will fuel listings and sales in the months ahead.

Ray White Manukau claimed the Top Appraising Office title with 516 appraisals, while their wider group (Manukau | Manurewa | Mangere Bridge | Mangere) earned Top Appraising Group. Individually, Charlie Brothers of Ray White Manukau topped the leaderboard with 161 appraisals, taking out Top Appraising Salesperson.

The Top Calling Office award went to Ray White United Group with 4,174 calls, and Rumtin Abedi (Ray White Carlingford) won Top Calling Salesperson.

More than 333 property managers and BDMs joined the action, proving REOO is far more than a salesonly event. Each state deployed unique call hooks, turning conversations into opportunities. Regional standouts included Alex Beker (Ray White Redcliffe), Sara Kearines (Ray White Dubbo), and Harj Dhindsa (Ray White Takanini).

Supporting from behind the scenes, Concierge Airways completed 4,970 calls across 45 offices, generating 554 appraisals at an impressive 30.7 per cent lead rate, alongside the high energy and coaching they’re known for.

Huge thanks to sponsors REA, Telstra, Concierge, Be Seen, REassist, and NurtureCloud for powering this record-setting event.

With excitement already building for the 20th REOO in 2026, one thing is clear: when the Ray White network comes together, the sky’s the limit.

MARKETING ACCREDITATION ROUNDTABLES

The Ray White Marketing Accreditation Program FY24/25, recognised marketers, administrators, and agents who demonstrate exceptional understanding and execution of Ray White’s marketing standards. Participants progressed through Bronze, Silver, and Gold accreditation levels by completing structured training across brand, social media, and design/media/ communications.

Each level builds on the last, from ensuring on-brand social media, compliant signage, and correct property boundaries at Bronze, to higher engagement standards, correct logo usage, and completion of the Ray White Survey at Silver. Gold accreditation rewards excellence through advanced training, strong on-brand adoption, and consistent communication performance.

Accredited members gained access to exclusive benefits including official email signatures, certificates, social assets, and, for Gold members, an invitation to the prestigious Gold Roundtable event. The program champions best-practice marketing and brand consistency across the Ray White network.

ROUNDTABLE EVENTS

At the end of 2025, the marketing team held events in Adelaide, Brisbane, Melbourne and Sydney to celebrate and connect with accredited gold members.

The days were an exercise in understanding what our marketing representatives value from the group, what seems to work within their own markets, and what they think would drive value for their customers.

There was discussion and group activities, where strategies and ideas came to life in the context of the corporate marketing team’s operations and offering.

Adelaide Schmidt from South Australia remarked: “our Barossa, Two Wells and Clare teams had a great day! Thank you so much. We came out of the day with fresh and new ideas.”

O MMUNITY COMPASS

Vivien Yap supports homelessness in Perth

Some 150 clients of Ray White Dalkeith | Claremont principal, Vivien Yap gathered for ‘An Evening to Transform Futures’ in Perth recently.

This exclusive event brought together homeowners and investors for an evening focused on both understanding Perth's dynamic property market and supporting vulnerable members of the community through fundraising for homelessness.

The event raised $37,180 for the Homes for Homes, a charity working to provide accommodation and support services for vulnerable people facing homelessness across Western Australia.

The social enterprise created by The Big Issue operates on a simple promise: when a home sells, 0.1 per cent of the sale price will be donated to help build homes for those in need.

Homeowners register their property, and the organisation adds a caveat or administrative advice to the property title as a reminder of the donation promise. When the property is eventually sold, a tax-deductible donation of 0.1 per cent of the sale price is made to Homes for Homes.

Pink and Pearls for a Purpose

Top agent Sonya Treloar recently raised $104,000 for Hummingbird HouseQueensland’s only children’s hospice.

A deeply personal mission drove Sonya Treloar of Ray White Bridgeman Downs.

Her "Pink and Pearls for a Purpose" event represented more than just a charity lunch, it was a powerful call to action born from profound personal experience and unwavering commitment to Queensland's most vulnerable families.

Hummingbird House stands as more than a medical facility; it's a sanctuary created from the personal journey of founders Paul and Gabrielle Quilliam.

After their own experience as foster parents to a child with complex illness, the Quilliams recognised the urgent need for a "home away from home", a peaceful refuge where families could find solace, support, and simply be together during their most challenging moments.

The hospice provides essential short breaks, critical family services, and compassionate end-of-life care in a serene, comforting environment where children can live fully, regardless of their prognosis.

Sonya’s dedication to Hummingbird House stems from her own heartbreaking experience.

"THIS ISN'T JUST ABOUT RAISING MONEY, IT'S ABOUT CREATING A COMMUNITY OF SUPPORT AROUND FAMILIES WHO NEED IT MOST."

Having tragically lost her six-week-old baby Blake, she intimately understands the immense, isolating challenges these families face daily.

"When I helped the Quilliams navigate the complex property acquisition process for Hummingbird House, I knew this was more than just a real estate transaction, it was about creating hope," Sonya said.

Despite numerous complexities and unexpected turns, the founders successfully partnered with Wesley Mission, and as Sonya noted, "the rest is history".

"This isn't just about raising money, it's about creating a community of support around families who need it most," she said.

Ray White Nundah sleeps out for homelessness awareness

Ray White Nundah proved giving back to the community can bring a team together in the most unexpected ways.

In October, nine team members - and one very enthusiastic golden retriever named Louis - swapped their beds for air mattresses, camping mats, and office beanbags to participate in A Night Without Home, raising $1,160 for homelessness.

A Night Without Home is an awareness and fundraising initiative held throughout October to help end homelessness in Australia. Every dollar raised accelerates the impact of organisations dedicated to driving innovative and sustainable solutions to ending homelessness through the A Home for All Foundation.

support, and family services. After the sleepout, the team donated all their blow-up mattresses to the organisation to help them continue their vital work.

The evening kicked off at 6.30pm with pizza from a local favourite before the team set up their makeshift beds between and under the office desks. Some team members got creative, with a couple of the team building a cosy den beneath their workstations.

The statistics are sobering: more than 122,000 Australians don't have a safe, secure place to call home each night, with 94 per cent of them hidden from view - couch surfing, sleeping in their car, or moving from one temporary accommodation to the next.

When the Ray White Nundah team first spotted the sleepout initiative in The Insider, the decision to participate came naturally.

"Homelessness and mental health are issues we see firsthand in our local Nundah community, so the cause really hit close to home," said head of operations, Michelle Wilson.

The office's commitment to their local area runs deep. They're actively involved with Northside Connect, a local not-for-profit providing legal advice, domestic violence

The team gathered around the office TV for movies, complete with popcorn and snacks. Louis the golden retriever (pictured left) kept spirits high, snuggling with everyone throughout the evening. By midnight, the chatter finally quietened down, and most managed about 4-5 hours of sleep before the early risers began stirring.

Michelle was up at 4.10am for the gym, tiptoeing past the mattresses when she heard a sleepy "take me with you, Michelle".

By 5am, most of the team was heading home for showers and much-needed coffee. The early start and uncomfortable sleeping conditions gave the team a small glimpse into the daily reality faced by those experiencing homelessness.

"We would 100 per cent do it again," Michelle said.

"Not only did we raise awareness and funds for an important cause, but it also brought our team even closer together. It was a great reminder of the power of teamwork and community, and how fortunate we are."

The Ray White Nundah team's participation in A Night Without Home demonstrates the real estate industry's commitment to addressing the housing crisis. By choosing to spend an uncomfortable night in their office, they've helped raise both funds and awareness for the 122,000 Australians who face this reality every single night.

Ray White has so far raised over $44,000 towards the A Home for All Foundation.

Scan the QR code to find out how you can get involved.

“IT WAS A GREAT REMINDER OF THE POWER OF TEAMWORK AND COMMUNITY, AND HOW FORTUNATE WE ARE.”
“OUR CONCIERGE TEAM MEMBERS WERE SHOCKED BY SOME OF THE STATISTICS SHARED, INCLUDING THE FACT THAT HOMELESSNESS IS NOT ALWAYS VISIBLE, WITH 94 PER CENT EITHER COUCH SURFING, LIVING IN CARS OR IN TEMPORARY ACCOMMODATION,

NOT NECESSARILY LIVING ON THE STREET.”

Concierge takes on A Night Without Home

Eight members of the Concierge team swapped their comfortable beds for sleeping bags on the office floor, raising $900 to support A Home for All's mission to end homelessness in Australia.

The decision to participate came during the announcement of A Night Without Home at Connect, where the team was confronted with sobering statistics about Australia's homelessness crisis.

"Our Concierge team members were shocked by some of the statistics shared, including the fact that homelessness is not always visible, with 94 per cent either couch surfing, living in cars or in temporary accommodation, not necessarily living on the street," said Ray White Concierge CEO, Kelly Tatlow.

“We shared stories of people we knew in these situations and decided that we wanted to participate in this initiative to primarily raise awareness and also raise funds."

Spending the night together at their Concierge offices gave the team a glimpse into the daily struggles faced by those without secure housing. The discomfort was immediate and eye-opening.

"In the morning, we all discussed how sore our bodies were, how difficult it was to get to sleep with bright lights - our exit lights - how we felt not having showers and generally how lucky we were to go home to comfort,"

Kelly said.

"We will definitely do this again and encourage more of our team to be involved. We are still raising money and doing what we can to raise awareness."

With $900 raised so far and donations still coming in, the Concierge team is making a tangible difference in the fight against homelessness while deepening their understanding of an issue that affects more than 122,000 Australians every night.

We’d love to hear the wonderful things you’re doing in your community and with charities. Drop us a note at together@raywhite.com

BUILT ON COMMUNITY:

How Ray White gives back where it matters most

From safe spaces for school students to tackling homelessness, partnerships across our network reflect what we know best: strong communities matter.

Real estate has always been about more than bricks and mortar. It's about the streets we work on, the neighbourhoods we know by name, and the people who make those places home.

With offices across Australasia - from busy city centres to quiet regional towns - we're uniquely positioned to see both the challenges our communities face and the incredible organisations working to address them.

Across our network, offices are showing up for their communities in countless ways - through local initiatives, grassroots partnerships, and causes close to their hearts. Alongside these individual efforts, there are also group-wide partnerships available to the network, designed to amplify impact and provide practical ways for offices to contribute to meaningful change.

they're lost, scared, being followed, or simply need to contact a parent or carer.

For offices wanting to be part of it, the process is straightforward - sign up, complete a Working with Children Check (or use an existing one), donate $250, and receive training to become an accredited Safe Space for the year.

It's a simple concept with real impact. A child who misses their bus, feels unsafe walking home, or experiences bullying outside school gates now has somewhere to turn. Offices - already highly visible on nearly every high street - become trusted community anchors where young people know they'll find a listening ear, a phone to call home, and a safe place to wait.

We’ve gained steady traction. What began with one office in New South Wales has spread across the country to over 38 offices - from Ray White Darwin in the Northern Territory's far north all the way to South Australia at Ray White Renmark.

"SAFE SPACES GIVES RAY WHITE BUSINESSES A WAY TO SUPPORT YOUNG PEOPLE IN THEIR COMMUNITIES, AND IT WORKS ALONGSIDE THE MANY WAYS FRANCHISEES ARE ALREADY GIVING BACK LOCALLY"

One of the newest initiatives available to offices began in 2024 through our partnership with You Can Sit With Me (YCSWM), an inclusive, peer-led program designed to reduce bullying, social isolation, and school refusal. Founded by Sophie Sparks, YCSWM recently received Tier 1 prevention program recognition from the Australian Government’s Anti Bullying Rapid Review report.

In perfect timing, the program also celebrated its 10th year of creating safer, more supportive environments for students across Australia - a milestone our director of special projects, Samantha White and head of organisational development, Natalie Hortz were proud to attend.

The partnership brought Safe Spaces to life: participating offices display a Safe Spaces sticker in their window, signalling to students that trained staff inside are ready to help if

"The uptake across the network has been really encouraging to see. Safe Spaces gives Ray White businesses a way to support young people in their communities, and it works alongside the many ways franchisees are already giving back locally," Natalie said.

As we move into 2026, the goal is to expand even further across the Ray White network, ensuring more young Australians have access to help when they need it most.

For many offices, the decision to stay involved after their inaugural year has been a straightforward one.

"Being a Safe Space is something our team takes seriously, and we can see the sticker in our window means something to local families. Renewing for another year was a no-brainer - as a father to four children myself, knowing we're a safe space for kids in our area is something we’re genuinely proud to be part of," said Ty Zink, director of Ray White Eastlake Macquarie.

BEYOND THE STICKER

Safe Spaces is one of several partnerships available across the network, each designed to support different aspects of community wellbeing - and each offering practical ways for offices to get involved.

Our partnership with Black Dog Institute, for example, isn't just about fundraising. As Australia's only medical research institute dedicated to mental health research for all ages, their work supports both employee wellbeing and broader community mental health. Through the Ray White Shop, between 2.5 and five per cent of gross sales are donated to Black Dog Institute, funding research that transforms into practical clinical services, educational programs, and digital tools. For offices looking to support workplace mental health, this partnership provides both impact and infrastructure.

Then there's A Home For All Foundation, an industry-led initiative uniting Australia's property sector to tackle homelessness and housing insecurity. With Natalie Hortz serving on the Foundation's Advisory Committee, this partnership channels our industry's unique position - every day we help people find homes, and this work extends that commitment to the 122,000 Australians who don't have a safe place to sleep each night. Offices can participate through fundraising initiatives like "A Night Without Home" and other campaigns throughout the year.

In New Zealand, our longstanding partnership with Ronald McDonald House Charities has been running since 2007. When families face their most challenging moments - with a seriously ill child requiring treatment far from home - RMHC provides a place to stay close by, free of charge. Each year, offices across New Zealand raise over $100,000 through the House to House campaign, community events, street collections, and the Business Club program. Many teams also volunteer to cook dinners for families, and our auctioneering skills regularly support fundraising events.

"BEING A SAFE SPACE IS SOMETHING OUR TEAM TAKES SERIOUSLY, AND WE CAN SEE THE STICKER IN OUR WINDOW MEANS SOMETHING TO LOCAL FAMILIES."

WHY IT WORKS

Every day, we help families find homes on the very streets where these partnerships make a difference. That gives us both a unique perspective and a responsibility.

Our franchisees across the network understand this instinctively. Many run their own local initiatives, support community groups, and champion causes close to their hearts. It's part of the DNA of what makes Ray White more than a real estate group - it's a network of people genuinely invested in the places they serve.

As we continue to grow the Safe Spaces initiative and deepen our other partnerships, we're reminded that the strongest communities are built by people who care. Whether it's a child finding help on their way home from school, a family staying close to their unwell child, or someone experiencing homelessness receiving vital support, these moments matter.

And we're proud to play our part in making them possible.

Learn more about these partnerships and how your office can get involved by visiting raywhite.com/charitablecommunity-initiatives

We’d love to hear from you!

Contact together@raywhite.com to share your office’s stories of the community and charitable initiatives making a difference in your local community.

To learn more about registering your office as a Safe Space, contact the You Can Sit With Me team directly at sophie@youcansitwithme.net.au

10KADAY Challenge raises over $72,000 for Giant Steps School

For the third consecutive September, the team at Ray White Lower North Shore Group traded office chairs for walking shoes, all in the name of supporting Giant Steps, with the '10KADAY' campaign.

The wellness initiative uses a daily walking challenge to drive fundraising and awareness, and has successfully raised $72,772 for the Gladesville-based school for children with autism.

The campaign calls on the team to walk 10,000 steps a day, channelling their collective effort to inspire community donations.

This year’s total, which surpassed the $50,000 target, contributes to a three-year fundraising total of over $213,000 for the school.

The team's physical dedication was also remarkable, clocking an impressive 12,507,410 steps.

Richard Harding, director at Ray White Lower North Shore Group, praised the team's commitment, especially given the timing.

"The '10KADAY' challenge isn't just about the literal 10,000 steps a day. It's about our team coming together to give back to the very community that supports us," Richard said.

"We never forget that it’s our neighbours and local families who lay the foundation for us to do what we love. To see that spirit come to life, especially during the demanding start to spring, is what this is all about."

He emphasised the company's deep connection to the school's mission.

"Investing in the community is our core value and Giant Steps embodies that perfectly," Richard said.

"They provide children and adults on the autism spectrum the specialised care and education they need to thrive in the community, helping foster a more inclusive and supportive environment for everyone.

“This annual challenge is our commitment in action and we’re incredibly proud to stand with them and humbled by the support from our community."

Ray White Marshland holds first Leading Ladies event

Ray White Marshland saw more than 50 women come together for their Leading Ladies event at Rowdy Kitchen.

The evening featured two incredible guest speakers: Lytoyah Lee (pictured above), an internationally recognised business mentor and lifestyle coach, and Stephanie Te-Ohaere-Fox, a former Black Fern and Canterbury FPC player.

Guests were welcomed with a luxe goody bag valued at over $600, generously filled with products and vouchers donated by their amazing local sponsors: Studio Pilates Harewood, Skulpt Cosmetica, Rowdy Kitchen, Caci Clinic Marshland, Loan Market Agile, and Bare Boudoir Photography.

They were also greeted with a welcome drink and an assortment of delicious canapés throughout the evening.

Lytoyah shared her inspiring journey from manifestation and lifestyle coaching to becoming a sought-after international business mentor, while Stephanie spoke passionately about her rugby career, travel experiences, and life lessons learned along the way.

“The atmosphere was uplifting, empowering, and full of connection,” Ray White Marshland marketing manager Ashleigh Bright said.

“The feedback has been fantastic, and we’re already looking forward to hosting our next Leading Ladies event in the future.”

Ray White Te Awamutu leads the charge

Ray White Te Awamutu showed its unwavering support for its dedicated volunteer fire brigade at the ‘A Night With Sam Cane’ fundraiser.

As platinum sponsor of the event they helped raise an impressive sum exceeding $100,000. The real estate team, well-known for its community involvement and local commitment, was seated at the same table as rugby union star Sam Cane and his wife Harriet, enjoying a private audience with the former captain.

Attendees at the sell-out event enjoyed a delicious meal, engaged in a lively auction and raffle, and were treated to an insightful stage interview with former All Blacks captain Sam Cane conducted by Steve Holloway from the popular podcast Between Two Beers.

Cane shared personal reflections on his influences, experiences, and even touched upon a well-known incident in his career, captivating the audience.

A highlight of the evening’s auction was the moment an All Blacks jersey, initially won by the mayor, was immediately re-donated for a second round of bidding and subsequently won by Ray White Te Awamutu principal, Gregg Tickelpenny, further demonstrating the community’s dedication to the cause.

The evening was a resounding success, described by attendees as a fantastic night filled with positive feedback and a true reflection of the strength and unity within the Te Awamutu community, of which Ray White Te Awamutu are proud to be a part of.

Summer Soiree brings community together

Ray White Wynyard Quarter recently hosted a Summer Soiree event which brought residents together to meet their neighbours, unwind, and catch up on what is happening around the waterfront.

More than 45 locals turned up to the event where they heard from a guest speaker from the Auckland Urban Development Centre (Auckland Council), shared updates on upcoming developments and future plans for Wynyard Quarter.

Ray White Wynyard Quarter’s Gabriela Galateanu said the event was a huge success.

“The Summer Soiree turned out to be a really positive night for the community,” she said.

“We are genuinely passionate about being involved at a local level and creating reasons for people to come together in Wynyard Quarter, not just to talk about property but to feel more connected to where they live.

“For us, these events are about helping to build a connected, informed and vibrant community in Wynyard Quarter.

“We see our role as being more than selling apartments. It is about supporting the people who live here and giving them opportunities to stay informed and involved in the neighbourhood’s future.”

A Little Ray of Giving has returned for its 14th year running!

Each Christmas, this special initiative encourages our offices to support a local charity and share the spirit of giving within their local communities. By collecting gifts and donations, our teams help give back to those who need it most while building genuine connections with the people around them.

We can’t wait to see what our offices get up to with Little Ray, our Christmas elf, and our festive Ray White Christmas hats. Over the years, this campaign has inspired countless local community events across Australia and New Zealand, reminding us how powerful it is when our network comes together to make a positive difference during the festive season.

Taking a look back at our A Little Ray of Giving campaign 2024:

As a group, we helped support more than 223 local charities including Ronald McDonald House, The Salvation Army, St Vincent de Paul and many more

We recorded approximately 11,182 gifts collected and donated in the 2024 campaign

352 Ray White offices participated NOT PART

RAY WHITE LARA, 2024
RAY WHITE YORKE PENINSULA, 2024
RAY WHITE SNELLS BEACH, 2024

RAY WHITE MOUNT GAMBIER

Last year, Ray White Mount Gambier was our winner of the ‘Best A Little Ray of Giving-inspired activity’ competition, for their ‘Little Ray’s Workshop’ event they hosted for their local community - one to remember!

It was a magical experience for families with free Christmas photos, an adventure trail, reindeer food-making and more.

“Our team handed out a huge amount of Ray White merchandise, hundreds of yellow glow sticks and Ray White Santa hats, transforming the crowd into a sea of yellow,” said operations and marketing manager, Bella Calderwood.

“A highlight was the debut of ‘Little Ray’, our custom-made, life-size mascot, which really brought the event to life and put huge smiles on everyone’s faces.”

In addition to hosting this successful community event, Ray White Mount Gambier also tied the campaign into the town’s local Blue Lake Carols, where they were a major sponsor - contributing $10,000 to the event.

This year for their gift donation drive, Ray White Mount Gambier will be supporting AC Care (a charity supporting the needs of people in regional areas) for the fifth year running, by collecting toys, food and essentials for locals doing it tough.

“Living and working in a regional community means we’re closely connected to the people who support our business,” Bella said.

“Our objective is always to uplift, support and strengthen our community wherever we can. We believe that success in business should be shared success, and that our role extends far beyond property transactions.”

RAY WHITE THE BAYSIDE GROUP

Ray White The Bayside Group has chosen to support St Matthew’s Anglican Church in this year’s campaign.

Last year, Ray White Patterson Lakes (now part of The Bayside Group) won our ‘Best Decorated Office’ competition, and this year, the group is looking forward to bringing the whole team in giving back!

“Our favourite part of the campaign is witnessing the genuine differences it makes for families who need it most, and being part of something that truly brings our community together,” said campaign manager, Emily Hill.

“Our Ray White Patterson Lakes office first got involved because we wanted to do more than just support our local area - we wanted to bring warmth, joy and real relief to those going through tough times,” Emily said.

“What began as a small, local effort quickly grew into something far more meaningful, creating moments of connection, kindness and shared generosity.”

“Now, as part of The Bayside Group, we're proud to continue that tradition and are more committed than ever to making this year our biggest and most impactful campaign yet."

RAY WHITE BEERWAH, 2024
RAY WHITE MOUNT GAMBIER
RAY WHITE MOUNT GAMBIER
RAY WHITE BAYSIDE GROUP, 2024

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